Gussys Gut

Name

Gussys Gut

Legal name

Gussys Gut LLC

Website

https://gussysgut.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Supplements

NAICS

Dog and Cat Food Manufacturing (311111)

akta.pro primary industry

Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC)

Keywords

• Fermented pet supplements
• Dog gut health
• Pet superfood powders
• Natural pet nutrition
• Prebiotic pet supplements

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Powders and Supplements: Primary revenue stream from fermented superfood powders (Boost, Sustain, Youthful Grasses & Sprouts, Fiber & Fortifier) sold as one-time purchases or subscription orders. Products are positioned as premium supplements with tiered pricing based on package size and quantity bundles.
2. Product Sales - Treats: GutAbles treats (Beef and Pork varieties) sold as one-time purchases or subscriptions. Features premium regeneratively-raised proteins with fermented plant blends.
3. Subscription Revenue: Recurring subscription model offering 30% off first order and 15% off recurring orders with free shipping. Customers can select delivery frequency (30, 60, or 90 days) with ability to pause or cancel anytime. Subscription includes exclusive perks, gifts, and cashback.
4. Gift Cards: Digital gift cards available in $50 and $100 denominations for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gussy's Gut manufactures and sells fermented superfood supplements and treats designed to support gut health in dogs and cats. The portfolio includes Boost™ (19-ingredient daily formula), Sustain™ (9-ingredient maintenance blend), Youthful Grasses & Sprouts™ (7 young greens), Fiber & Fortifier™ (13-plant fiber supplement), and GutAbles® protein-based treats. Products use a proprietary two-week fermentation process followed by freeze-drying to produce pre-digested, bioavailable nutrients, sold direct-to-consumer via the company's own e-commerce site in the US, Canada, and New Zealand.

Product overview

Gussy's Gut is a pet wellness company offering a portfolio of fermented superfood supplements for dogs and cats. The core product lineup consists of Boost™ (19-ingredient daily superfood formula), Sustain™ (9-ingredient maintenance blend), Youthful Grasses & Sprouts™ (7 young greens formula), Fiber & Fortifier™ (13-plant fiber supplement), and Gussy's GutAbles® treats (protein-based gut health treats). These products work together in a protocol: Boost initiates a 90-day gut reset, Sustain maintains results, Youthful Grasses & Sprouts optimizes with greens, and Fiber & Fortifier provides downstream colon support. All products are organic, fermented, and made in the USA in small batches, with Dr. Ian Billinghurst as Chief Veterinary Advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• Boost™ Signature 19-ingredient fermented superfood formula designed to support dog gut health and initiate a 90-day gut reset. Delivers over 180 nutrients including polyphenols, terpenes, aminos, trace minerals, fatty acids, glucosinolates, enzymes, vitamins, probiotics, prebiotics, and postbiotics. Used by over 98% of customers to start their dog's gut transformation.
• Sustain™ 9-ingredient fermented blend providing prebiotics and nutrients for year-round gut support maintenance in dogs and cats. Designed to follow the Boost 90-day reset to maintain healthy gut bacteria on an ongoing basis.
• Youthful Grasses & Sprouts™ Blend of 7 premium young fermented grasses and sprouts designed to replace grass and animal feces eating in dogs and cats. Provides chlorophyll, biophotonic energy, and valuable nutrients.
• Fiber & Fortifier™ Non-fermented fiber supplement made from 13 organic whole-food plants providing 10+ distinct types of fiber for dogs and cats. Designed to replace vegetables, pumpkin, apple pectin fiber, chicory root, and psyllium supplements, and works downstream at the colon level when paired with fermented blends for complete GI support.
• Gussy's GutAbles® Treats Award-winning gut-health treats combining regeneratively raised protein (Beef or Pork varieties) with a custom-fermented prebiotic plant blend and organic Manuka honey. Available in Beef and Pork varieties with humanely raised, regeneratively farmed proteins and 25-day supply per package.
• Gussy's Gut Gentle Bath Bar Gentle bath bar formulated for dogs and cats to support skin and coat health as a companion product to the company's gut-health supplement line.
• A Gut-Healthy Gift Card Digital gift card available in $50 and $100 denominations for gifting Gussy's Gut products to other pet owners.

Quantifiable outcome

• Over 98% of customers start their dog's 90-day gut transformation with Boost
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• White Oak PasturescoreStrategic or Co-development PartnerWhite Oak Pastures is a multigenerational, family-run regenerative ranch providing heritage pork for Gussy's GutAbles Pork treats. Their regeneratively raised pork is described as 'second to no one' and represents a key ingredient partnership for the company's premium treat line. Gussy's Gut donates 5% of each GutAbles Pork purchase to CFAR.org, an organization founded by White Oak Pastures to educate farmers on regenerative practices.
• BJ's Raw Pet FoodcoreStrategic or Co-development PartnerBJ's Raw Pet Food is a small, family-owned company sourcing from local farms in Pennsylvania. They provide regeneratively managed beef for Gussy's GutAbles Beef treats. Founded by a dog owner turned raw feeding advocate, BJ's Raw aligns with Gussy's mission for species-appropriate nutrition.
• WedderspooncoreStrategic or Co-development PartnerWedderspoon works with beekeepers in the pristine South Island of New Zealand to develop organic golden Manuka honey used in Gussy's GutAbles treats. Their honey is sourced from some of the cleanest environments on Earth, aligning with Gussy's commitment to premium, clean ingredients.
• CFAR (Center for Agricultural Resilience)minorOthersCFAR (Center for Agricultural Resilience) is an organization founded by Will Harris of White Oak Pastures to educate farmers and ranchers on regenerative practices and agricultural resilience. Gussy's Gut donates 5% of each GutAbles Pork purchase to support CFAR's mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• CocoTherapy: CocoTherapy is a premium organic coconut-based pet treat and supplement brand emphasizing clean, limited-ingredient formulations. It shares Gussy's Gut's premium, organic, limited-ingredient ethos and overlap with raw/holistic feeder customer segments, though the product format (coconut-based) differs.
• JustFoodForDogs: JustFoodForDogs produces fresh, refrigerated, whole-food dog food with veterinary nutritionist-formulated recipes. Comparable on the species-appropriate, vet-formulated, premium positioning and overlap with raw-feeding customer segments, though it sells fresh meals rather than fermented supplements.
• Wild Earth: Wild Earth is a plant-based and sustainably formulated pet food/supplement brand targeting health-conscious pet parents. It overlaps with Gussy's Gut on ingredient quality focus and the clean-label/wellness positioning, though it leads with plant-based protein rather than fermented supplements.
• The Farmer's Dog: The Farmer's Dog is a venture-backed DTC fresh dog food brand with a subscription model and premium ingredient story. While it sells complete fresh meals rather than supplements, it shares the same underlying thesis of biologically appropriate, premium, subscription-based pet nutrition for health-conscious pet parents.

Direct peers

• Pet Honesty: Pet Honesty is a direct-to-consumer pet supplement brand offering soft chews and powders for joint, skin, digestive, and allergy health in dogs and cats. It is one of the most directly comparable peers — same channel (DTC e-commerce + Amazon), same category (pet supplements/nutraceuticals), and overlapping target customer (health-conscious pet parents).
• Stella & Chewy's: Stella & Chewy's is a premium raw and freeze-dried pet food brand that emphasizes species-appropriate, minimally processed nutrition. The freeze-drying process and 'raw feeding' positioning overlap directly with Gussy's Gut's fermentation/pre-digestion thesis and shared raw-feeder customer base.
• Zesty Paws: Zesty Paws is a leading DTC pet supplement brand (now owned by H&C Animal Health) selling functional soft chews for gut, skin, hip, joint, and immune health. It competes head-on with Gussy's Gut in pet digestive/wellness supplements and shares the premium, veterinarian-formulated positioning.
• Open Farm: Open Farm is a premium pet food brand emphasizing regenerative sourcing, organic ingredients, and transparent supply chains — directly mirroring Gussy's Gut's ingredient sourcing story (White Oak Pastures, regenerative partners). Same health-conscious pet parent target and premium DTC positioning.

Broad incumbents

• NaturVet: NaturVet is a long-established mass-market pet supplement brand offering joint, digestive, skin, and calming supplements across dogs and cats. It competes in the same gut-health sub-category but distributes through retail (pet specialty, mass) rather than DTC, with a broader (less premium) portfolio.
• VetIQ: VetIQ is a mass-market pet supplement brand covering digestive, joint, skin, and calming categories, distributed through mass retail and Amazon. Comparable on the pet digestive supplement category but with mass-market (rather than premium DTC) positioning and broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gussysgut
• YouTubeyoutube.com/c/gussysgut
• Instagraminstagram.com/gussysgut
• TikToktiktok.com/@gussysgut
• Pinterestpinterest.com/gussysgut
• LinkedInlinkedin.com/company/gussysgut

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gussys Gut