a plus insurance
- Company typePrivate
- Founded2002
- HeadquartersBozeman, United States
- Headcount—
- GTM typeB2C
- OfferingServices
a plus insurance firmographics
Firmographics- Name
- a plus insurance
- Legal name
- A Plus Insurance
- Website
- https://aplus-insurance.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where a plus insurance is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
a plus insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Policy Commissions: A Plus Insurance operates as an independent insurance agency offering auto, home, life, and small business insurance policies. Revenue is generated through commissions paid by insurance carriers for policies placed. The agency works with multiple insurance carriers to offer variety and competitive pricing to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
a plus insurance product offering
Product offeringCore offering
A Plus Insurance is a family-owned independent insurance agency that places auto, home, life, and small business insurance policies on behalf of Montana customers through multiple third-party insurance carriers. The agency earns commissions from carriers rather than underwriting policies itself, and delivers service via in-person consultations, phone outreach, and online quote request forms. The founder Rich Sherlock has over 30 years of insurance industry experience, and the agency operates with a Christian-worldview business philosophy emphasizing personalized service and competitive pricing.
Product overview
A Plus Insurance is a small independent insurance agency that operates as a single-location, service-oriented brokerage rather than a technology platform. The company offers four core insurance products: Auto Insurance, Home Insurance, Life Insurance, and Small Business Insurance. These products are provided through multiple insurance carriers, allowing the agency to offer variety and competitive pricing. The agency provides online quote request forms for Auto and Home insurance, but the core service delivery is traditional insurance agency services rather than a software product.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Multiple insurance carriers available for comparison
- +2 more outcomes
Companies that use a plus insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
a plus insurance technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
a plus insurance partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
a plus insurance competitors and assessment
Company assessmentEmerging players
- Hippo Insurance: Insurtech focused on homeowners insurance, selling direct-to-consumer with a digital-first experience. Competes for the same Montana homeowners that A Plus Insurance serves, representing the emerging digital distribution model challenging traditional agencies.
- Lemonade: Insurtech company offering direct-to-consumer home, renters, pet, and life insurance through a mobile app — a digital-first competitor that threatens the traditional agency model A Plus Insurance operates by eliminating the agent intermediary entirely.
Broad incumbents
- Marsh McLennan: Global professional services firm with a large insurance brokerage division serving personal, commercial, and specialty lines. Represents the enterprise-scale end of the brokerage model that A Plus Insurance operates in at the local level.
- Farmers Insurance: National personal lines carrier with an exclusive captive agent distribution model. Directly competes for the same auto, home, and life customers that A Plus Insurance serves in Montana, with significantly larger marketing budgets and brand recognition.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering personal and commercial lines through agency acquisitions. Comparable as a multi-carrier distribution intermediary, though operating at enterprise scale across all 50 states and internationally.
- State Farm: Largest US personal lines insurer, distributing through an exclusive agent model in local markets — directly competing for the same auto, home, and life customers A Plus Insurance serves, though as a captive carrier rather than an independent broker.
- Hub International: Major North American insurance brokerage built through roll-up acquisitions of independent agencies. Provides the same multi-carrier brokerage services as A Plus Insurance but at multi-billion-dollar scale with national reach.
- Brown & Brown, Inc. Large national insurance brokerage that grows through acquiring regional independent agencies like A Plus Insurance. Operates the same commission-based distribution model but with diversified geographic and product exposure.
- Allstate: Major US personal lines carrier with a national exclusive agent network competing for the same household auto, home, and life insurance customers as A Plus Insurance, but with proprietary product rather than multi-carrier distribution.
Direct peers
- Goosehead Insurance: Public independent insurance agency that distributes policies from multiple carriers, generating revenue through commissions — the same core business model as A Plus Insurance, though at vastly greater scale and with a franchise structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
a plus insurance social profiles
Digital presencea plus insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
a plus insurance leadership team
Management profileNumber of profiles
Profiles2 records
a plus insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
a plus insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about a plus insurance
What does a plus insurance do?
A Plus Insurance is a family-owned independent insurance agency that places auto, home, life, and small business insurance policies on behalf of Montana customers through multiple third-party insurance carriers. The agency earns commissions from carriers rather than underwriting policies itself, and delivers service via in-person consultations, phone outreach, and online quote request forms. The founder Rich Sherlock has over 30 years of insurance industry experience, and the agency operates with a Christian-worldview business philosophy emphasizing personalized service and competitive pricing.
Is a plus insurance a public or private company?
a plus insurance is a private company. It is classified as family owned and is currently operating.
When was a plus insurance founded?
a plus insurance was founded in 2002.
Where is a plus insurance based?
a plus insurance is headquartered in Bozeman, United States, in the North America region.
How does a plus insurance make money?
One revenue line is on record: insurance Policy Commissions.
Who are a plus insurance's main competitors?
Emerging players on record are Hippo Insurance and Lemonade. Broad incumbents are Marsh McLennan, Farmers Insurance, Arthur J. Gallagher & Co., State Farm, Hub International, Brown & Brown, Inc. and Allstate. Goosehead Insurance is listed as a direct peer.
Does a plus insurance have an API?
No public API is recorded for a plus insurance.