john henry's
John Henry's Meats is a family-owned, Millington, Michigan-based farm and direct-to-consumer e-commerce retailer selling pasture-raised, grass-fed beef, pork, chicken, turkey, seafood, and dairy via its Shopify storefront, with local pickup and a single retail showroom called The Grazing Table.
- Company typePrivate
- Founded2007
- HeadquartersMillington, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What john henry's does
John Henry's Meats is a privately held, family-owned farm and direct-to-consumer meat retailer headquartered in Millington, Michigan. Founded in 2007, the company raises pasture-raised, grass-fed cattle, pigs, chickens, and turkeys without antibiotics or hormones, and supplements its offering with wild-caught seafood and farm-sourced dairy. Its product catalog spans ~245 SKUs across fresh cuts (steaks, chops, roasts), ground meats and grinds, artisan bratwursts and sausages, smokehouse snacks, bone broth kits, and curated bundles. Distribution runs through two channels: a Shopify-based e-commerce storefront (johnhenrys.net) that ships frozen product nationwide in insulated packaging, and a single physical retail/showroom called "The Grazing Table" at 4509 Park Dr, Millington, MI, which also serves as an order pickup point and local-delivery hub.
Revenue is generated via three streams: one-time e-commerce purchases across the full catalog (priced from ~$4.99 for items like suet up to $5,267.99 for bulk bundles), recurring subscriptions (Subscribe & Save on individual items with 6% savings, plus curated boxes such as the Signature Sampler at $99.99, Chicken Sampler Box at $99.99, and Thrill of The Grill Box at $79.99), and digital gift certificates sold in $25, $50, $100, $150, and $500 denominations. Go-to-market is direct-to-consumer only — there are no disclosed wholesale, foodservice, or B2B contracts — supported by a Judge.me-verified review ecosystem (702 reviews with Platinum/Gold/Top 5% badges), a points-based loyalty program, a "Cooking with John Henry's" YouTube channel, a recipe blog, an email newsletter, and a "John Henry's Athletes" community program. The company has no external funding, no parent company, no disclosed executive team beyond family ownership, and no proprietary technology platform beyond Shopify.
john henry's firmographics
Firmographics- Name
- john henry's
- Legal name
- John Henry's Meats
- Website
- https://johnhenrys.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- John Henry's Meats is a family-owned, Millington, Michigan-based farm and direct-to-consumer e-commerce retailer selling pasture-raised, grass-fed beef, pork, chicken, turkey, seafood, and dairy via its Shopify storefront, with local pickup and a single retail showroom called The Grazing Table.
- Ownership category
- akta.pro rank
john henry's industry classification
Industry- Product category
- Pasture-Raised Meat and Specialty Protein
- NAICS
- Meat Retailers (445240), Meat Retailers (44524), Animal Slaughtering and Processing (31161), Poultry Processing (311615)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industry
- Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)
Keywords
Where john henry's is headquartered
LocationHeadquarters
- HQ city
- Millington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
john henry's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchases of individual meat cuts and products through e-commerce storefront. Products include beef, pork, chicken, turkey, seafood, bratwursts, and dairy items sold at various price points from single units to bulk packages.
- Subscription/Recurring Delivery: Customers can subscribe to recurring deliveries with Subscribe & Save option offering 6% savings. Includes curated subscription boxes like Signature Sampler and Chicken Sampler Box. Auto-renewal with modification/cancellation flexibility.
- Gift Certificates: Digital gift certificates sold in denominations of $25, $50, $100, $150, and $500, driving initial customer acquisition and gifting revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying unit prices |
| Subscription | Monthly | Subscription boxes with recurring delivery and 6% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
john henry's product offering
Product offeringCore offering
John Henry's Meats is a family-owned farm that raises pasture-raised, grass-fed livestock without antibiotics or hormones and sells the resulting meats directly to consumers. The product line spans beef, pork, chicken, turkey, wild-caught seafood, artisan bratwursts and sausages, smokehouse snacks, and farm-fresh dairy, available as individual cuts, bulk bundles, curated subscription boxes, and gift certificates. Orders are hand-packed at the Millington, Michigan farm, frozen at peak freshness, and shipped nationwide in insulated recyclable packaging, with local pickup at The Grazing Table storefront.
Product overview
John Henry's Meats is a family-owned farm and e-commerce meat company offering pasture-raised, grass-fed beef, pork, chicken, turkey, and wild-caught seafood. The core product portfolio includes fresh cuts (steaks, chops, roasts), ground meats and grinds, artisan bratwursts and sausages, smokehouse snacks, and farm-fresh dairy products. The company also offers curated subscription boxes (Farm Share, Signature Samplers, BBQ Essentials), gift certificates, and specialty bone broth products. All products are shipped frozen directly to customers' doors, with an option for local pickup at their Millington, Michigan storefront (The Grazing Table).
Differentiator
Problem solved
Functional benefit
Products and services
- Beef Products
Quantifiable outcome
- Serving families since 2007 (nearly 20 years in business)
- +1 more outcomes
Companies that use john henry's
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
john henry's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
john henry's partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
john henry's competitors and assessment
Company assessmentEmerging players
- Good Ranchers: Emerging DTC meat brand selling American-raised, no-antibiotic beef, pork, and poultry direct to consumers. Comparable product positioning and DTC subscription model, with a younger brand and growing national presence.
- Fossil Farms: Specialty meat provider offering pasture-raised, heritage-breed, and exotic meats direct to consumers and chefs. Comparable on pasture-raised, no-antibiotic positioning and curated specialty assortments, with both DTC and foodservice channels.
Direct peers
- ButcherBox: Leading DTC subscription service delivering 100% grass-fed beef, organic chicken, and heritage-breed pork directly to consumers. Directly comparable in product category, subscription model, and pasture-raised positioning, but operating at significantly greater scale with VC backing.
- Rastelli's: Premium meat and seafood retailer with strong DTC and subscription offerings including grass-fed beef, organic chicken, and wild-caught seafood. Comparable on curated bundles, premium positioning, and subscription/repeat-purchase motion.
- Crowd Cow: DTC meat and seafood marketplace sourcing from independent farms and ranches. Overlaps with John Henry's on pasture-raised positioning and direct farm-to-consumer model, with a wider seafood assortment and a marketplace-style supplier structure.
- US Wellness Meats: Long-standing online retailer of grass-fed beef, pasture-raised poultry, and wild-caught seafood. Comparable on category breadth, sourcing claims, and direct mail-order fulfillment, though more catalog-driven and less subscription-led.
- Greensbury Market: Online retailer of organic, grass-fed, and pasture-raised meats and wild-caught seafood. Comparable product mix (beef, poultry, seafood) and DTC shipping model, with similar pasture-raised and no-antibiotic claims.
- Porter Road: Pasture-raised, dry-aged meat delivery service selling beef, pork, lamb, and chicken directly to consumers. Closely mirrors John Henry's in product quality positioning, curated cuts, and DTC subscription model.
Broad incumbents
- Omaha Steaks: Established mail-order and DTC meat company offering beef, poultry, pork, seafood, and prepared foods at scale. Overlaps on DTC shipping, gift certificates, and curated boxes, but serves a broader price/occasion spectrum.
- Thrive Market: Online membership-based grocery retailer specializing in organic, pasture-raised, and sustainable products. Comparable on pasture-raised meat assortment and DTC delivery, but operates as a broader online grocery marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
john henry's social profiles
Digital presencejohn henry's financial estimates
Financial estimateRevenue estimate
Valuation estimate
john henry's leadership team
Management profileNumber of profiles
john henry's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
john henry's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about john henry's
What does john henry's do?
John Henry's Meats is a family-owned farm that raises pasture-raised, grass-fed livestock without antibiotics or hormones and sells the resulting meats directly to consumers. The product line spans beef, pork, chicken, turkey, wild-caught seafood, artisan bratwursts and sausages, smokehouse snacks, and farm-fresh dairy, available as individual cuts, bulk bundles, curated subscription boxes, and gift certificates. Orders are hand-packed at the Millington, Michigan farm, frozen at peak freshness, and shipped nationwide in insulated recyclable packaging, with local pickup at The Grazing Table storefront.
Is john henry's a public or private company?
john henry's is a private company. It is classified as family owned and is currently operating.
When was john henry's founded?
john henry's was founded in 2007.
Where is john henry's based?
john henry's is headquartered in Millington, United States, in the North America region.
How does john henry's make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Delivery and gift Certificates.
Who are john henry's's main competitors?
Emerging players on record are Good Ranchers and Fossil Farms. Direct peers are ButcherBox, Rastelli's, Crowd Cow, US Wellness Meats, Greensbury Market and Porter Road. Broad incumbents are Omaha Steaks and Thrive Market.
Does john henry's have an API?
No public API is recorded for john henry's.
What industry is john henry's in?
john henry's's product category is Pasture-Raised Meat and Specialty Protein. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of AFANAEAJ, Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks). Its NAICS code is 445240 and its SIC code is 2013.