Renoma

What Renoma does

Renoma is a privately held Parisian fashion house founded in 1959 by Maurice Renoma, operating at the intersection of fashion, art, hospitality, and cultural programming. The company designs, produces, and retails men's and women's apparel — most notably signature pieces such as the 1979 Multipoches (multi-pocket) jacket (150,000+ units sold), the 1977 removable-sleeve coat, and the 1968 Veste Lénine — through a historic flagship boutique at 129 bis rue de la Pompe (open since October 23, 1963), an e-commerce platform (renoma-shop.com), and a global network of licensing partners. Beyond fashion, Renoma operates an integrated lifestyle ecosystem: the Renoma Café Gallery restaurant-art venue (32 avenue George V, Paris), the Renoma Hotel Tel Aviv (20 suites, opened 2018), L'Appart Renoma (a 220m² Haussmannian exhibition apartment opened 2020), and the Souplex underground gallery. International presence is delivered through wholly-owned operations and licensing in Japan (100+ licenses since 1973), South Korea (25+ licenses since 1992, including Renoma Golf Korea, Renoma Archive, Renoma Swim), and Malaysia/Singapore (Renoma Apparel, Renoma Underwear).

The company is privately held by founder Maurice Renoma with no disclosed external investment, employs 11-50 people, and generates revenue through five streams: direct fashion/apparel sales, international licensing royalties (particularly from Asia), hospitality and lifestyle venue revenue, fragrance/personal care products (launched 1984), and books/publications documenting its archive. Its go-to-market blends direct-to-consumer retail with a heavily event-driven model — L'Appart, Souplex, and museum exhibitions (Victoria & Albert, Metropolitan Museum of Art, Art Basel Miami) function as both cultural programming and marketing. Customer segments include luxury fashion consumers seeking distinctive heritage designs, art/culture enthusiasts attending exhibitions, lifestyle experience seekers at the café and hotel, and international licensees in East/Southeast Asia. The brand's competitive positioning rests on its 60+ year heritage, documented celebrity associations (Andy Warhol, John Lennon, Serge Gainsbourg, Jane Birkin, James Brown, Elton John), and museum-held archive pieces rather than on scale or technology.

Name

Renoma

Legal name

Maison RENOMA

Website

https://renoma-paris.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Renoma is a privately held Parisian fashion house founded in 1959, designing and retailing men's and women's apparel with iconic pieces like the Multipoches jacket, while operating an integrated lifestyle ecosystem of cafés, a Tel Aviv hotel, and Parisian exhibition spaces, with international licensing across Japan, Korea, and Malaysia.

Ownership category

akta.pro rank

Product category

Luxury Fashion Apparel

NAICS

Apparel Manufacturing (315), Interior Design Services (54141)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Art & Culture (Gallery/Museum) Hotels (THAGADAC)

Keywords

• Luxury fashion apparel
• Artistic fashion design
• Luxury hospitality venues
• Art exhibition spaces
• Fashion licensing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fashion and Apparel Sales: Direct retail sales of clothing and accessories through owned boutiques and e-commerce platform. Includes signature items like blazers, Multipoches jackets, suits, and fashion pieces.
2. International Licensing: Renoma has developed extensive licensing agreements internationally, particularly in Japan (over 100 licenses for fashion, accessories, and derivative products since 1973), Korea (25+ licenses since 1992), and Malaysia, allowing local partners to produce and sell Renoma-branded products.
3. Hospitality and Lifestyle Spaces: Revenue from lifestyle concepts including the Renoma Café Gallery restaurant (32 avenue George V, Paris), Renoma Hotel in Tel Aviv, and event rental of cultural spaces like L'Appart and the Souplex.
4. Fragrance and Personal Care: Launched men's fragrance and personal care products in 1984 including eau de toilette and after shave.
5. Books and Publications: Sale of coffee table books documenting the brand's history, artistic works, and collections including 'Modographe', '50 ans de création', and exhibition catalogs.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Renoma designs, produces, and sells luxury men's and women's apparel and accessories (suits, jackets, blazers, shirts, including the signature Multipoches jacket) through its Paris flagship boutique, e-commerce platform, and international licensing partners in Japan, Korea, and Malaysia. The brand also operates lifestyle and cultural venues — Renoma Café Gallery restaurant, Renoma Hotel Tel Aviv, L'Appart Renoma art apartment, and Le Souplex exhibition space — extending the fashion house into hospitality, dining, and contemporary art programming.

Product overview

Renoma is a Parisian fashion house founded in 1959 by Maurice Renoma, operating as a multi-faceted lifestyle brand that combines fashion, art, hospitality, and cultural spaces. The core offering includes the Renoma Fashion collection (men's and women's clothing featuring iconic pieces like the multipoches jacket), complemented by cultural venues (L'Appart Renoma art space, Souplex exhibition gallery), hospitality (Renoma Hotel Tel Aviv, Renoma Café Gallery restaurant), and international sub-brands (Renoma Japon, Renoma Golf Korea, Renoma Apparel Malaysia). The brand maintains its historic boutique at 129bis rue de la Pompe in Paris and has expanded internationally across Japan, Korea, and Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Renoma Café Gallery: First concept 'lifestyle space' restaurant/gallery combining dining, art, and fashion, opened in 2001 at 32 avenue George V, Paris
• Renoma Hotel
• L'Appart Renoma
• Le Souplex
• Renoma Gallery
• Renoma Project Design
• Renoma Japon
• Actuelle
• Modographie
• Cristobal

Quantifiable outcome

• Over 150,000 Multipoches jackets sold from the Renoma boutique alone
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered notable, minor and flagship.

• Dr. MartensnotableStrategic or Co-development Partner · 1 October 2011Renoma partnered with Dr. Martens for the 'Punk Attitude' collection, combining Renoma's fashion heritage with Dr. Martens' boot manufacturing expertise.
• Mike Tyson vs James Buster Douglas FightnotableStrategic or Co-development Partner · 11 February 1990Maurice Renoma personally sponsored the historic February 11, 1990 Tokyo Dome boxing match where Mike Tyson suffered his first defeat. The bout was marketed under Renoma banners, with Carlos Monzon also appearing in Renoma attire.
• Capitaine Paul BarrilminorStrategic or Co-development Partner · 1 January 1985Renoma collaborated with Capitaine Paul Barril (author of books on French state missions) in 1985 to create a bulletproof vest prototype weighing approximately 4kg, designed to resist 9mm or 357 magnum weapons with Kevlar-reinforced lining.
• Land Rover / Daniel FranceschinotableStrategic or Co-development Partner · 1 January 1983Renoma sponsored the Paris-Dakar rally in collaboration with Land Rover and driver Daniel Franceschi in 1983, extending the brand's sports sponsorship portfolio.
• AiglenotableStrategic or Co-development Partner · 1 January 1982Renoma partnered with Aigle in 1982 to develop innovative tennis shoes featuring a 'propeller' sole design, Velcro closure system for Achilles tendon protection, and foot protection elements. The collaboration produced technologically advanced tennis footwear combining leather and Velcro materials, defining the future of 1980s tennis shoes.
• ToyotanotableStrategic or Co-development Partner · 1 January 1980Renoma sponsored the Japanese team participating in the 24 Hours of Le Mans with a Toyota-Renoma vehicle in 1980, marking an early motorsport partnership for the fashion house.
• Serge Gainsbourg and Jane BirkinflagshipGTM or Marketing Partner · 1 January 1975The iconic couple became Renoma ambassadors from 1975-1985, with campaigns shot by legendary photographers David Bailey, Helmut Newton, and Dominique Issermann. Their images defined the brand in Japan and globally, making Jane Birkin the 'Renoma Girl'.
• Pablo PicassoflagshipStrategic or Co-development Partner · 1 January 1965Pablo Picasso supervised with his son Claude the new winter 1965 collection, marking one of the most prestigious artistic collaborations in fashion history.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Kenzo: Paris-based Japanese-owned luxury house with a parallel France-Asia axis of brand building, strong licensing history, and Japanese market roots dating to 1970. Comparable in cross-cultural French-Japanese brand architecture, though much larger.

Direct peers

• Maison Kitsuné: Paris-based fashion and lifestyle brand operating ready-to-wear, music label, and Café Kitsuné coffee shops worldwide. Closely comparable lifestyle-extension model blending apparel, hospitality, and cultural programming out of Paris.
• Isabel Marant: Paris-based contemporary luxury brand with comparable ready-to-wear and accessories assortment and global retail presence. Comparable target customer (fashion-conscious luxury consumer) and Paris flagship model.
• agnès b. Parisian fashion house founded in 1975 with a comparable hybrid model combining apparel, art spaces, café concepts, and lifestyle retail. Directly comparable in cultural positioning and multi-venue ecosystem strategy, though larger in scale and retail footprint.
• Paco Rabanne: Historic Parisian fashion house founded in 1966 with similarly avant-garde, artistic positioning and an innovative-material heritage (metal discs, chainmail). Comparable French mid-century fashion legacy with recent revival under Puig.
• Courrèges: Historic Parisian fashion house founded in 1961 with a similar mid-century French heritage, iconic outerwear (including the famous white vinyl coat), and a recent revival cycle. Directly comparable heritage positioning and contemporary rebrand challenge.
• Zadig & Voltaire: Parisian fashion brand with rock-and-counterculture DNA echoing Renoma's positioning, multi-category apparel and accessories offering, and broad international store network. Closely comparable mid-luxury Parisian positioning.
• Sonia Rykiel: Iconic Parisian fashion house with a parallel heritage timeline (founded 1968), strong celebrity associations, and a similarly artistic, intellectual positioning. Comparable as a heritage French ready-to-wear maison with cultural cachet.

Emerging players

• The Kooples: Parisian contemporary fashion brand with rock-and-art heritage DNA and a comparable celebrity-cult appeal. Comparable mid-luxury positioning targeting fashion-conscious urban consumers, though with a larger and more digital-led store footprint.

Others

• Maison Kitsuné (duplicate - omitted): Placeholder removed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/renomaPARIS_jp
• LinkedInlinkedin.com/company/renoma-paris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renoma