Event City Sweden Ab

Name

Event City Sweden Ab

Legal name

Event City Sweden Ab

Website

https://eventcity.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

Keywords

• Event management services
• Corporate event production
• Livestream production services
• Shopping center events
• Entertainment booking agency

Headquarters

HQ city

Enköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Planning and Production Services: End-to-end project management, coordination, and execution of events including venue setup, artist booking, sound, lighting, and staging. Revenue is generated per project or through framework agreements.
2. Live Streaming and Digital Event Production: Professional digital and hybrid meeting production including multi-camera setups, studio environments, and TV-production-style broadcasts.
3. Entertainment Booking (EDML, Shows, Artists): Booking of entertainment acts and proprietary show concepts (e.g., EDML dinner show) as standalone or bundled offerings. EDML show priced at 64,900 SEK excluding VAT and travel.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Event City Sweden Ab is a full-service event and marketing agency that plans, produces, and executes physical and hybrid events for Swedish municipalities, shopping centers, and corporate clients. Core deliverables include end-to-end event project management, artist and entertainment booking, sound/lighting/visual technical production, and digital/hybrid live streaming productions. The company also develops proprietary event concepts (e.g., EDML dinner show) and shopping center event strategies, conducting roughly 700 events per year.

Product overview

Event City Sweden Ab operates as a unified event and marketing company offering a portfolio of integrated services. The core offerings include EC Event (complete event management with artist booking and entertainment), EC Livestreaming (professional digital/hybrid meetings with TV-quality production), EC Retail (specialized shopping center events for customer attraction), and EC Selections (premium show and activity packages). The company conducts approximately 700 events annually and recently launched EDML, a live electronic dance music dinner show with live instruments. The company was founded in 1998 and is based in Enköping, Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• EC Event: Event management and entertainment booking services, helping clients communicate messages through events with established relationships with Sweden's biggest artists.
• EC Retail
• EC Livestreaming
• EDML

Products and services

• EC Event Full-service event management offering planning, execution, and follow-up for corporate and public events. Includes booking entertainment, activities, and artists, and managing the complete event process. Event City conducts approximately 700 events per year through this service.
• EC Livestreaming Professional digital and hybrid meeting production with mobile studio setup, TV-production-quality streaming, multi-camera setups, audio, and video production. Converts customer venues or own Enköping facilities into TV-production-style studio environments.
• EC Retail Specialized event services for shopping centers aimed at increasing customer foot traffic and commerce through unique events, innovative happenings, refined concepts, and attractive retail environments.
• EDML - Electronic Dance Music Live A high-energy proprietary dinner show featuring modern house music performed with live instruments and audience interaction. Includes three sets during dinner plus a covershow for dancing. Available as a bookable entertainment offering for corporate and private events.

Quantifiable outcome

• Vällingbydagarna 2018 attracted approximately 60,000 visitors over two days.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Steen & Ström SverigecoreStrategic or Co-development PartnerSteen & Ström is a major Scandinavian shopping center operator. Event City has a multi-year relationship creating seasonal 'Let's Play' events across multiple Steen & Ström properties simultaneously (Kupolen in Borlänge and Marieberg Galleria in Örebro).
• Swedish Artists and Entertainment IndustrycoreOthersEC has established relationships with many of Sweden's largest artists, publishers, art directors, copywriters, filmmakers, and production companies, enabling access to world-class entertainment for events.
• Sylog SverigemajorStrategic or Co-development PartnerSylog is an IT consulting firm. Event City holds a framework agreement (ramavtal) with Sylog and has produced their conferences and events over several years, including the 20th anniversary autumn conference.
• Haninge KommuncoreStrategic or Co-development PartnerMulti-year recurring engagement to produce Haningedagen and other municipal events. EC has been the primary event production partner since at least 2022, with annual repeat engagements.
• Upplands Väsby KommunmajorStrategic or Co-development PartnerEvent City was engaged to produce the municipality's 70th anniversary celebration, delivering stage, technique, exhibitor tents, artist booking, and full logistics.
• Vällingby CentrumcoreStrategic or Co-development PartnerMulti-year recurring engagement to produce the annual Vällingbydagarna festival. EC has a longstanding relationship managing this flagship shopping center event for many years.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Cvent: Cvent is a leading event management software platform used by corporate planners and agencies for registration, sourcing, and on-site event technology. It is adjacent to Event City as a technology enabler that corporate event buyers and competing agencies deploy; it does not directly compete in physical event production.
• Bizzabo: Bizzabo is an event experience platform providing registration, attendee engagement, and analytics tools for in-person, virtual, and hybrid events. Adjacent to Event City's EC Livestreaming service as a software enabler in the broader event tech stack, but operates as a SaaS vendor rather than a production agency.

Broad incumbents

• AEG Presents: AEG is a global sports and live entertainment presenter and venue operator. As a broad incumbent, it overlaps with Event City's festival and live event production in the broader European entertainment ecosystem, though it operates at substantially larger scale across music, sports, and conventions.
• ASM Global: ASM Global is the world's largest venue management and event services company, operating arenas, convention centers, and stadiums globally. Comparable to Event City as a large-scale event operator, particularly in producing conventions, festivals, and large public gatherings at managed venues.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and venue operator, with global ticketing, artist management, and event production. While far larger and broader in scope, it competes with Event City for large municipal and corporate event opportunities and represents the global incumbent benchmark for production scale.
• Moment Group: Moment Group is a Swedish event and entertainment group operating venues, restaurants, and experience concepts across the Nordics. Comparable to Event City as a Swedish-listed live experience operator, particularly in dinner-show and entertainment-led event experiences such as EDML.

Direct peers

• Geelmuyden Kiese: Geelmuyden Kiese is a leading Nordic communication and event agency offering event production, PR, and marketing services across Norway, Sweden, and Denmark. Comparable to Event City as a full-service Scandinavian communications partner for corporate and public-sector clients seeking integrated event and marketing solutions.
• 2Entertain: 2Entertain is a Swedish-based live entertainment and experience company producing shows, events, and artist bookings across the Nordics. It is directly comparable to Event City's EC Event and EC Selections divisions, operating in the same Swedish live entertainment market with overlapping artist booking and event production capabilities.
• Aventura: Aventura is a Nordic event and communication agency delivering corporate events, kick-offs, and conferences across Scandinavia. It competes head-to-head with Event City for corporate and municipal event production budgets in Sweden, with a similar full-service value proposition spanning creative, technical, and project management.

Regional players

• United Spaces: United Spaces is a Swedish event venue and meeting space provider in Stockholm offering conference and event facilities. While it operates event venues rather than production services like Event City, both serve the same Swedish corporate event market and frequently co-operate on client engagements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eventcitysweden
• LinkedInlinkedin.com/company/event-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event City Sweden Ab