Epic Steak
Epic Steak is a single-location modern American steakhouse on San Francisco's Embarcadero waterfront, founded in 2008. It serves prime dry-aged steaks, sustainable seafood, and craft cocktails to individual diners, corporate clients, and private event hosts.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Epic Steak does
Epic Steak is a single-location modern American steakhouse founded in 2008 and situated on the waterfront of San Francisco's Embarcadero at 369 The Embarcadero, offering panoramic views of the Bay Bridge, Treasure Island, and the city skyline. The restaurant is owned and operated by Chef Parke Ulrich (Chef + Owner) and Pat Kuleto (Designer + Owner) as part of the Land & Sea Restaurant Group, with adjacent sister restaurant Waterbar sharing the Executive Chef and forming a complementary land-and-sea dual-concept. Core offerings include USDA Prime and A5 Wagyu dry-aged steaks (Filet Mignon $59 to Tomahawk Ribeye $190), sustainably-sourced fresh seafood, an Advanced Sommelier-curated wine program, and craft cocktails. Revenue is generated through five streams: full-service dine-in (dinner six nights a week), weekend brunch (Saturday-Sunday 11:30am-2:30pm), weekday happy hour (Monday-Friday 4pm-6pm with discounted items such as $2 Pacific Oysters), private events across three configurable spaces (Bay Room + Terrace up to 70 seated/120 standing, Enclosed Piazza, full buyout) with dedicated Private Dining Director-led sales, and gift cards sold through the website.
The underlying technology is conventional hospitality infrastructure: a BentoBox CMS-powered website handling reservations, gift card fulfillment via CardFoundry, SMS/email marketing, and OpenTable integration for third-party reservations. The business runs on a direct-to-consumer reservations model supplemented by a small enterprise channel for private events, with no third-party delivery aggregator presence. Customer segments are diversified across individual fine diners (tourists, locals, special-occasion patrons), corporate and wedding private event hosts, and Financial District happy hour traffic. Marketing is multi-channel but lean: organic Facebook and Instagram, email newsletter via BentoBox, earned media through PR agency Glodow Nead Communications (Forbes, EATER, 10Best, SF Chronicle placements), and recurring charitable programming (Paws for Pinot fundraiser for Guide Dogs for the Blind, Oyster Give Back campaign raising $240,848+ since 2014, Breast Cancer Research and Roots Fund wine donations). Operations are privately held with no disclosed venture capital, private equity, or parent company involvement.
Epic Steak firmographics
Firmographics- Name
- Epic Steak
- Legal name
- Epic Steak
- Website
- https://epicsteak.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Epic Steak is a single-location modern American steakhouse on San Francisco's Embarcadero waterfront, founded in 2008. It serves prime dry-aged steaks, sustainable seafood, and craft cocktails to individual diners, corporate clients, and private event hosts.
- Ownership category
- akta.pro rank
Epic Steak industry classification
Industry- Product category
- Fine Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Epic Steak is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epic Steak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Food and Beverage Sales: Revenue from full-service dining including steaks, seafood, appetizers, desserts, cocktails, wine, and beer during regular restaurant hours. Monday-Thursday 4pm-9pm, Friday 4pm-9:30pm, Saturday 11:30am-9:30pm, Sunday 11:30am-9pm.
- Brunch Service: Saturday and Sunday brunch service from 11:30am-2:30pm featuring special menu items including Eggs Benedict variations, French Toast, and brunch cocktails.
- Happy Hour: Happy hour program Monday-Friday 4pm-6pm featuring discounted food items (Pacific Oysters at $2 each, Wagyu Cheeseburger & Fries at $12, various sliders and appetizers) and reduced-price drinks.
- Private Events and Banquets: Revenue from hosting private dining events including Bay Room + Terrace (capacity 10-70 seated, 120 standing), Enclosed Piazza (10-50 seated, 100 standing), and full restaurant buyouts. Requires deposits, food & beverage minimums, and 22% service charge.
- Gift Cards: Sale of gift cards through their website (powered by CardFoundry) and potentially third-party platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Steaks - USDA Prime and A5 Wagyu |
| Unit Pricing | Pay-as-you-go | Happy Hour Discounted Items |
| Transaction based/ take rate | Multi-year contract | Private Event Spaces |
| Unit Pricing | Pay-as-you-go | BBQ and Brunch Items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Epic Steak product offering
Product offeringCore offering
Epic Steak operates a single-location modern American steakhouse on San Francisco's Embarcadero waterfront, serving prime dry-aged steaks (USDA Prime and A5 Wagyu), sustainably-sourced fresh seafood, craft cocktails, and a sommelier-curated wine list. The restaurant also offers private dining event hosting, weekend brunch service, and a weekday happy hour program, with gift cards available online.
Product overview
EPIC Steak is a single-location modern American steakhouse restaurant operated by Land & Sea Restaurant Group on San Francisco's Embarcadero waterfront. The restaurant offers a unified dining experience centered on prime dry aged steaks and fresh seafood, supplemented by private dining event services, weekend brunch programming, and weekday happy hour. Gift cards are sold as an add-on offering. There is no modular product platform—the offering is the restaurant service itself.
Differentiator
Problem solved
Functional benefit
Products and services
- EPIC Steak Restaurant (Dine-in) Full-service fine dining steakhouse offering prime dry-aged meats (USDA Prime and A5 Wagyu including Filet Mignon, New York Steak, Ribeye, Porterhouse, Tomahawk), sustainably-sourced fresh seafood, craft cocktails, and an Advanced Sommelier-curated wine list with panoramic Bay Bridge views. Hours of operation: Monday-Thursday 4pm-9pm, Friday 4pm-9:30pm, Saturday 11:30am-9:30pm, Sunday 11:30am-9pm.
- Private Dining & Events Private indoor and outdoor dining spaces for corporate events, weddings, rehearsal dinners, receptions, and full restaurant buyouts. Spaces include Bay Room + Terrace (second floor with bay views, capacity 10-70 seated or 120 standing), Enclosed Piazza (first floor with fireplace, capacity 10-50 seated or 100 standing). Requires deposits, food & beverage minimums, 22% service charge, 8.625% sales tax, and 7% San Francisco Employer Mandates. Wedding ceremony site fee is $1,500; sommelier service available for events at $350; bar setup/stocking fee $200.
- Happy Hour Weekday happy hour program Monday-Friday 4pm-6pm featuring discounted food items including Pacific Oysters at $2 each, Wagyu Cheeseburger & Fries at $12, Beef Tartare Gougères, Ahi Poke Cones, Mini Dungeness Crab Cakes, Chimichurri Steak Skewers, Pulled Pork Sliders, Bucket of Chicken, and reduced-price cocktails, wines, and beers.
- Weekend Brunch Weekend brunch service Saturday and Sunday from 11:30am to 2:30pm featuring items such as Caviar Blinis, Crab Cake Benedict ($32), Steak & Eggs ($36), Classic BBQ Platter ($29), Brioche French Toast, and brunch cocktails including the EPIC Bloody Mary. Add-ons include pulled pork +$9 and smoked chicken +$9.
- Gift Cards Gift cards available for purchase online through the EPIC Steak website (powered by CardFoundry) and landandsea.cardfoundry.com, redeemable at EPIC Steak restaurant.
Companies that use Epic Steak
Customer profileSegments3 records
Ideal customer profiles3 records
Epic Steak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Epic Steak partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WaterbarcoreSister restaurant located directly next door to EPIC Steak, sharing Executive Chef Parke Ulrich and stunning waterfront views. Both restaurants opened in 2008 in Rincon Park, offering a 'land-and-sea culinary yin and yang' concept. Waterbar is one of the Bay Area's premier seafood restaurants with the most expansive oyster selection on the West Coast.
- BentoBoxcoreWebsite platform provider powering the EPIC Steak website, online reservations, gift card sales, SMS marketing (order updates, marketing, reservation notifications), and privacy policy management. BentoBox CMS, Inc operates the website on behalf of Epic Steak.
- Guide Dogs for the BlindminorAnnual signature fundraising event 'Paws for Pinot' benefits Guide Dogs for the Blind. Ticketed summer cocktail-style party featuring food, wine, live music, raffle, and guide dog puppies.
- The Watershed ProjectminorQuarterly beneficiary of Oyster Give Back campaign at Waterbar. Donation of 5 cents per oyster sold during lunch and happy hour service. Raised over $240,848 total since 2014.
- Breast Cancer ResearchminorSupported annually in October through wine and cocktail donations: $1 per glass/$4 per bottle of highlighted wine, and $1 per specialty cocktail sold throughout October.
- The Roots FundminorSupported during Black History Month every February through wine donations: $1 per glass/$4 per bottle of all Black-owned or made wines.
- Glodow Nead CommunicationscorePR and communications agency handling all media and trade inquiries for EPIC Steak. Contact: Kent Luetzen at [email protected].
- SpotHerominorParking referral partnership directing customers to SpotHero.com for nearby parking options near the restaurant location.
- OpenTableminorRestaurant reservation platform listing where EPIC Steak accepts online reservations. EPIC Steak has received Diners' Choice recognition through OpenTable.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Epic Steak competitors and assessment
Company assessmentDirect peers
- Mastro's Steakhouse: Upscale steakhouse chain with locations in major U.S. markets, known for prime steaks, seafood, live music, and an energetic lounge scene. Comparable as a national upscale steakhouse concept targeting experiential, high-ticket diners.
- House of Prime Rib: Iconic San Francisco classic steakhouse operating since 1949 in the Van Ness/Polk corridor. Directly comparable as a destination fine-dining steakhouse in SF targeting special-occasion diners with premium beef and a long-tenured brand.
- Boulevard: Pat Kuleto-designed and co-owned landmark New American restaurant in SF, sharing the same Designer + Owner lineage. Comparable as a Kuleto-branded, design-led, fine-dining concept on the SF waterfront/Embarcadero-adjacent corridor.
- Morton's The Steakhouse: Established national upscale steakhouse brand operating under Landry's. Directly comparable as a chain fine-dining steakhouse with private dining, group event programs, and a similar prime-beef-and-seafood menu approach.
- Ruth's Chris Steak House: Large national fine-dining steakhouse chain with a Walnut Creek location where EPIC's General Manager Brian Walsh previously spent 13 years. Comparable in steakhouse positioning, broad private-events capability, and premium pricing model.
- Alexander's Steakhouse: Premium steakhouse in San Francisco serving Wagyu and prime cuts in an upscale setting. Closest direct local peer to EPIC in menu positioning (Wagyu, USDA Prime), price point, and fine-dining experience.
- Waterbar: Sister restaurant immediately adjacent to EPIC Steak on the Embarcadero, sharing Chef Parke Ulrich, ownership, and waterfront views under a 'land-and-sea' concept. Operates as the seafood complement and effectively functions as a paired peer within the same operator group.
Regional players
- Farallon: Pat Kuleto-designed landmark seafood restaurant in SF's Union Square area, where Chef Parke Ulrich served as Executive Chef for 7 years. Comparable as Kuleto-designed SF fine dining and as the career lineage for EPIC's chef-owner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Epic Steak social profiles
Digital presenceEpic Steak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epic Steak leadership team
Management profileNumber of profiles
Profiles7 records
Epic Steak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epic Steak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epic Steak
What does Epic Steak do?
Epic Steak operates a single-location modern American steakhouse on San Francisco's Embarcadero waterfront, serving prime dry-aged steaks (USDA Prime and A5 Wagyu), sustainably-sourced fresh seafood, craft cocktails, and a sommelier-curated wine list. The restaurant also offers private dining event hosting, weekend brunch service, and a weekday happy hour program, with gift cards available online.
Is Epic Steak a public or private company?
Epic Steak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Epic Steak founded?
Epic Steak was founded in 2008.
Where is Epic Steak based?
Epic Steak is headquartered in San Francisco, United States, in the North America region.
How does Epic Steak make money?
Five revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are brunch Service, happy Hour, private Events and Banquets and gift Cards.
Who are Epic Steak's main competitors?
Direct peers on record are Mastro's Steakhouse, House of Prime Rib, Boulevard, Morton's The Steakhouse, Ruth's Chris Steak House, Alexander's Steakhouse and Waterbar. Farallon is listed as a regional player.
Does Epic Steak have an API?
No public API is recorded for Epic Steak.
What industry is Epic Steak in?
Epic Steak's product category is Fine Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511.