What bi worldwide india does

BI WORLDWIDE India is the Indian operating arm of BI WORLDWIDE, a US-headquartered (Schoeneckers, Inc.) engagement and loyalty solutions firm founded in 1950 with roughly 75 years of behavioral science expertise. Operating commercially in India since 2012, the company delivers a full-service agency model spanning employee engagement, sales and channel incentives, customer loyalty programs, learning solutions, and events/MICE for enterprise clients. It serves nearly 100 Fortune 500 brands in India and over 300 globally, including named engagements with SKF India, TATA Genuine Parts, Nippon Paint, and Bosch India.

The company's core product surface is a platform-plus-modules architecture. DayMaker is the flagship employee engagement platform, augmented by Recognition NOW! (real-time recognition integrated with Outlook, Teams, Slack, Yammer, and Facebook), Equity & Inclusion Advisor and Recognition Advisor (manager-guidance tools), Channel Solutions, Contests and Incentives, Rewards Marketplace, Gamification, and Brainier (an acquired LMS sub-brand). The Global Technology Solutions (GTS) Centre in Chennai, employing 150+ technology specialists, supports global product development, analytics, and the rewards marketplace. The proprietary "Design Code" methodology combines design thinking with behavioral economics, and an in-house five-layer AI Governance Framework underpins AI-driven features.

BI WORLDWIDE India monetizes primarily through annual subscription-based enterprise contracts with professional services overlays, complemented by transaction fees on rewards marketplace fulfilment and events/MICE revenue. The direct enterprise field-sales motion targets Fortune 500 and blue-chip multinationals via regional offices in Bengaluru (HQ), Chennai, Delhi, and Mumbai, supported by a global network of 19 offices across 183 countries. Pricing is quote-based and not publicly disclosed. Reported operational metrics include a 90% renewal rate, 86.5% participant satisfaction score, 9.7M+ participants across 250+ programs, and 40% CAGR growth in India over a 10-year period.

Name

bi worldwide india

Legal name

Schoeneckers, Inc.

Website

https://biworldwide.co.in

Company type

Private

Founded year

1950

Operating status

Operating

Short description

BI WORLDWIDE India is a Bengaluru-headquartered engagement and loyalty agency that designs employee recognition, sales/channel incentive, and customer loyalty programs for nearly 100 Fortune 500 brands in India, using behavioral science, AI, and its DayMaker platform.

Ownership category

akta.pro rank

Product category

Employee Engagement and Loyalty Solutions

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

akta.pro secondary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Employee engagement solutions
• Sales incentive programs
• Channel loyalty solutions
• Rewards marketplace
• Behavioral loyalty analytics

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Engagement Solutions: Providing employee rewards and recognition, service anniversary awards, referral programs, wellness programs and safety programs to create and sustain engagement with employees
2. Sales and Channel Effectiveness: Sales incentives, distributor/reseller reward programs, reward fulfilment, communications and analytics services
3. Loyalty Marketing Programs: Loyalty marketing programs, interactive promotions, branded merchandise, and privileges programs for customer engagement
4. Learning Solutions: Learning management solutions, learning experience platforms, learning content authoring and management
5. Rewards and Experiences Marketplace: Merchandise, experiences, DIY travel, brand merchandise with end-to-end fulfilment
6. Events and MICE Services: Corporate events, meetings, incentive travel, conferences and exhibitions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BI WORLDWIDE India designs, operates, and measures employee engagement, sales incentive, channel loyalty, customer loyalty, recognition, rewards, learning, merchandise, events, and data-analytics programs for enterprise clients. It combines these services with technology platforms, behavioral-science methods, rewards fulfilment, and local delivery resources.

Product overview

BI WORLDWIDE is a full-service loyalty and engagement agency offering a platform-plus-modules architecture. The core offerings include DayMaker (employee engagement platform), Channel Solutions, Contests and Incentives, and Rewards Marketplace. Supporting modules include Recognition NOW!, Equity & Inclusion Advisor, Recognition Advisor, Gamification, Learning, Creative Services, Branded Merchandise, and Research and Data Analytics. The company also operates Brainier (a subsidiary and sub-brand) for LMS solutions. All solutions are grounded in behavioral science, powered by AI and data analytics, and designed to deliver measurable business outcomes for Fortune 500 clients.

Differentiator

Problem solved

Functional benefit

Brands

• DayMaker: Flagship employee engagement platform that helps brands decode hybrid workplace intricacies around engagement, recognition, and manager awareness
• Recognition NOW!
• Brainier
• Brainier Knowledge Solution
• Chameleon Cloud

Products and services

• DayMaker Flagship employee engagement platform for organizations addressing engagement, recognition, and manager awareness in changing and hybrid workplaces.
• Channel Solutions Technology, support, and rewards program for brands seeking to improve distributor and reseller knowledge, motivation, loyalty, and performance.
• Contests and Incentives Custom sales contests and incentive programs designed to motivate sales teams and connect performance with rewards.
• Rewards Marketplace Rewards catalogue and fulfilment service offering merchandise, gift cards, travel, experiences, event tickets, and learning opportunities to program participants.
• Recognition Recognition programs for organizations seeking to reinforce employee loyalty, performance, appreciation, and engagement.
• Learning Learning solutions for organizations, including learning management systems, learning experience platforms, and content authoring and management.
• Brainier Enterprise eLearning software offering the Brainier Knowledge Solution and Chameleon Cloud learning management and experience platforms.
• Gamification Gamification program offering for businesses seeking to increase participation and desired actions among customers, employees, and partners.
• Creative Services Creative design and communications services for customer, employee, and sales-team engagement programs.
• Branded Merchandise Merchandise strategy and branded merchandise service intended for employee and customer engagement programs.
• Research and Data Analytics Research and analytics service for measuring business and program issues, participant engagement, and results throughout the program lifecycle.
• Events and MICE Services Corporate events, meetings, incentive travel, conferences, exhibitions, and related MICE services for enterprise programs.

Quantifiable outcome

• Cycle time to market reduced from 6 months to 2 months (300% gain)
• +7 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GoSports FoundationcoreStrategic or Co-development Partner · 24 December 2025Extended partnership for multi-year athlete development programs supporting Indian sports talent. BIW India continues its long-term partnership with GoSports Foundation supporting athletes across rural, nationally recognised, Olympic, and Paralympic sports through pathways to excellence, holistic development including training, nutrition, mental conditioning, sports medicine, and competition exposure.
• KANTARcoreStrategic or Co-development Partner · 23 March 2023Joint research partnership to conduct first-of-its-kind channel partner engagement research in India. Analyzed behavioral patterns of 700+ channel partners across six prominent industries (Agriculture, Pharmaceuticals, Automotive, FMCG, Oil & Gas, Building & Construction). Developed the Affection Matrix model and IBC (Invest, Build, and Consider) solution framework for measuring and optimizing channel partner engagement.
• Data Privacy Framework ProgramcoreOthersBI WORLDWIDE certified to EU-U.S. Data Privacy Framework (EU-U.S. DPF), UK Extension to the EU-U.S. DPF, and Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Ensures compliance with data protection requirements for personal data transferred from EU, UK, and Switzerland.
• Dr. Ran Kivetz (Columbia University Business School)minorStrategic or Co-development PartnerAcademic collaboration with Dr. Ran Kivetz from Columbia University Business School for research on what really motivates people and bringing that research into practice to drive behavior change.
• Dr. Joe Gladstone (University College London)minorStrategic or Co-development PartnerAcademic collaboration with Dr. Joe Gladstone from University College London for research on behavioral science and motivation to bring research into practice for driving behavior change in loyalty and engagement programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Others

• Salesforce Loyalty Management: Salesforce Loyalty Management is a CRM-native loyalty platform providing loyalty program infrastructure that increasingly competes with traditional agencies like BI WORLDWIDE on enterprise loyalty engagements.

Direct peers

• Reward Gateway: Reward Gateway is an employee engagement platform offering recognition, rewards, and wellbeing solutions for mid-market and enterprise clients, directly overlapping with BI WORLDWIDE's employee engagement product suite.
• Kudos: Kudos is a peer-to-peer employee recognition and engagement platform serving mid-market and enterprise clients, directly comparable to BI WORLDWIDE's recognition and engagement offerings.
• O.C. Tanner: O.C. Tanner is a global leader in employee recognition and culture programs, directly comparable to BI WORLDWIDE's employee engagement and recognition offerings, serving enterprise clients with co-created service models.
• Tango Card: Tango Card operates a rewards-as-a-service platform powering incentives and recognition programs, comparable to BI WORLDWIDE's Rewards Marketplace and channel loyalty fulfillment infrastructure.
• Workhuman: Workhuman provides employee recognition and engagement software including the Social Recognition platform, competing directly with BI WORLDWIDE's Recognition NOW! and DayMaker offerings for enterprise HR buyers.
• Achievers: Achievers (formerly part of Limeade) provides an enterprise recognition and rewards platform, directly competing with BI WORLDWIDE's recognition and rewards marketplace offerings for global enterprise customers.

Broad incumbents

• Aimia Inc. Aimia is a loyalty analytics and program operator with heritage in the Aeroplan program, providing loyalty marketing services to global brands comparable to BI WORLDWIDE's channel loyalty capabilities.
• Blackhawk Network: Blackhawk Network is a broader gift card, payment, and loyalty solutions provider offering B2B engagement infrastructure, overlapping with BI WORLDWIDE's rewards marketplace and branded merchandise capabilities.
• Sodexo Benefits & Rewards Services: Sodexo Benefits & Rewards Services is a global incumbent offering employee benefits, incentives, and recognition solutions as part of a broader services portfolio, competing with BI WORLDWIDE for enterprise engagement contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BIWorldwide_In
• LinkedInlinkedin.com/company/biworldwideindia
• Instagraminstagram.com/biworldwidein

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bi worldwide india