The High Road Group

What The High Road Group does

The High Road Group operates as a privately held media production company focused on hunting and outdoor lifestyle content. It produces "The High Road with Keith Warren," a long-running hunting television program hosted by veteran on-air personality Keith Warren, distributed across multiple platforms including YouTube, the Pursuit Channel (carried on DirecTV, Dish, and AT&T U-Verse), and a growing footprint of over-the-top and free ad-supported streaming services such as Rumble, Roku, Pluto TV, Samsung Smart TV, Amazon Fire TV, WildTV, and PursuitUP. The company also produces a companion podcast called "People Who Hunt" and maintains a presence on Facebook and X/Twitter, with its primary web property at highroadhunting.com.

The underlying production technology is conventional video and audio capture, supplemented by sponsor-supplied thermal imaging hardware used for night-hunting segments; there is no proprietary software stack or AI/ML capability disclosed. Revenue mechanics are multi-channel: (i) YouTube advertising inventory monetized through Google's ad stack, (ii) linear and streaming broadcast licensing fees from Pursuit Channel and affiliated networks, and (iii) brand sponsorship and product integration deals with outdoor industry manufacturers including Vortex Optics, Lucas Oil, Timber Creek, Silencer Shop, ONpoint Tactical, Snap-Lock, Hunter Safety System, Pyramyd Air, Air Venturi, and others (25+ named sponsors). Content is offered free to end consumers; the company is paid by advertisers, sponsors, and platform/licensing partners rather than by viewers.

The customer base for the underlying media property is North American hunting and outdoor enthusiasts, with secondary reach into international markets through dedicated hunting expeditions produced in South Africa, New Zealand, Spain, and Alberta, Canada. The company is organized as High Road Media Group, LLC; there are no public disclosures of revenue, headcount, funding history, or ownership structure beyond the legal entity name.

Name

The High Road Group

Legal name

High Road Media Group, LLC

Website

https://highroadhunting.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

The High Road Group is a private hunting media production company (High Road Media Group, LLC) producing "The High Road with Keith Warren" TV show, podcast, and YouTube content for North American hunting enthusiasts, monetized via brand sponsorships, YouTube ads, and broadcast licensing.

Ownership category

akta.pro rank

Product category

Hunting & Outdoor Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Branded Documentary & Purpose-Driven Content (MPADAEAJ)

akta.pro secondary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

Keywords

• Hunting television shows
• Outdoor video content
• Hunting podcast
• Sponsored outdoor media
• Broadcast outdoor entertainment

Headquarters

HQ city

Seguin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcasting & TV licensing: The show airs on the Pursuit Channel (DirecTV 604, Dish 393, AT&T U-Verse 1683) and multiple streaming platforms (Roku, Pluto TV, Samsung Smart TV, Amazon Fire TV, Rumble). Revenue is generated through TV licensing fees and content distribution agreements.
2. Digital content monetization: YouTube channel generates ad revenue from full episodes and short-form content. The channel also has short-form clips (YouTube Shorts) driving additional viewership and monetization.
3. Brand sponsorships and integrations: The show features a large roster of brand sponsors (outdoor gear, firearms accessories, optics, air guns, ranches). Products are showcased within episodes and listed on the website. Revenue comes from sponsorship deals, product placement, and affiliate/referral arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The High Road Group produces and distributes a multi-platform hunting media property — the television show "The High Road with Keith Warren" — comprising full-length episodes, short-form video clips, and a companion podcast covering hunting expeditions, techniques, gear, and destinations. Content is delivered free to viewers via broadcast TV (Pursuit Channel), YouTube, and major OTT streaming apps, with monetization coming from outdoor brand sponsorships, broadcast/streaming licensing, and digital advertising rather than direct consumer fees.

Product overview

The High Road Group operates as a hunting media company producing 'The High Road with Keith Warren,' a unified television show and video content platform. The offering consists of full-length hunting episodes, short-form video content (including YouTube Shorts), and a companion podcast. Content is distributed across multiple television networks (DirectTV, Dish, AT&T U-Verse via Pursuit Channel, WildTV) and streaming platforms (YouTube, Rumble, Roku, Pluto TV, Samsung Smart TV, Amazon Fire TV). The company generates revenue through sponsorships with hunting/outdoor gear manufacturers and ranch partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• The High Road with Keith Warren (TV show) A multi-platform hunting television program hosted by Keith Warren, distributed on the Pursuit Channel (DirecTV 604, Dish 393, AT&T U-Verse 1683), YouTube, Rumble, Roku TV, Pluto TV, Samsung Smart TV, Amazon Fire TV, and WildTV; aimed at hunting and outdoor enthusiasts seeking entertainment, technique education, and gear discovery.
• Full Episodes (video) Long-form hunting video episodes featuring complete hunts across diverse game species (alligators, whitetail deer, hogs, exotic species, pronghorn, elk, turkey, waterfowl) and locations (Texas, Louisiana, Montana, Wyoming, Oklahoma, Michigan, Alberta, South Africa, New Zealand, Spain), distributed on YouTube and the Pursuit Channel.
• Shorts / Short Videos Short-form hunting video clips and YouTube Shorts showcasing hunt highlights, gear features, and moments from full episodes; distributed on YouTube and social media for top-of-funnel audience engagement.
• People Who Hunt (Podcast) Companion audio podcast to The High Road with Keith Warren, expanding the show's reach beyond video viewers to audiences who prefer on-demand audio hunting content.

Quantifiable outcome

• Episodes regularly achieve tens of thousands of views on YouTube (short clips reaching 5K–48K views), demonstrating consistent audience engagement.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, major and minor.

• Timber Creek OutdoorscoreGTM or Marketing PartnerTimber Creek Outdoors is a recurring sponsor and partner appearing in numerous episodes. The show visits Timber Creek's Oregon facility and features the brand's AR parts and thermal optics. Tyler Tiller and Colten Tiller of Timber Creek appear as regular guests/hosts.
• Vortex OpticscoreGTM or Marketing PartnerVortex Optics is a long-standing sponsor of The High Road, providing optics used in many hunts. Featured across dozens of episodes spanning multiple years.
• Pyramyd Air / Air VenturicoreGTM or Marketing PartnerAir Venturi and its consumer brand Pyramyd Air are key sponsors, particularly for air gun content. Keith Warren is known for his air gun safari series using Seneca Dragon Claw air rifles sourced through Pyramyd Air.
• Silencer ShopmajorGTM or Marketing PartnerSilencer Shop sponsors The High Road, with their suppressors and products featured in hunting episodes across multiple years.
• Berger BulletsmajorGTM or Marketing PartnerBerger Bullets is a recurring sponsor featured in episodes, particularly those involving rifle precision shooting and hunting.
• Superior OutfittersmajorChannel Partner/ Reseller/ DistributorSuperior Outfitters is a key sponsor and appears in many episodes. Austin Rohr of Superior Outfitters has appeared as a guest, and the brand is featured in sponsor listings.
• Longshot CamerasmajorGTM or Marketing PartnerLongshot Cameras is a sponsor of The High Road and their products (cameras) are featured in various hunting episodes.
• Shaw Custom BarrelsmajorGTM or Marketing PartnerShaw Custom Barrels (Shaw Barrels) sponsors The High Road. The show visited the Shaw Barrels facility in Pennsylvania to showcase how their custom barrels are manufactured.
• Lucas OilmajorGTM or Marketing PartnerLucas Oil is a long-standing sponsor of The High Road, appearing in numerous episodes including gator hunts in Louisiana where team members Don and Drew from Lucas Oil participate.
• G2 RanchcoreGTM or Marketing PartnerG2 Ranch in Pearsall, Texas is the show's primary filming location for exotic hunting content. The show heavily promotes the ranch (G2Ranch.com) and it is featured in dozens of episodes. Contact: (210) 419-4442.
• Legends RanchmajorGTM or Marketing PartnerLegends Ranch in Bitely, Michigan is featured as a premier whitetail deer hunting destination. The show has done multiple episodes highlighting trophy buck hunts at this ranch.
• Bering OpticsmajorGTM or Marketing PartnerBering Optics is featured as a sponsor in episodes, particularly those involving thermal optics for night hunting and hog eradication.
• Determinator TargetsmajorGTM or Marketing PartnerDeterminator Targets appears as a sponsor in multiple episodes, with David Howard from Determinator featured in pronghorn and whitetail hunts.
• Conroe TaxidermymajorGTM or Marketing PartnerConroe Taxidermy is a recurring sponsor and filming location (Party Pigs episode filmed at their facility). The brand is featured across multiple years of episodes.
• Sticky HolstermajorGTM or Marketing PartnerSticky Holster is a sponsor featured in multiple episodes, with Eric and Olivia from Sticky Holsters joining hog hunts on the show.
• Wildlife Research Center (WRC)majorGTM or Marketing PartnerWildlife Research Center (WRC) appears as a sponsor and partner across numerous episodes, including those featuring deer and exotic hunts.
• Safari Club International (SCI)majorGTM or Marketing PartnerSafari Club International (SCI) is a partner and appears in multiple episodes. SCI members have been featured on hunts, and SCI has co-sponsored giveaways (air rifle giveaways with Pyramyd Air).
• All Seasons FeedersminorGTM or Marketing PartnerAll Seasons Feeders appears as a sponsor and is featured in deer and hog hunting episodes.
• Record Rack (Sportsman's Choice Feeds)minorGTM or Marketing PartnerRecord Rack / Sportsman's Choice Feeds is listed as a sponsor and featured in multiple episodes.
• Rafter P ConstructionminorGTM or Marketing PartnerRafter P Construction appears in episodes, with Brad Pryor featured in elk and red stag hunts.
• Tank BlindsminorGTM or Marketing PartnerTank Blinds is a sponsor appearing in multiple episodes, particularly those featuring Texas exotic hunting and hog hunts.
• Pursuit ChannelcoreChannel Partner/ Reseller/ DistributorPursuit Channel is the broadcast TV distribution partner for The High Road, airing the show on DirecTV (604), Dish (393), and AT&T U-Verse (1683) on a weekly schedule.
• WiseEye TechminorGTM or Marketing PartnerWiseEye Tech appears as a sponsor in hog hunting episodes featuring thermal camera technology.
• Angry Goat OutfittersminorGTM or Marketing PartnerAngry Goat Outfitters in San Angelo, Texas is featured in wild goat hunting episodes with Keith and Johnny Piazza.
• Broken Bottle Arcade / G2 RanchminorGTM or Marketing PartnerBroken Bottle Arcade is a partner/ranch featured in multiple exotic hunting episodes alongside G2 Ranch.
• Texas Brand Real EstateminorGTM or Marketing PartnerTexas Brand Real Estate appears as a sponsor in the partner/sponsor section of the website.
• Venator USAminorGTM or Marketing PartnerVenator USA in Oklahoma is featured as a hunting destination for elk and red stag episodes.
• Dale McKinnon (Outfitter)minorGTM or Marketing PartnerDale McKinnon is an outfitter featured in bear hunting episodes in Alberta, Canada. Contact: (780) 645-8092.
• Voodoo Gator HuntsminorGTM or Marketing PartnerVoodoo Gator is featured in Louisiana alligator hunting episodes. Contact: (337) 258-0700 or voodoogatorhunts.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Raised Hunting: Raised Hunting (David and Karin Holder) is a hunting-focused TV and YouTube series covering deer and western big-game hunts. Directly comparable in format, audience (hunting enthusiasts), and sponsorship model to The High Road's whitetail and exotic content.
• Hunting Adventures TV: Hunting Adventures TV is a broadcast hunting show carried on outdoor networks, featuring international and domestic hunts with host Craig Boddington. Comparable to The High Road as a cable-distributed hunting series with global locations and sponsor integrations.
• Whitetail Properties: Whitetail Properties produces a hunting and land-focused TV show covering trophy deer hunts and rural real estate. Directly comparable in audience (whitetail hunters) and in combining episodic content with destination/ranch partnerships similar to The High Road's G2 Ranch and Legends Ranch integrations.
• Bone Collector (Michael Waddell): Bone Collector is a long-running hunting TV show (Outdoor Channel) hosted by Michael Waddell with a YouTube channel and sponsor roster in hunting gear. Highly comparable to The High Road as a personality-driven, sponsor-supported hunting show distributed on cable and digital platforms.
• MeatEater: MeatEater (Steven Rinella) is the leading hunting and wild-food media brand, producing a TV show, podcast, YouTube content, books, and apparel. It is the most direct peer to The High Road in audience (hunting enthusiasts) and format (long-form episodes plus short-form digital), though it operates at a substantially larger scale with DTC and streaming ventures.
• Winchester Deadly Passion: A sponsored hunting TV program centered on Winchester firearms with multi-platform distribution. Comparable to The High Road as a brand-integrated hunting show targeting the firearms/optics enthusiast segment with episodic cable and digital distribution.
• Full Draw: Full Draw Outfitters produces hunting content focused on guided elk and big-game hunts across the western US, with YouTube and TV distribution. Comparable as a sponsor-supported, location-driven hunting show targeting the same gear-focused enthusiast audience.

Broad incumbents

• Outdoor Channel: Outdoor Channel is a major US cable network dedicated to hunting, fishing, and outdoor adventure programming. It is a broad incumbent comparable to Pursuit Channel, the linear distributor for The High Road, and represents both a peer distribution platform and a potential competitor for sponsor attention.
• Sportsman Channel: Sportsman Channel is a US cable network focused on hunting, shooting, and fishing content, hosting multiple hunting shows. Comparable to Pursuit Channel as a distribution incumbent for hunting TV and a competitive destination for the same sponsor and audience pool.

Regional players

• WildTV: WildTV is a Canadian outdoor and hunting television network already listed as one of The High Road's distribution partners. Comparable as a regional peer operating in a parallel geography (Canada) with overlapping hunting/outdoor content and a similar advertiser base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1M-aYC5-TA-a4UQU8-2IRQ
• LinkedInlinkedin.com/company/the-high-road-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The High Road Group