What School Tech does

School Tech is a Paris-based EdTech company operating as a digital agency specialized exclusively in the French higher education sector. It delivers integrated digital services and proprietary software to higher education institutions (écoles supérieures), targeting both public and private schools that offer specialized programs. The company is structured around six operational divisions: Web Development, Design, Miracle Technology, Advertising Campaign Management, EdTech R&D, and Consulting, and is led by publication director Raphaël Touati under a SASU (single-shareholder simplified joint-stock company) with €10,000 in capital.

The company's flagship product is the Miracle ERP/CRM platform, an integrated management system covering commercial, administrative, pedagogical, and financial operations for higher education institutions. Miracle is built on three stated technological pillars: Marketing Automation, Artificial Intelligence, and User Experience optimization, and exposes dedicated workspaces for Prospects, Students, Professors, Alumni, Companies, and OPCO. The platform's modular architecture allows schools to deploy individual modules (Commercial CRM, Pedagogical, Administrative/Financial, Alumni Intelligence, Marketing Automation) independently while preserving integration. Beyond the platform, School Tech offers bespoke web development, UX/UI design, multi-channel advertising management (Google Ads, YouTube, Meta, Twitter, Instagram, Yahoo, Bing), and strategic digital consulting.

School Tech monetizes through a combination of Miracle software licensing (recurring) and professional services (development, design, advertising, consulting). Its go-to-market is sales-led and direct, with prospects requesting demos and consultations via the company website and being assigned dedicated account managers for project execution. Pricing is not publicly disclosed and operates on a quote-based model. The company is privately held, founder-controlled (SASU unipersonal structure), with no disclosed external investors, and reports 1–10 employees.

Name

School Tech

Legal name

SCHOOL TECH

Website

https://schooltech.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

School Tech is a Paris-based EdTech company providing its Miracle ERP/CRM platform, web development, design, advertising management, and digital consulting services exclusively to French higher education institutions, combining marketing automation and AI to support student acquisition and institutional management.

Ownership category

akta.pro rank

Product category

Education Technology Services

NAICS

Colleges, Universities, and Professional Schools (61131), Educational Support Services (611710)

SIC

Services-Computer Programming Services (7371), Services-Educational Services (8200)

akta.pro primary industry

Education ERP (Student Information, Finance, HR) (HDAEAEAI)

akta.pro secondary industries

K–12 SIS & District Administration Platforms (EDAFAEAA), Parent/Student Portals, Communications & Consent Management (EDAFAEAK)

Keywords

• Education management software
• Higher education ERP
• EdTech digital agency
• School CRM platform
• Digital marketing education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Miracle Software Licensing: ERP/CRM software for higher education institutions with modular capabilities for commercial, administrative, pedagogical, and financial management. Sold as a platform with dedicated spaces for different user profiles.
2. Web Development Services: Website development, mobile applications, CMS-Framework, email marketing, and custom development solutions for schools and educational institutions.
3. Design Services: Graphic design services including UX/UI design, print materials (brochures, business cards, posters, kakemonos, flyers, PLV), and digital asset creation.
4. Advertising Management (SEA/SEO): Management of digital advertising campaigns across Google Ads, YouTube, Facebook, Twitter, Instagram, Yahoo, and Bing. Includes SEO optimization and campaign analysis.
5. Digital Consulting: Strategic consulting including digital strategy, IT systems advice, digital transformation, user experience optimization, and strategic vendor selection.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

School Tech is an EdTech company that develops MIRACLE ERP/CRM software and delivers digital agency services (web development, design, advertising campaign management, and digital consulting) for higher education institutions. The company bundles proprietary school management software with complementary digital services to address the full digital ecosystem of universities, business schools, and specialized schools.

Product overview

School Tech is a digital agency specializing in digital transformation for schools, education, and training. The company operates six divisions: Web Development, Design, MIRACLE technology (ERP/CRM software), Advertising Campaign Management, EdTech Research and Development, and Consulting. The core product is the MIRACLE software, an integrated ERP and CRM platform for higher education institutions that combines commercial, administrative, pedagogical, and financial management modules. MIRACLE is built on three technological pillars: Marketing Automation, Artificial Intelligence, and User Experience optimization. Additional offerings include web development services, graphic design, advertising campaign management, and digital consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle: ERP/CRM software dedicated to higher education institutions, covering commercial management, administrative management, pedagogical management, and financial management. Built on Marketing Automation, Artificial Intelligence, and User Experience pillars.

Products and services

• MIRACLE ERP/CRM Software
• Web Development Services
• Design Services
• Advertising Campaign Management
• Digital Consulting Services

Quantifiable outcome

• Digital campaigns achieve 3,000-5,000 conversions compared to traditional student fairs with only 1,000 contacts for similar investment
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ellucian: Market-leading SIS and ERP platform exclusively focused on higher education, offering student information, finance, and HR capabilities. Directly competes with School Tech's Miracle ERP/CRM in the same vertical with overlapping buyer personas.
• Anthology: Higher-education technology provider offering SIS, ERP, CRM, and student-success solutions. Overlaps with Miracle on CRM and admin/financial management modules for the same target buyer.
• Carnegie Dartlet: US-based higher-education marketing and enrollment agency offering digital strategy, web development, branding, and paid media for colleges and universities. Directly comparable to School Tech's agency-plus-marketing services.
• Jenzabar: Higher-education ERP and SIS vendor serving small-to-mid-sized colleges and universities with student information, finance, and CRM functionality. Closely comparable to Miracle's positioning in the same higher-ed vertical.

Emerging players

• ActiveCampaign: SMB-focused CRM and marketing automation platform used by educational institutions for email, SMS, and behavioral automation. Competes with Miracle's marketing automation functionality at lower price points.

Broad incumbents

• PowerSchool: Large K-12/EdTech platform with broad SIS, learning, and talent-management offerings. While primarily K-12, PowerSchool's scale and EdTech brand recognition shape buyer expectations in adjacent higher-ed procurements.
• Salesforce Education Cloud: Global CRM leader with a vertical Education Cloud offering used by universities for student recruitment, alumni, and engagement. Overlaps directly with Miracle's CRM module and marketing automation capabilities.
• Blackbaud: Education and nonprofit software vendor covering CRM, fundraising, student information, and financial management. Overlaps with Miracle on alumni management, CRM, and back-office modules for educational institutions.
• HubSpot: Leading CRM and marketing-automation platform widely adopted by higher-ed institutions for student acquisition and alumni engagement. Competes with Miracle's marketing automation and CRM modules at much larger scale.
• Workday: Enterprise cloud ERP vendor with a dedicated Workday Student product for higher education. Competes for the same administrative/financial and HR budgets Miracle targets, with far greater scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/school-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Tech