hendrix optometric corporation
Hendrix Optometric Corporation operates the Eyeworks optometric practice in Southwest Indiana, serving individual patients with eye exams, prescription eyeglasses, contact lenses, and ocular disease management at two clinics in Vincennes and Washington, IN.
- Company typePrivate
- Founded1945
- HeadquartersVincennes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What hendrix optometric corporation does
Hendrix Optometric Corporation is a privately held Indiana corporation that operates the Eyeworks optometric practice. The company traces its origins to 1945, when Dr. Eli B. Hendrix, Jr. founded an optometric practice on the same block in downtown Vincennes, Indiana. The Eyeworks brand was launched in July 1986 with the differentiating pledge of 'Glasses and Contacts in About an Hour,' supported by a modern, on-site computerized lens laboratory that can produce most prescriptions within an hour. The practice is now in its fourth generation of family optometrists and operates two physical clinics: the original Vincennes headquarters at 223 Main Street and a second location opened in 2012 in Washington, Indiana (109 Cherry Tree Plaza).
The service portfolio is centered on comprehensive eye examinations that generate downstream demand for prescription eyewear, contact lenses, and specialty products. Core services include visual acuity testing, ocular health evaluation, intraocular pressure measurement, and color and peripheral vision testing. Clinical offerings extend into disease management (cataract, glaucoma, macular degeneration), pediatric eye care, and vision therapy. The practice co-manages LASIK and other ocular surgeries through a mutual partnership with Talley Eye Institute of Evansville, whose physicians travel to Vincennes to see patients on-site. Product lines include prescription eyeglasses in multiple lens materials (Trivex, polycarbonate, plastic, glass), Transitions and blue-light-filtering lenses, designer and specialty sunglasses (Maui Jim, Oakley, Ray-Ban, Fitovers), and contact lenses anchored by Acuvue plus corneal gas-permeable options for astigmatism.
The business model is direct-to-consumer professional services combined with retail optical sales. Patients book online 24/7 through Weave-integrated scheduling or by phone, receive in-person exams, and either purchase same-day prescription eyewear from the on-site lab or select contact lenses fitted on premises. The practice is in-network with major vision plans (VSP, EyeMed) and accepts Avesis, Envolve Vision, NVA, BMGi, and most Indiana Medicaid plans. Marketing is concentrated in local digital channels (website SEO, Facebook page at /IlikeEYEWORKS, and an educational blog covering blue light, lens care, and contact lens topics) plus interactive eye-education content. The practice employs four full-time optometrists and 11-50 total staff, and remains under family ownership with no disclosed institutional investors.
hendrix optometric corporation firmographics
Firmographics- Name
- hendrix optometric corporation
- Legal name
- Hendrix Optometric Corporation
- Website
- https://eyeworkseyecare.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hendrix Optometric Corporation operates the Eyeworks optometric practice in Southwest Indiana, serving individual patients with eye exams, prescription eyeglasses, contact lenses, and ocular disease management at two clinics in Vincennes and Washington, IN.
- Ownership category
- akta.pro rank
hendrix optometric corporation industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where hendrix optometric corporation is headquartered
LocationHeadquarters
- HQ city
- Vincennes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
hendrix optometric corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Eye care services and products: Revenue generated from comprehensive eye exams, prescription eyewear (glasses and frames), contact lens sales and fittings, and specialty eyewear products. Services covered by vision insurance plans including VSP, EyeMed, and Medicaid.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
hendrix optometric corporation product offering
Product offeringCore offering
Hendrix Optometric Corporation (Eyeworks) provides optometric care through two clinics in Southwest Indiana, offering comprehensive eye examinations, prescription eyeglasses, contact lens fittings, sunglasses, blue light protection lenses, vision therapy, pediatric eye care, and cataract/glaucoma management. The practice supports these services with a modern on-site computerized lens lab that produces most prescriptions in about an hour, and it co-manages LASIK cases with Talley Eye Institute.
Product overview
Eyeworks (Hendrix Optometric Corporation) operates as an optometric practice offering a unified set of eye care services centered around prescription eyewear and contact lenses. The core offering consists of comprehensive eye exams that lead to prescription eyeglasses and contact lenses, supported by an on-site computerized lens lab capable of producing most prescriptions within an hour. The product portfolio includes prescription eyeglasses with multiple lens material options (Trivex, polycarbonate, plastic, glass), designer and specialty sunglasses (Maui Jim, Oakley, Fitovers), contact lenses including Acuvue brands and gas permeable lenses, and blue light protection lenses. Specialized services include vision therapy, pediatric eye care, cataract/glaucoma management, and LASIK co-management through Talley Eye Institute. The practice operates two locations in Vincennes and Washington, Indiana.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Thorough eye evaluations including visual acuity testing, pupil evaluation, peripheral visual field examination, color vision testing, intraocular pressure measurement, and examination of overall eye health; intended for individual patients seeking vision correction and eye health monitoring.
- Prescription Eyeglasses Prescription eyeglasses with various lens materials including Trivex, polycarbonate, plastic, and glass, and options such as anti-reflective coating, UV coating, and Transitions photochromic lenses; for individual patients needing vision correction.
- Contact Lenses Wide selection of contact lenses including daily wear, extended wear, flexible wear, and disposable lenses; provider of Acuvue brand contact lenses for individual patients needing contact lens vision correction.
- Vision Therapy Therapeutic vision services for visually impaired patients and those requiring specialized eye care treatment; intended for individual patients referred for vision therapy.
- Pediatric Eye Care Eye care services designed for children, including contact lens fitting and education for young patients; for pediatric patients and their parents/guardians.
- Cataract and Glaucoma Management Specialized testing, diagnosis, and pre- and post-operative care for cataracts, glaucoma, and other eye diseases; for individual patients with diagnosed or suspected ocular disease.
- LASIK Co-Management LASIK surgery referrals, evaluations, and post-operative care coordination delivered in partnership with Talley Eye Institute; for individual patients seeking LASIK consultation and follow-up.
- Blue Light Protection Lenses Special lenses designed to reflect and filter blue light for extended computer use and activities with blue light-emitting devices; for individual patients concerned about digital eye strain.
- Sunglasses Prescription and non-prescription sunglasses from designer brands including Maui Jim, Oakley, and Fitovers; for individual patients seeking sun protection and fashion eyewear.
- Gas Permeable Contact Lenses Corneal gas permeable (GP) contact lenses for patients with astigmatism who have not been successful with soft contact lenses, suitable for infants through elderly patients; for individual patients needing specialty contact lens fittings.
Companies that use hendrix optometric corporation
Customer profileSegments1 record
Ideal customer profiles1 record
hendrix optometric corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
hendrix optometric corporation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VSPcoreVision insurance provider accepted at Eyeworks for routine eye care and prescription eyewear coverage
- EyeMedcoreVision insurance plan accepted for eye care services and eyewear products
- AvesisminorVision insurance provider accepted for eye care and eyewear coverage
- Envolve VisionminorVision insurance plan accepted at the practice
- NVAminorNational Vision Administrators vision insurance plan accepted
- BMGiminorVision insurance plan accepted for eye care services
- Indiana Medicaid planscoreAccept most Indiana Medicaid plans for eligible eye care and vision services
- Talley Eye InstitutecoreDr. Brummer, Dr. Silvera, Dr. Somerville, and Dr. Parhiz from Talley Eye Institute in Evansville travel to Vincennes to see patients at Eyeworks, providing access to LASIK and other eye surgeries
- AcuvuecoreProvider of Acuvue contact lenses; Eyeworks maintains large inventory of Acuvue products in stock; offers Acuminder email reminder service for lens replacement and exams
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
hendrix optometric corporation competitors and assessment
Company assessmentDirect peers
- Warby Parker: Direct-to-consumer eyewear and contact lens retailer with integrated optometry services in many stores. Highly comparable to Eyeworks in offering comprehensive eye exams and prescription eyewear, though operating at a much larger scale and with an online-first distribution model.
- Rx Optical: Midwest-based optometric practice group with multiple locations across Michigan and Indiana offering eye exams, eyewear, and contact lenses. Highly comparable to Eyeworks in regional Midwest positioning, full-scope optometry, and optical retail model.
- Clarkson Eyecare: Multi-location optometric and ophthalmologic group practice operating across the Midwest and Southeast. Comparable to Eyeworks on full-scope optometry including disease management, optical retail, and LASIK co-management, with a regional group-practice footprint.
- Stanton Optical: Multi-state optical retail chain providing eye exams, eyeglasses, and contact lenses with same-day service emphasis. Directly comparable to Eyeworks on full-service optometry plus in-store lens finishing capabilities.
- America's Best Contacts & Eyeglasses: Value-oriented optical chain (part of National Vision, Inc.) offering comprehensive eye exams and two-pair eyeglass deals. Directly comparable to Eyeworks on core optometric services and eyewear retail, with a focus on price-sensitive consumer segments.
Broad incumbents
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription glasses, and contact lenses across hundreds of mall-based locations. Comparable to Eyeworks in core services but operates at significantly broader scale with corporate ownership.
- For Eyes: Optical retailer offering eye exams, prescription glasses, and contact lenses across multiple U.S. locations. Comparable to Eyeworks in core service offering and retail optical model, operating at broader geographic scale.
- Target Optical: In-store optical centers within Target retail locations offering eye exams and eyewear. Comparable to Eyeworks in core offering but operates within a much larger retail ecosystem.
- Costco Optical: Optical department within Costco warehouse clubs offering eye exams, prescription glasses, and contact lenses at value pricing. Comparable to Eyeworks in core services, with membership-driven foot traffic and aggressive price positioning.
- Pearle Vision: Established optical retail brand offering eye exams and eyewear through company-owned and franchise locations. Comparable service mix to Eyeworks with a franchised and corporate footprint spanning many U.S. markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
hendrix optometric corporation social profiles
Digital presencehendrix optometric corporation compliance and trust
Trust signalCompliance1 record
hendrix optometric corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
hendrix optometric corporation leadership team
Management profileNumber of profiles
Profiles6 records
hendrix optometric corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hendrix optometric corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hendrix optometric corporation
What does hendrix optometric corporation do?
Hendrix Optometric Corporation (Eyeworks) provides optometric care through two clinics in Southwest Indiana, offering comprehensive eye examinations, prescription eyeglasses, contact lens fittings, sunglasses, blue light protection lenses, vision therapy, pediatric eye care, and cataract/glaucoma management. The practice supports these services with a modern on-site computerized lens lab that produces most prescriptions in about an hour, and it co-manages LASIK cases with Talley Eye Institute.
Is hendrix optometric corporation a public or private company?
hendrix optometric corporation is a private company. It is classified as family owned and is currently operating.
When was hendrix optometric corporation founded?
hendrix optometric corporation was founded in 1945. It employs 11 to 50 people.
Where is hendrix optometric corporation based?
hendrix optometric corporation is headquartered in Vincennes, United States, in the North America region.
How does hendrix optometric corporation make money?
One revenue line is on record: eye care services and products.
Who are hendrix optometric corporation's main competitors?
Direct peers on record are Warby Parker, Rx Optical, Clarkson Eyecare, Stanton Optical and America's Best Contacts & Eyeglasses. Broad incumbents are LensCrafters, For Eyes, Target Optical, Costco Optical and Pearle Vision.
Does hendrix optometric corporation have an API?
No public API is recorded for hendrix optometric corporation.
What industry is hendrix optometric corporation in?
hendrix optometric corporation's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62132 and its SIC code is 3851.