Inner Glow Vitamins

What Inner Glow Vitamins does

Inner Glow Vitamins is a privately held, dermatologist-founded direct-to-consumer nutraceutical brand headquartered in Chantilly, Virginia, founded in 2018 by Dr. Noreen Galaria, a board-certified dermatologist with over 20 years of clinical experience and a laser and cosmetic fellowship. The company develops and sells a focused four-SKU portfolio of skin-health supplements — Sol Defense Gummies, Sol Defense PRO, Hair Skin & Nails Formula, and Age Defense Vitamins — formulated around clinically studied ingredients including polypodium leucotomos for internal sun protection, type-1 fish collagen peptides, niacinamide-based antioxidants, and targeted herbal complexes (ashwagandha, saw palmetto, moringa). All products are manufactured in the USA and third-party tested.

The business operates a dual-channel go-to-market: a Shopify-powered DTC storefront with a 90-day subscription option (20% discount, free gift on first delivery) targeting primarily women concerned with hair, skin, and nail health, complemented by a dedicated physician portal and Partner Program that enables board-certified dermatologists to purchase for in-office resale and recommend products to patients. The company also fulfills international orders to 17+ countries across North America, Europe, and Oceania. The brand has cultivated a network of 15+ FAAD-designated dermatologist endorsers and earned media coverage in outlets including CBS, NBC, Fox, MarketWatch, Cosmopolitan, InStyle, and Good Housekeeping.

The company is bootstrapped and founder-owned, with no disclosed institutional funding, M&A activity, or public listing. Revenue, headcount, and ARR figures are not publicly disclosed. Pricing spans $29.99 to $54.99 per bottle with bundle and subscription tiers, and a Women Supporting Women charitable initiative donates to Children's National Hospital, Every Mother Counts, and World Central Kitchen.

Name

Inner Glow Vitamins

Legal name

Inner Glow Vitamins

Website

https://innerglowvitamins.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Inner Glow Vitamins is a dermatologist-founded DTC nutraceutical brand selling four supplements for hair, skin, nail health, and internal sun protection, serving primarily women consumers and dermatologists through e-commerce, subscriptions, and a professional channel.

Ownership category

akta.pro rank

Product category

Nutraceutical Skin & Beauty Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Nutraceutical supplements
• Dermatologist-developed vitamins
• Skin health supplements
• Hair growth formulas
• Internal sun protection

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales of nutraceutical supplements directly to consumers through the company website. Products include single-bottle purchases and subscription options with 20% discount for recurring orders delivered every 90 days

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Inner Glow Vitamins develops and sells dermatologist-formulated nutraceutical supplements for skin, hair, and nail health. The product line includes four SKUs: Sol Defense Gummies and Sol Defense PRO (internal sun protection with Polypodium Leucotomos), Hair, Skin & Nails Formula (21 nutritional building blocks for hair growth), and Age Defense Vitamins (skin-specific antioxidants for photoaging). Products are sold direct-to-consumer through their e-commerce website with a subscription option, and through a physician portal for dermatologists.

Product overview

Inner Glow Vitamins is a dermatologist-founded brand of skin nutraceuticals that offers four core products: Sol Defense Gummies and Sol Defense PRO (for internal sun protection with polypodium leucotomos and niacinamide), Hair, Skin & Nails Formula (the most comprehensive supplement containing all 21 ingredients for hair growth), and Age Defense Vitamins (for preventing and correcting photoaging damage with skin-specific antioxidants). The portfolio functions as a complementary system where Sol Defense products work alongside sunscreen, Hair, Skin & Nails provides nutritional support for hair and skin health, and Age Defense delivers antioxidant protection against environmental aging. All products are made in the USA, are third-party tested, and are developed by board-certified dermatologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Sol Defense Gummies A dietary supplement gummy formulated to support skin protection from sun exposure. Contains Polypodium Leucotomos (a plant-derived ingredient scientifically proven to provide internal sun protection) and niacinamide (vitamin B3). Targeted at consumers seeking additional defense beyond topical sunscreen.
• Sol Defense PRO A comprehensive capsule-format sun protection supplement containing the same 21 active ingredients as Sol Defense Gummies for internal UV defense. Positioned as the enhanced formulation for users preferring capsules over gummies.
• Hair, Skin & Nails Formula The flagship comprehensive supplement containing all 21 nutritional building blocks for hair, skin, and nail health. Includes vitamins, minerals, herbs, fish collagen peptides (Type 1 from tilapia), antioxidants (including niacinamide), Ashwagandha, Saw Palmetto, and Moringa Extract. Targeted at consumers experiencing hair thinning, postpartum hair loss, or general beauty nutrition gaps.
• Age Defense Vitamins A nutraceutical formulated to prevent and correct photoaging damage. Contains skin-specific antioxidants, including Polypodium Leucotomos (internal sunscreen) and a blend of varied antioxidants specifically selected for skin and aging, fighting UV-induced free radicals. Targeted at consumers concerned with environmental aging and skin damage.

Quantifiable outcome

• Hair growth visible within 3 months
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Inner Glow online store. Collects and processes personal information to provide and improve services for customers.
• Children's National HospitalminorOthersCharitable partner in the Women Supporting Women Project, receiving donations from Inner Glow's charitable initiatives
• Every Mother CountsminorOthersCharitable partner in the Women Supporting Women Project supporting maternal health
• World Central KitchenminorOthersCharitable partner in the Women Supporting Women Project providing disaster relief and humanitarian aid

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: Personalized vitamin and supplement DTC brand with a quiz-driven onboarding and subscription model; comparable e-commerce mechanics and beauty-adjacent supplement positioning.
• Hum Nutrition: DTC beauty-from-within supplement brand targeting skin, hair, and nails with a celebrity-dermatologist-founded positioning; comparable SKU strategy and DTC subscription model.
• Olly: Mass-market beauty and wellness gummy brand with DTC + retail distribution; directly competes on the Sol Defense gummies format and target demographic of beauty-conscious women.
• Viviscal: Hair growth supplement brand with dermatologist and salon distribution; nearly identical formulation philosophy (marine complex, biotin, vitamins) to Inner Glow's hair formula.
• Vital Proteins: Collagen and beauty supplement brand with broad retail distribution; comparable fish collagen peptide ingredient story and beauty-from-within positioning.
• Nutrafol: Clinically studied hair growth nutraceutical brand sold through dermatologists and DTC; competes directly with Inner Glow's Hair, Skin & Nails Formula and shares the dermatologist-channel distribution model.
• Moon Juice: Premium beauty and wellness supplement DTC brand offering ingestible beauty, collagen, and adaptogens; overlaps with Inner Glow's beauty-from-within positioning and subscription model.
• Hers: Women's wellness DTC brand offering supplements alongside telehealth and beauty products; comparable target demographic and subscription model, with much broader category footprint.

Emerging players

• The Nue Co. Premium ingestible beauty and wellness brand with science-led positioning and DTC distribution; partial overlap with Inner Glow's dermatologist-developed aesthetic.
• Sports Research: Supplement brand with a growing beauty and hair-skin-nails line distributed via Amazon and DTC; relevant competitor on collagen peptides and biotin offerings overlapping with Inner Glow's formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innerglowvitamins
• LinkedInlinkedin.com/company/innerglowvitamins
• Instagraminstagram.com/innerglowvitamins/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inner Glow Vitamins