another brilliant idea
Another Brilliant Idea is a founder-owned marketing and technology firm serving independent funeral homes and cemeteries with vertical CRM (FuneralCRM), an AI chatbot (Compassion Concierge), and digital marketing services including SEO, paid media, and fractional CMO support.
- Company typePrivate
- Founded1989
- HeadquartersCorona, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What another brilliant idea does
Another Brilliant Idea, Inc. is a privately held, founder-owned digital marketing and technology services firm focused exclusively on the death care industry. Founded circa 1989 and based in Riverside, California, the company serves independent funeral homes and, more recently, cemeteries across the United States with a verticalized stack of marketing, automation, and customer relationship tools.
Its core product offering combines a vertical CRM (FuneralCRM), an AI-driven inbound chatbot for family inquiries (Compassion Concierge), and a marketing execution system branded as the Brilliant Marketing System, now packaged into the Compassion Growth System bundle. Supporting service lines include SEO and Answer Engine Optimization (AEO), paid search (Google Ads), website design, email marketing, social media management, online reputation management, and higher-touch offerings such as Fractional CMO engagements and coaching. The company also distributes thought-leadership content through the Death Care Marketing Show podcast and authored books targeting the funeral profession.
Revenue is generated through a blend of recurring SaaS subscriptions on FuneralCRM and the Compassion Concierge platform and professional services for marketing execution and strategic advisory. Go-to-market is direct-to-funeral-home-owner with an emphasis on long-cycle relationship selling, niche content marketing, and category education in an underserved vertical where specialist marketing vendors are rare.
another brilliant idea firmographics
Firmographics- Name
- another brilliant idea
- Legal name
- Another Brilliant Idea, Inc.
- Website
- https://anotherbrilliantidea.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Another Brilliant Idea is a founder-owned marketing and technology firm serving independent funeral homes and cemeteries with vertical CRM (FuneralCRM), an AI chatbot (Compassion Concierge), and digital marketing services including SEO, paid media, and fractional CMO support.
- Ownership category
- akta.pro rank
another brilliant idea industry classification
Industry- Product category
- Funeral Home Marketing Services
- NAICS
- Other Services Related to Advertising (541890), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), CRM Implementation & Customization Services (BPAEAGAC), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where another brilliant idea is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
another brilliant idea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Retainer/Project Fees: Comprehensive suite of marketing services including SEO/AEO, custom website development, digital advertising (Google Ads), social media management, email marketing, and reputation management. Services are tailored to funeral home needs and delivered through ongoing retainers or project-based engagements.
- Coaching and Consulting Programs: Marketing Advisor Program providing 1:1 coaching over six months, plus Brilliant Business Breakthrough assessment sessions and Fractional CMO services for strategic marketing leadership.
- Software/SaaS Subscriptions: Access to proprietary platforms including Compassion Concierge AI assistant and FuneralCRM system, typically as part of bundled service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized service packages tailored to client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
another brilliant idea product offering
Product offeringCore offering
Another Brilliant Idea provides digital marketing, AI automation, and CRM software services exclusively to independently-owned funeral homes, cremation providers, and cemetery operators across the United States. Its core deliverables combine managed marketing services (SEO, AEO, Google Ads, custom websites, email, social, reputation management) with proprietary software including the FuneralCRM client relationship management system and the Compassion Concierge AI-powered virtual assistant, delivered as customized retainer and subscription packages.
Product overview
Another Brilliant Idea, Inc. is a funeral home marketing agency offering a portfolio of proprietary tools and managed services. Its core products include the FuneralCRM (an all-in-one client relationship management system for funeral homes) and the Compassion Concierge (a 24/7 AI-powered chatbot and automation platform for family support and review management), both integrated under the broader Brilliant Marketing System umbrella. The company also operates content brands including the Death Care Marketing Show podcast and the Dialogues About Death (D.A.D.) Podcast, and sells authored books. Service add-ons include custom funeral home websites, Google Ads management, Local SEO & AEO, Email Marketing, Social Media & Content Marketing, Google Analytics, Review & Reputation Marketing, Livestream Shows & Podcasts, Community Events Promotion, Conversion Optimization, and the Brilliant Business Breakthrough marketing assessment and six-month Marketing Advisor Program. The company also offers a Fractional CMO Program for strategic marketing leadership. The overall offering is a platform-plus-services model where the FuneralCRM and Compassion Concierge serve as the technology backbone, supported by a wide range of specialist marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- Compassion Concierge: AI-powered 24/7 support assistant for funeral homes, handles inquiries and family communications.
- FuneralCRM
- Brilliant Business Breakthrough
- Marketing Advisor Program
- Death Care Marketing Show
- Dialogues About Death
- Brilliant Marketing System
Quantifiable outcome
- 3-6 months for SEO results to become visible, with consistent traffic and leads over time
- +1 more outcomes
Companies that use another brilliant idea
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
another brilliant idea technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
another brilliant idea partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
another brilliant idea competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot provides CRM, marketing automation, email, and AI chatbot tools widely adopted by small and mid-sized service businesses. It is a broad incumbent that funeral homes could use in place of ABI's FuneralCRM and Compassion Concierge stack.
- Scorpion: Scorpion is an established marketing and technology company serving multiple local service verticals (legal, HVAC, healthcare, home services) with websites, advertising, and CRM. It represents a larger incumbent that could move into the death care vertical with a similar playbook.
Direct peers
- Tribute Technology: Tribute Technology is a leading funeral home technology platform offering websites, CRM, and personalization software for funeral homes and cemeteries. It directly competes with ABI's FuneralCRM and integrated digital marketing stack.
- Disrupt Media: Disrupt Media is a digital marketing agency that specializes in serving funeral homes and the death care industry with marketing and advertising services. It directly competes with ABI for the same independent funeral home customers.
- FuneralOne: FuneralOne (now part of Tribute Technology) provides websites, CRM, and digital marketing tools specifically for funeral homes. It is the most direct competitor to ABI's FuneralCRM and Compassion Concierge offerings, serving the same independent funeral home customer base.
- ASD - Answering Service for Directors: ASD provides 24/7 answering services, messaging, and communication tools exclusively for funeral homes. Its messaging and after-hours coverage capabilities overlap directly with ABI's Compassion Concierge AI chatbot offering.
- Frazer Consultants: Frazer Consultants provides funeral home websites, technology, and marketing services to funeral directors and cremation providers. It is a direct competitor to ABI in funeral-specific digital marketing and website design.
Emerging players
- Intrepy Healthcare Marketing: Intrepy is a boutique digital marketing agency serving medical practices and healthcare service businesses with a similar integrated platform-plus-services model to ABI, but in a different vertical. It illustrates the repeatable vertical-specialist marketing agency model that ABI operates within.
- Gather: Gather provides a digital platform that helps funeral homes connect with families and manage online presence. It is an emerging player with partial overlap to ABI's funeral home CRM and community engagement offerings.
Others
- Service Corporation International: Service Corporation International (Dignity Memorial) is the largest funeral home and cemetery operator in North America. It is a potential customer of ABI for independent locations but also a structural threat as it consolidates independent funeral homes and builds internal marketing capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
another brilliant idea social profiles
Digital presenceanother brilliant idea financial estimates
Financial estimateRevenue estimate
Valuation estimate
another brilliant idea leadership team
Management profileNumber of profiles
Profiles1 record
another brilliant idea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
another brilliant idea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about another brilliant idea
What does another brilliant idea do?
Another Brilliant Idea provides digital marketing, AI automation, and CRM software services exclusively to independently-owned funeral homes, cremation providers, and cemetery operators across the United States. Its core deliverables combine managed marketing services (SEO, AEO, Google Ads, custom websites, email, social, reputation management) with proprietary software including the FuneralCRM client relationship management system and the Compassion Concierge AI-powered virtual assistant, delivered as customized retainer and subscription packages.
Is another brilliant idea a public or private company?
another brilliant idea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was another brilliant idea founded?
another brilliant idea was founded in 1989. It employs 1 to 10 people.
Where is another brilliant idea based?
another brilliant idea is headquartered in Corona, United States, in the North America region.
How does another brilliant idea make money?
Three revenue lines are on record. Marketing Services Retainer/Project Fees are the primary driver. The others are coaching and Consulting Programs and software/SaaS Subscriptions.
Who are another brilliant idea's main competitors?
Broad incumbents on record are HubSpot and Scorpion. Direct peers are Tribute Technology, Disrupt Media, FuneralOne, ASD - Answering Service for Directors and Frazer Consultants. Emerging players are Intrepy Healthcare Marketing and Gather. Service Corporation International is listed as an others.
Does another brilliant idea have an API?
No public API is recorded for another brilliant idea.
What industry is another brilliant idea in?
another brilliant idea's product category is Funeral Home Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 541890 and its SIC code is 7311.