ELSA
AppsFlyer provides mobile attribution, cross-platform analytics, deep linking via OneLink, privacy-safe data collaboration, and an agentic AI suite for advertisers, agencies, and growth teams across 100,000+ apps worldwide.
- Company typePrivate
- Founded-
- HeadquartersLos Gatos, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What ELSA does
AppsFlyer is a mobile measurement, attribution, deep linking, and data collaboration platform founded in 2011 and incorporated in Israel (AppsFlyer Ltd.). The platform is organized around four integrated product suites: a Measurement Suite covering cross-platform attribution and analytics across mobile, web, CTV, PC and console, including fraud protection, incrementality, and product analytics; a Deep Linking Suite powered by proprietary OneLink technology that unifies routing from web, email, QR, SMS, social and other channels into a single link compatible with iOS Universal Links and Android App Links; a Data Collaboration Suite offering Data Clean Room, Retail Media Measurement, Signal Hub, Audience Activation, and Data Management for privacy-safe first-party data partnerships; and an Agentic AI Suite comprising Agent Hub, Model Context Protocol integration, and an AI Assistant. Supporting modules include Creative Optimization and Enterprise-Grade Security.
ELSA firmographics
Firmographics- Name
- ELSA
- Legal name
- AppsFlyer Ltd.
- Website
- https://onelink.me
- Company type
- Private
- Operating status
- Operating
- Short description
- AppsFlyer provides mobile attribution, cross-platform analytics, deep linking via OneLink, privacy-safe data collaboration, and an agentic AI suite for advertisers, agencies, and growth teams across 100,000+ apps worldwide.
- Ownership category
- akta.pro rank
ELSA industry classification
Industry- Product category
- Mobile Attribution and Marketing Analytics Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where ELSA is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Markets served
ELSA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: AppsFlyer generates revenue through subscription-based pricing for access to their Measurement Suite, Deep Linking Suite, Data Collaboration Suite, and Agentic AI Suite. Pricing is based on business size and annual mobile advertising budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered pricing based on company size and mobile advertising budget |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
ELSA product offering
Product offeringCore offering
ELSA operates a mobile measurement, deep linking, and data collaboration SaaS platform sold under four integrated product suites: a Measurement Suite for cross-platform attribution and marketing analytics, a Deep Linking Suite built on proprietary OneLink technology that routes users from any channel to in-app experiences, a Data Collaboration Suite for privacy-safe first-party data activation and clean rooms, and an Agentic AI Suite for autonomous AI-driven marketing workflows. The platform serves advertisers with mobile apps, agencies, and technology partners worldwide.
Product overview
AppsFlyer is a mobile measurement and data collaboration platform offering four integrated product suites: Measurement Suite for cross-platform attribution and analytics; Deep Linking Suite for OneLink-powered routing to in-app experiences; Data Collaboration Suite for privacy-safe partnerships and data activation; and Agentic AI Suite for AI-powered automation. The platform also offers Creative Optimization and Enterprise-Grade Security as additional modules. All suites work together to provide end-to-end user journey measurement, engagement optimization, and ROI measurement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +35% uplift in user acquisition
- +6 more outcomes
Companies that use ELSA
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
ELSA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
ELSA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and general.
- AWScoreAWS is listed as a solutions partner with dedicated AppsFlyer-AWS integration and solutions page. This partnership provides customers with cloud infrastructure integration capabilities.
- AgenciescoreAppsFlyer has a dedicated agency program allowing agencies to manage client mobile apps, create agency accounts, and access specialized support through [email protected].
- Tech and Media PartnersgeneralTechnology and media partners integrate with AppsFlyer's platform. Partner onboarding requires referral from an existing AppsFlyer customer. Partners have access to Help Center resources.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ELSA competitors and assessment
Company assessmentDirect peers
- Branch: Branch provides deep linking, attribution, and measurement for mobile apps; its deep-linking technology directly overlaps AppsFlyer's OneLink Deep Linking Suite, and both companies target the same growth/CRM/lifecycle teams.
- Adjust: Adjust is a mobile measurement partner (MMP) providing attribution, analytics, and fraud prevention to mobile app advertisers. It is the most direct head-to-head competitor to AppsFlyer's Measurement Suite across the same advertiser base.
- Kochava: Kochava is a mobile attribution and marketing analytics platform offering unified measurement across devices and CTV. It competes on similar product scope (attribution + analytics) to AppsFlyer's Measurement Suite, particularly for advertisers prioritizing omnichannel measurement.
- Singular: Singular provides marketing attribution, ETL, and analytics for mobile advertisers. It targets the same growth and performance marketing buyer as AppsFlyer with comparable cross-channel measurement and creative analytics capabilities.
Broad incumbents
- LiveRamp: LiveRamp operates a data collaboration and clean room platform connecting advertisers and publishers. It is a broad incumbent comparable to AppsFlyer's Data Collaboration Suite (Data Clean Room, Signal Hub, Audience Activation) at enterprise scale across retail media.
- Snowflake: Snowflake provides a cloud data platform on which customers build clean rooms and marketing data infrastructure. It overlaps AppsFlyer's Data Collaboration Suite as an upstream/downstream infrastructure alternative for enterprises preferring to bring measurement data in-house.
- Google Analytics 4: Google Analytics 4 is Google's free cross-platform analytics offering with deep native integration into Google ad platforms. It is an incumbent alternative for advertisers who can accept a walled-garden measurement stack, putting competitive pressure on AppsFlyer's web and cross-platform attribution.
Emerging players
- Mixpanel: Mixpanel is a product analytics platform used by mobile and web teams to understand user behavior. Its Product Analytics module overlaps AppsFlyer's newly bundled Product Analytics inside the Measurement Suite, targeting the same growth and PM personas.
- Amplitude: Amplitude offers digital analytics and product intelligence for web and mobile. It competes with AppsFlyer's Product Analytics and audience segmentation modules for growth and product teams analyzing in-app user journeys.
- Airship: Airship provides mobile engagement, deep linking, and CRM/lifecycle messaging for app marketers. It is an emerging player comparable to AppsFlyer's owned-channel capabilities (Deep Linking from email/SMS/social into app experiences) with a stronger messaging/CRM heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ELSA social profiles
Digital presenceELSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELSA leadership team
Management profileNumber of profiles
ELSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELSA
What does ELSA do?
ELSA operates a mobile measurement, deep linking, and data collaboration SaaS platform sold under four integrated product suites: a Measurement Suite for cross-platform attribution and marketing analytics, a Deep Linking Suite built on proprietary OneLink technology that routes users from any channel to in-app experiences, a Data Collaboration Suite for privacy-safe first-party data activation and clean rooms, and an Agentic AI Suite for autonomous AI-driven marketing workflows. The platform serves advertisers with mobile apps, agencies, and technology partners worldwide.
Is ELSA a public or private company?
ELSA is a private company. It is classified as unknown and is currently operating.
When was ELSA founded?
ELSA was founded in -1.
Where is ELSA based?
ELSA is headquartered in Los Gatos, United States, in the North America region.
How does ELSA make money?
One revenue line is on record: platform Subscription.
Who are ELSA's main competitors?
Direct peers on record are Branch, Adjust, Kochava and Singular. Broad incumbents are LiveRamp, Snowflake and Google Analytics 4. Emerging players are Mixpanel, Amplitude and Airship.
Does ELSA have an API?
Yes. OneLink API enables automated link creation directly from marketing tools without developer involvement. The API is used for bulk link generation, branded domains, and lifecycle controls.
What industry is ELSA in?
ELSA's product category is Mobile Attribution and Marketing Analytics Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 513210 and its SIC code is 7370.