What Sable does

Sable is a San Francisco-based, venture-backed private company building Aidan, an AI employee that leads product demos and customer calls at scale using real-time browser control, pixel-level computer vision, and natural language interaction. The platform architecture combines three components: a Context Graph that ingests call recordings, expert interviews, and marketing materials to build a continuously updated knowledge base; real-time computer-use capabilities that drive the customer's product live during a call; and a vision system that guides users through interfaces. Customers customize the AI employee's appearance, tone, and behavior, then refine it based on interaction data.

The go-to-market is dual-track: a product-led onboarding path (deployment in days with no integrations) and an enterprise field sales motion leveraging Sequoia and 8VC board members, which has produced named reference customers Notion and Decagon alongside undisclosed large public enterprises. Revenue is positioned as a recurring AI employee subscription, though no pricing tiers are publicly disclosed. Sable holds ISO 27001, ISO 42001, SOC 2 Type II, and GDPR certifications, with security posture explicitly emphasizing zero training on customer data.

Sable raised $45M in a 2026 round co-led by Sequoia Capital and 8VC, with participation from BoxGroup, SV Angel, and Valor Atreides AI Fund. The company operates with 11-50 employees described as AI researchers, former quants, International Olympiad medalists, and engineers, with Sequoia's Shaun Maguire and 8VC founder Joe Lonsdale (Palantir co-founder) joining the board. The platform also includes a public careers funnel on Ashby to attract technical talent.

Name

Sable

Website

https://withsable.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Sable is a San Francisco-based AI company that builds Aidan, an autonomous AI employee using real-time browser control, computer vision, and natural language to lead product demos and customer calls at scale for enterprise and growth-stage B2B SaaS customers such as Notion and Decagon.

Ownership category

akta.pro rank

Product category

AI Customer Engagement Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Customer Onboarding, Education & Adoption (CS Enablement) (EDABACAI)

Keywords

• AI employee platform
• Conversational AI agents
• Customer demo automation
• AI sales enablement
• Interactive AI software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AI Employee Subscription: Aidan AI employee deployed to lead customer calls at scale, with options to grow the brain through customer interactions and expand across use cases

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Sable provides Aidan, an AI employee platform that uses real-time browser use, computer vision, and a context graph to run personalized customer calls and product demonstrations at scale. The platform allows businesses to build, customize, and continuously refine an AI employee that handles demos, qualification, onboarding, feature launches, partner certification, and international expansion.

Product overview

Sable offers a single unified platform for creating AI employees, centered on Aidan—the world's first AI employee. The platform consists of three integrated capabilities: Build the Brain (teaching Aidan via call recordings, expert interviews, and marketing materials to create a context graph), Customize (shaping Aidan's look, tone, and behavior to match brand), and Measure and Refine (continuously improving Aidan based on interaction data). Aidan operates using real-time browser use, vision, and interactive intelligence to run customer calls at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Aidan - AI Employee The first AI employee powered by real-time browser use and vision, designed to run customer calls at scale. Aidan uses interactive intelligence to see what's on screen, speak naturally, and navigate interfaces autonomously, enabling personalized product demos, qualification, onboarding, partner certification, and training without human delivery.
• Aidan Platform - AI Employee Builder The first platform for creating AI employees. Allows businesses to teach Aidan by feeding it call recordings of best sellers, interviews of internal experts, and marketing materials to build its context graph; shape the AI employee's look, tone, and behavior to match brand identity; and continuously refine behavior based on interaction data.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Salesforce Agentforce / Einstein: Salesforce has launched Agentforce and Einstein Bots to embed AI agents across its CRM platform. Represents the broad incumbent threat bundling AI agents into existing enterprise software suites.

Direct peers

• Decagon: Decagon is both a Sable customer and a direct competitor in AI-powered customer support agents. Targets the same enterprise customer-call automation workflow with conversational AI.
• Ada: Ada is an AI-powered customer service automation platform that resolves customer inquiries without human intervention. Competitor for AI agent deployments in B2B support.
• Kore.ai: Kore.ai provides enterprise AI agents and conversational AI for customer service, employee experience, and process automation. Comparable in targeting large enterprise agent deployments.
• Cresta: Cresta provides generative AI for customer service and sales, including real-time agent assistance and autonomous AI agents. Directly comparable in agent-augmentation and automation use cases.
• Cognigy: Cognigy provides enterprise conversational and agentic AI for customer service automation across voice and chat. Competes for AI agent deployments in large enterprise contact centers.
• Yellow.ai: Yellow.ai is an enterprise conversational AI platform with autonomous agents for customer support and sales. Competes globally in the same AI-for-customer-engagement category.
• Forethought: Forethought builds AI agents for customer support, focused on ticket deflection, routing, and resolution. Competes for the same enterprise support automation budget as Aidan.
• Sierra: Sierra (Bret Taylor) builds AI agents for customer experience, with a similar subscription, enterprise focus, and top-tier VC backing. Direct competitor for AI-employee deployments handling customer conversations at scale.

Emerging players

• Maven AGI: Maven AGI builds autonomous AI agents for enterprise customer support, with similar focus on reducing human-handled support volume. Emerging competitor in the same AI agent category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sable