What double z media does

Double Z Media LLC is a Seattle-based, privately held digital media buying agency offering integrated paid media, creative, and analytics services to marketing teams across the Pacific Northwest. The firm's core offering is omnichannel media buying spanning paid digital, social, programmatic, connected TV, radio, TV, transit, and print channels, supported by in-house creative services (motion graphics, video production, web development) and a reporting layer built around KPIs, conversion tracking, A/B testing, and Media Scorecards. The company does not sell a software product; it delivers outcomes through practitioner-led engagements, and its technology stack is composed of third-party ad platforms (Google Ads, Meta, Amazon Ads, The Trade Desk, LinkedIn, Freewheel, Walmart) layered with audience data providers (Experian) and an internal campaign management tool (Galeforce). While there is no proprietary platform, the firm has accumulated a set of partner certifications — including Google Partner status and OMWBE (Washington State Minority Business Enterprise) certification — that carry procurement and access value.

The firm follows a professional services revenue model, earning through media buying commissions and management fees on client media spend, with no pricing tiers or rate cards publicly disclosed. Its go-to-market is consultative: a free strategy session booked through the website serves as the qualifying entry point, followed by custom scoping and proposal development. Customer logos span government (Washington 811, King County Metro), non-profit (Pike Place Market PDA), education (Bastyr University), and private enterprise (Ivar's & Kidd Valley), indicating a hybrid segment strategy that plays to the OMWBE certification for public-sector and diverse-vendor pipelines. Thought leadership is delivered through a weekly podcast, 'The Paid Media Playbook,' distributed across major audio platforms and promoted via LinkedIn and a newsletter.

The firm is small (1-10 employees), self-funded (no funding rounds disclosed), and operates remotely from Seattle. Key practitioners include Laura Szczes (over 25 years of media buying experience) and Lisa Wekellis, both of whom co-host the podcast and serve as the visible client-facing brand. There is no disclosed parent company, no M&A history, and no institutional investor signal, consistent with a founder-owned boutique agency rather than a venture-backed growth business.

Name

double z media

Legal name

Double Z Media LLC

Website

https://doublezmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Z Media is a Seattle-based boutique media buying agency that plans and executes omnichannel paid digital, social, and offline ad campaigns for marketing teams at government agencies, non-profits, educational institutions, and regional enterprises in the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Media Buying and Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Broadcast Media Buying (TV & Radio) (BPAFABAA), Search Engine Marketing (SEM) Media Buying (MPAAABAC), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Media buying services
• Paid advertising agency
• Programmatic media planning
• Digital marketing strategy
• Campaign analytics services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Buying and Planning Services: Full-service media buying agency providing integrated media strategies across digital, social, and offline channels. Revenue is generated through management fees and media buying commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Double Z Media is a full-service media buying agency that plans and purchases omni-channel advertising across paid digital, social, programmatic, broadcast (radio and TV), print, and transit media. It bundles media buying with creative production, audience segmentation, KPI reporting, and campaign optimization for marketing teams. Services are delivered by an experienced team using third-party ad platforms rather than as a self-serve software product.

Product overview

Double Z Media is a full-service media buying agency offering an integrated suite of marketing services. The core offering combines paid digital, social, and offline media buying (encompassing strategic placement of targeted print and online advertisements, radio spots, and TV commercials) with dynamic creative services. Supporting capabilities include comprehensive reporting and analytics, audience identification, multi-channel campaign management, segmented campaign delivery, and enterprise-level solutions. The agency also produces a podcast, The Paid Media Playbook, as thought leadership content. Services are delivered through experienced teams rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying Services Omni-channel media buying service spanning paid digital, social, and offline media channels (search, social, programmatic, radio, TV, transit, print, and online publications) for marketing teams at mid-market, enterprise, government, and non-profit organizations.
• Creative Services Creative production integrated with paid media campaigns, including motion graphics, video production, web development, and multi-platform design for various advertising formats.
• Reporting and Analytics Campaign reporting and analytics service covering KPI monitoring, data analysis, conversion tracking, and A/B testing to demonstrate ROI and inform campaign optimization for clients' marketing leadership.
• Enterprise Solutions Scaled media strategies and marketing solutions built for enterprise-level clients and organizations with complex, multi-market media needs.

Quantifiable outcome

• 69 million impressions delivered for clients
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner providing access to strategic insights, campaign optimization tools, and resources. The partnership enables Double Z to deliver effective Google Ads campaigns for clients with direct support and insights from Google.
• MetacoreTechnology or IntegrationPlatform partner for Facebook and Instagram advertising campaigns, enabling targeted social media advertising across Meta's ecosystem.
• Amazon AdscoreTechnology or IntegrationPartner for Amazon advertising services including sponsored products, display ads, and video placements on Amazon's platform.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform partner enabling data-driven, targeted advertising across multiple channels and inventory.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GroupM (WPP): World's largest media investment group operating across all paid media channels. Represents the broad incumbent ceiling: any mid-market client scaling into enterprise will encounter GroupM and its agencies (Mindshare, Wavemaker, Essence) as competitive alternatives to Double Z.

Direct peers

• Rise Interactive: Mid-sized media buying agency specializing in programmatic, paid search, and paid social with a strong analytics and measurement focus. Directly comparable on the data-obsessed, omnichannel media buying value proposition.
• Adtaxi: Data-driven digital media buying agency offering programmatic, paid search, and paid social with a strong analytics focus. Closely comparable to Double Z on the omnichannel, data-obsessed media buying positioning and mid-market customer target.
• Silverback Strategies: Performance media buying agency offering paid search, programmatic, and analytics services for mid-market clients. Comparable service mix and target customer base, with similar emphasis on data-driven campaign optimization.
• Major Tom: Full-service digital agency offering media planning and buying, creative, and strategy for mid-market brands. Comparable size band, omnichannel scope, and target customer (marketing leaders needing to extend in-house teams).
• Wpromote: Mid-to-large digital media buying agency specializing in multi-channel paid media (search, social, programmatic, Amazon) with strong enterprise and mid-market focus. Directly comparable on the omnichannel media buying thesis, though at significantly larger scale than Double Z Media.
• Hawke Media: Los Angeles-based full-service digital marketing agency offering media buying, creative, and analytics for SMB and mid-market clients. Comparable to Double Z Media in service mix (paid media + creative + reporting) and target customer profile (marketing leaders at growth-stage and mid-market companies).
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering media buying, SEO, web design, and social media for SMB and mid-market clients. Comparable service portfolio (paid media + creative) and similar customer segment overlap with Double Z Media.
• Disruptive Advertising: Mid-sized PPC and media buying agency focused on paid search, paid social, and programmatic with a reporting/analytics emphasis. Closely comparable on the data-driven media buying positioning and KPI-obsessed messaging that Double Z uses.

Regional players

• Instrument: Portland-based independent creative and media agency serving purpose-driven brands. Geographically adjacent (Pacific Northwest) and offers overlapping media planning, buying, and creative capabilities, making it the most relevant regional competitor for Double Z's Pacific Northwest client base.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doublezmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about double z media