Fish Inc.

What Fish Inc. does

Fish Inc., doing business as Orderly AI, operates an AI-powered booking and concierge platform targeting the hospitality industry. The platform deploys conversational AI agents that handle hotel bookings, guest messaging, housekeeping coordination, and revenue management across multiple channels including WhatsApp, SMS, web chat, ChatGPT, and Gemini, providing 24/7 guest service coverage. Technically, Orderly AI leverages hospitality-focused AI models for natural language understanding and autonomous booking workflows, with a key differentiator being real-time synchronization to 150+ Property Management Systems (PMS) — including Cloudbeds, WebRezPro, and BookingCenter — via pre-built connectors requiring zero coding. Native voice and text modalities, built-in CRM, and direct listing on AI assistants (ChatGPT, Gemini) round out the platform's technical architecture.

The business operates a SaaS subscription model, monetizing hotels on the value proposition of recovering direct bookings at hotel rates (averaging $20K/month in revenue capture per property, a 10% savings over OTA commissions) and reducing front-desk workload through automated resolution of approximately 50% of guest inquiries. Go-to-market combines product-led growth (free trial, no credit card, 5-minute setup) for smaller hotels with enterprise sales motions (Book a Demo CTAs) for larger properties, supplemented by a channel partner network that has driven distribution to 800+ properties globally. The company is privately held, founded in 2024, operates with 1–10 employees per firmographic records (note: firmographics for the parent entity indicate a 2021 founding date for Fish Inc. in Fremont, CA), and has not disclosed funding rounds or ownership structure in available sources.

The primary customer segment is hotels across mid-market and enterprise tiers, with vertical specialization in hospitality. Named customer references include Snug Harbor Inn, Lexington Plaza, Marina Bay Vacations, and Hotel Vue. Distribution relies heavily on channel partners and PMS integration ecosystem rather than direct sales at scale, and the company claims a global footprint with no geographic restrictions disclosed. Pricing tiers and contractual specifics are not publicly disclosed; the pricing page exists but tier details are opaque.

Name

Fish Inc.

Legal name

Orderly AI

Website

https://fishwebsite.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Orderly AI (Fish Inc.) operates an AI-powered booking and concierge platform that deploys conversational AI agents across WhatsApp, SMS, web chat, ChatGPT, and Gemini to handle bookings, guest messaging, and revenue management for hotels, integrated with 150+ PMS systems.

Ownership category

akta.pro rank

Product category

Hospitality Software

akta.pro industry

PRIMARYTHALADAA

Hotel CRS & Booking Engines

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

SECONDARYTHALADAH

Restaurant/Table Reservation & Booking Engines

Travel & Hospitality/Travel Technology & Distribution Services/Central Reservation Systems (CRS) & Booking Engines

SECONDARYBPAMAIAK

Restaurant Reservations & Dining Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

Keywords

• AI booking platform
• Hospitality software
• Hotel concierge AI
• Guest messaging automation
• PMS integration software

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: AI booking and concierge platform subscription model for hotels with pricing tiers. The platform saves hotels on average $20K/month in revenue capture by enabling direct bookings at hotel rates, potentially replacing or reducing OTA commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fish Inc. operates the Orderly AI platform, a SaaS-based AI booking and concierge operating system for hotels and hospitality operators. The platform deploys AI agents on every shift to handle bookings, guest messaging, housekeeping coordination, and revenue management across WhatsApp, Voice, SMS, web chat, and AI assistants (ChatGPT, Gemini). It includes a built-in Customer Loyalty CRM, in-chat ancillary booking (dining, spa, transfers), SMS/WhatsApp marketing broadcasts, and real-time synchronization with 150+ Property Management Systems.

Product overview

Orderly AI is a single unified hospitality operating system platform that provides AI agents on every shift. The core Orderly AI Platform serves as the central hub connecting hotels to multiple AI channels (WhatsApp, SMS, Web Chat, ChatGPT, Gemini) with built-in features including AI-Powered Conversations, Customer Loyalty CRM, All Experiences in Same Chat booking capability, AI Bookings for direct OTA bypass, Own Your Data for customer ownership, and SMS/WhatsApp Marketing. The platform integrates natively with 150+ Property Management Systems including Cloudbeds, WebRezPro, and BookingCenter for real-time reservation and guest data synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• Orderly AI Platform A unified AI booking and concierge SaaS platform that serves as a hospitality operating system, deploying AI agents on every shift to handle bookings, guest messaging, housekeeping coordination, and revenue management across WhatsApp, Voice, ChatGPT, SMS, and web chat channels 24/7. It is sold to hotel and hospitality operators globally and integrates natively with 150+ Property Management Systems for real-time synchronization of reservations and guest data.

Quantifiable outcome

• Average monthly savings of $20K per property through direct booking revenue capture
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• CloudbedscoreTechnology or IntegrationCloudbeds is a leading cloud-based PMS provider with which Orderly AI has a pre-built integration allowing seamless sync of reservations and guest data in real-time. This is part of the 150+ PMS integrations the platform supports.
• WebRezProcoreTechnology or IntegrationWebRezPro integration enables real-time synchronization of bookings and guest information between Orderly AI's platform and the PMS, part of the 150+ trusted integrations available.
• BookingCentercoreTechnology or IntegrationBookingCenter integration allows seamless PMS data sync, included in the 150+ PMS systems supported by Orderly AI's platform.
• 150+ PMS ProviderscoreTechnology or IntegrationComprehensive PMS integration ecosystem with pre-built connectors to 150+ property management systems including Cloudbeds, WebRezPro, BookingCenter, and others. Zero coding required for setup. Real-time sync of reservations, guest data, and booking modifications.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is the dominant OTA that Orderly AI explicitly positions against with its 'bypass OTA SEO' value proposition. Comparable as the broad incumbent whose commissions Orderly AI's platform aims to disintermediate.
• Cloudbeds: Cloudbeds is a leading cloud PMS and hotel management platform, and an Orderly AI integration partner. Comparable as a hospitality platform incumbent whose ecosystem Orderly AI plugs into via 150+ PMS connectors.
• Mews: Mews is a cloud-based hospitality operating system spanning PMS, payments, and guest experience. Comparable as a broader incumbent operating in the same 'hospitality OS' category Orderly AI is positioning toward.
• Expedia Group: Expedia Group operates major OTAs (Expedia, Hotels.com, Vrbo) and B2B hotel tech. Comparable as a broad incumbent in the hotel distribution and booking space that Orderly AI's direct-booking pitch targets.

Direct peers

• Kipsu: Kipsu provides real-time messaging and customer engagement for hotels and hospitality operators. Comparable in targeting hotels with conversational guest communication and operational efficiency messaging.
• Revinate: Revinate is a hotel CRM, guest communication, and direct-booking platform. Comparable to Orderly AI on guest data ownership, direct booking enablement, and hotel CRM functionality.
• Whistle (by Cloudbeds): Whistle is a hotel messaging platform that centralizes guest communication across SMS, WhatsApp, and other channels. Comparable to Orderly AI on guest messaging and multi-channel conversational engagement for hotels.
• Akia: Akia offers AI-driven guest messaging and front-desk automation for hotels and short-term rentals. Closely comparable to Orderly AI's AI front desk, WhatsApp/SMS booking, and automated inquiry resolution positioning.
• Canary Technologies: Canary Technologies provides AI-powered guest experience and hotel operations software (mobile check-in, messaging, upsells). Direct overlap with Orderly AI's hospitality AI concierge and guest communication use cases for hotels.

Emerging players

• Shoreline (formerly HotelHero): Shoreline provides AI-driven messaging and operations tools for hotels and short-term rentals. Comparable as an emerging player targeting the same AI-concierge and front-desk-automation niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fishwebsite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish Inc.