fabrication

What fabrication does

Fabrication is a privately held creative studio headquartered in Åkersberga, Sweden, operating as Fabrication AB (Swedish private limited company, org. nr. 556893-6545). The studio is led by Jonas Olson, Creative Director and Designer, who has over 20 years of experience across advertising and design disciplines including identity, packaging, digital, print, illustration, film, and brand development. Fabrication positions itself as a flexible alternative to traditional agencies, delivering senior-level creative expertise directly to clients without the layers and overhead associated with larger firms.

The studio's offering spans the full visual communication value chain — from brand identity and packaging design through digital and print production, illustration, film, and broader brand development. There are no distinct product modules; each client engagement is an integrated creative services project tailored to the specific communication problem. The studio does not disclose technology stack details because its deliverable is human creative output rather than a software product.

Commercially, Fabrication operates on a direct-engagement, quote-based professional services model. Clients reach the studio through a website contact form and direct conversations; no pricing, package, or formal sales pipeline is published. Distribution is entirely direct, with marketing limited to organic social media presence (Instagram, TikTok, LinkedIn) and Jonas Olson's personal professional network. The studio claims to serve clients ranging from startups to global brands, though no specific customer logos or case studies are publicly disclosed. Revenue figures, headcount beyond the founder, and growth metrics are not available in the source material.

Name

fabrication

Legal name

Fabrication AB

Website

https://fabrication.se

Company type

Private

Operating status

Operating

Short description

Fabrication is a Sweden-based solo creative studio led by Creative Director Jonas Olson, offering brand identity, packaging, digital, print, illustration, film, and brand development services to businesses and agencies seeking senior creative expertise without traditional agency overhead.

Ownership category

akta.pro rank

Headquarters

HQ city

Åkersberga

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services & Design Projects: Revenue appears to be generated through professional creative services engagements, including visual communication, brand identity, packaging design, digital design, print, illustration, film, and brand development. Projects are delivered to businesses and agencies seeking senior creative expertise without agency overhead.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fabrication is a flexible creative studio that delivers senior-level design and visual communication services to businesses and agencies. Its offerings span brand identity, packaging design, digital design, print, illustration, film, and brand development, provided without the overhead and layers of a traditional agency. The studio is led by Creative Director Jonas Olson and engages clients directly on a project basis.

Product overview

Fabrication is a flexible creative studio providing design services for businesses and agencies that need senior experience without unnecessary layers. The studio offers visual communication solutions including brand identity, packaging design, digital design, print materials, illustration, film production, and brand development. As a single-service creative consultancy led by Creative Director Jonas Olson, there are no distinct product modules—the studio delivers integrated creative services tailored to each client's communication needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Design Services Comprehensive design and creative services spanning brand identity, packaging design, digital design, print, illustration, film, and brand development, delivered to businesses and agencies ranging from startups to global brands. The studio provides senior creative experience without traditional agency layers, led personally by Creative Director Jonas Olson.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Mucca: Independent design and branding studio offering identity, packaging, and visual communication. Comparable boutique creative studio model serving businesses across multiple design disciplines.
• Kurppa Hosk: Stockholm-based brand and design agency offering identity, packaging, and digital design for businesses. Closely comparable Nordic boutique model with multi-disciplinary creative services similar to Fabrication.
• Snask: Stockholm-based creative agency covering branding, design, film, and illustration with a focus on bold visual communication. Directly comparable in service breadth and Nordic creative-market positioning.
• Instrument: Independent creative studio offering brand strategy, identity, digital, and content production for businesses and agencies. Similar flexible studio model and multi-disciplinary service approach.
• Buck: Independent creative studio delivering design, motion, and brand work. Comparable multi-disciplinary creative services including illustration, brand development, and digital design.
• Bold Scandinavia: Nordic creative studio providing branding, design, and visual communication services. Comparable in geography and service mix to Fabrication's positioning as a senior creative studio for businesses and agencies.
• Manual: Boutique creative studio providing branding, design, and visual communication for businesses. Comparable in offering senior creative services without traditional agency overhead.

Broad incumbents

• IDEO: Global design and innovation consultancy with overlapping capabilities in brand, digital, and product design. Comparable in offering creative services to businesses, though much broader scope and scale.
• Pentagram: Largest independent design consultancy globally, offering identity, packaging, digital, and brand strategy. Comparable in service offering but operates at far greater scale and partner-led structure than a solo studio like Fabrication.
• Frog Design: Global design and strategy firm with deep capabilities in branding, digital, and product experience. Comparable service breadth, but operates as a large consultancy versus Fabrication's lean studio model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/in/jonasolson
• TikToktiktok.com/fabrication_in_dahouse
• Instagraminstagram.com/fabrication_work

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fabrication