Rosa Maria's
Rosa Maria's is a family-owned Mexican restaurant chain operating five locations across Southern California's Inland Empire and High Desert, founded in 1975 and best known for its signature Garbage Burrito and handmade tortillas, serving local families through dine-in, takeout, delivery, and a branded mobile app.
- Company typePrivate
- Founded1975
- HeadquartersFontana, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rosa Maria's does
Rosa Maria's is a family-owned and operated Mexican restaurant chain headquartered in Fontana, California, founded in 1975 by husband and wife Jose and Guadalupe Robles. The company operates five small-format quick-service restaurants across Southern California's Inland Empire and High Desert subregions, including locations in Fontana, Highland, Redlands, San Bernardino (the original flagship opened January 16, 1975), and Hesperia. Its menu centers on handmade burritos — most notably the signature "world-famous" Garbage Burrito — alongside combination plates, breakfast burritos, a la carte items, kids' meals, chips and sides, beverages, and add-on sauces, with most burritos available in Regular, Extra Large, and X-Large sizes at unit prices ranging roughly from $4.50 to $14.50.
The business runs on a simple, traditional QSR operating model with a light digital layer. Customer orders are placed in-store, by phone, or through the company's website and native iOS/Android applications, both powered by the Blizzfull e-commerce and online ordering platform. The technology stack is limited to Blizzfull for ordering, social-login identity providers (Google, Facebook, Yahoo, Apple), and accessibility tooling (UserWay, WAVE, NVDA) — there is no disclosed AI/ML, no API exposure, and no proprietary software products. Revenue is generated entirely from one-time, per-transaction food and beverage sales across dine-in, takeout, and delivery channels, with no subscription, licensing, or contracted revenue.
The company is privately held with no disclosed outside investors, parent company, or institutional backing, and reports 11-50 employees. Its customer base is concentrated in local communities within driving distance of its five locations, segmented broadly into local families seeking authentic sit-down Mexican meals and quick-service customers ordering on the go. Marketing is primarily bottom-of-funnel through the mobile app, website, and physical storefronts, with no disclosed paid advertising or formal GTM motion beyond community-rooted brand recognition built over five decades.
Rosa Maria's firmographics
Firmographics- Name
- Rosa Maria's
- Legal name
- Rosa Maria's
- Website
- https://rosamarias.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosa Maria's is a family-owned Mexican restaurant chain operating five locations across Southern California's Inland Empire and High Desert, founded in 1975 and best known for its signature Garbage Burrito and handmade tortillas, serving local families through dine-in, takeout, delivery, and a branded mobile app.
- Ownership category
- akta.pro rank
Rosa Maria's industry classification
Industry- Product category
- Mexican Restaurant / Casual Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Rosa Maria's is headquartered
LocationHeadquarters
- HQ city
- Fontana
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rosa Maria's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Direct food and beverage sales through dine-in, takeout, and delivery orders at five physical restaurant locations. Customers pay per transaction for menu items including burritos, combination plates, and a la carte items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Burrito pricing by size - Regular, Extra Large, and X-Large options |
| Unit Pricing | Pay-as-you-go | Junior/Jr. size burritos for children |
| Unit Pricing | Pay-as-you-go | Combination plates including beans and rice |
| Unit Pricing | Pay-as-you-go | A la carte items and sides |
| Unit Pricing | Pay-as-you-go | Chips and salsa items |
| Unit Pricing | Pay-as-you-go | Kid's meals with choice of beans or rice, drink, and treat |
| Unit Pricing | Pay-as-you-go | Beverages including water, sodas, and milk |
| Unit Pricing | Pay-as-you-go | Extras and add-ons |
Distribution channels2 records
Marketing channels2 records
Rosa Maria's product offering
Product offeringCore offering
Rosa Maria's is a family-owned quick-service Mexican restaurant chain serving fresh, homemade Mexican cuisine across five Southern California locations. The core offering centers on made-from-scratch burritos (including the signature Garbage Burrito), combination plates, tacos, enchiladas, breakfast burritos, kids' meals, chips and sides, and beverages, available via dine-in, takeout, phone orders, and digital ordering through its website and mobile apps.
Product overview
Rosa Maria's is a family-owned authentic Mexican food restaurant chain operating five locations in Southern California (Fontana, Highland, San Bernardino, Redlands, and Hesperia). The company offers a comprehensive menu centered around burritos (notably the famous Garbage Burrito), combination plates, a la carte items, breakfast burritos, and kid's meals. The business operates through both physical restaurant locations and digital channels including a web-based online ordering system and native iOS/Android mobile applications, all powered by the Blizzfull platform. Their signature Garbage Burrito is their world-famous item, available in multiple protein options and sizes. The company has been serving the community since 1975, maintaining a focus on fresh, homemade food with hand-made tortillas and house-made salsas and sauces.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosa Maria's Restaurant Dining & Takeout Service Family-owned authentic Mexican food restaurant offering dine-in, takeout, and phone-order service across five Southern California locations, serving burritos, combination plates, tacos, and other Mexican favorites.
- Garbage Burrito (Signature Item)
Companies that use Rosa Maria's
Customer profileSegments2 records
Ideal customer profiles2 records
Rosa Maria's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Rosa Maria's partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rosa Maria's competitors and assessment
Company assessmentRegional players
- El Pollo Loco: California-headquartered Mexican-inspired chain specializing in flame-grilled chicken with a complementary burrito and taco menu. Comparable California concentration and counter-service QSR operating model, though differentiated by its chicken-led menu.
- Roberto's Taco Shop: San Diego-area Mexican taco shop chain serving burritos, tacos, and combo plates in a quick-service format. Directly comparable to Rosa Maria's in menu, pricing, and Southern California regional positioning, though concentrated further south.
Broad incumbents
- Taco Bell: Largest Mexican-inspired QSR chain in the U.S., competing for the same value-seeking, on-the-go customer with a burrito- and taco-led menu. Sets the price and digital-experience benchmark Rosa Maria's must compete against.
- Moe's Southwest Grill: National fast-casual Mexican chain offering burritos, tacos, and bowls with a customizable, ingredient-driven menu. Operates as a broader incumbent with overlapping capabilities to Rosa Maria's, though franchised and nationally distributed.
- Qdoba Mexican Eats: National fast-casual chain competing head-to-head with Chipotle on customizable burritos, bowls, and tacos. Overlapping value proposition with Rosa Maria's around fresh, customizable Mexican food, but at multi-state scale.
Direct peers
- Del Taco: Regional Mexican QSR/fast-casual chain operating primarily in the western and southwestern U.S., serving burritos, tacos, and combo plates at counter-service speed. Highly comparable menu architecture, customer demographic, and California-centric footprint to Rosa Maria's.
- Rubio's Coastal Grill: Southern California-anchored fast-casual Mexican chain with a strong burrito and taco menu and coastal/fresh positioning. Comparable menu structure and California footprint, though more recently focused on a re-energized 'coastal' brand identity.
- Baja Fresh Mexican Grill: Fast-casual Mexican chain built around flame-grilled and fresh-prepared burritos, tacos, and salads with a premium 'fresh' positioning. Highly comparable menu and California heritage to Rosa Maria's, though operating at smaller unit count.
- Alberto's Mexican Food: Inland Empire / Southern California-focused Mexican fast-food chain known for burritos and combo plates at value pricing. Directly competes with Rosa Maria's in the same geography with a similar menu, portion sizes, and customer base.
- Chipotle Mexican Grill: National fast-casual leader built around customizable burritos, bowls, and tacos with a fresh, ingredient-forward value proposition. Mirrors Rosa Maria's core burrito-led menu and handmade/tortilla-forward positioning, though at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Rosa Maria's social profiles
Digital presenceRosa Maria's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosa Maria's leadership team
Management profileNumber of profiles
Profiles2 records
Rosa Maria's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosa Maria's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosa Maria's
What does Rosa Maria's do?
Rosa Maria's is a family-owned quick-service Mexican restaurant chain serving fresh, homemade Mexican cuisine across five Southern California locations. The core offering centers on made-from-scratch burritos (including the signature Garbage Burrito), combination plates, tacos, enchiladas, breakfast burritos, kids' meals, chips and sides, and beverages, available via dine-in, takeout, phone orders, and digital ordering through its website and mobile apps.
Is Rosa Maria's a public or private company?
Rosa Maria's is a private company. It is classified as family owned and is currently operating.
When was Rosa Maria's founded?
Rosa Maria's was founded in 1975. It employs 11 to 50 people.
Where is Rosa Maria's based?
Rosa Maria's is headquartered in Fontana, United States, in the North America region.
How does Rosa Maria's make money?
One revenue line is on record: food and Beverage Sales.
Who are Rosa Maria's's main competitors?
Regional players on record are El Pollo Loco and Roberto's Taco Shop. Broad incumbents are Taco Bell, Moe's Southwest Grill and Qdoba Mexican Eats. Direct peers are Del Taco, Rubio's Coastal Grill, Baja Fresh Mexican Grill, Alberto's Mexican Food and Chipotle Mexican Grill.
Does Rosa Maria's have an API?
No public API is recorded for Rosa Maria's.
What industry is Rosa Maria's in?
Rosa Maria's's product category is Mexican Restaurant / Casual Dining. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5812.