Efígie

What Efígie does

Efígie is a Brazilian international education services company founded in 2006 by sociologist Dra. Lara Crivelaro and headquartered in Campinas, São Paulo. The company operates as the exclusive representative in Brazil of Washington Academy, a US boarding school founded in 1792 and ranked among the top 50 American high schools, and serves as a B2B partner to 47+ Brazilian private schools plus individual students and families seeking global education pathways. Core products span four buckets: (1) school internationalization programs including Duplo Diploma WA (dual Brazilian-American diploma), International Track (CEFR A1-C2 aligned certifications), and Global Path mentorship; (2) international immersion experiences including Summer Camps at Washington Academy (USA) and Bedford School (UK) and International Missions to UK and Asia; (3) the Efígie Academy postgraduate International Counselor Coordinator program, a 400-hour Lato Sensu specialization co-certified by FACAMP (Brazil), ACP (USA), and Educatius (Europe); and (4) Blockchain-verifiable digital badges and microcertifications following Open Badges and W3C Verifiable Credentials standards.

The business model combines B2B school partnership contracts (recurring institutional revenue for internationalization services and counselor training), D2C summer program tuition (USD 6,150 per Summer Camp WA participant, multi-year contracting cadence), and modular postgraduate course fees on a pay-as-you-go basis. Revenue mechanics are diversified across subscription-style institutional partnerships, one-time program fees for summer camps, and modular professional development pricing. Distribution is primarily direct sales to Brazilian private schools supplemented by channel partnerships (Washington Academy exclusive rep, ACP, Educatius, FACAMP) and event-driven demand generation through the International Education Summit and educator missions to the UK and Asia.

Underlying technology is a credentialing platform rather than an AI-driven product: Blockchain-verified digital badges carry cryptographic signatures from issuing institutions, competency descriptions, evidence links, issuance dates, and nominal student linkages for use in international university applications. The stack is standards-compliant (Open Badges, W3C Verifiable Credentials, CEFR) but does not include proprietary AI/ML capabilities. The company is privately held, founder-led, self-funded (no disclosed funding rounds), and operates from a single Campinas headquarters with marketing presence across website, blog, email newsletter, Facebook, Twitter, and YouTube.

Name

Efígie

Legal name

Efígie

Website

https://efigie.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Efígie is a Brazilian international education company founded in 2006 that serves as exclusive representative of Washington Academy in Brazil, offering dual-diploma programs, CEFR-aligned certification tracks, international summer camps, and postgraduate counselor training to private schools, students, and education professionals.

Ownership category

akta.pro rank

Product category

International Education Services

NAICS

Educational Support Services (611710), Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Service Learning Program Design, Accreditation & Evaluation (EDAIAGAL)

akta.pro secondary industries

Credentialing, Academic Credit, Assessment & Transcript Services (EDAIAFAO), Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC)

Keywords

• International education services
• School internationalization programs
• Dual diploma programs
• Student exchange programs
• University counseling

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. International Education Programs: Revenue from international education programs including Global Path, High School, International Track, and Duplo Diploma offerings sold to private schools and directly to students and families
2. Summer Camps: Revenue from international summer camp programs including Washington Academy Summer Camp (3 weeks in Maine, USA) and UK Summer Programs at Bedford School
3. Professional Development Courses: Revenue from postgraduate and professional development courses for International Counselor Coordinator certification, offered in modular format with partner institutions FACAMP, ACP, and Educatius
4. School Partnership Services: B2B services to private schools including curriculum internationalization, counselor training, and certification support

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Efígie is a Brazilian international education company that partners with private schools to deliver curriculum internationalization, dual diploma, summer immersion, and counselor training programs. It serves as the exclusive representative of Washington Academy (a US boarding school ranked among the top 50 in the USA) in Brazil, and also enrolls individual students and families in summer camps at Washington Academy and Bedford School (UK), mentorship programs, and a postgraduate specialization in International Counselor Coordination. Certifications are issued via Blockchain-verified digital badges following Open Badges and W3C Verifiable Credentials standards.

Product overview

Efígie is a Brazilian International Education company founded in 2006, offering a comprehensive portfolio of programs connecting Brazilian students to global education opportunities. The core offerings include Global Path (personalized mentorship), High School preparation, Summer Camp programs at Washington Academy (USA) and Bedford School (UK), International Missions to UK and Asia, International Track (structured certification pathways), Duplo Diploma WA (dual Brazilian-American diploma), and a postgraduate program for International Counselor Coordinator. The company also offers verifiable digital badges via Blockchain for competency documentation. Efígie serves as the exclusive representative of Washington Academy in Brazil, a boarding school ranked among the top 50 US high schools, founded in 1792.

Differentiator

Problem solved

Functional benefit

Brands

• Global Path: Mentorship program focused on identifying the unique potential of each young person, helping students select extracurricular activities that reflect their personality for international university applications.
• High School
• International Track
• Summer Camp
• International Missions
• My Way
• Duplo Diploma WA
• International Counselor Coordinator

Products and services

• Global Path Personalized mentorship program in which an International Counselor helps students select extracurricular activities reflecting their personality, including volunteering, sports leadership, and Summer Camp participation, in support of international university applications.
• High School Program preparing students for international high school education, serving as a bridge between Brazilian and American educational systems.
• Summer Camp WA 2027 Three-week immersive summer program at Washington Academy in Maine, USA, featuring authentic high school classes, multidisciplinary projects, cultural activities, and two Duplo Diploma credits upon completion. Open to students from 8th grade to 3rd year of High School.
• Summer Program UK 2026 Summer academic program at Bedford School in UK (between Oxford, Cambridge and London), offering three learning tracks — Explore Programme, Future Leaders, and Future Technologists — for students aged 11-17, duration two to three weeks.
• International Missions Educational immersion trips to countries including UK and Asia, with visits to schools, universities, and educational organizations providing situated learning experiences for Brazilian managers and educators.
• International Track Structured program of international academic certifications with six academic tracks aligned to CEFR (A1 to C2), Blockchain-issued digital badges, and preparation for international exams including TOEFL, IELTS, and Cambridge certifications.
• Duplo Diploma WA Dual diploma program allowing students to earn both Brazilian and American high school diplomas simultaneously by taking online English-language classes with US teachers while attending their Brazilian school.
• Pós Graduação - International Counselor Coordinator Lato Sensu postgraduate specialization (recognized by MEC, Brazilian Ministry of Education) training professionals to lead school internationalization. Six independent modules totaling 400 hours with certifications issued by Efígie/FACAMP (Brazil), ACP (USA), and Educatius (Europe).
• Verifiable Badges and Microcertifications Cryptographically verifiable digital badges following Open Badges and W3C Verifiable Credentials standards. Each badge carries institutional identity, competency descriptions, evidence links, issuance dates, and nominal student linkage, enabling public verification for international university applications.

Quantifiable outcome

• Students accepted to top universities including Harvard, Stanford, Oxford, MIT, Columbia, Cornell, Yale, UCLA, and University of Chicago
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Washington AcademycoreStrategic or Co-development Partner · 1 January 2006Exclusive representative of Washington Academy (founded 1792, Maine, USA) in Brazil. Washington Academy is ranked among the top 50 best high schools in the USA and is an independent boarding school. Efígie offers the Duplo Diploma (double diploma) program allowing Brazilian students to earn both Brazilian and American high school diplomas.
• Efígie AcademycoreOthersEfígie's education brand focused on professional development and training. Offers the first postgraduate program in Brazil for International Counselor Coordinator, along with other professional courses in international education.
• ACP PartnershipcoreStrategic or Co-development PartnerAmerican Curriculum Partnerships - North American organization supporting schools worldwide in implementing US-based educational programs. Provides accreditation, academic support, and professional development. Issues certifications for Efígie's International Counselor Coordinator program in the USA.
• EducatiuscoreStrategic or Co-development PartnerGlobal education organization specialized in cultural and academic exchange programs with operations in more than 20 countries. Issues European certifications for Efígie's International Counselor Coordinator program and supports international student exchange activities.
• FACAMPcoreStrategic or Co-development PartnerFaculdades de Campinas - Higher education institution founded by professors from Unicamp. Recognized for strong academic formation and dialogue between theory and practice. Partners with Efígie to offer Brazilian certification for the International Counselor Coordinator postgraduate program.
• Mind LabminorStrategic or Co-development PartnerMethodology organization referenced in Efígie's educational content. Develops socio-emotional skills through gamified learning approaches based on Reuven Feuerstein's theory of structural cognitive modifiability. Programs like Mente Inovadora are referenced for developing empathy, self-regulation, critical thinking, and cooperation in students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cambridge Education Group: International education group operating pre-university and pathway programs, including CATS Colleges. Comparable through its international academic certifications and university-preparation portfolio.
• INTO University Partnerships: International education provider partnering with universities to offer pathway and English-language programs. Comparable in the university-preparation and international-track space that Efigie occupies via its Global Path and International Counselor offerings.
• Kaplan International: Global education company offering language programs, university pathways, and international student services. Comparable as a competitor in international-track certifications and English-immersion programs.
• Study Group: Global education provider focused on university pathway programs and international student preparation. Comparable in its work with schools to prepare students for international university admission.
• Education First (EF): Global leader in language training, academic travel, and cultural exchange, with extensive programs in Brazil. Comparable through its international summer camps, high-school exchange, and degree-pathway offerings that overlap directly with Efigie's Summer Camp and Duplo Diploma products.

Direct peers

• Worldstrides: Global provider of student travel and educational experiences, including summer programs abroad. Comparable through its summer-camp and international-immersive product offerings for high-school students.
• CI (Cultural Immersion) / Greenheart: CIEE is a major nonprofit study-abroad and exchange organization operating high-school, language, and teacher-training programs. Comparable to Efigie through international student exchange and global-education programming.
• AFS Intercultural Programs: Non-profit international student-exchange organization active across more than 50 countries including Brazil. Comparable as a peer through its school partnerships, student exchange programs, and intercultural learning pathways.
• Nacel Educational: International education organization offering high-school exchange, summer programs, and language immersion. Comparable to Efigie's portfolio of dual-diploma pathways, summer camps, and school-based internationalization services.

Others

• Bedford School (program partner, not a competitor): UK independent school partnering with Efigie for summer programs. Included as a partner ecosystem reference given its co-branded UK Summer Programs; not a direct competitor but a relevant ecosystem comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/efigie
• YouTubeyoutube.com/efigie
• Facebookfacebook.com/efigie
• LinkedInlinkedin.com/company/efigie-educacional

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efígie