Marocaine des jeux et des sports

What Marocaine des jeux et des sports does

Marocaine des jeux et des sports (MDJS) is Morocco's state-owned Société Anonyme operating under a legal monopoly on the organization of sports betting across the country (excluding horse and greyhound racing) since 1962. Ownership sits 90% with the Moroccan Treasury Public and 10% with the Caisse de Dépôt et de Gestion (CDG), and the company is governed by a board chaired by the Minister of National Education, Primary Education, and Sports. MDJS contributes the entirety of its distributable results to the Fonds National du Développement du Sport (FNDS), which funds national sports federations, elite athletes, and infrastructure; reported FNDS contributions were 456 million MAD in 2020 and 677 million MAD in 2022.

The company offers a portfolio of lottery and sports betting products — Cote & Sport (live and pre-match betting), TOTOFOOT (pool betting), Cote & Sport 3D (virtual sports with matches every 4 minutes), scratch cards, TIFO (lottery draw), and Chrono (draws every 5 minutes) — extended by the Club MDJS loyalty program, the Prono Lino Bacco prediction assistance tool, the Nt7arko w Nktachfo sport-and-culture mobile app, and an e-sports initiative (Team MDJS, 3ich Lgame TV show). Operational technology for sports betting is provided by SISAL Jeux Maroc under a management contract signed in February 2023 following an open tender. Distribution runs through 1,300+ physical retailers (newsstands, tobacco shops, cafes, convenience stores), the mdjsjeux.ma online platform, Android/iOS mobile applications, and a partnership with Damane Cash enabling account recharging at 1,000+ agencies and winnings withdrawals at 20 selected branches.

MDJS supplements its core gaming business with broader ecosystem programs: the STADIUM by MDJS sportech startup accelerator (run with Accelab, supporting Tennis AI, Matchango, My Steps, WellPass, and Tiki Data), the annual Sportech Summit, campaigns targeting women, youth, and people with disabilities in sport, and institutional leadership roles in the World Lottery Association, the Association des Loteries d'Afrique, and United Lotteries for Integrity in Sports. The company holds the first African ISO 27001 certification (since 2005), WLA Security Control Standards certification (renewed January 2026 under the WLA-SCS 2024 version), and WLA Responsible Gaming Level 4 certification.

Name

Marocaine des jeux et des sports

Legal name

La Marocaine des Jeux et des Sports (MDJS)

Website

https://mdjs.ma

Company type

Private

Founded year

1962

Operating status

Operating

Short description

MDJS is Morocco's state-owned monopoly operator of sports betting, lottery, and instant games, distributing through 1,300+ retailers and digital channels and remitting all profits to the national sports development fund (FNDS).

Ownership category

akta.pro rank

Product category

Lottery and Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Sports betting
• Lottery games
• Instant tickets
• Online gaming
• State lottery

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Betting (Paris sportifs): Organizing and operating sports betting on sporting competitions including virtual sports, excluding horse and dog racing. This is the core business under state monopoly.
2. Lottery Games (Lotos et Loteries): Traditional lottery games including TOTOFOOT (football prediction), scratch cards, TIFO (lottery draw game), and CHRONO (draw game every 5 minutes)
3. Instant Games (Loteries instantanées): Scratch-off tickets and instant win games with prizes up to 10 million centimes
4. Tombolas: Raffle and tombolas with sporting character that may be organized in virtual or innovative forms

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Marocaine des jeux et des sports (MDJS) is Morocco's state-owned lottery operator and the sole legal sports betting operator in the country. Founded in 1962, it offers a portfolio of lottery draws, sports betting, instant scratch games and related gaming products through a national retail network and digital channels, with all net proceeds directed to the National Fund for Sports Development (FNDS).

Product overview

Marocaine des jeux et des sports (MDJS) is Morocco's state lottery and sole legal sports betting operator, created in 1962. Its product portfolio centers on a core suite of lottery and sports betting games — Cote & Sport (live/pre-match betting), TOTOFOOT (pool betting), Cote & Sport 3D (virtual sports), scratch cards, TIFO (lottery draw), and Chrono (rapid draws) — distributed through a network of 1,300+ physical retailers and online platforms. This core offering is extended by a loyalty program (Club MDJS), a prediction assistance tool (Prono Lino Bacco), and Damane Cash financial services for account management. MDJS also operates sportech and community programs including the STADIUM by MDJS accelerator with Accelab, the annual Sportech Summit, the Nt7arko w Nktachfo sport & culture mobile app, e-sport team and events (including 3ich Lgame TV show), and multiple societal campaigns (#CLICHÉ, #3andiBlasti, #N9dare). All profits are channeled to the Fonds National du Développement du Sport (FNDS) to fund Moroccan sport development.

Differentiator

Problem solved

Functional benefit

Products and services

• Cote & Sport

Quantifiable outcome

• 677 Million Dirhams contributed to sports development in 2022
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Association Marocaine de la Presse Sportive (AMPS)minorGTM or Marketing Partner · 10 June 2024Partnership update for sports press coverage and promotion of Moroccan sports journalism.
• SISAL Jeux MaroccoreStrategic or Co-development Partner · 8 February 2023SISAL Jeux Maroc was selected through a competitive tender process to manage sports betting operations in Morocco. This partnership represents the core operational technology and management system for MDJS sports betting products.
• Damane CashcoreChannel Partner/ Reseller/ Distributor · 26 January 2023Partnership enabling MDJS players to recharge game accounts and withdraw winnings through 1000+ Damane Cash agencies across Morocco. This extends MDJS's physical service network significantly.
• AccelabcoreStrategic or Co-development PartnerAccelab operates the Stadium by MDJS startup acceleration program supporting sportech startups. The program has facilitated 3 fundraising rounds of 2-5 million dirhams each for participating startups.
• World Lottery Association (WLA)coreOthersActive member; MDJS Director General Younes El Mechrafi serves as Vice-President. MDJS was first African lottery certified by WLA and participates in WLA expert groups on security and responsible gaming.
• Association des Loteries d'Afrique (ALA)coreOthersActive member; MDJS Director General serves as Secretary General. MDJS supports African lotteries through competency transfer and best practices sharing.
• European Lotteries (EL)minorOthersActive member participating in European lottery industry associations and knowledge sharing.
• IntralotcoreTechnology or IntegrationTechnology operator providing the platform for MDJS game operations including sports betting, lottery systems, and responsible gaming practices.
• Fédération Royale Marocaine de Sport pour Personnes HandicapéesminorStrategic or Co-development PartnerPartnership supporting para-sports activities and events for people with disabilities.
• Fondation Mohammed VI des Champions SportifscoreStrategic or Co-development PartnerMDJS is the primary partner of the Foundation which supports 1080+ Moroccan sports champions with social welfare and assistance services since 2011.
• Fédération Royale Marocaine des Jeux Electroniques (FRMJE)minorStrategic or Co-development PartnerPartnership for e-sports development in Morocco with Team MDJS E-sport and national e-sports events.
• Agence Marocaine pour l'Efficacité Energétique (AMEE)minorStrategic or Co-development PartnerPartnership signed in June 2021 to support national energy efficiency and green economy initiatives as part of MDJS's CSR commitment.
• Copenhagen GroupminorOthersGlobal platform for combating sports competition manipulation and illegal gambling. MDJS participates as member representing Morocco.
• United Lotteries for Integrity in Sports (ULIS)coreOthersMDJS Director General Younes El Mechrafi serves as Executive Committee member representing Africa. ULIS monitors sports betting and fights illegal gambling.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veikkaus: Finnish state-owned gambling monopoly offering lottery, sports betting, and instant games, with channeled profits to public causes. Strongest structural analogue to MDJS as a state monopoly with social-purpose mandate.
• SISAL: Italian lottery and sports betting operator with strong presence in Morocco and other regulated markets; also MDJS's current outsourced sports betting operator. Closest match on sports betting product mechanics and Moroccan market exposure.
• SAZKA Group: Czech state-originated lottery operator with pan-European footprint (Austria, Italy, Greece). Comparable as a multi-jurisdictional, state-rooted lottery operator pursuing international scale.
• Norsk Tipping: Norwegian state-owned operator of lottery and sports betting under monopoly framework, with profits directed to public benefit causes. Comparable on regulatory structure, responsible gaming leadership, and scale of operations relative to population.
• Loterie Nationale (Belgium): Belgian national lottery operator with lottery, sports betting, and instant games under a regulated license. Comparable on product mix and European state-affiliated operating model.
• Allwyn (formerly Camelot): Operator of the UK National Lottery under a competitive license framework with strong responsible gaming credentials and multi-channel retail and digital distribution. Comparable as a long-tenured national lottery operator with international expansion ambitions.
• Nederlandse Loterij: Dutch state-licensed lottery and sports betting operator with strong responsible gaming credentials and omnichannel distribution. Comparable as a European state-rooted multi-product gaming operator.
• Française des Jeux (FDJ): France's national lottery and sports betting operator, with state-majority ownership, multi-channel distribution, and a comparable monopoly-driven business model. Most direct European analogue to MDJS's structure and product mix.
• Lottomatica (IGT Lottery): Italian lottery operator combining retail and digital lottery, sports betting, and gaming. Highly relevant peer on product breadth and Mediterranean regulated-market operating model.

Others

• Intralot: Greek-listed lottery and gaming technology vendor with strong African footprint. Was MDJS's prior sports betting platform operator before the SISAL transition; relevant as technology peer and potential partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrvAYQ4wz-FFZT4cBLP12lQ?view_as=subscriber
• Facebookfacebook.com/mdjsofficiel
• Instagraminstagram.com/mdjs_officiel/?hl=fr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marocaine des jeux et des sports