What BetMakers does

Bet-Makers is an independent, privately held B2B iGaming platform provider founded in 2019 and headquartered in Yerevan, Armenia. It is not affiliated with BetMakers Technology Group, the Australian racing and wagering technology company. The company sells to iGaming operators (sportsbook and casino) globally, with explicit market emphasis on Europe, MENA/GCC, Latin America, Africa, and Asia.

The platform is an all-in-one single-stack architecture in which sportsbook, casino, payment systems, KYC/AML, bonus engine, player management, risk management, and back office are native to one data model rather than assembled from separate modules. The sportsbook supports 60+ sports and 10,000+ monthly events with automated trading, real-time odds feeds at ~50ms latency via WebSocket, and a 99.9% uptime SLA. The casino product aggregates 24,500+ titles from 100+ certified game providers (including Pragmatic Play, Evolution, NetEnt, PG Soft, Playtech, Play'n GO, Spribe, Ezugi) through a single connection. The Payment Hub supports fiat providers plus native crypto via NOWPayments (BTC, ETH, USDT). KYC/AML, BI & Reporting, Affiliate System, Agent System (up to four hierarchy levels), and 24/7 Managed Services are included as configurable modules.

Bet-Makers delivers through three deployment models: a Turnkey Solution (full package under the operator's license), a White-Label Solution (operator brand on the provider's managed platform and license), and an API-first Sportsbook Solution (OpenAPI-documented, with sandbox access within 48 hours). Pricing is quote-based and not publicly disclosed. Revenue model combines recurring platform licensing/subscription, managed services fees, and game aggregation revenue share arrangements with content providers. Customer segments span startup operators testing markets, mid-market single-brand operators, and enterprise multi-brand groups; a documented case study is Turobet Casino. The go-to-market is direct B2B enterprise sales with a demo request form, supported by operator-focused content marketing and localized go-to-market pages for MENA/GCC.

Name

BetMakers

Legal name

Bet-Makers

Website

https://bet-makers.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Bet-Makers (Yerevan, Armenia, founded 2019) is an independent B2B iGaming platform provider offering a single-stack sportsbook, 24,500+ aggregated casino games, payments, KYC/AML, risk, and back office to operators globally via Turnkey, White-Label, and API deployment models.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• IGaming platform
• Sportsbook software
• Casino aggregation
• White-label gambling
• Sports betting technology

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Licensing/Subscription: B2B platform licensing to iGaming operators for sportsbook, casino, and back office technology. Delivered as turnkey solution, white-label, or API integration under a single commercial partnership.
2. Managed Services: 24/7 operational support including trading, risk monitoring, and platform management offered as professional services.
3. Game Aggregation Revenue Share: Commercial arrangements with game providers through structured revenue shares, invoicing data, and per-provider performance reporting managed within the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bet-Makers is a B2B iGaming platform provider that delivers an all-in-one, single-stack platform combining sportsbook, casino aggregation, payments, KYC/AML, risk management, bonus engine, and back office in a single native architecture. The platform is delivered to operators via three deployment models: turnkey (complete package under the operator's license), white-label (operator brand on Bet-Makers' managed license), and API integration (sportsbook or casino engine layered into the operator's existing platform). Operators gain access to 60+ sports, 10,000+ monthly events, 24,500+ casino games from 100+ certified providers, automated trading at 50ms odds latency, and 99.9% uptime SLA.

Product overview

Bet-Makers is a B2B iGaming platform provider offering a single-stack architecture where sportsbook, casino, and back office are native to one platform. The portfolio consists of two core products: the Casino Platform (aggregating 24,500+ games from 100+ certified providers) and the Sportsbook (covering 60+ sports with automated trading). Supporting modules include Integrations Hub, Affiliate System, Risk Management, Agent System, and Managed Services for operational support. Platform-level tools include Back Office & BI, Bonus Engine, Payment Systems (with NOWPayments crypto integration), Player Management, KYC/AML Tools, and BI & Reporting. Operators can access the platform via Turnkey Solution (full package under their own license) or Sportsbook API Solution (API-first integration). The platform is engineered for multi-brand and multi-region operations with one integration and one commercial partner replacing multiple vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Platform

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature14 records

Partnerships

Four partnerships are on record, tiered core.

• NOWPaymentscoreTechnology or IntegrationNative cryptocurrency payment processing via NOWPayments covering Bitcoin, Ethereum, USDT, and other major cryptocurrencies for deposits and optional payouts. Crypto transactions processed, monitored, and reported through same back office as other payment methods.
• Pragmatic PlaycoreTechnology or IntegrationLeading game studio providing premium RNG and live casino content through Bet-Makers aggregation. One of 100+ certified providers integrated via single connection.
• EvolutioncoreTechnology or IntegrationLeading live casino provider providing real-money live dealer tables integrated into Bet-Makers casino platform with dedicated live table management.
• 100+ Certified Game ProviderscoreTechnology or Integration100+ certified global and regional game studios integrated through single aggregation layer including: NetEnt, PG Soft, Playtech, Play'n GO, Microgaming, Yggdrasil, Igrosoft, Belatra, Playson, Red Rake, Ezugi, Betgames, Spribe, and many more. Studios span slots, live casino, crash games, virtual sports, and table games.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetConstruct: Full-stack iGaming platform and sportsbook technology provider; listed as a Bet-Makers partner while also selling competing turnkey and white-label solutions to operators globally.
• Digitain: Multi-vertical iGaming platform provider with sportsbook, casino, and payments; listed as a Bet-Makers partner while also competing directly for the same operator customers.
• SoftSwiss: Major B2B iGaming platform and casino aggregation provider; listed as a Bet-Makers integration partner but also operates competing turnkey, white-label, and casino aggregation solutions.
• Slotegrator: iGaming platform and casino aggregation provider offering turnkey and API solutions to operators — comparable scope of casino aggregation (100+ providers) and operator tooling.
• EveryMatrix: Full-stack B2B iGaming platform provider offering casino, sportsbook, payments, and back-office across one architecture — directly comparable to Bet-Makers' single-stack value proposition and target operator segment.
• ORYX Gaming (Bragg Gaming): B2B iGaming platform, content aggregation, and remote sportsbook provider serving operators in regulated and emerging markets — comparable integrated offering and customer base.
• NSoft: B2B sportsbook and iGaming platform provider targeting emerging markets with turnkey and API solutions — closely comparable to Bet-Makers' emerging-market focus and multi-deployment-model approach.

Broad incumbents

• Playtech: Tier-1 global iGaming platform and content provider with casino, sportsbook, and live dealer; broader portfolio than Bet-Makers but overlapping capability in platform, content aggregation, and operator tooling.
• Pragmatic Play: Leading multi-vertical game provider (slots, live casino, sportsbook via SmartHub); core Bet-Makers content partner but also offering its own aggregation and platform layer that overlaps with Bet-Makers' value proposition.
• Evolution: Dominant live casino and game provider; integrated into Bet-Makers as a core content partner but also expanding platform-level services that compete with B2B iGaming providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetMakers