country save
Country Save Corp. produces hypo-allergenic, plant- and mineral-based laundry and dish detergents from Seattle, serving environmentally conscious consumers, parents with infants, sensitive-skin buyers, and institutional customers including Diamond Resorts and the US Military through DTC, Amazon, and wholesale distribution since 1977.
- Company typePrivate
- Founded1977
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What country save does
Country Save Corp. is a privately held consumer goods company founded in 1977 in Seattle, Washington by Elmer Pearson, a former Borden Company chemist credited with inventing Elmer's Glue. The company produces hypo-allergenic laundry and dish cleaning products formulated with mineral-based and plant-based ingredients, free of chlorine, dyes, artificial brighteners, and fragrances, and certified under UL ECOLOGO, Leaping Bunny, ECM BioFilms, GreenActiveFamily, and America's Plastic Makers programs. Its flagship powdered laundry detergent leverages a high bulk density formula (74 lbs per cubic foot versus Tide's 37 lbs per cubic foot) that eliminates filler ingredients and delivers 80-160 HE wash loads per package at $0.14-$0.17 per load, materially undercutting competing eco-friendly brands at $0.22-$0.52 per load.
The product portfolio spans powder laundry detergent, PLUS laundry detergent for synthetic fabrics, baby laundry detergent for cloth diapers, pre-measured laundry detergent packets, fragrance-free liquid laundry detergent in recyclable HDPE packaging, an oxygen-based brightener, and a phosphate-free Free & Clear dish detergent using plant-based surfactants. All products target sensitive-skin and environmentally conscious consumers, with the underlying technology centered on water-soluble, rapidly biodegradable chemistry that rinses thoroughly to leave no residual irritants on fabrics.
Country Save operates a hybrid go-to-market model combining direct-to-consumer sales through its own website and Amazon storefront (where it is a top-selling powder detergent) with multi-channel wholesale distribution through hospitality and natural-products distributors including Sysco Guest Supply, United Natural Foods (UNFI), DPI Specialty Foods, Consolidated Hospitality Supplies, Trend Resort Supply, and Mix and Match Distributors, plus retail partners such as London Drugs (Canada), Azure Standard, and Reliable Parts. The company serves four primary customer segments — parents with babies, environmentally conscious consumers, sensitive-skin individuals, and institutional buyers including vacation hotel chains (Diamond Resorts for over 20 years) and the US Military (multi-decade field kit supply). With 11-50 employees, no disclosed external funding, and no parent company, Country Save appears to remain under original founder or family ownership as an independent small business.
country save firmographics
Firmographics- Name
- country save
- Legal name
- Country Save Corp.
- Website
- https://countrysave.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Country Save Corp. produces hypo-allergenic, plant- and mineral-based laundry and dish detergents from Seattle, serving environmentally conscious consumers, parents with infants, sensitive-skin buyers, and institutional customers including Diamond Resorts and the US Military through DTC, Amazon, and wholesale distribution since 1977.
- Ownership category
- akta.pro rank
country save industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Delicates & Specialty Fabric Wash (Wool, Silk, Baby) (CRAJAAAG)
Keywords
Where country save is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
country save business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Laundry Detergent Sales: Primary revenue from sale of powdered, liquid, and packet laundry detergents along with oxygen brighteners and dish detergent. Products sold through direct online channels, Amazon, wholesale distributors, and retail partners.
- Consumer Retail Pricing: Products priced competitively at retail with cost-per-load advantages over competitors ($0.14-$0.17/load vs competitors at $0.22-$0.52/load). Volume pricing through larger package sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Powdered Laundry Detergent 100 oz |
| Unit Pricing | Pay-as-you-go | Powdered Laundry Detergent 50 oz |
| Unit Pricing | Pay-as-you-go | Liquid Laundry Detergent |
| Unit Pricing | Pay-as-you-go | PLUS Laundry Detergent |
| Unit Pricing | Pay-as-you-go | Oxygen Powered Brightener |
| Unit Pricing | Pay-as-you-go | Free & Clear Dish Detergent |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels3 records
country save product offering
Product offeringCore offering
Country Save manufactures and sells hypo-allergenic, eco-friendly laundry detergents (powdered, liquid, and pre-measured packets), an oxygen-powered brightener, and a dish detergent. Products are formulated with plant-based and mineral-based ingredients, free of fragrances, dyes, chlorine, and optical brighteners, and are positioned as environmentally responsible alternatives to conventional cleaning brands.
Product overview
Country Save is a consumer goods company offering a portfolio of natural, hypo-allergenic cleaning products since 1977. The product line consists of powdered and liquid laundry detergents (Powder Laundry Detergent, PLUS Laundry Detergent, Baby Laundry Detergent, Liquid Laundry Detergent), pre-measured convenience formats (Laundry Detergent Packets), a laundry additive (Oxygen Powered Brightener), and a dish detergent (Free & Clear Dish Detergent). The core offerings center on high-efficiency, fragrance-free, dye-free powdered detergents with double the concentration of major brands, supplemented by a liquid detergent, oxygen-based brightener, and dish soap—each formulated for sensitive skin and environmental safety.
Differentiator
Problem solved
Functional benefit
Products and services
- Powder Laundry Detergent High-efficiency powdered laundry detergent with 74 lbs per cubic foot bulk density (roughly double Tide's density), available in multiple sizes from 1 oz to 40 lb bags, delivering 80–160 HE wash loads per package. Hypo-allergenic, fragrance-free, dye-free, chlorine-free, and 100% phosphate-free for sensitive-skin households, cloth diaper users, and high-volume laundry operations.
- PLUS Laundry Detergent High-efficiency laundry detergent optimized for synthetic fabrics and odor removal, delivering 100 HE wash loads in a compact 3.25 lb package. Positioned for active-wear and performance-fabric households needing enhanced odor-fighting while maintaining Country Save's hypo-allergenic, fragrance-free profile.
- Laundry Detergent Packets Pre-measured powdered detergent packets available in 1 oz (30 packets, 30 HE loads) and 2 oz (200 packets, 1 standard or 2 HE loads each) sizes for convenient no-measuring laundry. Long-standing institutional use at Diamond Resorts and other vacation hotels across North America and in US Military field kits.
- Baby Laundry Detergent Original-formula powdered detergent specifically designed for cloth diapers and infant clothing, providing 60 HE wash loads with gentle, sensitive-skin-friendly cleaning that rinses thoroughly without residue. Targeted at parents of babies and infants.
- Liquid Laundry Detergent Fragrance-free, hypo-allergenic liquid detergent providing 100 HE wash loads per container in recyclable HDPE packaging. Plant-based surfactants for tough cleaning while remaining safe for sensitive skin and all fabric types.
- Oxygen Powered Brightener Oxygen-based laundry brightener and whitener delivering 40 HE wash loads per package; color-safe formula whitens whites and brightens colors as a standalone product or additive. UL ECOLOGO certified.
- Free & Clear Dish Detergent Concentrated liquid dish detergent in a 28 fl. oz. recyclable PETE bottle; phosphate-free formula uses plant-based surfactants for tough grease cutting while remaining hypo-allergenic. Targeted at sensitive-skin and eco-conscious households seeking fragrance-free dishwashing.
Quantifiable outcome
- Cost per load of $0.14-$0.17 compared to $0.22-$0.52 for competing eco-friendly brands
- +2 more outcomes
Companies that use country save
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
country save technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
country save partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Diamond ResortscoreDiamond Resorts and many other vacation hotels in North America have featured Country Save Laundry Detergent Packets for more than 20 years. They choose Country Save because of environmentally friendly ingredients and the formula safe for delicate skin with no offensive aromas or additives.
- AmazoncoreOfficial Country Save Amazon store - primary online retail channel. Products are top-selling and highly rated powder detergent on Amazon.
- London DrugsminorCanadian retail pharmacy chain carrying Country Save products.
- Wide SupplyminorOnline distributor partner for Country Save products.
- Sysco Guest SupplycoreMajor wholesale hospitality supply distributor serving hotels, resorts, and lodging properties with Country Save products.
- Consolidated Hospitality SuppliescoreWholesale hospitality supply distributor serving the lodging industry with Country Save products.
- Mix and Match DistributorsminorWholesale distributor partner for Country Save products.
- Trend Resort SupplycoreResort and hospitality supply distributor featuring Country Save products for vacation properties.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
country save competitors and assessment
Company assessmentBroad incumbents
- Ecover: Broad incumbent in plant-based, biodegradable household cleaners with laundry detergents in the product portfolio. Comparable eco credentials and European/NA distribution, but at significantly larger scale and broader category coverage.
- Mrs. Meyer's Clean Day: Eco-friendly household cleaning brand owned by S.C. Johnson, offering laundry detergents and dish soaps. Comparable positioning around plant-derived ingredients, but with much larger marketing budget and broader retail distribution.
- Seventh Generation: Broad incumbent in eco-friendly household cleaners, owned by Unilever. Operates across laundry, dish, and surface cleaning, frequently appearing on the same price-comparison pages as Country Save and competing for natural products distribution shelf space.
Direct peers
- Better Life: Direct competitor in plant-based, fragrance-free laundry and household cleaners. Comparable natural-positioned consumer products competing for similar retail and DTC shelf space.
- Nellie's All-Natural: Direct competitor in eco-friendly laundry detergents (powdered and soda-based). Nellie's sells hypoallergenic, fragrance-free products to the same parents-with-babies and environmentally conscious consumer segments.
- Grab Green Home: Direct competitor in eco-friendly laundry detergent pods/powders and household cleaners. Targets similar environmentally conscious, sensitive-skin consumers via DTC and major online marketplaces.
- ECOS (Earth Friendly Products): Direct competitor in eco-friendly laundry detergents and household cleaners. ECOS manufactures plant-based, hypoallergenic products targeting similar environmentally conscious and sensitive-skin consumers, including wholesale and DTC channels.
- Charlie's Soap: Direct competitor in powdered, eco-friendly laundry detergent. Charlie's Soap offers concentrated mineral-based powder and laundry kits targeting similar sensitive-skin and environmentally conscious consumers via DTC and Amazon.
- Biokleen: Direct competitor in plant-based, biodegradable laundry and household cleaners. Biokleen serves similar natural foods and eco-conscious retail channels with comparable formulations.
Regional players
- Attitude Super Leaves: Canadian eco-friendly household care brand offering plant-based laundry and dish detergents. Comparable eco-credentials and hypoallergenic positioning; primarily competes in North American natural foods and retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
country save social profiles
Digital presencecountry save financial estimates
Financial estimateRevenue estimate
Valuation estimate
country save leadership team
Management profileNumber of profiles
country save funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
country save M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about country save
What does country save do?
Country Save manufactures and sells hypo-allergenic, eco-friendly laundry detergents (powdered, liquid, and pre-measured packets), an oxygen-powered brightener, and a dish detergent. Products are formulated with plant-based and mineral-based ingredients, free of fragrances, dyes, chlorine, and optical brighteners, and are positioned as environmentally responsible alternatives to conventional cleaning brands.
Is country save a public or private company?
country save is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was country save founded?
country save was founded in 1977. It employs 11 to 50 people.
Where is country save based?
country save is headquartered in Seattle, United States, in the North America region.
How does country save make money?
Two revenue lines are on record. Laundry Detergent Sales are the primary driver. The others are consumer Retail Pricing.
Who are country save's main competitors?
Broad incumbents on record are Ecover, Mrs. Meyer's Clean Day and Seventh Generation. Direct peers are Better Life, Nellie's All-Natural, Grab Green Home, ECOS (Earth Friendly Products), Charlie's Soap and Biokleen. Attitude Super Leaves is listed as a regional player.
Does country save have an API?
No public API is recorded for country save.
What industry is country save in?
country save's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets). Its NAICS code is 325611 and its SIC code is 2840.