aubrey marcus

What aubrey marcus does

Aubrey Marcus is a personal-brand business operated by the founder of the same name, centered on content production, live speaking, and curated wellness ventures. Core offerings include a long-form podcast (533+ episodes, 250M+ cumulative views/listens), published books led by a New York Times bestseller ('Own The Day, Own Your Life' via HarperCollins, plus a 2025 poetry collection and a 2026 release), six produced documentaries on consciousness and plant medicine, and high-ticket service lines — keynote speaking at a $20,000 minimum and private mentorship at $15,000 — augmented by the Fit For Service Fellowship and corporate wellness retreats. The supporting technology is non-software: a content-distribution stack spanning YouTube, Spotify, Apple Podcasts, Substack, and owned social channels (Instagram 777K+, YouTube 671K+, X 106K+), combined with direct-booking commerce for services and Shopify-style retail for books.

The business makes money through a small number of high-value professional-services transactions (speaking and mentorship), one-time book royalties, and minority equity participation in the Aubrey Marcus Collective, a portfolio of 7+ adjacent companies in supplements, fractional gold, donation-based yoga, fitness, essential oils, regenerative farming, and media. Go-to-market is event-driven and community-led: premium service bookings are quote-based with deposits, while the podcast, Substack newsletter, and social channels feed top-of-funnel awareness that converts into books, fellowships, and Collective engagement. Customer segments are concentrated in corporate/enterprise buyers of keynotes and retreats, high-net-worth individuals buying mentorship, and a long-tail consumer audience consuming free content. The company is private with no disclosed funding, 11–50 employees, and is operated from Austin and Sedona in the United States, serving a global audience through digital channels.

Name

aubrey marcus

Legal name

Aubrey Marcus

Website

https://aubreymarcus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Aubrey Marcus is a personal-brand business producing a podcast (533+ episodes, 250M+ views), NYT-bestselling books, documentaries, and high-ticket speaking and mentorship services for corporate clients, high-net-worth individuals, and a global consumer audience interested in holistic human optimization and consciousness.

Ownership category

akta.pro rank

Product category

Personal Development Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Management Services (8741)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Keynote speaking services
• Personal development coaching
• Wellness podcast production
• Transformational mentorship programs
• Book publishing media

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Speaking & Booking Services: Revenue from keynote speaking engagements, corporate wellness retreats, and private mentorship sessions. Features tiered pricing with deposits and minimum commitments.
2. Book Sales: New York Times bestselling author of 'Own The Day, Own Your Life' published by HarperCollins, with additional book 'Love To The Seventh Power' poetry collection sold through Chakaruna and Amazon.
3. Collective Portfolio Companies: Following successful Onnit exit, continues to build portfolio of disruptive companies including Korrect Life (supplements), MetalMark (fractional gold), Black Swan Yoga (donation-based yoga), Korrect Fitness (community fitness), Sayu (essential oils), Gardeners of Eden (regenerative farming non-profit), and Chakaruna (media).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aubrey Marcus operates a personal brand business that monetizes thought leadership in human optimization through four primary lines: (1) premium speaking and experiential services including keynote addresses (minimum $20,000) and one-on-one private mentorship ($15,000); (2) published works including the New York Times bestseller "Own The Day, Own Your Life" and the poetry collection "Love To The Seventh Power" distributed through HarperCollins and Amazon; (3) long-form media including the Aubrey Marcus Podcast (533+ episodes, 250M+ views/listens) and documentary films covering plant medicine traditions; and (4) the Aubrey Marcus Collective, a curated portfolio of community-focused wellness businesses.

Product overview

Aubrey Marcus operates a diversified personal brand offering centered on human optimization and consciousness exploration. Core offerings include the Aubrey Marcus Podcast (long-form interviews with thought leaders on spirituality, psychedelics, and philosophy), published books (Own The Day Own Your Life as a NYT bestseller, Love To The Seventh Power poetry collection, and upcoming You vs. Anti-You), documentary films (Ayahuasca: Dragon of the Jungle, Huachuma, Awake In The Darkness), and experiential services (keynote speaking, corporate wellness retreats, and private mentorship). The portfolio extends through the Aubrey Marcus Collective to wellness-related businesses including supplements, yoga studios, and fitness centers, with the Fit For Service Fellowship providing structured transformational education. Content distribution spans podcast platforms, Substack newsletter, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• Korrect Life: Pioneering supplement formulations to exponentialize human performance.
• MetalMark
• Black Swan Yoga
• Korrect Fitness
• Sayu
• Gardeners of Eden
• Fit For Service (FFS)
• Chakaruna

Products and services

• Aubrey Marcus Podcast Long-form podcast exploring human consciousness, spirituality, psychedelics, philosophy, and personal transformation. Features conversations with leading thinkers, authors, and experts across diverse fields. Distributed free on YouTube, Spotify, Apple Podcasts, Stitcher, and Android.
• Own The Day, Own Your Life New York Times bestselling book providing a comprehensive guide to holistic human optimization covering morning routines, diet, exercise, work, sleep, and relationships.
• Love To The Seventh Power Poetry collection exploring love through seven distinct dimensions, inspired by ancient Greek concepts of love, presented as a sacred journey.
• Keynote Speaking Keynote speeches for corporate events and conferences focused on holistic well-being, authentic living, and empowered action. Requires $4,000 deposit with minimum total cost of $20,000.
• Corporate Wellness Retreats Team wellness retreats led by Aubrey Marcus integrating mindfulness, movement, and authentic communication for individual and organizational transformation.
• Private Mentorship One-on-one mentorship sessions offering personalized guidance combining ancient wisdom with contemporary practices. Priced at $15,000 with $2,000 deposit required and refund guarantee if not approved after initial consultation.
• Ayahuasca: Dragon of the Jungle Documentary following a group through a traditional ayahuasca retreat at SpiritQuest Sanctuary near Iquitos, Peru, documenting experiences and healing.
• Huachuma Documentary Documentary exploring the 3000-year-old plant medicine Huachuma (San Pedro cactus) and its role in pre-Incan civilization.
• Awake In The Darkness Documentary exploring themes of darkness, consciousness, and personal transformation.
• Fit For Service Fellowship Transformational fellowship program combining digital education with in-person experiences for holistic human development.
• Aubrey's Substack Newsletter Newsletter and long-form writing platform featuring essays on spirituality, relationships, philosophy, and contemporary social commentary.

Quantifiable outcome

• 250M+ views and listens on the Aubrey Marcus Podcast
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• OnnitcoreStrategic or Co-development PartnerAubrey Marcus founded Onnit, the globally recognized brand built on his holistic health philosophy of Total Human Optimization. Following a successful exit from Onnit, he has continued to build a portfolio of disruptive companies through the Aubrey Marcus Collective.
• Korrect LifeminorStrategic or Co-development PartnerHealth & wellness company under the Collective portfolio pioneering supplement formulations to exponentialize human performance.
• MetalMarkminorStrategic or Co-development PartnerFractional gold company minting fine art with real gold, creating an innovative and beautiful store of value.
• Black Swan YogaminorStrategic or Co-development PartnerDonation-based yoga studio under the Collective fostering community and accessible wellness practices.
• Korrect FitnessminorStrategic or Co-development PartnerCommunity-driven fitness center under the Collective emphasizing longevity, performance, and personal growth.
• SayuminorStrategic or Co-development PartnerWellness company under the Collective producing organic essential oils crafted from the earth, from seed to soul.
• Gardeners of EdenminorStrategic or Co-development PartnerNon-profit regenerative farming organization under the Collective teaching sustainable practices for harmonious human-Earth relationships.
• ChakarunaminorStrategic or Co-development PartnerMedia company under the Collective bridging consciousness and creativity for a better world. Hosts Aubrey's poetry book 'Love To The Seventh Power'.
• Fit For Service FellowshipcoreStrategic or Co-development PartnerHolistic human development program under the Collective combining digital education with in-person experiences for transformational fellowship.
• SpiritQuest SanctuaryminorStrategic or Co-development PartnerAyahuasca retreat location near Iquitos, Peru where the Ayahuasca documentary was filmed in collaboration with MYTHAPHI.
• MYTHAPHIminorStrategic or Co-development PartnerProduction collaboration partner for the Ayahuasca documentary, working with Aubrey Marcus on the film.
• HarperCollinscoreChannel Partner/ Reseller/ DistributorPublisher for 'Own The Day, Own Your Life' (New York Times bestseller) and upcoming 2026 release 'You vs. Anti-You'.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wim Hof: Wellness teacher and method-based brand (breathwork, cold exposure) with documentary presence, retreats, and educational programs. Comparable in combining personal brand authority with branded wellness methodology.
• Robin Sharma: Bestselling leadership/self-development author and high-ticket keynote speaker and mentorship provider. Comparable in the book-to-keynote-to-mentorship business model targeting corporate and high-net-worth individual clients.
• Tim Ferriss: Long-form podcaster, NYT-bestselling author, and lifestyle optimization speaker. Closest direct peer — nearly identical business model combining podcast, books, keynote speaking, and curated supplement brand (Four Sigmatic) with Aubrey's Fit For Service and Korrect Life offerings.
• Andrew Huberman: Science-based wellness/performance podcaster with similar audience demographics and platform distribution. Peer in the long-form wellness podcast and brand-extension model, though with academic positioning versus Aubrey's experiential positioning.
• Lewis Howes: Personal development podcaster, NYT-bestselling author, and high-ticket keynote/mentorship provider. Direct peer in the speaking + podcast + mastermind business model with comparable audience scale and pricing tiers.
• Ben Greenfield: Holistic health podcaster, author, and supplement entrepreneur in the biohacking and human optimization space. Directly comparable content niche (longevity, supplements, performance) and similar monetization through podcast, books, and wellness products.
• Jay Shetty: Wisdom/wellness podcaster, NYT-bestselling author, and corporate keynote speaker targeting similar self-improvement and conscious living audiences. Comparable scale and brand-led media-to-services model.
• Rich Roll: Wellness-focused podcaster and author with keynote presence in personal transformation and performance. Direct peer in the wellness podcast-to-author-to-speaker pipeline that mirrors Aubrey's model.

Broad incumbents

• Tony Robbins: Elite-tier personal development keynote speaker, author, and seminar/membership operator. Broad incumbent in the same category as Aubrey but at significantly greater scale and price point, representing the upside trajectory for a successful personal development brand.
• Joe Rogan: The leading podcast platform for the same audience Aubrey targets and a frequent amplification channel (10+ appearances). Broad incumbent defining the audience landscape in which Aubrey operates, not a direct competitor but a category-defining reference point.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AubreyMarcus
• YouTubeyoutube.com/@aubreymarcuspod
• Facebookfacebook.com/AubreyMarcus
• Instagraminstagram.com/aubreymarcus
• LinkedInlinkedin.com/company/aubrey-marcus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aubrey marcus