Century 21 Smith Hourigan Group
Century 21 Smith Hourigan Group is a privately held, full-service residential real estate brokerage operating as a CENTURY 21 franchise in Northeastern Pennsylvania. With three offices and 50+ full-time agents, the company serves home buyers and sellers across Luzerne County and surrounding NEPA communities.
- Company typePrivate
- Founded1975
- HeadquartersShavertown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Century 21 Smith Hourigan Group does
Century 21 Smith Hourigan Group is a privately held residential real estate brokerage operating as a franchisee of CENTURY 21 Real Estate LLC in Northeastern Pennsylvania. Founded in 1975 by Ruth K. Smith and affiliated with the CENTURY 21 brand since 1979, the company operates three physical offices in Shavertown, Kingston, and Mountain Top and is led by Broker/Owners David Hourigan and Kevin Smith. It serves home buyers and sellers across Luzerne County and surrounding NEPA communities with a team of 50+ full-time agents, reporting 32,000+ cumulative buyers and sellers served since inception.
The company's core offering is full-service residential real estate brokerage — home buying, selling, and leasing — supported by a digital property search platform that integrates MLS listings, an interactive map search, virtual tour capability, and a Property Organizer customer portal for saved listings and email updates. Supplementary tools include an online home valuation request form, a mortgage calculator, neighborhood- and school-district-based listing filters covering 20+ NEPA community areas and 12 school districts, and a CENTURY 21 Home Protection Plan warranty attach product issued through American Home Shield. The underlying technology stack is largely delivered through the CENTURY 21 master franchise platform, including listing syndication to 200+ websites and access to a global agent network of 147,000+ professionals across 12,600 offices.
Revenue is generated through traditional real estate commissions on closed transactions and rental placements, with commission rates negotiated per transaction and not publicly disclosed. Customer acquisition is primarily referral- and repeat-driven through individual agents, supplemented by organic traffic via the company website and century21.com, MLS visibility, and social media (Facebook, Instagram). The customer base is entirely individual residential buyers and sellers with no enterprise concentration, and the firm has earned the CENTURY 21 Quality Service Pinnacle Award across all three offices for three consecutive years.
Century 21 Smith Hourigan Group firmographics
Firmographics- Name
- Century 21 Smith Hourigan Group
- Legal name
- CENTURY 21 Smith Hourigan Group
- Website
- https://century21shgroup.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Short description
- Century 21 Smith Hourigan Group is a privately held, full-service residential real estate brokerage operating as a CENTURY 21 franchise in Northeastern Pennsylvania. With three offices and 50+ full-time agents, the company serves home buyers and sellers across Luzerne County and surrounding NEPA communities.
- Ownership category
- akta.pro rank
Century 21 Smith Hourigan Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Century 21 Smith Hourigan Group is headquartered
LocationHeadquarters
- HQ city
- Shavertown
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Century 21 Smith Hourigan Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission model where the company earns a percentage of each property transaction closed by their agents. Commission is typically split between listing agent and buyer's agent.
- Rental Listings: Commission from rental property transactions including tenant placement and property management referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate transaction commission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Century 21 Smith Hourigan Group product offering
Product offeringCore offering
Century 21 Smith Hourigan Group is a full-service residential real estate brokerage offering home buying, selling, and leasing services across Luzerne County and surrounding areas in Northeastern Pennsylvania. The firm supports transactions through 50+ full-time agents working from three office locations, an online property search platform with interactive map and MLS integration, a free Home Valuation Service for prospective sellers, and a Property Organizer customer portal.
Product overview
Century 21 Smith Hourigan Group operates as a full-service real estate brokerage offering residential and commercial property buying, selling, and leasing across Luzerne County and surrounding Northeastern Pennsylvania areas. The company's product portfolio centers on its core Full Service Brokerage supported by digital tools including a Property Search Platform with interactive map and advanced filtering, Home Valuation Service for sellers, Mortgage Calculator for financial planning, Property Organizer customer portal, and geographic/neighborhood search modules organizing listings by 20+ community areas and 12 school districts. Additional offerings include CENTURY 21 Home Protection Plan (warranty service via American Home Shield) and educational resources covering buying and selling guidance. The company maintains three physical office locations in Shavertown, Kingston, and Mountain Top serving the NEPA market.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Real Estate Brokerage
Quantifiable outcome
- 32,000+ satisfied buyers and sellers served since 1975
- +1 more outcomes
Companies that use Century 21 Smith Hourigan Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Century 21 Smith Hourigan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Century 21 Smith Hourigan Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CENTURY 21 Real Estate LLCcoreMaster franchise relationship since 1979. CENTURY 21 provides brand recognition, technology platform, lead generation, and access to global network of 147,000+ sales professionals in 12,600 offices. Listings are posted to 200+ websites through the CENTURY 21 network.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Century 21 Smith Hourigan Group competitors and assessment
Company assessmentDirect peers
- RE/MAX: Global franchised residential real estate brokerage with a comparable franchisee-driven model, commission-based revenue, and agent-centric structure. Directly competes with Century 21 Smith Hourigan Group for buyers, sellers, and agent recruiting in regional US markets including NEPA.
- Coldwell Banker Realty: Major franchised residential real estate brokerage operating a comparable agent-network model with shared brand, technology, and referral infrastructure. Competes with the subject firm for residential listings and buyer representation in similar suburban Pennsylvania markets.
- Keller Williams Realty: Largest US residential real estate franchise by agent count, operating a comparable agent-centric, commission-split model with regional market centers. Competes with Century 21 Smith Hourigan Group for agent recruitment and residential transaction share.
- Better Homes and Gardens Real Estate: Franchised residential real estate brand with similar full-service brokerage model, technology platform, and referral network. Competes in the same residential agent/broker space.
- Howard Hanna Real Estate Services: Large privately held regional residential brokerage with strong Pennsylvania and Northeast presence. Comparable in operating a full-service, agent-driven residential model with mortgage and title ancillary services.
- Berkshire Hathaway HomeServices: National franchised residential real estate brokerage with a similar full-service, commission-based model and franchisee structure. Directly comparable in business model, target customers (residential buyers/sellers), and reliance on brand-driven lead flow.
Emerging players
- Redfin: Tech-enabled residential brokerage offering a lower-commission, salaried-agent hybrid model. Represents the most credible digital-native competitive threat to traditional commission brokerages like Century 21 Smith Hourigan Group.
- Compass: Tech-forward residential brokerage combining agent-centric service with proprietary technology platform. Competes for the same agents and luxury/mid-market sellers, with a heavier technology investment thesis that pressures traditional franchises.
- eXp Realty: Cloud-based residential brokerage with a revenue-share and low-overhead model that attracts agents away from traditional franchises. Targets the same agent pool and competes for the same residential listings, particularly via remote/cloud operating structure.
Regional players
- Weichert Realtors: New Jersey-based franchised residential brokerage with heavy Northeast US concentration. Operates the same full-service commission model as the subject and directly contests the same Pennsylvania / Northeast buyer and seller pool.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Century 21 Smith Hourigan Group social profiles
Digital presenceCentury 21 Smith Hourigan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century 21 Smith Hourigan Group leadership team
Management profileNumber of profiles
Profiles5 records
Century 21 Smith Hourigan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century 21 Smith Hourigan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century 21 Smith Hourigan Group
What does Century 21 Smith Hourigan Group do?
Century 21 Smith Hourigan Group is a full-service residential real estate brokerage offering home buying, selling, and leasing services across Luzerne County and surrounding areas in Northeastern Pennsylvania. The firm supports transactions through 50+ full-time agents working from three office locations, an online property search platform with interactive map and MLS integration, a free Home Valuation Service for prospective sellers, and a Property Organizer customer portal.
Is Century 21 Smith Hourigan Group a public or private company?
Century 21 Smith Hourigan Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Century 21 Smith Hourigan Group founded?
Century 21 Smith Hourigan Group was founded in 1975.
Where is Century 21 Smith Hourigan Group based?
Century 21 Smith Hourigan Group is headquartered in Shavertown, United States, in the North America region.
How does Century 21 Smith Hourigan Group make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are rental Listings.
Who are Century 21 Smith Hourigan Group's main competitors?
Direct peers on record are RE/MAX, Coldwell Banker Realty, Keller Williams Realty, Better Homes and Gardens Real Estate, Howard Hanna Real Estate Services and Berkshire Hathaway HomeServices. Emerging players are Redfin, Compass and eXp Realty. Weichert Realtors is listed as a regional player.
Does Century 21 Smith Hourigan Group have an API?
No public API is recorded for Century 21 Smith Hourigan Group.
What industry is Century 21 Smith Hourigan Group in?
Century 21 Smith Hourigan Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.