Futbol Con Corazon

What Futbol Con Corazon does

Futbol Con Corazon (FCC), legally Fundación Fútbol con Corazón, is a Colombian non-profit social enterprise founded in 2008 and headquartered in Barranquilla. FCC uses soccer-based programs as the delivery vehicle for socio-emotional education, life-skills development, and community empowerment in vulnerable populations. Its core methodology is the proprietary Modelo de Empoderamiento Comunitario (MEC) and the complementary Fútbol por la Paz framework, both validated through an experimental impact study conducted with CAF (Banco de Desarrollo de América Latina). The organization has trained 500+ coaches and reached 540K+ children, youth, and adolescents across 7 countries (Colombia, Panama, USA, Mexico, El Salvador, Spain, and Israel/Jerusalem), addressing issues such as school dropout, teenage pregnancy, violence, mental health, and lack of mentors.

FCC's service offering is structured in three layers: (1) Operación Directa — direct community implementation of the MEC model; (2) Consultoría — paid methodology-transfer services to other football schools and community organizations through diagnosis, training, and accompaniment phases; and (3) Proyectos Especiales — bespoke high-impact social projects built for corporate and institutional partners. These are supplemented by four specialized vertical programs (FCC Verde for environmental education, FCC Mujeres for gender equality, DiCapacidades for disability inclusion, FCC Aptitud Financiera for financial literacy) and an internal AI chatbot, PACO AI.

Revenue is generated through a diversified mix: individual donations via the website (preset $25/$50/$100 tiers with recurring cadence options), corporate sponsorships and tournament partnerships (Amazon, Valley Bank, Bancolombia, Claro Colombia, FPL, Coca-Cola Beverages Florida, Spirit Airlines, adidas, Drummond), multilateral development-bank project funding (CAF, IDB), foundation grants (Common Goal, Quaker/PepsiCo, Seacology, US Barça Foundation, CMA CGM Foundation), and consulting fees. No revenue figures are publicly disclosed. The go-to-market is community-led (direct field operations) and event-driven (Copa Claro, Copa Imparables Bancolombia, Corporate Soccer Tournament, Camp GOLidad, International Coaches Summit), augmented by direct-to-consumer digital donation flows and a multi-country social media presence. The 2026 FIFA World Cup in Miami is being used as a major visibility catalyst, including the Quaker Player Escort Program (44 FCC children as official escorts) and the ONE GAME ONE FUTURE initiative with the Miami Host Committee.

Name

Futbol Con Corazon

Legal name

Fundación Fútbol con Corazón

Website

https://fcc.futbol

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Futbol Con Corazon (Fundación Fútbol con Corazón) is a Colombian non-profit founded in 2008 that uses soccer-based programs and its proprietary MEC methodology to deliver socio-emotional education and life-skills development to vulnerable youth across 7 countries in Latin America, the US, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Sport-for-Development Nonprofit Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Sport for development
• Soccer social programs
• Community empowerment
• Socio-emotional education
• Nonprofit youth programs

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals through the website, with preset amounts ($25, $50, $100) and customizable options, supporting weekly, monthly, quarterly, or annual contributions.
2. Corporate Partnerships and Sponsorships: Funding and support from corporations for specific projects, tournaments, and community programs. Corporate Soccer Tournament 2026 raised funds with 42 partners including Amazon, Valley Bank, FPL, and others.
3. Consulting Services: FCC transfers its methodology to other organizations through consulting, providing pedagogical tools and training to educators, coaches, and leaders in football schools and community organizations.
4. Special Projects with Development Organizations: Project-based work with development banks (CAF, Inter-American Development Bank), foundations (adidas, Common Goal, Quaker), and government agencies to implement targeted social programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Fútbol con Corazón (FCC) is a nonprofit social enterprise that uses soccer as a delivery platform for socio-emotional education, life skills, and community empowerment programs in vulnerable communities. It operates three core service lines—Operación Directa (direct community intervention through the MEC model), Consultoría (transfer of methodology to other organizations), and Proyectos Especiales (custom high-impact social projects with corporate and institutional partners)—supported by specialized programs in environmental education, gender equality, disability inclusion, and financial literacy.

Product overview

Futbol Con Corazon (FCC) operates as a platform-plus-programs organization that uses soccer as a tool to prevent and solve global problems. The core offerings include Operación Directa (direct community intervention through the Community Empowerment Model), Consultoría (methodology transfer services), and Proyectos Especiales (custom high-impact projects). These are complemented by specialized Programs including FCC Verde (environmental education), FCC Mujeres (female empowerment), DiCapacidades (disability inclusion), and FCC Aptitud Financiera (financial education). Additionally, PACO IA represents FCC's AI-enabled product initiative. The organization also organizes events such as the Cumbre Internacional de Entrenadores, Camp GOLidad, Foro Internacional FCC, and the Corporate Soccer Tournament.

Differentiator

Problem solved

Functional benefit

Brands

• FCC Verde: Environmental awareness program using football as an educational platform to combat climate change and promote sustainable practices
• FCC Mujeres
• DiCapacidad
• FCC Aptitud Financiera
• PACO AI
• Fútbol Por La Paz

Quantifiable outcome

• 540,000+ children and youth impacted by programs across 7 countries
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship, major and minor.

• SeacologycoreStrategic or Co-development Partner · 1 January 2022Environmental conservation partnership led by Seacology with FCC as direct operator in the Tierra Bomba community (2022). Project promotes environmental education among children, youth, families and community through activities aimed at mitigating pollution and bad environmental practices on the island.
• Copa Claro (Claro Colombia)flagshipStrategic or Co-development PartnerCopa Claro por Colombia is a high-impact football tournament with a social approach reaching all 32 departments of Colombia with 5,280 participants using the Fútbol por la Paz methodology.
• BancolombiaflagshipStrategic or Co-development PartnerCopa Imparables Bancolombia - fourth edition converting the digital community into an in-person experience using FCC's formative methodology. Also includes football camps for people with disabilities.
• Drummond Ltd.coreStrategic or Co-development PartnerCorporate partnership supporting community transformation in Barrio Abajo, Ciénaga Magdalena - a fishing community. Drummond believes in football's transformative power and works with FCC for this community.
• Banco Interamericano de Desarrollo (BID)coreStrategic or Co-development PartnerPartnership with IDB and the Tras La Perla strategy in Pescaíto, Santa Marta, Colombia. Involves community members in various phases for empowerment and leadership, achieving 100% school enrollment rate.
• CAF - Banco de Desarrollo de América Latina y el CaribecoreStrategic or Co-development PartnerCAF partnership supporting the San Miguelito Football Transformer School in Panama with the Mayor's Office and FCC Foundation, with support from adidas, Morgan Foundation, APLAFA, and the Junta Comunal de Omar Torrijos.
• adidasmajorStrategic or Co-development PartnerPartnership for environmental education projects (Tasajera - Me la Juego por el Ambiente) and community infrastructure projects through the Common Goal network.
• Common GoalflagshipStrategic or Co-development PartnerStrategic movement using football to drive sustainable social change. FCC joined the Quaker Player Escort Program for FIFA World Cup 26 delivering 40,000 hours of wellness education. Partnership also includes environmental projects.
• Quaker (PepsiCo)flagshipGTM or Marketing PartnerQuaker Player Escort Program bringing 44 FCC children as official escorts at FIFA World Cup 2026 matches (Colombia vs. Portugal, Argentina vs. Cape Verde in Miami). Partnership delivers 40,000 hours of wellness education to underserved communities.
• Fundación CMA CGMmajorStrategic or Co-development PartnerPartnership for community infrastructure in Nueva Colonia - football, community infrastructure, training, and local youth leadership development initiative.
• US Barça FoundationflagshipStrategic or Co-development PartnerScoring Goals, Building Legacies partnership for 500+ youth in Miami-Dade. Strategic alliance turning critical hours into opportunities, building lasting legacy beyond the score through sport.
• FIFA World Cup 2026 Miami Host CommitteemajorGTM or Marketing PartnerONE GAME ONE FUTURE initiative to expand youth soccer participation. FCC partnership for youth engagement during the World Cup.
• SonyminorStrategic or Co-development PartnerCorporate partnership transforming spaces impacting lives at Centro Educativo Lorenza G. de Lasso in Chepo, Panama through corporate volunteering.
• Inter Miami CFminorStrategic or Co-development PartnerFifth Annual Equipment Drive presented by Florida Blue - FCC participated in community equipment collection.
• JICA (Japan International Cooperation Agency)minorStrategic or Co-development PartnerJICA volunteering strengthens FCC's internal communication and institutional culture to better sustain impact in territories.
• The Children's TrustminorStrategic or Co-development PartnerPartner at the Corporate Soccer Tournament 2026 supporting FCC USA programs for children and youth in South Florida.
• Club Atlético NacionalminorStrategic or Co-development PartnerFootball club partnership including Impact Social Coordination and female football coaching from Atlético Nacional's women's team.
• AmazonmajorGTM or Marketing PartnerCorporate Soccer Tournament 2026 partner with 42 strategic partners raising funds to serve more children and youth across South Florida.
• Valley BankmajorGTM or Marketing PartnerCorporate Soccer Tournament 2026 partner and champion of the Impact category, supporting FCC USA youth programs.
• FPL (Florida Power & Light)minorGTM or Marketing PartnerCorporate Soccer Tournament 2026 partner supporting FCC USA programs.
• Coca-Cola Beverages FloridaminorGTM or Marketing PartnerCorporate Soccer Tournament 2026 sponsor.
• FIU (Florida International University)minorStrategic or Co-development PartnerVenue partner and supporter of The Amazon Cup 2025 corporate soccer tournament and FCC USA programming.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• streetfootballworld: Global network that mobilizes football-based organizations for social change, directly comparable to FCC's sport-for-development model with member NGOs across multiple countries.
• Right To Play: International NGO using sport and play to educate and empower children in vulnerable communities; directly comparable mission, methodology, and multi-country operations.
• America SCORES: Combines soccer with poetry and service-learning for underserved youth; similar community-based sport-plus-education model with trained coach-mentors.
• Soccer Without Borders: Uses soccer as a vehicle for refugee and underserved youth inclusion and education; similar target beneficiary profile and methodology-driven approach to FCC.
• Grassroot Soccer: Leverages soccer to deliver youth health and life-skills programs in vulnerable communities; comparable operating model with trained coaches and validated curriculum.

Emerging players

• Women Win: Uses sport to advance gender equity and women's empowerment globally; comparable to FCC's FCC Mujeres vertical and similar beneficiary focus.
• Soccer in the Streets: Uses soccer to transform underserved youth and communities in the US Southeast; comparable community-based operating model in a US market where FCC also operates.

Broad incumbents

• Common Goal: Movement leveraging football for sustainable social change with member organizations including FCC; operates as both peer and strategic partner of FCC in the sport-for-development space.
• FC Barcelona Foundation: Global football club foundation running sport-for-social-inclusion programs internationally; overlapping mission and methodology focus with FCC and existing partner relationship (US Barça Foundation).
• Laureus Sport for Good: Global sport-for-development funder and network supporting community programs worldwide; comparable mission and funding network to FCC's institutional partnership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FCCCol
• LinkedInlinkedin.com/company/fcccolombia
• Instagraminstagram.com/fcccolombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futbol Con Corazon