cine equipment

What cine equipment does

Cine Equipment PTE LTD is a Singapore-based specialty retailer and authorized distributor of professional film, broadcast, and digital production equipment. Operating since 1995 as a private, for-profit entity, the company runs a direct-to-consumer e-commerce storefront at cine-equipment.com that sells cameras, lenses, lighting, camera support systems, grips and dollies, batteries/chargers, monitors, and consumables from more than 50 brands including ARRI, Blackmagic Design, Zeiss, Cooke, Steadicam/Tiffen, Sony, Sachtler, O'Connor, Angenieux, Wooden Camera, SmallHD, LitePanel, Yegrin, SWIT, and others.

The underlying technology is a standard e-commerce platform — a product catalog organized by category and brand, with shopping cart and online checkout functionality, plus a quotation request path for higher-value items such as the Steadicam Axis. The company does not describe any proprietary software, AI features, or differentiated platform technology; its value to customers lies in the breadth and authorized status of its brand portfolio rather than in technology differentiation.

The business model is transactional unit sales of physical cinema gear at individually listed prices, with pay-as-you-go billing and the right to change prices without notice. Customer segments are defined at the persona level — professional filmmakers/cinematographers/directors of photography/production companies as the primary segment, and independent filmmakers/freelancers/small production houses as a secondary segment. Geographic scope is globally served via online sales, with the registered office at 49 Jalan Pemimpin, Singapore and stated operational focus on Southeast Asia. No management team, funding, ownership, or revenue data is publicly disclosed, and the company operates with 1-10 employees.

Name

cine equipment

Legal name

CINE EQUIPMENT PTE LTD

Website

https://cine-equipment.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cine Equipment PTE LTD is a Singapore-based authorized distributor and e-commerce retailer of professional cinema equipment — cameras, lenses, lighting, support, and power — from 50+ premium brands, serving professional and independent filmmakers globally.

Ownership category

akta.pro rank

Product category

Professional Cinematography Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (3343)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)

akta.pro secondary industries

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)

Keywords

• Cinema equipment retail
• Professional cinematography gear
• Film production equipment
• Camera and lens distribution
• Broadcast production supplies

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Equipment Sales: One-time sales of professional cinematography equipment including cameras, lenses, lighting, camera support systems, grips, batteries, and monitors. Customers purchase products directly through the website shopping cart at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cine Equipment sells professional cinematography and broadcast production equipment through its e-commerce platform. The product range spans cameras and accessories (ARRI, Blackmagic Design, Sony, Phantom), camera support systems (Steadicam, EasyRig, O'Connor, Sachtler, Ronford Baker), cinema lenses (Zeiss, Cooke, Angenieux, Atlas, Leica, DZOFILM), lighting solutions (ARRI, Yegrin, Chimera, Nanlite, LitePanel, Godox), grips and dollies, and batteries, chargers and monitors (SWIT, SmallHD, BeBob).

Product overview

Cine Equipment PTE LTD is a cinema equipment retailer and distributor based in Singapore, offering a comprehensive portfolio of professional film and video production equipment across six main categories: Camera & Accessories (including ARRI, Blackmagic Design, Sony, Phantom cameras), Camera Support Systems (EasyRig, O'Connor, Ronford Baker, Steadicam, Sachtler), Lenses (Zeiss, Cooke, Angenieux, Atlas Anamorphic, Leica, DZOFILM), Lighting Solutions (ARRI, Chimera, CreamSource, Yegrin, Nanlite, LitePanel), Grips/Dollies & Consumables, and Batteries, Chargers & Monitors (BeBob, SmallHD, SWIT). The company serves professional cinematographers and production studios with products from over 50 major brands including Tiffen filters, Wooden Camera accessories, and Swit power solutions. The product lineup includes cinema cameras, prime and zoom lenses, LED lighting panels, camera stabilizers, filters, and battery management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Camera Accessory Kit for Panasonic EVA1 A comprehensive accessory kit designed for the Panasonic EVA1 camera, including top plate, unified baseplate, 15mm rods, NATO handle, safety dovetail, battery slide, and UVF mount; intended for Panasonic EVA1 operators and cinematographers.
• LED Scarf 2x2 Flexible Panel A 200-watt square format high-output soft panel light with Velcro fastening for accessories, external dimmer for color temperature control, and integrated V-mount battery plate; for film and broadcast lighting crews.
• Yegrin Flexible LED Scarf Bi-colour 1x1 A lightweight and portable flexible light panel with waterproof PVC cover suitable for small spaces and rainy weather. Basic kit includes light mat, AC adapter, X-band bracket, dimmer, and V-mount battery plate.
• Yegrin AR-600X Kit A 600W LED lighting fixture with 2800-6500K temperature range, IP65 rating for outdoor use, DMX control, and removable power supply for remote operation. Includes softbox with fabric louver and carrying case.
• Zeiss Compact Prime CP.1 21mm T2.9 Cine Lens (PL Mount, Feet) A cinema-grade prime lens with T2.9 aperture, PL mount, and feet marking. Part of the Zeiss CP.1 series designed for professional cinematography.
• Steadicam Axis A 3-axis electronically assisted camera stabilizer incorporating Steadicam Volt technology with a third pan motor for precise camera control. Supports up to 20 lbs (9kg) payload with Steadicam A-30 Arm and Vest.
• Steadicam Air Monopod 25 (TI AIR-25) A carbon fiber monopod with spring-activated gas lift and foot pedal for fast height adjustments. Maximum height 62.5 inches, 15 lb load capacity, 3.5 lb lightweight construction.
• Tiffen 6.6x6.6 CLR/CORAL 1 GRAD Filter A warm-colored graduated filter that adds pale orange coloration to skies and bright areas while keeping portions of the image neutral. Made using ColorCore technology.
• SWIT SC-302A 2-ch Simultaneous Gold Mount Charger A dual-channel simultaneous gold mount battery charger with LED indicators, 16.8V 2A output per channel, and lightweight portable design.
• SWIT S-7005S Gold Mount to V-Mount Battery Adaptor An adaptor allowing gold mount cameras to use V-mount batteries, featuring new V-mount release button, D-tap DC output, and compact reliable design.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• ARRIcoreChannel Partner/ Reseller/ DistributorCine Equipment distributes ARRI camera equipment and accessories as an authorized reseller. ARRI products featured include cameras, lenses, and lighting equipment.
• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorCine Equipment stocks and sells Blackmagic Design cameras and monitors, including URSA Cine and monitor products.
• ZeisscoreChannel Partner/ Reseller/ DistributorCine Equipment distributes Zeiss cine lenses including the Compact Prime CP.1 series. Products include the 21mm T2.9 Cine Lens.
• Cooke OpticscoreChannel Partner/ Reseller/ DistributorCine Equipment carries Cooke cine lenses as part of their lens product category.
• Steadicam (Tiffen)coreChannel Partner/ Reseller/ DistributorCine Equipment distributes Steadicam camera stabilization equipment including the M2 series, Volt, Axis, and accessories.
• TiffencoreChannel Partner/ Reseller/ DistributorCine Equipment carries Tiffen filters including 3x3, 4x4, 4x5.65, and 6.6x6.6 inch formats. Filter types include ND, color correction, Pro-Mist, Fog, and IRND.
• SWITcoreChannel Partner/ Reseller/ DistributorCine Equipment distributes SWIT batteries, chargers, monitors, power solutions, and camera accessories. Products include V-mount batteries, Gold Mount chargers, and studio monitors.
• YegrincoreChannel Partner/ Reseller/ DistributorCine Equipment carries Yegrin LED lighting products including the AR series (AR-300X, AR-600X, AR-800X) and Flexible LED Scarf panels.
• SonycoreChannel Partner/ Reseller/ DistributorCine Equipment stocks Sony cinema cameras and related accessories in their product catalog.
• AngenieuxcoreChannel Partner/ Reseller/ DistributorCine Equipment carries Angenieux zoom lenses for cinema production.
• Wooden CameracoreChannel Partner/ Reseller/ DistributorCine Equipment distributes Wooden Camera camera accessories including accessory kits, baseplates, and mounting solutions.
• SmallHDcoreChannel Partner/ Reseller/ DistributorCine Equipment carries SmallHD professional field monitors for cinema production.
• LitePanelcoreChannel Partner/ Reseller/ DistributorCine Equipment stocks LitePanel professional LED lighting equipment.
• EasyRigcoreChannel Partner/ Reseller/ DistributorCine Equipment distributes EasyRig camera support systems for professional stabilization.
• SachtlercoreChannel Partner/ Reseller/ DistributorCine Equipment carries Sachtler fluid heads and tripod systems for camera support.
• O'ConnorcoreChannel Partner/ Reseller/ DistributorCine Equipment distributes O'Connor fluid heads and tripod systems.
• Ronford BakercoreChannel Partner/ Reseller/ DistributorCine Equipment carries Ronford Baker camera support equipment.
• GodoxcoreChannel Partner/ Reseller/ DistributorCine Equipment stocks Godox professional lighting equipment.
• NanlitecoreChannel Partner/ Reseller/ DistributorCine Equipment carries Nanlite LED lighting solutions.
• Chimera LightingcoreChannel Partner/ Reseller/ DistributorCine Equipment distributes Chimera lighting modifiers and softboxes.

Recent moves3 records

Expansion highlights3 records

Regional players

• ProCam Group: European cinema equipment rental and sales company with ARRI, Sony, Zeiss, and Sachtler franchises; comparable premium-brand authorized business model with primary geographic focus in the UK/Europe rather than APAC.
• Visual Impact UK: UK specialist cinema equipment retailer carrying ARRI, Sony, Zeiss, Sachtler and other flagship brands via e-commerce and showroom; comparable product breadth and customer type but primarily serves UK/European market rather than APAC.

Direct peers

• CVP Group: UK-based specialist cinema equipment retailer carrying ARRI, Cooke, Angenieux, Steadicam, Sachtler and other premium lines via e-commerce with deep technical-support content; closely comparable business model and brand stack to Cine Equipment.
• Adorama: Major US-based online retailer of professional cinema and photography gear with overlapping brand portfolio (ARRI, Sony, Zeiss, Tiffen, SmallHD) and similar direct-to-cinematographer e-commerce model, serving the same professional film/TV production customer base.
• Abel Cine Tech: US cinema equipment reseller and rental house stocking ARRI, Sony, Zeiss, Cooke and SmallHD with strong professional-producer customer focus; comparable premium-brand authorized-reseller model targeting the same cinematographer persona.
• B&H Photo Video: One of the world's largest authorized retailers of cinema, broadcast, and photography equipment, carrying the same ARRI, Sony, Zeiss, Blackmagic, and Steadicam lines as Cine Equipment via a global e-commerce storefront serving professional cinematographers.
• LensProToGo: US-based cinema lens and camera rental/retailer specializing in high-end cine glass (Cooke, Zeiss, Angenieux, Leica) with online sales; comparable niche focus on premium cine optics and professional cinematography customers.
• Rule Boston Camera: Long-standing US cinema equipment rental and sales house carrying ARRI, Sony, Panavision-aligned accessories and full camera/lighting/support workflow; comparable 30+ year operating tenure and full-workflow product breadth.
• Hot Rod Cameras: US cinema equipment rental and sales company specializing in ARRI, RED, Sony, and Cooke cameras with online sales of pre-owned and new gear; comparable online-direct model targeting independent and professional cinematographers.

Broad incumbents

• ARRI: The original equipment manufacturer of cameras and lighting that Cine Equipment resells; ARRI increasingly operates direct-to-customer sales channels globally, making it both a critical partner and a structural competitive threat to authorized resellers like Cine Equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cine-australasia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cine equipment