R3 Continuum

What R3 Continuum does

R3 Continuum is a B2B workplace behavioral health services company founded in 1986 and headquartered in Bloomington, Minnesota. The company provides integrated behavioral health solutions to enterprise clients including Fortune 500 companies, universities, EAP providers, and insurance brokers. Its service portfolio spans critical incident response, fitness for duty evaluations, behavioral threat assessment and management, violence prevention, leadership coaching, executive counseling, and employee mental health services. R3 operates a curated network of over 7,500 specially trained clinicians delivering both on-site and virtual support, with 24/7 availability and rapid response commitments of two hours in major metropolitan areas and 24 hours in other locations. The company has helped nearly 2 million individuals access critical behavioral health care and has responded to major national crises including 9/11, the Las Vegas shooting, and Hurricane Katrina.

The company's technology and intellectual property centers on the eCase case management portal, a proprietary platform for clients to track cases, access reports, and coordinate care; the validated 21-Point Violence Risk Assessment Model used in Fitness for Duty Evaluations with Violence Screen (FFD-VS); and the Workplace Care Continuum framework covering workplace, leadership, and employee solutions. R3 maintains SOC 2 + HITRUST CSF Type 2 certification, reflecting compliance with enterprise security standards required by regulated buyers. The company has accumulated multiple workplace and industry awards, including seven consecutive years as a Best and Brightest Company to Work For and the EY Entrepreneur of the Year Award for the Heartland Region in 2023.

R3 generates revenue through enterprise B2B contracts, with pricing structured around subscription, per-incident, or per-member arrangements (specific pricing is not publicly disclosed). Its go-to-market combines direct enterprise sales with channel partnerships through EAP providers and insurance brokers, supplemented by content marketing, thought leadership, and industry conference participation. The company is privately held, with no disclosed institutional investors or funding rounds, indicating organic growth. In July 2025, President Jim Mortensen retired after 12 years, with CEO Scott Alfieri continuing to lead the organization. Three new product launches in 2025 (Dedicated On-Site Counselors, Peak Performance Coaching, Executive Counseling) signal continued expansion of the service portfolio.

Name

R3 Continuum

Legal name

R3 Continuum

Website

https://crisiscare.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

R3 Continuum is a B2B workplace behavioral health services company providing critical incident response, fitness for duty evaluations, violence prevention, leadership coaching, and employee counseling to Fortune 500 companies, universities, EAP providers, and insurance brokers through a network of 7,500+ clinicians.

Ownership category

akta.pro rank

Product category

Workplace Behavioral Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)

akta.pro secondary industries

Threat Assessment, Violence Prevention & Behavioral Intervention Support (EDAEACAH), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Workplace behavioral health
• Crisis incident response
• Leadership mental wellness
• Workplace violence prevention
• Employee assistance programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Enterprise Behavioral Health Services: R3 provides integrated behavioral health solutions to employers, EAP providers, and insurance brokers. Services include critical incident response, leadership support, employee counseling, fitness for duty evaluations, and violence prevention services. Revenue is generated through contracts with enterprise clients, likely on a per-incident, subscription, or per-member basis.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

R3 Continuum provides integrated workplace behavioral health, crisis response, and leadership support services for employers, EAP providers, and insurance brokers. Offerings span critical incident response, fitness for duty evaluations with violence screening, behavioral threat assessment, pre-employment psychological screenings, leadership coaching and counseling, mental health counseling, and complex case management, delivered through a nationwide network of more than 7,500 specially trained clinicians with 24/7 on-site or virtual availability.

Product overview

R3 Continuum offers an integrated Workplace Care Continuum of behavioral health solutions organized across three tiers: Workplace (critical incident response, fitness for duty evaluations, threat assessment, pre-employment screenings, return-to-work programs), Leadership (peak performance coaching, executive counseling, management consultation, crisis leadership support), and Employee (mental health counseling, on-site counselors, CareNow, complex case management). The company operates a network of over 7,500 specially trained clinicians providing both on-site and virtual support, with a focus on rapid response capabilities and integrated care delivery across the organizational continuum.

Differentiator

Problem solved

Functional benefit

Products and services

• Critical Incident Response (CIR) Rapid behavioral health support to help organizations and employees recover following workplace critical incidents and disruption, delivered on-site or virtually through a network of over 7,500 clinicians.
• Fitness for Duty Evaluations (FFDs) Psychological assessment protocols providing professional, unbiased evaluation of an individual's ability to safely perform essential job duties.
• Fitness for Duty Evaluation with Violence Screen (FFD-VS) FFD evaluation with violence risk screening using a validated 21-point model of risk factors when concerns of potential anger, hostility, or threats to others are present.
• Behavioral Threat Assessment & Management (BTAM) Ongoing consultations with Lead Threat Consultants to assess, diffuse, and manage potentially violent situations, helping prevent and reduce critical incidents.
• Pre-Employment Psychological Screenings (PEPS) Psychological evaluations conducted by licensed clinicians to assess candidates' knowledge, skills, personalities, and behavioral traits for hiring decisions.
• Return-to-Work Programs End-to-end leave and workers' compensation support helping employees successfully return to work with appropriate care in place.
• Facilitated Discussions, Workshops & Action Groups Interactive facilitation and learning solutions including moderated discussions on sensitive social and cultural issues and skill-based virtual workshops.
• Peak Performance Coaching Coaching matching vetted world-class coaches and performance psychologists with key leaders, combining mental health insight with executive development.
• Executive Counseling Mental health support specifically designed for executives, leaders, and partners in high-test, high-stress roles and industries with 94% accuracy in matching within one business day.
• Management Consultation Clinical consultation process helping leaders improve their ability to understand workplace dynamics, support employees, and implement effective solutions.
• Crisis Leadership & Communication Support Strategic crisis management and senior-level consulting to help organizations prepare for and respond to crises, protect assets, and minimize impact.
• Mental Health Counseling Seamless, clinician-led care meeting employees where they are in their mental health journey.
• Dedicated On-Site Counselors Dedicated mental health counselors providing compassionate, expert mental health care directly within workplaces.
• CareNow Immediate access to mental health support services for employees.
• Complex Case Management Specialized management of complex behavioral health cases requiring coordinated care.
• eCase Platform Online portal for case management and employee access to behavioral health services.

Quantifiable outcome

• Nearly 2 million individuals helped access critical behavioral health care
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• AonminorStrategic or Co-development PartnerR3 collaborated with Elisha Engelen of Aon on Minnesota Public Radio to discuss handling political and social issues in the workplace, demonstrating a consulting partnership approach.
• Quantum WorkplaceminorOthersSurvey partner of Minneapolis-St. Paul Business Journal used for employee surveys in the Best Places to Work award program.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Talkspace: Talkspace provides online therapy and mental health services to enterprises, health plans, and individuals. Its B2B channel and therapy-led model compete with R3's employee counseling and CareNow offerings.
• Spring Health: Spring Health provides precision mental health care to employers and EAPs, including therapy, medication management, and coaching. Its enterprise go-to-market and integrated care model directly parallel R3's offerings.
• Lyra Health: Lyra Health is a direct competitor providing digital-first workplace mental health services to enterprise employers, including therapy, coaching, and crisis support — directly overlapping R3's Workplace Care Continuum across employee counseling, leadership support, and on-site services.
• ComPsych: ComPsych is the world's largest EAP provider and a channel partner / direct competitor for enterprise behavioral health services. Its full-spectrum EAP offerings overlap with R3's employee counseling and critical incident response services.
• Modern Health: Modern Health is a global workplace mental health platform serving enterprise customers with therapy, coaching, and crisis support. It directly competes with R3 on enterprise contracts for integrated behavioral health and leadership coaching services.
• Headspace Health (Ginger): Headspace Health combines the Ginger on-demand mental health platform with the Headspace meditation app and sells a B2B workplace mental health bundle. It competes with R3 on enterprise contracts covering therapy, coaching, and crisis-related support.

Broad incumbents

• Magellan Health: Magellan Health (acquired by Centene) provides managed behavioral health services to health plans and employers. Its crisis hotline, EAP, and behavioral health management offerings overlap with R3's enterprise crisis management capabilities.
• Evernorth Behavioral Health (Cigna): Evernorth, the health services arm of Cigna, includes EAP and behavioral health offerings that compete with R3 in the enterprise and insurance-broker channels as part of a much broader benefits portfolio.
• Optum Behavioral Health: Optum (UnitedHealth Group) operates one of the largest behavioral health networks in the US, offering EAP, therapy, and crisis services as part of a broader managed-care portfolio. It is an incumbent competitor and channel partner that frequently overlaps with R3 on large enterprise and insurance-broker contracts.

Emerging players

• Calm Business: Calm Business sells workplace wellness, meditation, and mental health subscriptions to enterprise HR teams. While not a clinical crisis response provider, it competes for a portion of the workplace mental health budget and represents the broader wellbeing category buyers compare R3 against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@R3Continuum
• LinkedInlinkedin.com/company/r3-continuum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R3 Continuum