brilliant borders

What brilliant borders does

Brilliant Borders Landscaping is a privately held, locally owned landscaping and outdoor living services company headquartered in Waukee, Iowa, founded in 2004. The company serves residential property owners and commercial property managers across 23 Central Iowa communities, including Waukee, Urbandale, Des Moines, West Des Moines, Ankeny, Johnston, Clive, and Grimes. Its service portfolio spans six principal categories: hardscape construction (patios, retaining walls, driveways, outdoor kitchens, fire pits, outdoor fireplaces, steps, seating walls, and walkways), landscaping (concrete edging, landscape design, plantings, mulch and rock installation, drainage, lighting, and seasonal cleanup), recurring lawn care programs (multi-step fertilization, 7-step weed control, aeration, overseeding, soil testing, lawn disease and insect control), tree and shrub services, irrigation services, and commercial grounds maintenance including snow removal.

The business operates on a hybrid revenue model combining one-time project-based revenue (hardscape installs, landscape design/build, seasonal cleanups, holiday lighting) with recurring subscription-style revenue from multi-step lawn care programs, tree and shrub fertilization (5 annual treatments), and commercial maintenance contracts. Pricing is fully quote-based with no public pricing tiers; consultations are conducted on-site by field staff and converted into itemized quotes. Go-to-market is enterprise field sales delivered through direct phone contact, on-site consultations, and SEO-driven inbound from content marketing on the company website. The company holds NALP and SIMA industry memberships and NDS Certified Contractor status, and offers a 5-year warranty on hardscape installations. Customer testimonials consistently cite quality, reliability, and clear communication as differentiators, and the company carries a 4.9 Google rating in its local market.

Name

brilliant borders

Legal name

Brilliant Borders Landscaping

Website

https://brilliantborders.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Brilliant Borders Landscaping is a privately held, locally owned landscaping and outdoor living services company based in Waukee, Iowa, serving residential and commercial properties across 23 Central Iowa communities since 2004. It offers hardscape construction, lawn care, landscaping, tree and shrub care, irrigation, and commercial grounds maintenance.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Walkway & Pathway Hardscaping (HSAIACAB), Edging, Bed Redefinition & Border Installation (HSAIAFAF), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL), Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Landscaping services
• Lawn care programs
• Hardscape construction
• Outdoor living design
• Concrete edging

Headquarters

HQ city

Waukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hardscape Construction Services: One-time project-based revenue from hardscape installation services including patios, retaining walls, driveways, outdoor kitchens, fire pits, outdoor fireplaces, outdoor steps, seating walls, and walkways. Projects are quoted individually based on scope and materials.
2. Landscape Design and Installation Services: One-time and recurring revenue from landscape design, landscape lighting, plantings, softscapes, mulch installation, rock installation, and concrete edging services. Custom project pricing.
3. Lawn Care Programs: Recurring revenue from lawn care programs including fertilization, weed control, aeration, overseeding, and disease/insect control treatments. Multiple visits throughout the growing season.
4. Tree and Shrub Services: Recurring revenue from tree and shrub care including fertilization, disease control, insect control, and trimming/pruning services. Services offered with 5 annual fertilizer treatments.
5. Irrigation Services: Seasonal revenue from irrigation services including startups, winterization, backflow testing, and system repairs.
6. Commercial Grounds Maintenance: Ongoing commercial maintenance contracts for properties including grounds maintenance, landscaping, lawn care, snow removal, and hardscape services.
7. Holiday Lighting: Seasonal installation services for holiday lighting on residential and commercial properties.
8. Seasonal Cleanup Services: One-time revenue from spring cleanup and fall cleanup services to prepare properties for seasonal transitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brilliant Borders Landscaping provides residential and commercial landscaping, hardscape construction, and lawn care services across Central Iowa. Offerings span hardscape construction (patios, retaining walls, driveways, outdoor kitchens, fire pits), landscape design and installation (including a signature concrete edging service), recurring lawn care programs (fertilization, weed control, aeration), tree and shrub care, irrigation services, seasonal cleanups, and commercial grounds maintenance including snow removal.

Product overview

Brilliant Borders Landscaping is a landscaping and outdoor living company serving Central Iowa since 2004. The company operates as a unified service business rather than a software platform, offering three interconnected service categories: Hardscapes (structural outdoor features including patios, retaining walls, driveways, walkways, fire pits, outdoor fireplaces, outdoor kitchens, and steps/seating walls), Landscaping (plant-based services including concrete edging, landscape design, plantings, mulching, rock installation, drainage, lighting, weed control, and seasonal cleanup), and Lawn Care (turf management including fertilization, weed control, aeration, overseeding, soil testing, disease/pest control, and lime treatments). Additional services include Commercial Property Services, Tree & Shrub Care (fertilization, disease/insect control, trimming & pruning), and Irrigation Services (repairs, winterization, startups, backflow testing). The company holds NALP and SIMA affiliations and is an NDS Certified Contractor. The Concrete Edging service is highlighted as a primary specialty, while their lawn care program is a 7-step approach including both pre- and post-emergent weed control treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardscape Construction

Quantifiable outcome

• Patios can add 8% to 10% to property value with approximately 80% return on investment (ROI)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of Landscape Professionals (NALP)coreOthersProfessional membership and affiliation with the national trade association for landscape professionals. Provides industry credentials, best practices, and professional development resources.
• Snow and Ice Management Association (SIMA)coreOthersProfessional membership in the industry association for snow and ice management, supporting commercial snow removal services and winter maintenance operations.
• NDScoreTechnology or IntegrationNDS Certified Contractor status indicates specialized certification for hardscape and drainage solutions. NDS is a manufacturer of outdoor living products including drainage, retention, and water management systems.
• Waukee Area Chamber of CommerceminorGTM or Marketing PartnerLocal chamber membership providing business networking, community engagement, and local market visibility. Featured on chamber website with service offerings.
• Kings MaterialminorChannel Partner/ Reseller/ DistributorLocal material supplier where customers select materials for projects. Customer testimonial references positive working relationship with Kings Material for paver selections.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn care provider offering fertilization, weed control, and integrated pest management programs. It is comparable to Brilliant Borders' subscription lawn care program and 7-step weed control service, but at a national scale versus BB's regional Iowa footprint.
• Davey Tree Expert Company: Davey Tree is a large, established provider of tree and shrub care, landscape services, and utility vegetation management. Comparable to Brilliant Borders' tree & shrub fertilization, disease/insect control, and trimming/pruning offerings, though at a national scale.
• Bartlett Tree Experts: Bartlett Tree Experts is an established tree care and landscape services company with offices across the U.S. It is comparable to Brilliant Borders' tree & shrub care services, although Bartlett focuses primarily on tree/plant health rather than full outdoor living build-out.

Direct peers

• Lawn Doctor: Lawn Doctor is a national lawn care franchise offering fertilization, weed control, and pest management programs through multi-visit annual plans. It is a direct comparable to Brilliant Borders' recurring multi-step lawn care and weed control programs.
• Ruppert Landscape: Ruppert Landscape is a regional commercial landscape services firm offering maintenance, landscape construction, and snow/ice management across the Mid-Atlantic and Southeast. Overlaps directly with Brilliant Borders' commercial maintenance, hardscape, and snow removal services.
• Conserva Irrigation: Conserva Irrigation is a franchise specializing in residential and commercial irrigation repair, startup, and winterization services. Directly comparable to Brilliant Borders' irrigation startup, repair, winterization, and backflow testing service line.
• The Grounds Guys: The Grounds Guys is a Neighborly-branded landscaping franchise offering full-service residential and commercial landscape maintenance, design, and hardscape. It directly overlaps with Brilliant Borders' full-stack outdoor living service menu.
• Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape services company providing grounds maintenance, design-build, and irrigation across multiple U.S. metros. Comparable to Brilliant Borders' commercial grounds maintenance and design/build offerings, though at greater scale.

Others

• NDS (National Diversified Sales): NDS is a manufacturer of drainage, retention, and outdoor living products including hardscape and stormwater management components. It is comparable as a strategic partner/certified-contractor relationship relevant to Brilliant Borders' hardscape and drainage & grading work.
• SiteOne Landscape Supply: SiteOne Landscape Supply is the largest U.S. distributor of landscape supplies, irrigation, hardscape, and lighting products. It is comparable as a supplier ecosystem player that enables Brilliant Borders' hardscape and landscape installation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brilliant-borders-landscaping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brilliant borders