buddhagroove
Buddha Groove is a Jersey City, NJ-based direct-to-consumer e-commerce retailer founded in 2009 that sells mindfulness-inspired jewelry, Buddha and deity statues, meditation tools, home decor, apparel, and intention-based gifts through its BigCommerce storefront.
- Company typePrivate
- Founded2009
- HeadquartersJersey City, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
buddhagroove firmographics
Firmographics- Name
- buddhagroove
- Legal name
- Buddha Groove
- Website
- https://buddhagroove.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Buddha Groove is a Jersey City, NJ-based direct-to-consumer e-commerce retailer founded in 2009 that sells mindfulness-inspired jewelry, Buddha and deity statues, meditation tools, home decor, apparel, and intention-based gifts through its BigCommerce storefront.
- Ownership category
- akta.pro rank
buddhagroove industry classification
Industry- Product category
- Online Spiritual & Mindfulness Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industry
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
Keywords
Where buddhagroove is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
buddhagroove business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Direct Product Sales: One-time purchase revenue from retail sales of jewelry, statues, home decor, meditation tools, apparel, and gifts through the e-commerce website. Customers purchase individual items at listed prices with optional volume discounts (10% off 2 items, 15% off 3 items).
- Gift Cards: E-gift cards sold in denominations from $10 to $200, delivered via email instantly. Gift cards can be redeemed toward any product in the collection.
- Rewards Program Store Credit: Points-based rewards program where customers earn 1 point per $1 spent. Points can be redeemed for store credit at 40 points = $2. Store credit can be used with sitewide discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail products with tiered volume discounts |
| Unit Pricing | Pay-as-you-go | E-gift cards in fixed denominations |
| Subscription | Monthly | Rewards points program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
buddhagroove product offering
Product offeringCore offering
Buddha Groove is a direct-to-consumer e-commerce retailer that curates and sells spiritual and mindfulness-inspired products, including meditation mala beads, Buddha and deity statues, spiritual jewelry, home accents, wall art, meditation practice tools, self-care items, books and media, and apparel. The company operates a single online storefront with a self-serve checkout, e-gift cards, and a points-based rewards program, shipping domestically from New Jersey and internationally to Europe, Canada, and South America.
Product overview
Buddha Groove is an e-commerce retailer specializing in spiritual, mindful, and wellness products. The company operates a single e-commerce platform (built on BigCommerce) offering a curated portfolio of products organized into core categories: Mala Beads and meditation tools, Buddha and deity statues, jewelry (including gemstone, chakra, and symbolic pieces), home accents and decor, wall art, books and media, apparel, and intention-based gift collections. The product portfolio spans from $10 digital gift cards to premium statues exceeding $200, with offerings ranging from mass-manufactured items to artisan-crafted fair trade pieces sourced from global makers. The company supplements its core retail operations with a rewards loyalty program and e-gift card offerings. All orders are fulfilled from the company's New Jersey warehouse with shipping throughout the continental USA and internationally to Europe, Canada, and South America.
Differentiator
Problem solved
Functional benefit
Products and services
- Meditation Mala Beads Meditation prayer beads for contemplative practice, including 108-bead japa malas and mala bracelets, sold to individual spiritual and mindfulness practitioners.
- Buddha Statues Decorative and spiritual statues depicting Buddha in various poses (meditating, Happy Buddha/Hotei, garden sculptures) for home or outdoor settings.
- Spiritual Jewelry Bracelets, pendants, necklaces, earrings, and rings featuring spiritual symbols (lotus, om, tree of life, yin yang, chakra designs) for personal adornment with meaning.
- Home Accents Decorative items for mindful living spaces, including bonsai trees, terrariums, zen rocks, cairn sculptures, vases, and accent pieces.
- Wall Art Inspirational and spiritual wall decorations including canvas prints, affirmation art, bells, chimes, and symbolic wall hangings featuring lotus, om, and mindful imagery.
- Meditation Practice Tools Items supporting meditation practice, including cushions, labyrinths, zen gardens, singing bowls, tingsha bells, and altar accessories.
- Self Care Products Wellness items including aromatherapy products, relaxation tools, and healing crystals for personal care and energy work.
- Books and Media Spiritual and inspirational reading materials including books, oracle card decks, affirmation cards, journals, and notecards.
- Apparel Mindful clothing and accessories including tunics, t-shirts, and accessories featuring spiritual symbols and inspirational messages for men and women.
- Gifts by Intention Curated gift collections organized across 14 intention categories: Abundance & Luck, Balance & Zen, Connection & Heartfelt, Culture, Gratitude & Grace, Growth & Transformation, Happiness & Joy, Inner Goddess, Inspiration, Love & Self Love, Peace & Calm, Strength & Courage, Wellness & Energy, and Wisdom & Intuition.
- E-Gift Cards Digital gift cards available in $10, $25, $50, $100, and $200 denominations, delivered instantly via email with no expiration or processing fees, redeemable toward any item in the Buddha Groove collection.
- Rewards Program Customer loyalty program where members earn 1 point per $1 spent, receive 100 bonus points on birthdays, 20 points for following on Instagram, redeemable at 40 points for $2 store credit with 180-day expiration on points.
Companies that use buddhagroove
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
buddhagroove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
buddhagroove partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
buddhagroove competitors and assessment
Company assessmentBroad incumbents
- Gaiam: Established wellness lifestyle brand with a much broader catalog (yoga, meditation, home) — overlapping with Buddha Groove on meditation cushions, malas, and wellness items but as a wide-portfolio incumbent rather than a spiritual-niche specialist.
- Etsy: Mass-market handmade/marketplace platform hosting thousands of spiritual jewelry, mala, and statue sellers that directly compete with Buddha Groove on assortment breadth and price.
Direct peers
- Conscious Items: Online spiritual gift and decor retailer covering crystals, jewelry, statues, and home accents for the same intention-driven gift buyer segment as Buddha Groove.
- Energy Muse: Specialty retailer of crystals, gemstone jewelry, and spiritual wellness products sold direct-to-consumer online, with overlapping customer base in chakra/healing crystal shoppers.
- Satya Jewelry: DTC spiritual jewelry brand featuring mantra, chakra, and symbolic pieces — directly comparable to Buddha Groove's chakra, lotus, and mantra jewelry sub-brands.
- The Dharma Store: Direct e-commerce peer selling Buddhist meditation supplies, statues, and ritual items to a similar mindfulness/spiritual practitioner audience, with overlapping SKU categories (mala beads, singing bowls, statues).
- Buddha & Karma: Spiritual apparel and lifestyle brand with online retail focus, comparable in spiritually-themed apparel, jewelry, and accessory offerings to Buddha Groove.
- Mala Mantra: Online retailer specializing in 108-bead mala prayer beads and meditation jewelry, directly overlapping Buddha Groove's mala beads and ritual product line.
Emerging players
- Spirited Gifts: Online retailer of spiritual and religious gift items including statues, jewelry, and home decor — partial overlap with Buddha Groove's intention-based gift collection.
- Lulu & Stone: Boutique spiritual wellness retailer selling crystals, candles, and mindfulness tools direct-to-consumer, with comparable product categories and target audience though smaller catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
buddhagroove social profiles
Digital presencebuddhagroove financial estimates
Financial estimateRevenue estimate
Valuation estimate
buddhagroove leadership team
Management profileNumber of profiles
buddhagroove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
buddhagroove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about buddhagroove
What does buddhagroove do?
Buddha Groove is a direct-to-consumer e-commerce retailer that curates and sells spiritual and mindfulness-inspired products, including meditation mala beads, Buddha and deity statues, spiritual jewelry, home accents, wall art, meditation practice tools, self-care items, books and media, and apparel. The company operates a single online storefront with a self-serve checkout, e-gift cards, and a points-based rewards program, shipping domestically from New Jersey and internationally to Europe, Canada, and South America.
Is buddhagroove a public or private company?
buddhagroove is a private company. It is classified as unknown and is currently operating.
When was buddhagroove founded?
buddhagroove was founded in 2009.
Where is buddhagroove based?
buddhagroove is headquartered in Jersey City, United States, in the North America region.
How does buddhagroove make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards and rewards Program Store Credit.
Who are buddhagroove's main competitors?
Broad incumbents on record are Gaiam and Etsy. Direct peers are Conscious Items, Energy Muse, Satya Jewelry, The Dharma Store, Buddha & Karma and Mala Mantra. Emerging players are Spirited Gifts and Lulu & Stone.
Does buddhagroove have an API?
No public API is recorded for buddhagroove.
What industry is buddhagroove in?
buddhagroove's product category is Online Spiritual & Mindfulness Retail. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 459420 and its SIC code is 5944.