passe montagne

What passe montagne does

Passe Montagne (legal entity SARL PEAK UP) operates a subscription-based digital platform that aggregates discounted ski lift passes across 150+ partner stations in France, covering the Alps, Pyrenees, Jura, Vosges, Massif Central, and Andorra. The service is delivered through passemontagne.fr and a mobile app, and is built around a multi-station badge system compatible with the dominant ski resort ticketing platforms (Skidata, Team Axess, and ALFI), covering approximately 95% of partner stations. Customers subscribe annually and then purchase ski passes at discounts ranging from -5% to -60% (up to -50% standard, with -60% observed at Albiez-Montrond), with passes reloadable online and loadable directly onto existing station badges or a 3€ Passe Montagne multi-station badge.

The business model combines low-friction recurring subscriptions with transaction economics. Two subscription tiers exist: the Grand Public tier (10€ first season, 5€ renewal) covering 100 stations, and the Code Pro tier (5€ first season, 2.50€ renewal) covering all 150 stations including 50 exclusive stations. Revenue is generated through subscription fees, ski pass transaction margins as intermediary between customers and partner stations, hardware sales of multi-station badges, three tiers of optional ski insurance (3.50€/day, 35€/season, 49€/annual multisport), and digital gift cards (20€, 50€, 100€ denominations). The platform has been extended into adjacent verticals via partnerships: equipment rental (Skimium, Netski, Skiset) across 170+ stations, accommodation booking (Travelski, Alpe d'Huez Vacances), ski schools (Evolution 2, Oxyski), and a B2B CSE/enterprise channel with communication kits and preferential partner subscriptions (Ski à la Carte at 9€ vs 29€, No Souci at 40€ vs 46€). A separate group travel agency service, Passe Montagne Travel, handles groups of 10+ for seminars, team building, and corporate events. The company is privately held, founder/small-team operated (1–10 employees), headquartered in Montmélian, France, and operates as a SARL with no disclosed external funding.

Name

passe montagne

Legal name

SARL PEAK UP – Passe Montagne

Website

https://passemontagne.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Passe Montagne is a French subscription platform that aggregates discounted ski lift passes across 150+ partner stations, serving individual skiers, families, and B2B CSE employee benefit programs via a website and mobile app.

Ownership category

akta.pro rank

Product category

Ski Lift Pass Subscriptions

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Discounted ski passes
• Ski lift passes
• Mountain subscription services
• Multi-station ski badge
• Ski pass marketplace

Headquarters

HQ city

Montmélian

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Annual Subscription (Grand Public): Annual subscription starting at 10€ for first season then 5€ per year for individual skiers. Provides access to discounted ski passes at 100 partner stations with -5% to -50% savings. Auto-renews each October 1st at loyalty rate.
2. Code Pro Subscription: Premium annual subscription at 5€ first season then 2.50€ per year. Unlocks all 150 partner stations including 50 exclusive stations not available in standard offering. Includes group pricing with additional skiers at discounted rates.
3. Ski Pass Transaction Revenue: Revenue generated from ski pass transactions at negotiated rates. Passe Montagne acts as intermediary between customers and ski stations, earning margin on discounted pass prices.
4. Multi-station Badge Sales: Sale of multi-station Passe Montagne badges at 3€ for use with compatible stations. Badges work with both Skidata and Team Axess systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Passe Montagne operates a subscription-based digital platform that gives skiers access to discounted ski lift passes at 150+ partner stations across the French Alps, Pyrenees, Jura, Vosges, Massif Central, and Andorra. Customers subscribe annually (Grand Public or Code Pro tiers), then purchase day or multi-day passes online at discounts of -5% to -50% that load directly to a compatible badge (Skidata, Team Axess, or ALFI systems), bypassing traditional ticket offices. The company also generates revenue through multi-station badge sales, ski insurance add-ons, gift cards, partner ski rental/lessons/accommodation integrations, and a B2B CSE employee-benefit program.

Product overview

Passe Montagne operates a subscription-based ski pass discount platform with two tiers: the Grand Public subscription (access to 100 stations) and the Code Pro subscription (access to all 150+ stations including 50 exclusive stations). The core offering is discounted ski passes at partner stations purchased through annual subscriptions. Related products include ski insurance (day, season, annual), multi-station ski pass badges (3€), and gift cards. The ecosystem extends to partner services including ski equipment rental (Skimium, Netski, Skiset), accommodation booking (Travelski, Alpe d'Huez Vacances), ski lessons (Evolution 2, Oxyski), and group travel planning (Passe Montagne Travel). The platform is accessible via website and mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Abonnement Grand Public Annual subscription for individual skiers and families providing access to 100 partner stations with ski pass discounts of -5% to -50%. First season costs 10€ and renews at 5€ per skier per year with multi-skier add-on pricing. Recharging is done online via passemontagne.fr or the mobile app, loading passes to a compatible badge.
• Abonnement avec Code Pro Premium annual subscription activated with a professional code that unlocks access to all 150 partner stations, including 50 exclusive stations not available to standard Grand Public subscribers. First season costs 5€ and renews at 2.50€ per skier. Targets CSE/enterprise employee benefit programs and includes group pricing for additional skiers.
• Forfaits de ski à prix réduit Day and multi-day ski passes purchased online at negotiated partner rates with discounts ranging from -5% to -50% across 150+ partner stations in the French Alps, Pyrenees, Jura, Vosges, Massif Central, and Andorra. Loads directly to a compatible badge within minutes of payment.
• Support multi-stations Passe Montagne Physical ski pass badge compatible with both Skidata (DTA) and Team Axess (WTP) ticketing systems, covering approximately 95% of partner stations, with an ALFI variant available for specialized partner stations. Sold at 3€ per badge; customers can also reuse existing station badges where compatible.
• Assurance ski journée Single-day ski insurance covering rescue costs, medical expenses, and ski pass/course refunds, sold at 3.50€ per day per person through the Assur'Glisse partnership and offered as an add-on at pass checkout.
• Assurance ski saison Season-long ski insurance covering rescue, medical expenses, and equipment damage protection. Valid for the winter season from November 21, 2026 to May 2, 2027. Priced at 35€ per person.
• Assurance année (Multisports) Annual mountain sports insurance covering all outdoor activities year-round (winter and summer), valid for 365 days from purchase date. Priced at 49€ per person.
• Cartes cadeau Passe Montagne Digital gift cards available in denominations of 20€, 50€, and 100€ that recipients can credit to their Passe Montagne customer account and apply toward ski pass purchases. Valid until September 30, 2027.
• Abonnement Ski à la Carte Partner subscription providing access to 9 major ski domains including Les Arcs, Peisey-Vallandry, La Plagne, Tignes, Val d'Isère, Les 3 Vallées, Le Grand Massif, Serre Chevalier, and Pralognan-la-Vanoise. Available at a preferential CSE rate of 9€ instead of the regular 29€ retail price.
• Abonnement Carte No Souci Partner subscription providing access to 7 Pyrenees stations including Cauterets, Gourette, Grand Tourmalet, La Pierre Saint-Martin, Luz Ardiden, Peyragudes, and Piaul-Engaly. Available at a preferential CSE rate of 40€ instead of the regular 46€ retail price.
• Passe Montagne Travel Full-service group travel agency that organizes customized ski trips for groups of 10 or more, including transport, accommodation, lift passes, equipment rental, and activities. Targets CSE, companies, associations, and event organizers (seminars, team-building, BDE/student clubs, birthdays, EVG/EVJF).
• Location ski (Ski rental) Ski equipment rental service delivered through partner networks Skimium (-10% additional discount), Netski (-8% in France/Andorra, -5% in Italy/Switzerland/Austria/Spain), and Skiset (-5% additional discount). Coverage spans 170+ French stations with cumulative discounts available for multi-pack rentals.
• Cours de ski Ski and snowboard lessons offered through partner ski schools Evolution 2 (-5% discount) and Oxyski (-5% discount using code PM/26.27/5%). Covers private and group lessons across partner Alpine stations including La Plagne, Val d'Isère, Méribel, Courchevel, Tignes, Val Thorens/Les Menuires, La Rosière, Serre Chevalier, Megève, Le Grand Bornand, and Chamonix.

Quantifiable outcome

• Méribel 1-day ski pass: 69.20€ standard → 51.90€ with Passe Montagne (17.30€ savings per person)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 150+ Ski Stations (France)coreStrategic or Co-development PartnerNetwork of 150+ French ski stations across Alps (Northern/Southern), Pyrenees, Jura, Vosges, Massif Central, and Andorra offering ski passes at -5% to -50% discounts. Stations include Alpe d'Huez, Courchevel, Méribel, Les Menuires, Val Thorens, Tignes, and many others. 50 stations exclusively accessible with Code Pro subscription.
• TravelskiminorGTM or Marketing PartnerAccommodation partner offering -10% additional discount on ski packages (packaged formula or accommodation-only) for Passe Montagne subscribers. Includes 10% deposit and free cancellation up to J-45.
• Alpe d'Huez VacancesminorGTM or Marketing PartnerStation accommodation booking partner for Alpe d'Huez providing -10% additional discount on lodging through direct booking with exclusive access code.
• Evolution 2minorGTM or Marketing PartnerSki school partner offering -5% discount on ski and snowboard lessons across partner stations. Includes outdoor activities (freeride, off-piste, snowshoe hiking) with professional guides.
• OxyskiminorGTM or Marketing PartnerPremium ski school partner with -5% discount on lessons at major stations including La Plagne, Val d'Isère, Méribel, Courchevel, Tignes, Val Thorens/Les Menuires, La Rosière, Serre Chevalier, Megève, Le Grand Bornand, and Chamonix.
• SkimiumminorGTM or Marketing PartnerSki equipment rental partner offering -10% additional discount on online bookings through dedicated partner portal. Cumulative discounts available (additional -5% for 4+ packs, -10% for 10+ packs).
• NetskiminorGTM or Marketing PartnerSki equipment rental partner with -8% additional discount in France/Andorra or -5% in Italy/Switzerland/Austria/Spain. Automatic discounts for multi-pack rentals.
• SkisetminorGTM or Marketing PartnerSki equipment rental partner offering -5% additional discount on partner rates across their station network.
• Ski à la CartecoreChannel Partner/ Reseller/ DistributorPartner subscription program covering 9 major ski domains (Les Arcs, Peisey-Vallandry, La Plagne, Tignes, Val d'Isère, Les 3 Vallées, Le Grand Massif, Serre Chevalier, Pralognan-la-Vanoise). Available at 9€ instead of regular 29€ through CSE offers.
• No SoucicoreChannel Partner/ Reseller/ DistributorPartner subscription program for Pyrenees stations (Cauterets, Gourette, Grand Tourmalet, La Pierre Saint-Martin, Luz Ardiden, Peyragudes, Pia u-Engaly). Available at 40€ instead of regular 46€ through CSE offers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Skidata: Global provider of ski access control and ticketing systems used by many of Passe Montagne's partner stations. Comparable as a critical infrastructure participant in the same lift pass ecosystem; Skidata's technology is also what Passe Montagne's multi-station badge integrates with.
• Skimium: French ski equipment rental network operating across 170+ stations and a partner of Passe Montagne. Comparable as a complementary mountain service in the same ecosystem but not a direct competitor; serves as both a partner channel and adjacent business.

Direct peers

• Sunweb Group: European tour operator specializing in ski and beach packages, including ski pass and accommodation bundles across the Alps. Comparable to Passe Montagne as a multi-resort ski distribution platform, though with a broader holiday package focus and larger European footprint.
• Snowleader: French mountain and outdoor gear retailer with a strong digital presence and growing mountain travel content. Comparable as a French mountain-focused platform, though Snowleader's primary revenue is retail rather than ski pass intermediation.
• Skiinfo: International ski information, snow report, and ski pass deals platform covering French and European resorts. Comparable to Passe Montagne in aggregating ski content and pass offers across multiple stations, though with less focus on a unified subscription and badge system.
• Travelski: French ski holiday and lift pass platform offering discounted ski packages and accommodation across major French and European resorts. Directly comparable to Passe Montagne as a digital ski pass and mountain travel intermediary; notably, Travelski is also an accommodation partner of Passe Montagne.

Regional players

• Bergfex: Leading ski information, weather, and accommodation/tour platform focused primarily on Austria, Germany, and the DACH region. Comparable as a multi-resort ski platform with pass and trip offers, but primarily serves German-speaking markets rather than competing directly in France.
• Crystal Ski Holidays: TUI-owned UK ski tour operator selling packaged ski holidays across Europe, including lift passes. Comparable as a ski distribution and pass-bundling platform but focused on the UK outbound market rather than competing for French domestic subscribers.
• Peak Retreats: UK-based specialist in ski holidays to the French Alps, offering packages including lift passes and accommodation. Comparable as a French-ski intermediary, though it primarily serves British outbound customers rather than the French domestic market.

Broad incumbents

• Compagnie des Alpes: Operator of many of France's largest ski resorts (e.g., Paradiski, Tignes, Les 2 Alpes) and theme parks. Comparable as a major player in the same ski ecosystem but operates resorts directly rather than intermediating discounts; could be both a partner and a potential disintermediator of Passe Montagne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfr-fr.facebook.com/CartePasseMontagne
• LinkedInlinkedin.com/company/passemontagne
• Instagraminstagram.com/cartepassemontagne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about passe montagne