Genial Motor S.R.L

What Genial Motor S.R.L does

Genial Motor S.R.L. is an Italian e-commerce retailer founded in 2004 and headquartered in Rimini, Italy, specializing in aftermarket motorcycle spare parts, racing accessories, and tires. The company operates a direct-to-consumer online store at genialmotor.it carrying over 150,000 SKUs across 28 product categories, covering exhaust systems, suspension components, brake systems, motorcycle electronics, transmissions, plastics, protections, tires, technical clothing, and maintenance tools. Its catalog includes premium third-party brands such as Akrapovic, Brembo, Ohlins, Arrow, HP Corse, Leovince, Mivv, Andreani, BMC, Sprint Filter, Galfer, and GIVI, alongside a proprietary Genial Motor carbon fiber accessories line (exhaust covers, belly pans, side panels, front fairings, tank covers, key covers, and frame protectors). The platform features brand/model-based catalog search, multi-currency support (EUR, USD, GBP, AUD, HKD, SGD), and ships worldwide via GLS, BRT (DPD), TNT, SDA (EMS), and FedEx.

Genial Motor's business model is straightforward distribution and resale. The company functions as a multi-brand specialist retailer and as the Exclusive Italian Distributor for STORM by MIVV exhaust products. It serves three primary customer segments: individual motorcycle enthusiasts (DTC), resellers and dealers (B2B with dedicated accounts and exclusive pricing), and racing teams/professionals. Pricing is unit-based and publicly disclosed, with products ranging from approximately €20 to over €4,000 depending on category and brand. The company offers a 60-day return policy, secure payment options, local pickup from its Rimini warehouse, and cash-on-delivery within Italy (€79–€999.99 order band).

Genial Motor is privately held as an Italian S.R.L. (Società a Responsabilità Limitata) with a fully paid share capital of €100,000. No parent company, subsidiaries, or external institutional investment have been disclosed. Revenue, ownership structure, headcount, and management team details are not publicly available, indicating a closely held, founder-led operating business.

Name

Genial Motor S.R.L

Legal name

Genial Motor S.R.L.

Website

https://genialmotor.it

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Italian e-commerce company selling aftermarket motorcycle spare parts, racing accessories, and tires from over 70 brands including Akrapovic, Brembo, and Ohlins, with 150,000 products in stock and worldwide shipping from its Rimini warehouse.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Parts and Accessories

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Performance, racing & tuning parts distribution (CRAOANAH), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Motorcycle spare parts
• Aftermarket parts
• Racing accessories
• Motorcycle tires
• Carbon fiber accessories

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Aftermarket Parts: Sale of aftermarket motorcycle spare parts and components including brake systems, clutches, transmissions, engine parts, frame parts, suspension components, and electrical accessories.
2. Product Sales - Racing Accessories: Sale of high-performance racing accessories including exhaust systems (Akrapovic, Arrow, Leovince, HP Corse, Mivv), suspension components (Ohlins, Andreani), and braking systems (Brembo).
3. Product Sales - Tires: Sale of motorcycle tires from brands including Michelin, Metzeler, Continental, Bridgestone, Pirelli.
4. Product Sales - Own Brand Carbon Fiber: Sale of proprietary Genial Motor carbon fiber accessories including fairings, tank covers, side panels, and key covers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Genial Motor S.R.L. sells aftermarket motorcycle spare parts, racing accessories, tires, and technical gear through its e-commerce platform at www.genialmotor.it, holding 150,000 products in stock from over 70 motorcycle brands including Akrapovic, Brembo, Ohlins, Arrow, Mivv, and Leovince. The company also manufactures and sells its own proprietary line of Genial Motor carbon fiber accessories and serves as the Exclusive Distributor for Italy of STORM by MIVV exhaust products.

Product overview

Genial Motor S.R.L is an Italian e-commerce company founded in 2004 specializing in aftermarket motorcycle parts, racing accessories, and tires. The platform operates as a multi-brand online store offering over 150,000 products in stock from prestigious manufacturers including Akrapovic, Brembo, Ohlins, Arrow, HP Corse, Leovince, Mivv, Andreani, and others. The product portfolio includes exhaust systems, suspension and shock absorbers, moto electronics (ECUs, quick shifters, dashboards), brake systems, transmissions, carbon fiber accessories, motorcycle plastics, protections, tires, and technical clothing. The company also manufactures proprietary Genial Motor brand carbon fiber accessories and serves as the Exclusive Italian Distributor for STORM by MIVV exhausts. Products are categorized into 28 main categories covering all motorcycle spare parts and accessories needs for both street and racing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhaust Systems Complete range of motorcycle exhaust systems including silencers, mufflers, complete exhausts, link pipes, headers, catalyzers, and spare parts from brands such as Akrapovic, Arrow, HP Corse, Leovince, Mivv, GPR, and Zard for street and racing applications.
• Suspension and Shock Absorbers Full line of suspension components including shock absorbers, cartridges, pistons, forks, steering dampers, shock springs, performance kits, and fork fluids from Ohlins and Andreani Group.
• Brake Systems Complete braking solutions including master cylinders, brake pads, complete braking kits, brake discs, levers, calipers, fluid tanks, and accessories from Brembo, Galfer, Discacciati Braking Systems, and Braking.
• Motorcycle Tires Motorcycle tires from Bridgestone, Continental, Michelin, Metzeler, Pirelli, Dunlop, and other major manufacturers for street and racing applications.
• Moto Electronics Electronic components for motorcycles including lap-timers, ECU units, quick shifters, gear indicators, hour counters, dashboards, sensors, and intercoms from JetPrime, Rapid Bike, PZRacing, and HealTech.
• Transmissions Drivetrain components including chain and sprocket kits, rear sprockets, front sprockets, and chains from EK Chains and various manufacturers.
• Motorcycle Plastics Bodywork and plastic components including fenders, complete body kits, fork and swingarm plastics, side plastics, spares, and graphic kits from UFO plast and other manufacturers.
• Motorcycle Protections Protective components including frame guards, fork and swingarm protectors, engine guards, wheel pin protections, and spare parts from various manufacturers.
• Clutches Clutch systems including clutches, clutch discs, and accessories from STM and various manufacturers.
• Frame Parts Frame-related components including footrest footpegs from CNC Racing, Lightech, and other manufacturers.
• Air Filters Filtration products including air filters from BMC, Sprint Filter, and Sprint Filter Racing.
• Engine Parts Internal engine components and mechanical parts from various manufacturers.
• Cases, Bags, Fixing Kits, Backpacks Luggage solutions including complete kits for top and side cases, bags, duffle bags, and backpacks from GIVI and Kappa.
• Technical Clothing Rider apparel and technical gear from various manufacturers.
• Tools and Utensils Motorcycle maintenance and repair tools from Beta tools and other manufacturers.
• Motorcycle Seats and Saddle Coverings Seat components, saddle coverings, and upholstery from TPZ Italia (Tappezzeria) and other manufacturers.
• Wheel Rims Wheels and rims including OZ Racing and other manufacturers.
• Bike Accessories Miscellaneous motorcycle accessories including license plate holders, handlebar accessories, turn indicators, screws, and fuel/oil caps.
• Genial Motor Carbon Fiber Accessories Proprietary Genial Motor brand carbon fiber motorcycle accessories including exhaust covers, belly pans, key covers, side panels, front fairings, sprocket covers, tank covers, seat covers, undertray panels, and frame protectors. Available in Twill Glossy and Plain Matte finishes for various motorcycle models including Ducati, Kawasaki, and BMW.
• Motor Oil Lubricants and oils from Eni, Eneos, and other brands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• STORM by MIVVcoreChannel Partner/ Reseller/ DistributorGenial Motor is the Exclusive Distributor for Italy of STORM by MIVV, a premium exhaust brand. This distribution partnership establishes Genial Motor as a key reference point for STORM by MIVV products in the Italian market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FC-Moto: German motorcycle apparel and parts e-commerce specialist. Closest like-for-like peer to Genial Motor in Europe: multi-brand catalog, premium-brand portfolio (including Akrapovic and Brembo), multi-currency, and worldwide shipping with racing/performance focus.
• BikeBandit: US-based motorcycle aftermarket e-commerce retailer with deep SKU breadth across parts, accessories, and tires. Directly comparable business model to Genial Motor: online-first, multi-brand, broad motorcycle model coverage.
• Motostrano: Online motorcycle parts and accessories retailer focused on sportbikes and European brands. Similar to Genial Motor in targeting enthusiast/racing customers with European OEM and aftermarket brands (Ducati, Aprilia, Triumph).
• Thunderbike: German custom motorcycle parts manufacturer and retailer. Sells proprietary performance parts and aftermarket components through e-commerce; similar hybrid manufacturer/distributor model to Genial Motor with own-brand carbon fiber and styling parts.

Broad incumbents

• RevZilla (Comoto Holdings): Largest US specialist motorcycle e-commerce operator (part of Comoto). Sells parts, accessories, gear, and tires across hundreds of brands. Comparable online model but materially larger scale and brand recognition.
• WPS (Western Power Sports): US-based wholesale distributor and parts/accessories supplier to dealers and resellers. Comparable to Genial Motor's reseller program business; operates both B2B distribution and consumer channels at significantly larger scale.
• Chaparral Motorsports: Large US motorcycle/ATV parts and accessories retailer with both online and physical presence. Comparable e-commerce-led model covering OEM and aftermarket parts, performance, and apparel.
• Rocky Mountain ATV/MC: US-based powersports parts and accessories retailer (motorcycle, ATV, UTV). Operates a multi-brand catalog similar to Genial Motor's breadth across motorcycle models, with online and warehouse distribution.

Others

• Mivv: Italian exhaust manufacturer and parent of the STORM by MIVV brand that Genial Motor exclusively distributes in Italy. Supply-side relationship: comparable in product category (motorcycle exhausts) but operates as a brand/manufacturer rather than retailer.
• Brembo: Italian premium brake systems manufacturer whose products Genial Motor distributes. Supply-side peer operating in the same motorcycle parts category at OEM/aftermarket manufacturing tier rather than retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GenialMotor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genial Motor S.R.L