What discnordic does

DISCnordic Aps is a privately held Danish limited company headquartered in Copenhagen that operates as an authorized Wiley partner for Everything DiSC and The Five Behaviors assessment and training methodologies. The company resells and implements the Everything DiSC adaptive questionnaire (which measures on eight DISC scales and uses Wiley's EPIC online delivery system and Catalyst respondent-facing platform) together with The Five Behaviors of a Cohesive Team methodology, and extends the offering with proprietary physical facilitation products under the DISCnordic Toolbox brand (DISCmatrix, DISCdialog, HIGH PERFORMERS, DISCteamplayer, DISCtrust, DISCtilbagemelding, DISCvisuel), rugs/visual aids, and Danish- and English-language books and manuals. Target customers are Danish and Scandinavian organizations seeking personality profiling, leadership development, recruitment support, and team-coaching interventions, along with the independent consultants and trainers who become certified facilitators of these tools.

The business model combines multiple revenue streams: scheduled certification courses (Get Started and Conversion programs), one-time sale of physical training materials and games through an e-commerce storefront, book and manual sales, and password-protected recurring access to the Facilitation Universe (films, PowerPoints, handouts in Danish and English). Go-to-market is sales-led, relying on direct B2B sales, a public course calendar, content marketing via a blog and case studies, LinkedIn presence, and a downstream certified facilitator channel that resells services to end clients. Notable enterprise references include Dansk Retursystem A/S and COWI A/S, supplemented by mid-market and SMB accounts such as DEDIKATION, AMELUNG, and Engine.

The company is small (1-10 employees), operates from a single Copenhagen office (Holmbladsgade 133), is GDPR-compliant with Standard Contractual Clauses governing data transfers to Wiley in the US, and complements its core Wiley partnership with a minority data-processing partnership with Psytech International (for AdaptG and 15FQ+) and a 2024 CSR sponsorship of Danish Hospital Clowns. Leadership is led by Partner and Data Controller Tina Nystrup Andersen, supported by named instructors Michael Drejer and Michael Giroux-Drejer.

Name

discnordic

Legal name

DISCnordic Aps

Website

https://discnordic.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DISCnordic is a Copenhagen-based authorized Wiley partner that delivers Everything DiSC and The Five Behaviors personality profiling, certification training, and facilitation materials to Danish enterprises, HR professionals, and certified consultants.

Ownership category

akta.pro rank

Product category

HR Assessment and Training Services

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Personality assessment tools
• HR certification training
• Team development programs
• Behavioral profiling solutions
• Leadership training courses

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Training and Certification Programs: DISCnordic offers Everything DiSC certification courses (Get Started and Conversion programs) through scheduled course calendars. Participants become certified to use the DiSC tools professionally.
2. Training Materials and Games: Sale of physical products including board games (DISCmatrix, DISCdialog, HIGH PERFORMERS, DISCteamplayer), carpets, and facilitation materials for certified users.
3. Books and Manuals: Sale of educational books including Everything DiSC Manual, The Five Dysfunctions of a Team, The Work of Leaders, DISC-håndbogen, and Empowerment.
4. Facilitation Universe Access: Password-protected access to facilitation materials including films, PowerPoints and handouts in Danish and English for certified customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DISCnordic is an authorized Wiley partner in Denmark that delivers and resells Everything DiSC and The Five Behaviors personality assessment and team development solutions. The company provides certification training courses (Get Started and Conversion), sells physical facilitation materials (board games, card games, rugs, books) in Danish and English, and operates a Facilitation Universe digital platform for certified users.

Product overview

DISCnordic is an authorized Wiley partner in Denmark reselling Everything DiSC and The Five Behaviors, along with a portfolio of supplementary products. Everything DiSC serves as the core assessment platform offering adaptive DISC personality profiles used for workplace communication, leadership, recruitment, and team development. The newer Catalyst platform provides a respondent-facing portal for DiSC profile access and comparison reports. The Five Behaviors of a Cohesive Team, based on Patrick Lencioni's model, complements Everything DiSC for team development engagements. DISCnordic also sells physical training materials including card-based games (DISCmatrix, DISCdialog, HIGH PERFORMERS, DISCteamplayer, DISCvisuel, DISCtrust, DISCtilbagemelding), physical rugs for facilitation (Workplace, Work of Leaders, Management, Sales variants), and books (DISC-håndbogen, Empowerment, The Five Dysfunctions of a Team, The Work of Leaders, Everything DiSC Manual). Training is delivered through certification courses (Get Started and Conversion) and a digital Facilitation Universe with videos and handouts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dansk Retursystem achieved improved effectiveness year over year with very low employee turnover
• +2 more outcomes

Named customers5 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wiley (Inscape Publishing)coreTechnology or IntegrationDISCnordic is an authorized partner for Everything DiSC® and The Five Behaviors® from Wiley/Inscape Publishing. Wiley provides the assessment technology, EPIC platform, and Catalyst platform. DISCnordic distributes and implements these tools in the Danish and Scandinavian market through training and certification programs.
• Patrick Lencioni / WileycoreTechnology or IntegrationDISCnordic holds authorization to deliver The Five Behaviors of a Cohesive Team™ assessment and training programs based on Patrick Lencioni's bestselling model through their Wiley partnership.
• Danske Hospitalsklovne (Danish Hospital Clowns)minorOthersDISCnordic became a Mega Sponsor of Danish Hospital Clowns in 2024, supporting their work bringing joy and hope to sick children and young people in Danish hospitals. This is a corporate social responsibility partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Mannaz: Danish-headquartered leadership and project management training provider. Comparable as a Nordic HR/L&D training firm targeting similar enterprise customers with DiSC-adjacent offerings.
• Center for Ledelse: Danish leadership development organization offering executive education and team programs. Comparable in Danish-language leadership training market and overlapping HR buyer base.

Direct peers

• Insights Discovery: Personality and team-effectiveness assessments using a four-color model, sold through licensed consultants. Directly comparable product category, customer base (HR/L&D), and channel model to DISCnordic.
• Extended DISC: Direct DISC-based assessment competitor with a global authorized-partner network. Mirrors DISCnordic's licensing-and-localization model but at international scale.
• Thomas International: Global provider of DISC-based personality assessments (Thomas PPA) and workforce analytics. Closely comparable to DISCnordic in that it sells DISC-derived assessments to HR buyers and trains certified practitioners.

Broad incumbents

• Hogan Assessments: Provider of personality assessments focused on leadership and workplace performance. Comparable buyer audience and certification-driven delivery model to DISCnordic.
• CPP (Myers-Briggs Company): Publisher of the MBTI and other psychometric assessments. Comparable as a broader incumbent in personality assessment for workplace use, with overlapping HR buyer segments.
• Wiley (Inscape Publishing): Owner of the Everything DiSC and The Five Behaviors IP and DISCnordic's licensor. Comparable because it controls the underlying assessment products DISCnordic distributes, and could choose to bypass partner channels.
• Gallup (CliftonStrengths): Owner of CliftonStrengths, a dominant workplace strengths assessment. Competes with Everything DiSC for HR/leadership development budget and shares DISCnordic's enterprise customer profile.

Others

• Psytech International: Psychometric test publisher (15FQ+, AdaptG). Listed because DISCnordic has an active data-sharing partnership with Psytech for non-DiSC assessments, making it a known ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/discnordic
• LinkedInlinkedin.com/company/discnordic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discnordic