barns etc

What barns etc does

Barns Etc (BarnsEtc) operates an online property listings marketplace dedicated to barn conversions, unconverted barns, and other unique rural properties in the UK and selected international markets. Founded in 2003 and headquartered in the UK, the platform lists a specialized inventory that also includes oast houses, church conversions, equestrian properties, mills, and barn frames, organized by county-level search across England, Scotland, Wales, and Northern Ireland, with additional listings in France, Ireland, and Spain. The website is built on standard property-listing technology with location-based search and is protected by Cloudflare; no mobile app, proprietary algorithms, or AI features are disclosed. The business operates under the Brandwise family of companies and runs with a small team of 1-10 employees.

The company generates revenue through one-off listing fees rather than commissions or monthly subscriptions. Private individual sellers pay £129 to advertise a property until sold, while estate agents can purchase a £349 package covering up to 10 properties over a 12-month period. The platform reports approximately 250,000 unique visitors annually and has accumulated brand recognition through coverage in UK publications such as The Times, The Telegraph, Daily Mail, Horse & Hound, and Channel 4. Distribution is exclusively self-serve via the website, with no disclosed partnerships beyond the Brandwise parent relationship and standard third-party advertising integrations (Google AdSense and DoubleClick). Customer segments are bifurcated between individual rural property sellers and rural-focused estate agents, with the buyer side comprising retail consumers searching for barn conversions and unique rural homes.

Name

barns etc

Legal name

BarnsEtc

Website

https://barnsetc.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Barns Etc is a UK-based online marketplace, founded in 2003, that lists barn conversions, unconverted barns, and other unique rural properties for sale and rent across the UK, France, Ireland, and Spain, serving individual private sellers and estate agents.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Individual Property Listings: One-off listing fees for individual sellers to advertise barns and unique rural properties. Properties are advertised until sold with no monthly fees or commission charges.
2. Estate Agent Listings: Estate agents can list up to 10 barns and unique rural properties for a one-off payment of £349 over a 12-month period. No monthly fees, all properties listed until sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Barns Etc operates an online marketplace that advertises barns, barn conversions, and other unique rural properties available for sale or rent. Listings cover the United Kingdom, France, Ireland, and Spain, with two distinct listing packages: a £129 one-off private seller listing and a £349 estate agent package covering up to 10 properties for 12 months. The platform draws approximately 250,000 unique visitors per year.

Product overview

Barns Etc operates as a specialized property listings platform for unique rural properties. The core offering is the Barns Etc Property Listings Platform, which enables private sellers and estate agents to list barn conversions, unconverted barns, churches, oast houses, and other distinctive rural properties for sale. The platform operates on a no-commission, advertised-until-sold model with two listing tiers: private seller listings (from £129) and estate agent bulk listings (up to 10 properties for £349 over 12 months). The site attracts approximately 250,000 unique visitors annually and covers properties across England, Scotland, Wales, Northern Ireland, France, Ireland, and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Seller Listing

Quantifiable outcome

• Approximately 250,000 unique visitors annually

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Brandwiseparent companyOthersBarns Etc is part of the Brandwise family, indicating a parent company or group ownership structure. Brandwise appears to be a digital marketing or property listing group.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OnTheMarket: UK property portal listing residential and commercial property. While generalist, it is the third major UK portal and represents direct competitive pressure on niche portals like Barns Etc for buyer-side attention and seller advertising budgets.
• Rightmove: The UK's largest residential property portal, with national coverage across all property types. While not a direct niche competitor, Rightmove is the dominant generalist platform against which Barns Etc's specialist proposition is positioned; it has the scale to trivially add niche filters that could erode Barns Etc's positioning.
• Purplebricks: Online/hybrid estate agency operating across UK residential property. While broader in scope, it pioneered the no-commission / fixed-fee model in UK estate agency, conceptually paralleling Barns Etc's no-commission listing fee approach.
• Country Life: Long-established UK magazine and digital platform covering rural and country properties, including conversions and estates. Comparable audience (rural property buyers/sellers) and editorial credibility in the same niche Barns Etc serves.
• Zoopla: Major UK property portal owned by US-listed Zillow Group. Operates a generalist marketplace comparable to Rightmove and represents a key incumbent that could absorb the barn/unique property niche with minimal incremental effort.

Regional players

• PropertyPal: Property portal primarily serving Northern Ireland. Comparable marketplace/listing business model focused on a defined regional territory, paralleling Barns Etc's country-by-country geographic segmentation strategy.
• French Property News: Specialist UK-facing media brand and listings platform for French property. Comparable business model to Barns Etc (specialist listings, niche audience) and overlapping coverage in the French rural/barn conversion segment.

Direct peers

• PrimeLocation: Premium UK property portal (owned by Zoopla) focused on higher-end and distinctive homes. Most directly comparable peer due to its overlap with the 'unique rural property' segment that Barns Etc serves, including country houses and conversions.
• OpenRent: Online letting agent operating on a fixed-fee, self-service model (no commission). Highly comparable business model to Barns Etc's no-commission fixed-fee listing approach, though focused on rentals rather than sales.
• A Place in the Sun: Specialist portal and TV property programme focused on overseas property purchases (France, Spain, etc.). Direct peer for Barns Etc's international listings (France, Ireland, Spain) and similar targeted-buyer model for cross-border rural property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BarnsEtc
• LinkedInlinkedin.com/company/barns-etc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barns etc