Armenia Tree Project

What Armenia Tree Project does

Armenia Tree Project (ATP) is a 501(c)(3) nonprofit organization founded in 1994 by philanthropist Carolyn Mugar and headquartered in Woburn, Massachusetts, with operational headquarters in Yerevan, Armenia. Originally established as a project of the Armenian Assembly of America, ATP is now an independent nonprofit (Tax ID 52-1614093) focused on reforestation, community greening, and environmental education across Armenia. The organization operates four commercial-scale tree nurseries — Karin (Aragatsotn, est. 1996), Khachpar (Ararat, est. 1999), Mirak Family Reforestation Nursery in Margahovit (Lori, est. 2005, capacity ~1M seedlings/year), and The Betty Nursery in Chiva (Vayots Dzor, est. 2016) — producing native species seedlings using containerized production, grafting, and drip irrigation. Over 30 years, ATP has planted more than 9 million trees and shrubs that together remove an estimated 100,000 tons of CO2 annually. Headcount consists of approximately 80 full-time staff in Armenia plus roughly 500 seasonal workers, with active programs in all 11 regions of Armenia and Artsakh.

ATP's core programs comprise four interconnected pillars: (1) the Forestry Program for large-scale reforestation and afforestation, (2) the Community Tree Planting Program greening schools, parks, churches, and cultural sites, (3) the Backyard Nursery Micro-Enterprise Program in which ~150 village families grow seedlings for ATP and report an average 40% income increase (winner of an Energy Globe Award for Sustainability at the European Parliament), and (4) a multi-modal Environmental Education program — Ohanian Educational Centers, Eco Clubs, Training of Trainers, Classroom on Wheels, the Building Bridges Initiative, Eco Camps, and the Grow Together program — collectively reaching 110,000+ students and teachers. The 2023-launched Resilient Roots program adds humanitarian aid and greenhouse reconstruction for Artsakh refugees. Notable partnerships include a 2017 MoU with HayAntar (state forestry agency), Swiss Development Cooperation funding for the FORACCA project, and a 2024 European Forest Institute grant under FORWARDS for the Armenia 17x17 climate-smart forestry pilot.

ATP's revenue model is diversified across four streams: individual and corporate donations (tax-deductible via the website), competitive institutional grants (EFI, SDC), corporate and site sponsorships ($1,000 Backyard Nursery sponsorships to $75,000 community site sponsorships, plus 30th Anniversary event tiers of $5,000–$30,000), and modest earned income from Green Tours at the Karin Nursery ($20–$100 per person). The organization does not disclose financial figures publicly and has no venture capital, private equity, or parent company. Sponsorship pricing, tour unit pricing, and grant co-funding indicate a hybrid nonprofit funding model in which donor dollars anchor the operating budget and programmatic grants fund specific expansion projects. A planned Executive Director transition in 2025 — with longtime leader Jeanmarie Papelian retiring and Ara Barsam appointed — signals the start of a new strategic chapter.

Name

Armenia Tree Project

Legal name

Armenia Tree Project

Website

https://armeniatree.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Armenia Tree Project is a 501(c)(3) nonprofit that reforests Armenia through four commercial-scale nurseries, a Backyard Nursery micro-enterprise program engaging 150 families, and environmental education reaching 110,000+ students across all 11 Armenian regions.

Ownership category

akta.pro rank

Product category

Reforestation and Environmental Services

NAICS

Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM), Forestry, Land Use & REDD+ Programs (BPADALAF), Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)

Keywords

• Reforestation services
• Tree nursery operations
• Environmental education
• Community forestry
• Nonprofit conservation

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations to support tree planting, forestry operations, and environmental education programs. Tax-deductible contributions through their website portal.
2. Grants from Institutional Funders: Competitive grants from organizations like European Forest Institute (EFI), Swiss Development Cooperation (SDC) for specific projects like FORACCA and Armenia 17x17 climate-smart forestry pilot
3. Sponsorship Programs: Site and nursery sponsorships ranging from $1,000 to $75,000 for naming opportunities, supporting specific community planting sites or Backyard Nurseries
4. Green Tours: Paid tour experiences at Karin Nursery ranging from $20-$100 per person, including transportation, nursery visits, and tree planting activities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Armenia Tree Project grows native species seedlings in four commercial-scale tree nurseries and through a distributed Backyard Nursery network of family micro-enterprises, then transplants them across Armenia's forests, communities, schools, churches, and cultural sites. The organization bundles reforestation with environmental education (reaching 110,000+ students), micro-enterprise economic empowerment for vulnerable families, and humanitarian aid for displaced Artsakh refugees, supported by donations, grants, sponsorships, and paid Green Tours.

Product overview

Armenia Tree Project (ATP) is a non-profit organization operating a multi-faceted environmental programs portfolio. The organization functions as a platform of interconnected programs including Forestry, Community Tree Planting, Backyard Nurseries, and Environmental Education. ATP manages four state-of-the-art tree nurseries (Karin, Khachpar, Mirak, and The Betty) producing millions of seedlings annually. The Environmental Education division encompasses Ohanian Educational Centers, Eco-Clubs, Training of Teachers, Classroom on Wheels, Building Bridges Initiative, Educational Modules, and Eco Camps. ATP also offers Green Tours for visitors and operates the Resilient Roots program for Artsakh displaced persons. These programs work synergistically: nurseries supply seedlings for forestry and community planting, while education programs build environmental stewardship to sustain long-term impact.

Differentiator

Problem solved

Functional benefit

Brands

• Backyard Nursery Program (BYN): A micro-enterprise program that enables village residents to grow tree seedlings in their backyards for ATP, generating income for rural families. The program has been recognized with an Energy Globe Award for Sustainability at the European Parliament.
• Armenia 17 x 17
• Resilient Roots
• Building Bridges Initiative (BB)

Products and services

• Forestry Program Large-scale reforestation and afforestation program using seedlings grown in ATP's four nurseries, including site selection, planting, 2-3 year monitoring, and survival rate management achieving up to 60%+ survival rates across forests and degraded lands in Armenia.
• Community Tree Planting Program Greening of public spaces, schools, kindergartens, churches, and cultural sites across all 11 regions of Armenia with fruit, nut, and decorative trees, delivered with community involvement and integrated environmental education.
• Backyard Nurseries Program (BYN) Distributed micro-enterprise program in which 150 village families grow tree seedlings for ATP, generating a 40% increase in average family income while producing over 300,000 trees harvested to date for community planting sites.
• Environmental Education Program Environmental education initiative encompassing Ohanian Educational Centers, Eco-Clubs (38 clubs), Training of Trainers (91,000+ students reached from 650+ institutions), Classroom on Wheels mobile program, Building Bridges Initiative for diaspora students, Educational Modules, and Eco Camps, reaching 110,000+ students and teachers across Armenia.
• Resilient Roots - Artsakh Emergency humanitarian relief and economic recovery program for forcibly displaced Artsakh families now resettled in Armenia, providing emergency aid, greenhouse reconstruction, and economic support to restore livelihoods.
• Tree Propagation Services Commercial-scale nursery operations and backyard tree farm management, growing and nurturing native species seedlings for transplanting across Armenia using containerized production, grafting, and indigenous propagation techniques.
• Green Tours Paid guided tour experiences at Karin Nursery and surrounding sites priced at $20 (1-hour walking tour with light lunch), $50 (tour with Voskevaz Winery wine tasting), and $100 (tour with tree planting at Ashtarak Park) per person, including transportation from Yerevan.

Quantifiable outcome

• 100,000 tons CO2 removed annually through planted trees
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Green Lane NGOminorStrategic or Co-development Partner · 1 January 2021Partnership launched in 2021 for the Backyard Greenhouse Project in Artsakh, providing food security and economic empowerment to vulnerable families in Askeran and Martuni districts.
• HayAntarcoreStrategic or Co-development Partner · 1 January 2017Armenia's government forestry agency. MoU signed in 2017 for HayAntar to provide land for ATP's forestation projects. Joint coppicing projects in Lori region with excess wood going to local families.
• Armenian Assembly of AmericaminorStrategic or Co-development Partner · 1 January 1994ATP was originally founded in 1994 as a project of the Armenian Assembly of America, the organization that initially provided institutional support and oversight.
• European Forest Institute (EFI)coreStrategic or Co-development PartnerATP was awarded a competitive grant from EFI under the FORWARDS programme to implement the Armenia 17x17 climate-smart forestry pilot, restoring 17 hectares in Tsaghkaber, Lori Province.
• 1% for the PlanetminorGTM or Marketing PartnerATP joined as an official Environmental Partner, connecting with a global network of organizations committed to supporting environmental causes. Members commit at least 1% of annual revenue to support vetted environmental nonprofits.
• TUMO CenterminorStrategic or Co-development PartnerPartnership for fire safety education, featuring Tchalo the Dog character to teach children about forest fire prevention.
• Armenian Missionary Association of America (AMAA)minorStrategic or Co-development PartnerPartner for eco camp sessions at Shoghik Camp, extending ATP's environmental education reach to more than 700 additional students each summer.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trillion Trees: Joint venture of BirdLife International, Fauna & Flora International, and WWF focused on large-scale global reforestation. Operates an analogous nonprofit tree-planting model but with broader geographic scope and significantly larger institutional backing than ATP.
• Ecosia: A search engine that uses profits to fund reforestation projects worldwide. While not a traditional nonprofit, its donation-driven funding model and tree-planting mission make it a comparable peer for fundraising and ESG positioning purposes.
• Plant-for-the-Planet: Global youth-led reforestation initiative with the UN Environment Programme. Comparable environmental education component and tree-planting mission, but operates at a global scale with corporate-academic partnerships.
• Arbor Day Foundation: One of the largest US tree-planting nonprofits, operating nationwide planting programs and a broad membership base. Comparable in mission scope and donation-driven model, but operates at a much larger scale and broader geographic remit than ATP.

Direct peers

• One Tree Planted: A 501(c)(3) nonprofit that partners with reforestation organizations globally to plant trees funded by individual and corporate donations. Mirrors ATP's donor-driven, multi-region planting model and dollar-per-tree sponsorship structure.
• My Forest Armenia: Armenian nonprofit focused on reforestation and forest conservation within Armenia, using community engagement and corporate sponsorships. The closest in-country peer to ATP, sharing donor pools, government relationships, and operational territory.
• Trees for the Future: US-based nonprofit running the Forest Garden Approach, training farmers in developing countries to plant trees for food security and income. Comparable to ATP's economic-empowerment-plus-tree-planting hybrid model and donor-funded nonprofit structure.
• WeForest: International nonprofit funding science-based reforestation and forest restoration projects through corporate and individual sponsorships. Closely comparable to ATP's grant-and-corporate-sponsorship revenue mix and focus on biodiverse native-species restoration.
• Eden Reforestation Projects: A US-based nonprofit focused on large-scale reforestation through community-led employment in developing countries, employing local villagers to plant trees. Directly comparable to ATP's nursery-and-employment hybrid model and donor-funded structure.

Regional players

• WWF Armenia: Country office of World Wildlife Fund operating in Armenia on biodiversity conservation and forest protection. A direct regional peer given overlapping territory, donor ecosystem, and engagement with Armenian government forestry bodies like HayAntar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/armeniatree
• Facebookfacebook.com/armeniatree
• LinkedInlinkedin.com/company/armenia-tree-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armenia Tree Project