drive-thru pros

What drive-thru pros does

Drive-Thru Pros, Inc. is a US-based authorized dealer and service provider of drive-thru and in-store operational equipment for quick service restaurant (QSR) operators. Founded in 2011 by CEO Bill Brown, the company aggregates third-party OEM brands — including HME (NEXEO|HDX headset systems), PAR Technology (G5 headset system, Techknow timer), Envysion (security cameras), Palmer Digital (menu boards), Neon (digital signage) and Mixhits Radio (lobby music) — into a single bundled offering covering communication, speed-of-service tracking, digital and LED menu boards, security and ambient music. Technical components resold include DECT 6.0 wireless headsets, HDX Digital Audio with AI-powered noise cancellation, cloud-based headset management (HME CLOUD) and Voice AI Ordering (VAIO) integration that connects third-party AI order-takers directly to restaurant POS systems.

The company operates a sales-led, inside-sales go-to-market with quote-based pricing for full system purchases, fixed unit pricing on parts and accessories via its online store, and on-site installation and field service nationwide. Revenue is generated through five streams: one-time equipment sales, one-time parts and accessories sales, recurring Equipment Maintenance Agreement (EMA) subscriptions for replacement equipment within 1–3 business days, professional installation services, and managed repair/advance-exchange services. Its customer base spans 100+ QSR brand relationships including McDonald's, Burger King, Chick-fil-A, Wendy's, KFC, Taco Bell, Dunkin', Subway, Dairy Queen, Arby's, Sonic and others, with product shipments and service coverage across all 50 US states.

Name

drive-thru pros

Legal name

Drive-Thru Pros, Inc.

Website

https://drivethrupros.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Drive-Thru Pros is a US authorized dealer and service provider of drive-thru communication systems, menu boards, timers, security cameras and lobby music, serving quick service restaurant operators across all 50 states with recurring equipment maintenance subscriptions.

Ownership category

akta.pro rank

Product category

Restaurant Drive-Thru Equipment Services

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Drive-Thru–Focused QSR (THAFAAAN)

Keywords

• Drive-thru equipment
• QSR headset systems
• Menu board solutions
• Speed-of-service timers
• Restaurant communication systems

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of drive-thru headsets, timers, menu boards, and installation equipment. Includes PAR G5, HME NEXEO systems, digital and LED menu boards, and accessories.
2. Parts & Accessories: Replacement parts, batteries, ear pads, cables, speakers, microphones for PAR and HME drive-thru systems. Sold individually through the online store.
3. Equipment Maintenance Agreement (EMA): Subscription-based program providing replacement equipment within 1-3 business days, advance exchange of broken equipment, ongoing maintenance support.
4. Installation Services: On-site installation of drive-thru equipment at customer locations after purchase.
5. Repair Services: Equipment exchange and repair services for drive-thru systems, including the advance exchange program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Drive-Thru Pros is an authorized dealer and service provider for drive-thru communication systems, menu boards, timers, security cameras, and lobby music services used by QSR (quick service restaurant) operators. The company sells and installs third-party branded equipment (PAR, HME, Envysion, Mixhits, Palmer Digital, Neon) and provides installation, repair, and Equipment Maintenance Agreement (EMA) services with shipment to all 50 U.S. states.

Product overview

Drive-Thru Pros operates as an authorized dealer of third-party drive-thru equipment, offering a comprehensive portfolio of headset communication systems, menu boards, timers, and support services. The core product lines include the PAR G5 Drive-Thru Headset System (known for DECT 6.0 digital wireless technology and crystal-clear audio) and the HME NEXEO|HDX system available in three tiers: NEXEO Core (communication only), NEXEO (adds team communication features), and NEXEO Pro (adds AI ordering integration). Menu board solutions include Digital Drive-Thru Menu Boards and LED Drive-Thru Menu Boards. Supporting products include PAR Techknow Timer and HME Zoom Timer for speed-of-service tracking, Envysion Security Camera System, and Mixhits Radio lobby music service. The company also provides installation services, an Equipment Maintenance Agreement (EMA) for replacement equipment, and various headset parts and installation supplies for PAR and HME systems.

Differentiator

Problem solved

Functional benefit

Products and services

• PAR G5 Drive-Thru Headset System PAR Technology's flagship drive-thru communication system featuring DECT 6.0 digital wireless technology, noise-canceling microphones, long battery life with fast-charging, and scalable configurations for single or dual-lane drive-thrus, sold to QSR operators.
• HME NEXEO|HDX Drive-Thru Headset System Advanced HME drive-thru communication platform available in three tiers (NEXEO Core, NEXEO, NEXEO Pro), offering HDX Digital Audio, cloud-based management via HME CLOUD, AI-powered noise cancellation, and optional Voice AI ordering integration for QSR operators.
• Digital Drive-Thru Menu Boards Commercial-grade digital screens displaying dynamic content including video, animations, high-resolution food photography, and real-time menu updates managed through software for instant price and item changes, sold to QSR operators.
• LED Drive-Thru Menu Boards Menu boards using bright, energy-efficient LED light panels to backlight static or changeable graphic panels, providing durable, highly visible displays for QSR drive-thru lanes with daylight visibility.
• HME Zoom Timer Speed-of-service tracking timer offering real-time metrics to cut wait times and increase car throughput per shift, with native integration to HME NEXEO systems, sold to QSR operators.
• PAR Techknow Timer PAR drive-thru timer system for tracking speed-of-service metrics and improving operational efficiency at QSR locations.
• Envysion Security Camera System Restaurant security camera system with exception-based reporting, native iOS and Android mobile apps, live and recorded video access, and Data Integration-powered reports for QSR operators.
• Mixhits Radio Lobby Music Service Background music service for restaurant lobbies featuring family-friendly music programming with encrypted internet streaming via proprietary iStream receivers, supporting multiple formats and zones.
• Drive-Thru Headset Parts & Supplies Replacement parts and accessories including batteries, ear pads, cables, speakers, and microphones for PAR and HME drive-thru systems, sold individually through the online store.
• Drive-Thru Installation Parts Installation supplies including signal enhancers, magnetic loop detectors, speakers, microphones, and cables for PAR drive-thru systems, available with unit pricing on the online store.
• Equipment Maintenance Agreement (EMA) Subscription-based equipment maintenance program providing replacement drive-thru equipment within 1-3 business days along with prepaid return shipping labels for broken units.
• Installation Services Professional on-site installation of drive-thru communication equipment, menu boards, timers, and security systems at QSR customer locations after purchase.

Quantifiable outcome

• Replacement equipment delivered within 1-3 business days through EMA program
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HMEcoreChannel Partner/ Reseller/ DistributorDrive-Thru Pros is an authorized dealer for HME drive-thru equipment, including the NEXEO|HDX headset system with its three tiers (Core, NEXEO, NEXEO Pro), featuring HDX Digital Audio and AI-powered noise cancellation technology.
• PAR (PAR Technology)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for PAR drive-thru equipment including the G5 headset system, known for DECT 6.0 digital wireless technology, and PAR Techknow timers for speed-of-service tracking.
• EnvysioncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Envysion security camera systems, providing restaurant security solutions with mobile apps, exception-based reporting, and data integration capabilities.
• Neon ScreensminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Neon digital signage products for business establishments.
• Palmer Digital GroupminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Palmer Digital drive-thru menu boards and digital signage solutions.
• Mixhits RadiocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mixhits Radio lobby music service, providing background music programming with 25+ years experience, encrypted streaming over internet, and proprietary iStream receivers. Mixhits serves major brands including Dunkin' Donuts, McDonald's, Dairy Queen.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toast: Toast is a leading restaurant POS and operations platform that overlaps with Drive-Thru Pros' QSR customers on POS and back-of-house integrations, and is increasingly expanding into front-of-house/drive-thru adjacent software.
• HM Electronics (HME): HME is the manufacturer of the NEXEO|HDX drive-thru headset platform that Drive-Thru Pros resells. HME also sells direct to enterprise QSRs, making it both a key supplier and a competitive incumbent in the drive-thru communications space.
• Oracle Food and Beverage (Micros): Oracle's MICROS platform powers enterprise QSR and casual dining POS globally. It competes for enterprise technology budgets and integration mindshare at the same large QSR chains served by Drive-Thru Pros.
• Lightspeed Restaurant: Lightspeed's restaurant POS and payments platform serves QSR and fast-casual operators, providing front-of-house technology that competes for similar customer technology wallets.
• PAR Technology: PAR Technology manufactures the G5 drive-thru headset system and PAR Techknow timers that Drive-Thru Pros distributes. PAR also offers enterprise restaurant software (Brink POS, Punchh loyalty) and sells direct to QSR chains, making it both supplier and competitor.
• Block (Square for Restaurants): Block's Square for Restaurants is a POS and payments platform used by QSR and fast-casual operators, providing adjacent restaurant technology that competes for SMB-to-mid-market QSR technology spend.

Direct peers

• SoundHound AI: SoundHound's restaurant voice AI product competes for the same voice-AI drive-thru ordering spend that drives NEXEO Pro upgrades at Drive-Thru Pros' QSR customers.
• Presto Automation: Presto Automation provides drive-thru automation including AI voice ordering and contactless systems (including via its OpenCity acquisition). It competes directly with Drive-Thru Pros' NEXEO Pro offering for QSR AI drive-thru budgets.

Emerging players

• Olo: Olo is a digital ordering and delivery platform used by large restaurant brands. Its ordering APIs and front-end integrations compete for digital/drive-thru ordering spend at the same enterprise QSR customers.
• Revel Systems: Revel Systems provides iPad-based POS and restaurant operations software, including integrations for QSR and fast-casual operators, competing for adjacent technology budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=YNLSOnUT2sk
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• LinkedInlinkedin.com/company/drivethrupros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about drive-thru pros