mas des tourelles

What mas des tourelles does

Mas des Tourelles is a privately held, family-owned wine estate located in Beaucaire in France's Terre d'Argence region, operating as SARL Vignobles des Tourelles. The property produces AOC Costières-de-Nîmes wines (Grande Cuvée, La Cour des Glycines, Le Champ de Coquelicots, Le Coin des Grenades, Le Grand Amandier) and IGP Pays d'Oc varietal and blended wines. Its distinctive technical foundation is a reconstructed Gallo-Roman cellar with replica 400-litre dolia clay fermentation vessels, built in collaboration with archaeologists on a 1st-century AD archaeological site; this infrastructure enables the proprietary Romanum Vinum line (Mulsum, Turriculae, Carenum) vinified according to recipes from Latin authors including Columella and Palladius. The estate also produces the Taberna Romana condiment line in collaboration with Mireille Chérubini.

The business operates a direct-to-consumer model across three revenue streams: (1) wine and condiment sales through the on-site caveau and a WooCommerce online boutique shipping to metropolitan France and Corsica only; (2) paid visitor experiences including self-guided and guided tours, group tastings (€6.80–€10.90 per person for groups of 10–19), and summer creative workshops such as mosaic making and Roman oil lamp decoration (€11.80–€16.90 per person); and (3) venue rental of a Provençal courtyard, 18th-century barns, and a 17th-century fermier for weddings and professional events. Customer segments span wine enthusiasts and cultural tourists (primary), adult groups, school groups and families with children from age 9, event planners, and online retail buyers. Annual cultural events — including the 30-year-old Vendanges Romaines, Journées du Patrimoine, Journées Européennes de l'Archéologie, Marché Gourmand, and Marché de Noël — drive recurring tourism demand. The estate holds HVE Level 3 environmental certification, is the sole identified employee Hervé Durand as winemaker, and operates with no external investors, parent company, or disclosed funding.

Name

mas des tourelles

Legal name

SARL Vignobles des Tourelles

Website

https://tourelles.com

Company type

Private

Operating status

Operating

Short description

Mas des Tourelles is a family-owned wine estate in Beaucaire, France, producing AOC Costières-de-Nîmes and IGP Pays d'Oc wines alongside a proprietary Romanum Vinum line. It sells direct-to-consumer through an on-site caveau, WooCommerce boutique, tastings, workshops, and venue rental.

Ownership category

akta.pro rank

Product category

Winery and Wine Tourism

NAICS

Wineries (312130), Tour Operators (561520)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Food, Market & Culinary Culture Tours (THAJAAAG)

Keywords

• Estate wine production
• AOC Costières de Nîmes
• Wine tourism experiences
• Experimental archaeology wines
• Heritage venue rental

Headquarters

HQ city

Beaucaire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct retail sales of wines through on-site caveau and online boutique. Products include AOC Costières-de-Nîmes wines (red, rosé, white), IGP Pays d'Oc wines (various grape varieties), and the proprietary Romanum Vinum collection of Roman-style wines. Prices range from €6.00 to €29.00 per bottle depending on product and format.
2. Visitor Experiences and Tastings: Paid guided tours, self-guided visits, and tasting experiences for individuals and groups. Group tastings for 10-19 persons include various formulas from simple tasting (€6.80) to Roman apéritif (€10.90). Individual tours and cultural workshops (mosaic, oil lamp making) priced from €12.90 to €16.90 per person.
3. Cultural Workshops and Events: Seasonal cultural events including Roman harvest days (Vendanges Romaines), European Archaeology Days, Heritage Days (Journées du Patrimoine), and summer creative workshops. The domain also hosts themed markets and seasonal celebrations.
4. Venue Rental: Rental of event spaces including Provençal courtyard, 18th century barns, and farmer's house for private events such as weddings and professional gatherings.
5. Roman gastronomy products: Sale of Roman-style gastronomy condiments under the Taberna Romana line, including Bibula and Salyen products, created by Mireille Chérubini interpreting ancient Roman cuisine.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mas des Tourelles is a Beaucaire-based family winery (SARL Vignobles des Tourelles) that produces and sells AOC Costières-de-N Nîmes and IGP Pays d'Oc wines, alongside an experimental archaeology-driven Romanum Vinum collection that reproduces ancient Roman wines in replica clay dolia. The estate also runs paid Gallo-Roman cave and archaeological site tours, summer creative workshops, annual cultural events, and room/venue hire, supported by an on-site caveau shop and online boutique.

Product overview

Mas des Tourelles is a family-owned wine estate in Beaucaire, Terre d'Argence, operating as both a winery and a cultural heritage site. Its product portfolio centers on three wine lines: AOC Costières-de-Nîmes (reds, whites, rosés from estate parcels on Rhône galets terroir, including Grande Cuvée, La Cour des Glycines, Le Champ de Coquelicots, Le Coin des Grenades, and Le Grand Amandier); Romanum Vinum (Mulsum, Turriculae, and Carenum wines reconstituted from ancient Latin texts using replica Gallo-Roman dolia clay vessels); and Vins de Pays d'Oc IGP (single-variety and blended wines). Complementing the wines are Taberna Romana Roman condiments, a WooCommerce online shop, and experiential offerings including Gallo-Roman cave tours, amphora production site visits, summer creative workshops (mosaics, oil lamps), and venue rental. The estate also hosts annual events such as Vendanges Romaines, Journées du Patrimoine, and Christmas Market.

Differentiator

Problem solved

Functional benefit

Products and services

• AOC Costières-de-Nîmes wines Estate-produced appellation wines sold under the AOC Costières-de-Nîmes designation through the on-site caveau and online boutique.
• IGP Pays d'Oc wines Estate-produced wines sold under the IGP Pays d'Oc designation, distributed via the caveau and online shop.
• Romanum Vinum collection Experimental archaeology-driven range of wines reproducing ancient Roman production methods, fermented in replica clay dolia. Sold as a distinctive line alongside the AOC and IGP ranges.
• Taberna Romana condiments Food condiments sold under the Taberna Romana label as a complementary line to the wines.
• Gallo-Roman cave and archaeological site tours Guided paid tours of the on-site Gallo-Roman cave and archaeological excavation, offered to individual visitors and groups.
• Summer cultural workshops Seasonal summer creative and cultural workshops hosted at the estate for individual participants and groups.
• Annual cultural events Yearly programmed cultural events at the estate open to visitors and groups.
• Room and venue hire Rental of on-site rooms and venues at the estate for private and group events, complementing the wine and tourism offering.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Mireille Chérubini (Taberna Romana)minorStrategic or Co-development PartnerCollaboration with Mireille Chérubini who interprets Roman gastronomy for the Taberna Romana product line. She creates Roman-style condiments (Bibula, Salyen) based on ancient recipes, providing complementary products to the Romanum Vinum wine collection and enhancing the authentic Roman culinary experience at the estate.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Château de Beaucastel: Established Rhône Valley wine producer with visitor offerings and broad portfolio breadth — comparable as a Costières-de-Nîmes-adjacent Rhône family estate with recognized brand, though larger and without the archaeological experiential angle.
• Domaine Ott: Iconic Provence rosé producer with cellar visits and tasting experiences — comparable Provence wine estate with established tourism programming, though at substantially larger scale.
• Maison Ogier: Large Rhône Valley wine producer operating across multiple southern France appellations — comparable as a Costières-de-Nîmes appellation operator with broader scale, offering a useful benchmark for distribution and brand reach.

Direct peers

• Château La Coste: Provence wine estate that integrates archaeological and art installations with vineyard tours, tastings, and a high-end hospitality venue — comparable model of a winery monetizing a heritage/cultural estate beyond bottle sales.
• Domaine de la Citadelle: Luberon wine estate offering tours, a museum of corkscrews, and on-site cultural programming — closely analogous wine-plus-heritage tourism business model targeting individual visitors and groups in southern France.
• Château de Pibarnon: Bandol family estate offering visits, tastings, and on-site cultural programming in a heritage Provençal setting — directly comparable small-scale family wine estate monetizing terroir and heritage through direct-to-consumer experience.
• Mas Amiel: Historic Roussillon winery with a strong visitor-experience and heritage-tourism positioning including tours, tastings, and on-site events — similar small-scale producer leveraging story and place for premium direct-to-consumer revenue.
• Château Sainte-Roseline: Côtes de Provence Cru Classé estate offering tours, tastings, and on-site event hosting in a heritage château setting — comparable wine-tourism business model targeting individual visitors and private events in southern France.
• Château d'Estoublon: Provence estate combining AOC wine production with on-site tours, a museum of olive oil heritage, and hospitality offerings — directly comparable experiential business model of a wine estate monetizing cultural heritage tourism alongside bottle sales.

Regional players

• Cellier des Chartreux: Tavel and Costières-de-Nîmes cooperative producer with cellar tours and tastings — comparable as a Costières-de-Nîmes appellation operator offering wine tourism in the same southern Rhône geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/masdestourelles
• Instagraminstagram.com/masdestourelles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mas des tourelles