1 sound choice

What 1 sound choice does

One Sound Choice is a privately held, founder-led professional smart home integration company headquartered in Pompton Plains, New Jersey. Founded in 1994 by Ryan Herd, a former Mayor of Pequannock Township, TEDx speaker, and #1 Amazon bestselling author, the company has completed more than 2,500 whole-home projects across its 30+ year operating history, serving affluent residential clients in Morris, Bergen, Essex, Hudson, Somerset, Passaic, and Hunterdon Counties in Northern New Jersey. The company employs a direct, relationship-based go-to-market motion centered on in-home consultations, Google Calendar self-serve booking, and direct phone/text contact with the founder, with no resellers or distributor channels.

The firm's core technology stack is built on Control4 as the unifying control platform, with Lutron HomeWorks and Ketra specified for lighting and tunable-white shade control, Screen Innovations for motorized shades, Triad and Leon for architectural speakers, McIntosh and Yamaha for amplification, Sonos for wireless multi-room audio, Araknis/WattBox/OVRC for enterprise-grade wired-first networking, Luma 4K AI-enabled surveillance, and SunBriteTV and FX Luminaire for outdoor environments. Its product portfolio spans eight categories: Smart Home Solutions, Lighting & Motorized Shades, Whole-Home Audio & Video, Home Theaters & Media Rooms, Gaming & Entertainment Rooms, Home Networking & Wi-Fi, Home Security & Smart Surveillance, and Outdoor Entertainment & Lighting, each delivered as an integrated project rather than standalone products.

Revenue is generated primarily through professional-services project fees and equipment/hardware resales bundled into whole-home integration engagements. Pricing is quote-based and not publicly disclosed; the firm offers complimentary initial consultations and security audits, with the ability to phase projects over multiple years. Award-winning work (Electronic House Home of the Year 2009 and 2010, CEA/CTA Mark of Excellence 2010 and 2013) and national media features on CNN, Fox News, and NASDAQ anchor the firm's premium positioning, while 5-star reviews on Angi and Houzz support the bottom-of-funnel conversion motion.

Name

1 sound choice

Legal name

One Sound Choice

Website

https://1soundchoice.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

One Sound Choice is a privately held, founder-led professional smart home integration company headquartered in Pompton Plains, New Jersey. It designs, installs, and supports Control4-based whole-home automation, lighting, audio/video, networking, and security systems for affluent residential clients across seven Northern New Jersey counties.

Ownership category

akta.pro rank

Product category

Smart Home Integration Services

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Multiroom / Whole‑Home Audio Systems (CRACANAJ), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ)

Keywords

• Smart home integration
• Home automation systems
• Lighting shade control
• Home theater installation
• Residential networking services

Headquarters

HQ city

Pompton Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Technology or R&D

Revenue model

1. Smart Home Design & Integration Services: Professional smart home system design, installation, programming, and ongoing support. Revenue generated through project-based fees for whole-home integration covering lighting, shades, audio/video, networking, security, and home theaters. The company acts as a single expert guide from consultation through long-term support, including family training post-installation.
2. Equipment & Hardware Sales: Sale and installation of professional-grade equipment including Lutron lighting controls, Ketra lighting, Screen Innovations shades, Control4 systems, Triad and Leon speakers, McIntosh and Yamaha electronics, Araknis networking, SunBriteTV outdoor displays, and 4K AI-enabled security cameras. Equipment is specified, procured, and installed as part of integrated projects.
3. Security Assessment Services: Complimentary home and vehicle security audits offering vulnerability assessments, live demonstrations of wireless system weaknesses, and recommendations for professional-grade security upgrades. Initial assessment is free; upgrades and implementations generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

One Sound Choice designs, installs, and supports integrated smart home systems for residential clients in Northern New Jersey, unifying lighting, motorized shades, audio/video, home theaters, gaming rooms, networking, security, and outdoor entertainment under a single Control4 interface. The company specifies, procures, and programs professional-grade equipment from brands such as Lutron, Ketra, Triad, McIntosh, Yamaha, Sonos, Araknis, SunBriteTV, and 4K AI-enabled cameras, and delivers each project with family training and long-term post-installation support.

Product overview

One Sound Choice is a professional smart home integration company offering a unified portfolio of design, installation, and long-term support services for luxury homes across Northern New Jersey. The core offering is a whole-home smart home integration practice centered on Control4 as the unifying control platform, which ties together eight distinct product categories: Lighting & Motorized Shades (Lutron HomeWorks + Ketra + Screen Innovations), Whole-Home Audio & Video (Leon/Triad speakers + McIntosh/Yamaha + Sonos), Home Theaters & Media Rooms (Sony displays + Triad + McIntosh), Gaming & Entertainment Rooms (NVIDIA/AMD/XOTIC PC), Home Networking & Wi-Fi (Araknis + WattBox + OVRC), Home Security & Smart Surveillance (4K AI cameras + Ring + Luma), Outdoor Entertainment & Lighting (SunBriteTV + FX Luminaire), and Smart Home Design Consultation. A free Bergen County Security Audit add-on provides on-site vulnerability assessments. The company operates on a design-first philosophy, emphasizing invisible technology, phased implementation, and family-first usability, serving Morris, Bergen, Essex, Somerset, and Hunterdon Counties in Northern New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Solutions End-to-end whole-home smart home integration service for Northern New Jersey homeowners that connects lighting, shades, audio/video, home theaters, gaming rooms, networking, security, and outdoor entertainment into one unified system controlled via Control4, from initial consultation through installation, programming, family training, and ongoing support.
• Lighting & Motorized Shades Design, specification, and installation of Lutron HomeWorks lighting control paired with Ketra tunable white lighting scenes and Screen Innovations interior and exterior motorized shades, integrated into Control4 for unified scene-based control such as Morning, Entertain, and Goodnight.
• Whole-Home Audio & Video Multi-room audio and video distribution service using Control4 routing, Leon and Triad architectural speakers, McIntosh or Yamaha amplification, and integrated Sonos wireless zones, providing synchronized or independent room audio and centralized video distribution to multiple TVs across the home.
• Home Theaters & Media Rooms Custom home theater and media room design and installation featuring Sony large-format displays, Triad matched surround sound speakers, and McIntosh multi-channel amplification, all automated through Control4 for one-button movie nights in both dedicated theaters and family media rooms.
• Gaming & Entertainment Rooms Low-latency gaming and entertainment room design and installation featuring NVIDIA RTX 5080-class graphics cards, AMD Ryzen processors with 3D V-Cache, and XOTIC PC custom gaming desktops, integrated with Control4 scene modes for switching between esports, streaming, and family entertainment.
• Home Networking & Wi-Fi Enterprise-grade wired and wireless home networking service using Araknis access points, WattBox remote power management, and OVRC remote monitoring, designed with a wired backbone priority for cameras, TVs, and access points to deliver stable, segmented, jammer-resistant connectivity throughout the home.
• Home Security & Smart Surveillance AI-enabled 4K security camera and door station systems for homes featuring object detection for people, vehicles, and packages, integrated with Control4, Luma, and Ring interfaces and deployed on a secure network with VLAN segmentation for perimeter and interior coverage with remote monitoring.
• Outdoor Entertainment & Lighting Weatherproof outdoor entertainment system installation featuring SunBriteTV outdoor displays, FX Luminaire landscape lighting, landscape audio zones, and enterprise outdoor Wi-Fi, unified through Control4 scenes such as Entertain, Dinner, and Goodnight for seamless indoor-outdoor living.
• Smart Home Design Consultation In-home or virtual design session (45-60 minutes) led by Ryan Herd that assesses family lifestyle, reviews home plans, discusses priorities and budget, and produces a phased roadmap for smart home systems. Initial conversations are positioned as free; paid design packages with detailed drawings, equipment specifications, and builder/designer coordination are available for larger projects.
• Bergen County Security Audit Complimentary on-site home and vehicle security assessment conducted personally by Ryan Herd, including live wireless jammer vulnerability demonstration, entry point analysis, key-fob signal cloning risk assessment, Faraday pouch provision, and a customized security report with prioritized fix recommendations.

Quantifiable outcome

• 30+ years of smart home experience and 2,500+ completed projects across Northern New Jersey
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core, supporting and minor.

• Control4coreTechnology or IntegrationPrimary smart home automation platform partner. Control4 provides the central unified interface for lighting, shades, audio/video, security, and networking across all projects. One Sound Choice is an authorized Control4 integrator.
• Lutron (HomeWorks)coreTechnology or IntegrationLutron HomeWorks is the primary lighting and shade control system specified for projects. Ketra tunable white lighting is also offered. One Sound Choice is an award-winning Lutron integrator.
• Screen InnovationscoreTechnology or IntegrationScreen Innovations provides interior and exterior motorized shades including Nano, dual roller, Roman, folded, and outdoor shades. Partnered for design-focused shade solutions that disappear into pockets.
• Araknis NetworkscoreTechnology or IntegrationEnterprise-grade networking hardware including access points, routers, and switches for whole-home wired and wireless networks. Part of SnapAV family.
• WattBoxcoreTechnology or IntegrationRemote power management solution enabling remote reboot of frozen equipment without service visits. Part of SnapAV family, used in conjunction with OVRC monitoring.
• Triad SpeakerscoreTechnology or IntegrationCustom-order speaker manufacturer providing matched in-wall, in-ceiling, and in-room speakers for home theaters and whole-home audio. Built to order matching finish, performance, and room size.
• McIntoshcoreTechnology or IntegrationHigh-end amplification and electronics for home theaters and distributed audio. McIntosh multi-channel amps deliver dynamics for action movies and music. Featured in reference-level installations.
• SonossupportingTechnology or IntegrationWireless multi-room audio platform offered alongside wired systems for flexible, everyday listening across the home. Can be integrated with Control4.
• SunBriteTVcoreTechnology or IntegrationWeatherproof outdoor televisions for patios, pools, and full-sun applications. Sealed against rain, designed to fight glare, and rated for Northern NJ temperature swings.
• Luma SurveillancesupportingTechnology or Integration4K AI-enabled security cameras and surveillance systems. Integrates with Control4 for unified viewing from smart home interface.
• KetrasupportingTechnology or IntegrationTunable white lighting for natural light scenes that follow the day. Perfect for making stone, art, and wood surfaces glow. Integrates with Lutron HomeWorks.
• NVIDIAsupportingTechnology or IntegrationRTX graphics cards (including RTX 5080-class) specified for gaming room builds. DLSS 4 and AI horsepower for 4K gaming on large displays.
• AMD RyzensupportingTechnology or IntegrationRyzen processors with 3D V-Cache technology for fast 1080p/1440p gaming and low-latency experiences in custom gaming builds.
• XOTIC PCsupportingTechnology or IntegrationCustom gaming desktop builder providing pre-optimized systems for gaming rooms. One Sound Choice specifies, places, and cables builds with airflow and noise management.
• FX LuminairesupportingTechnology or IntegrationProfessional landscape lighting for paths, washes, and accents. Professional optics for framing architecture, trees, and water features. Integrates with Control4 outdoor scenes.
• SonysupportingTechnology or IntegrationLarge-format displays including 98-inch TVs for home theaters and media rooms. Sony TVs specified for cinematic picture quality.
• Leon SpeakerssupportingTechnology or IntegrationArchitectural speakers that blend into walls and ceilings. Custom sizing and finishes to match interior design.
• YamahasupportingTechnology or IntegrationElectronics and amplification for distributed audio alongside McIntosh. Known for reliability and clean power.
• RingsupportingTechnology or IntegrationVideo doorbells and cameras. Can be integrated into smart home systems though company notes limitations for high-value homes due to Wi-Fi vulnerability.
• Pequannock Chamber of CommerceminorOthersLocal business development and community programs through active Chamber membership. Part of company's community giving back initiative.
• Pequannock Economic Development CommissionminorOthersRyan Herd served as Chairman working to strengthen township financial resilience and maintain fair, stable taxes for residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADT: Broad incumbent in residential security and smart home services with national reach and recurring monitoring contracts. ADT overlaps with One Sound Choice's security and surveillance offering but at mass-market price points rather than the luxury custom-integration tier.
• Vivint Smart Home: Broad incumbent offering professionally installed smart home, security, and energy management at scale. Vivint competes for the same smart home budget but with a packaged, subscription-based model versus One Sound Choice's bespoke integration approach.
• Snap One (Control4): Platform partner and the owner of the Control4 ecosystem that One Sound Choice builds on. Snap One also sells networking (Araknis), remote power (WattBox), surveillance, and AV products directly and through integrators — making it both an upstream supplier and a broader market incumbent in residential integration.
• Best Buy (Magnolia): Broad incumbent offering in-home consultation and installation of AV, networking, and smart home products through Magnolia. Competes for affluent homeowners' smart home budgets but with a more retail-driven, less architectural design-first model than One Sound Choice.
• Comcast Xfinity Home: Broad incumbent offering bundled security, networking, and smart home controls to mass-market households. Competes with the lower end of the smart home market and competes for the same household technology budget though not the custom integration tier.

Emerging players

• Brilliant Smart Home: Emerging in-wall smart home control and automation brand targeting retrofit-friendly installations. Represents the DIY-adjacent direction the residential control market is heading and a potential longer-term competitive threat at the mid-tier.
• Josh.ai: Emerging natural-language control platform already integrated into One Sound Choice's Control4 deployments. Represents a newer, voice-first alternative to traditional control systems that could shape how luxury integrators differentiate over the next several years.

Direct peers

• Crestron Electronics: Direct peer and competitor in the custom residential control and AV integration market. Crestron provides whole-home control, lighting, shades, and AV platforms used by luxury integrators, overlapping directly with the Control4/Lutron stack One Sound Choice specifies.
• Savant: Direct peer in premium smart home control and automation. Savant competes with Control4 as the unified control platform for lighting, shades, audio/video, and climate in luxury residential projects — the same integrator channel One Sound Choice operates in.

Regional players

• ListenUp: Regional residential and commercial AV integrator with a multi-state footprint in the Western U.S. Comparable custom integration model and brand mix to One Sound Choice but operating in a different geography (Colorado, New Mexico, Arizona).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/1_Sound_Choice
• Facebookfacebook.com/onesoundchoice
• LinkedInlinkedin.com/in/ryanherd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 sound choice