discipleship.org

What discipleship.org does

Discipleship.org is a US-based nonprofit ministry organization that provides resources, training, and events to help churches and individual believers practice Jesus-style disciple making. The organization claims research-grounded authority through its own 2020 national study, which found that only about 5% of churches have cultures rooted in Jesus-style disciple making, framing the "5 Percent Problem" as the core market pain point it addresses. Its primary audiences are church pastors and leaders, small group leaders, and individual believers, principally in North America with select international reach through its partner E3 Partners (India).

The platform is built on WordPress and delivers a portfolio of digital learning products, free assessments, paid courses, and in-person events. Core offerings include the free "10 Disciple Making Principles" video series, the $279 Holistic Disciple Making Masterclass & Certification, the Disciple Maker Assessment (individual) and the Church Disciple Making Culture Assessment, the 6-month Hall of Tyrannus Learning Community cohort program, and the Disciple Makers Podcast. Flagship in-person events include the National Disciple Making Forum (1500+ attendees, 29+ sponsors, 50+ breakout sessions, Houston, TX) and regional conferences (West Coast, Discipling Men). The organization distributes through its own e-commerce storefront, event ticketing, podcast/YouTube channels, email, and a network of partner ministries including RENEW.org, Exponential, E3 Partners, BetterMan, and host churches.

The business model is a freemium ministry model combining (1) free lead-magnet content (eBooks, assessments, video series) to build community and email lists, (2) premium one-time purchases of courses and books, (3) tiered event ticket sales, and (4) donations to support the mission. GTM is event-driven and community-led, with content marketing and partner referrals driving top-of-funnel engagement. The organization is led by founder Bobby Harrington and Director of Vision and Mobilization Josh Howard, with no parent company, no disclosed institutional funding, and no equity transactions.

Name

discipleship.org

Legal name

Discipleship.org

Website

https://discipleship.org

Company type

Private

Operating status

Operating

Short description

Discipleship.org is a US-based nonprofit ministry that provides digital resources, paid certification courses, and annual conferences to help church pastors, ministry leaders, and individual believers practice Jesus-style disciple making.

Ownership category

akta.pro rank

Product category

Religious Education and Discipleship Training

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Ministerial Training Institutes (Clergy Formation) (EDAHAKAE), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Christian discipleship training
• Ministry education resources
• Church leader development
• Biblical education content
• Disciple making courses

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Course and Certification Sales: Premium paid courses including the Holistic Disciple Making Masterclass & Certification at $279, which provides video content, written materials, assessments, group discussions, and certification.
2. Book and eBook Sales: Sale of physical books, eBooks, and audiobooks through the online store. Various price points ranging from free to $24.98 for premium books.
3. Event Ticket Sales: Revenue from National Disciple Making Forum tickets (Super Super Early Bird at $89), regional conferences, and specialized events like Discipling Men Conference.
4. Donations: Accepts donations through the website to support the ministry's mission of equipping disciple makers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Discipleship.org provides Christian discipleship training through a portfolio of online courses, certifications, conferences, books, eBooks, podcasts, and assessments for churches and individual believers. Its flagship paid offering is the Holistic Disciple Making Masterclass & Certification at $279, supplemented by free resources, the National Disciple Making Forum, regional conferences, and the Hall of Tyrannus Learning Community cohort program. The organization operates as a nonprofit ministry, funded by course sales, book sales, event tickets, and donations.

Product overview

Discipleship.org is a collaborative community of Jesus-style disciple makers offering a platform of interconnected resources for church leaders and individuals. The core offerings include the paid Holistic Disciple Making Masterclass & Certification course ($279), the free 10 Disciple Making Principles video series, and various assessments (Personal Disciple Maker Assessment and Church Disciple Making Culture Assessment). The organization hosts multiple annual events including the National Disciple Making Forum, West Coast Disciple Making Conference, and Discipling Men Conference. Supporting content includes The Disciple Makers Podcast, extensive free eBook library, and downloadable tools such as The Discipleship Pathway and Discovery Bible Study guides. The portfolio also includes the Hall of Tyrannus Learning Community, a 6-month cohort program for church leaders. The platform operates on a freemium model with both free resources and premium paid content.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Disciple Making Masterclass & Certification A comprehensive online course based on Discipleship.org's 10 Affirmations, featuring 11 video sessions (60-minute Ted-style talks), written summaries, online assessments, group discussions, and a Discipleship.org Certificate of Completion. Priced at $279, it is designed for pastors, ministry leaders, and individual believers seeking certification in disciple-making practice.
• Hall of Tyrannus Learning Community (Parallel Track Disciple Making) A 6-month virtual cohort program that guides church leaders to design, launch, and sustain a modern-day Hall of Tyrannus parallel track for disciple-making multiplication alongside existing ministries. The program is designed for church leaders seeking a structured implementation path for reproducible disciple-making.
• National Disciple Making Forum Annual national conference for pastors, youth pastors, and church leaders focused on practical disciple-making strategies, held in Houston, Texas. Features 1500+ attendees, 29+ sponsors, and 50+ breakout sessions covering all aspects of disciple-making ministry.
• West Coast Disciple Making Conference A one-day conference held in Oceanside, CA, focused on 'The Discipleship Gospel' and held in partnership with RENEW.org and Calvary Chapel Oceanside. Targets pastors and church leaders on the West Coast.
• Discipling Men Conference A conference focused on biblical strategy for discipling men, held in the Dallas Fort-Worth, TX area in partnership with BetterMan, RENEW.org, and Lake Church. Designed to equip men with biblical strategy for spiritual direction.
• The Disciple Makers Podcast An ongoing podcast distributed via Apple Podcasts and Stitcher, featuring teachings and discussions on disciple-making topics. Designed for church leaders and individual believers seeking ongoing audio content on disciple-making principles.
• Books and eBooks Store Online bookstore selling physical books, eBooks, and audiobooks on disciple-making topics, including titles by Bobby Harrington and other contributors. Common price points range from free downloads to $24.98 for premium titles, with most titles priced between $12.99 and $16.99.

Quantifiable outcome

• Churches with disciple-making cultures increase from typical levels to Level 5 multiplying status through implementation of principles and assessments
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RENEW.orgcoreStrategic or Co-development Partner · 1 January 2025RENEW.org is a collaborative disciple-making organization co-led by Bobby Harrington, who is also the founder of Discipleship.org. The two organizations collaborate on content, events, and resources for the disciple-making community.
• Calvary Chapel OceansidecoreGTM or Marketing Partner · 1 January 2025Calvary Chapel Oceanside in Oceanside, CA hosts the 2025 West Coast Disciple Making Conference in partnership with RENEW.org and Discipleship.org. Dan Leitz is lead pastor at Calvary Chapel Oceanside.
• BetterManminorGTM or Marketing Partner · 1 January 2025Partner organization for the Discipling Men Conference, focused on equipping men with biblical strategy for spiritual direction.
• Lake ChurchminorGTM or Marketing Partner · 1 January 2025Lake Church in Arlington, TX serves as host venue for the Discipling Men Conference, partnering with Discipleship.org, BetterMan, and RENEW.org.
• ExponentialcoreGTM or Marketing Partner · 1 January 2025Dave Ferguson, CEO of Exponential, provided endorsement for the 7 Practices of Disciple Making Churches research. Exponential is a church-planting organization that collaborates with Discipleship.org on church multiplication content.
• E3 PartnerscoreStrategic or Co-development Partner · 1 January 2025Josh Howard serves as Global Mobilization Catalyst for E3 Partners while also serving as Director of Vision and Mobilization for Discipleship.org, creating a natural partnership for global disciple-making movements.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LifeWay Christian Resources: LifeWay is the publishing and training arm of the Southern Baptist Convention, offering discipleship curricula, books, conferences, and digital platforms. It is a much larger incumbent in the same Sunday-school and small-group disciple-making space.
• The Gospel Coalition: The Gospel Coalition is a broad evangelical network producing theological content, conferences, and training resources for pastors. It serves overlapping church leader audiences with high-quality content and a national conference.
• Cru (formerly Campus Crusade for Christ): Cru is a large, well-funded interdenominational ministry focused on evangelism and discipleship globally. It competes with Discipleship.org for the same church leader and individual believer audience across multiple content channels.
• The Navigators: The Navigators is a longstanding, broad-based disciple-making ministry with global reach, structured training programs, and a much larger footprint. It targets similar disciple-making outcomes with established curricula and field staff.
• RightNow Media: RightNow Media is a large streaming Bible-study and training library widely used by U.S. churches. It competes for church training budgets and offers a comparable video-based disciple-making curriculum at greater scale.

Direct peers

• RENEW.org: RENEW.org is a collaborative disciple-making organization co-led by Bobby Harrington alongside Discipleship.org, with overlapping content, research, and event programming. The two are functionally sister ministries targeting the same church leader audience.
• Exponential: Exponential is a church multiplication organization whose CEO Dave Ferguson partners with Discipleship.org on content and endorsements. It serves the same church leader and church planter audience with conferences, content, and coaching.
• E3 Partners: E3 Partners is a global church-planting and disciple-making movement organization where Josh Howard serves as Global Mobilization Catalyst. It overlaps directly with Discipleship.org's disciple-making training, especially via the Ignite ministry that has planted 38,000+ churches.

Emerging players

• Multiply Vineyard: Multiply Vineyard is the church multiplication initiative of the Vineyard movement, offering training, cohorts, and resources for disciple-making and church planting. It is a thematic peer in the disciple-making church multiplication space.
• Trench (Church Multiplication Network): Trench is a younger church multiplication and disciple-making content/training organization targeting church planters and disciple-makers. It overlaps thematically with Discipleship.org's multiplication focus but is smaller and more narrowly focused on church planting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrgDiscipleship
• YouTubeyoutube.com/@discipleshipdotorg
• Facebookfacebook.com/discipleshiporg
• Instagraminstagram.com/discipleshiporg
• LinkedInlinkedin.com/company/discipleship-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discipleship.org