What frutapop does

FrutaPOP is a New York-based, privately held, women-owned CPG company founded in 2017 by co-founders Tracy Memoli and Laurance Rassin that manufactures and sells alcohol-infused ice pops (poptails) at 5% ABV or less, alongside a non-alcoholic line of mocktail, fruit/vegetable juice, coffee, and functional ice pops including the Negative Ice sub-brand developed with Dr. Brian C. Weiner. The company applies proprietary formulations that use natural ingredients without added sugars, syrups, or artificial dyes, and operates as a category creator in the alcohol-infused frozen treat segment.

The business generates revenue through multiple channels: direct-to-consumer e-commerce at frutapop.com with nationwide frozen shipping and a 10% subscription discount, wholesale to retailers and hospitality partners, custom orders for corporate events and weddings (e.g., $1,120 for a 200-pop wedding pack), branded collaborations with spirits, fashion, and hospitality brands, POP Cart and retro cooler equipment rental/sales, charitable product donations, and The Collab Lab, a consulting and contract-manufacturing arm offering flavor development, brand activation strategy, and frozen production services to other brands.

The company targets adults 21+ seeking better-for-you frozen cocktail alternatives, corporate event planners, wedding planners and couples, hospitality and retail partners (hotels, restaurants, specialty retailers), and brand collaborators across fashion, beauty, and beverage sectors. Marketing relies on a content blog, active Instagram presence, email/promo codes, PR coverage (Dr. Oz, USA Today Travel, NASDAQ's Arc of Entrepreneurship), event/experiential marketing, and women's entrepreneur community partnerships (Nasdaq Entrepreneurial Center, Female Founder Collective, Entreprenistas League).

Name

frutapop

Legal name

FrutaPOP

Website

https://frutapop.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

FrutaPOP is a New York-based, privately held CPG company that makes alcohol-infused ice pops (≤5% ABV) and non-alcoholic frozen treats, selling direct-to-consumer online, via wholesale to hotels and retailers, and through custom corporate, wedding, and brand-collaboration orders.

Ownership category

akta.pro rank

Product category

Frozen Alcoholic Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Alcohol-infused ice pops
• Frozen cocktail treats
• Non-alcoholic mocktail pops
• Contract manufacturing services
• Flavor development consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through frutapop.com selling alcohol-infused ice pops, mocktail pops, and accessories directly to consumers. Products shipped frozen nationwide. Offers subscription model with 10% savings for recurring orders.
2. Wholesale Distribution: Wholesale partnerships with retailers, restaurants, hotels, and other businesses purchasing FrutaPOP products for resale or hospitality use.
3. Corporate and Event Sales: Custom product orders for corporate events, weddings, and branded activations. Wedding custom orders priced at $1,120 for 200 pops (75 Lemon Rose, 75 Guava Cosmo, 50 Matcha Lemonade, shipping included).
4. Charitable Events and Donations: Product donations to charitable events (100% donation of product, equipment, and staffing) supporting brand visibility and community engagement rather than direct revenue generation.
5. Contract Manufacturing and Consulting: The Collab Lab offers consulting services including flavor development, brand innovation, strategy sessions, graphic design, brand activations, marketing, PR, business plan development, co-packer identification, and frozen production capabilities for other brands.
6. Equipment Rental and Sales: Sale and rental of POP Carts ($4,000 purchase, $400 daily rental) and Retro Coolers ($200) for events and parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

FrutaPOP manufactures and sells gourmet alcohol-infused ice pops (boozy pops at 5% ABV or less) and a non-alcoholic line of mocktail pops, juice pops, and coffee pops, made with natural ingredients and no added sugars, syrups, or artificial dyes. The company also provides flavor development, contract manufacturing, and consulting services through The Collab Lab, and supports corporate events, weddings, wholesale distribution, and equipment rental for events.

Differentiator

Problem solved

Functional benefit

Brands

• Negative Ice: World's first negative calorie replacement snack, launched in collaboration with Dr. Brian C. Weiner - a -15 calorie ice pop with prebiotics and immune boosting ingredients

Products and services

• Boozy Pops (Alcohol-Infused Ice Pops) Gourmet alcohol-infused frozen ice pops available in flavors including Guava Cosmo, Lime Margarita, Piña Colada, Lemon Rosé, Moscow Mule, Espresso Martini, Sparkling Passionfruit Mimosa, Summer Peach Bourbon, and Sparkling Mango Mimosa. Sold in packs of 12, 24, 32, and 48. Targeted at adults 21+.
• Mocktail Pops (Non-Alcoholic) Non-alcoholic frozen pops including Strawberry Banana Smash, Pineapple Mango Punch, Matcha Lemonade, and other mocktail and fruit/vegetable juice flavors. Designed for consumers seeking cocktail-inspired frozen treats without alcohol.
• Negative Ice World's first negative calorie frozen snack. Each 3-ounce ice pop requires burning 15 calories to melt to body temperature. Made with prebiotics and immune-boosting ingredients. Functionally positioned as a healthier replacement snack.
• The Collab Lab Consulting Services Consulting and agency services born from FrutaPOP's experience as alcohol-infused ice pop pioneers. Offers flavor development, brand innovation, strategy sessions, graphic design, brand activations, marketing, PR, business plan development, co-packer identification, and frozen production capabilities for other brands.
• Contract Manufacturing Services Contract frozen production and co-packer identification services that enable other brands to enter the frozen alcoholic beverage space. Provided alongside The Collab Lab's consulting work.
• FrutaPOP POP Cart (Mobile Freezer Unit) Mobile freezer cart for events and parties — available for purchase at $4,000 or daily rental starting at $400. Used by hosts and event venues to serve FrutaPOPs on-site.
• Retro Coolers Event coolers available at $200 for party and event use, complementing FrutaPOP pop service at events.
• Corporate & Wedding Custom Orders Bespoke custom ice pop orders for corporate events, weddings, holiday parties, and branded activations. Wedding custom orders include pricing at $1,120 for 200 pops (mix of Lemon Rosé, Guava Cosmo, and Matcha Lemonade) with shipping included.
• Wholesale Program Wholesale program for retailers, restaurants, hotels, and other businesses purchasing FrutaPOP products for resale or hospitality use. Application form processed with 24-hour team response.

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

35 partnerships are on record, tiered minor and core.

• American Cancer SocietyminorOthers · 1 January 2017Charitable partner receiving 100% donation of product, equipment, and staffing since FrutaPOP's start in 2017. Part of FrutaPOP's 'Spread the Happy' community giving program.
• American Ballet Theatre Junior CouncilminorOthersCharitable partner receiving product donations as part of FrutaPOP's community outreach and philanthropy initiatives.
• Meals on WheelsminorOthersCharitable partner supported through FrutaPOP's 'Spread the Happy' program with donations.
• Dress for SuccessminorOthersCharitable partner in FrutaPOP's community giving initiatives.
• Morgan Stanley Food and Hospitality Supplier DiversitycoreStrategic or Co-development PartnerParticipates in Morgan Stanley's Food and Hospitality Supplier Diversity program, enabling corporate event partnerships and brand visibility with financial services company.
• HerHeadquarters AppcoreStrategic or Co-development PartnerWomen-owned business partnership platform connecting women entrepreneurs to brand partnerships. FrutaPOP offers 30% discount to HerHeadquarters app members and participates in collaborative campaigns celebrating women-owned businesses.
• The Collab Lab (collablabagency.com)coreStrategic or Co-development PartnerBorn from FrutaPOP's experience as alcohol-infused ice pop pioneers, The Collab Lab offers consulting services to other brands including flavor development, brand innovation, strategy sessions, graphic design, brand activations, marketing, PR, business plan development, co-packer identification, and frozen production capabilities.
• citizenM New York Bowery HotelcoreChannel Partner/ Reseller/ DistributorLemon Rosé POPs served exclusively at the rooftop bar mCloud at citizenM New York Bowery Hotel for summer season, providing brand visibility to hotel guests.
• Hotel AKA Boston CommoncoreChannel Partner/ Reseller/ DistributorBoozy ice pops (Piña Colada and Lemon Rosé) and mocktails (Strawberry Banana Smash and Pineapple Mango Punch) served at Better Sorts Social Club, 90 Tremont Street Boston.
• PUBLIC HotelscoreChannel Partner/ Reseller/ DistributorBranded boozy lime and watermelon margarita ice pops launched 4th of July weekend, exclusively available on The Roof at PUBLIC Hotels NYC.
• The Skylark NYCcoreChannel Partner/ Reseller/ DistributorCreated Frozen Angel boozy rosé popsicle infused with Whispering Angel Rose, featured in Food & Wine and Refinery29.
• Pergola NYCcoreChannel Partner/ Reseller/ DistributorExclusive JaJa Tequila-infused margarita ice pops (Mango, Watermelon, Traditional Lime) available at Pergola, 36 W 28th St, NYC.
• Andaz 5th AvenueminorChannel Partner/ Reseller/ DistributorRosé POPs served at debut of interactive kaleidoscope art installation and culinary experience.
• Trader Vic's WorldwideminorChannel Partner/ Reseller/ DistributorCustom Mai Tai POPs created to celebrate Trader Vic's 90th anniversary.
• Astral TequilacoreStrategic or Co-development PartnerCoconut Margarita POPs and Watermelon Margarita POPs infused with Astral Tequila for Labor Day weekend event at The Surf Lodge in Montauk.
• Inspiro TequilacoreStrategic or Co-development PartnerCoconut Bliss POPs and Windy City Margarita POPs infused with Inspiro Tequila. Multiple collaboration iterations over time.
• Root ElixirscoreStrategic or Co-development PartnerLimited edition cocktail-inspired ice pops with Root Elixirs sparkling mixers: Strawberry Lemon Rosé, Watermelon Grapefruit Paloma, and Pineapple Passionfruit Colada. Available at Skyview Los Alamos and online.
• SpiritlesscoreStrategic or Co-development PartnerLimited edition mocktail ice pops with Spiritless distilled non-alcoholic spirits: Paloma, Margarita, and Whiskey Sour flavors.
• Leaves of LeisurecoreStrategic or Co-development PartnerLimited edition hibiscus tea-infused rosé ice pops featuring Leaves of Leisure Herbal Tea. Perfect for spring and summer outings, picnics, and BBQs.
• PUBLIC HotelscoreChannel Partner/ Reseller/ DistributorBranded boozy lime and watermelon margarita ice pops launched 4th of July weekend, exclusively available on The Roof at PUBLIC Hotels NYC.
• LeSportsac x Vanna YoungsteincoreStrategic or Co-development PartnerGlitter-infused boozy Rosé ice pops for LeSportsac x Vanna Youngstein collection launch celebration at Soho store with DJ Sasha Crush.
• Moscow Copper Co.coreStrategic or Co-development PartnerWorld's first hands-free, freezable copper stand holding FrutaPOP Moscow Mule POPs. Stands manufactured and engraved exclusively for FrutaPOP. FrutaPOP co-founder Laurance Rassin designed the copper stand.
• Tito's Handmade VodkaminorStrategic or Co-development PartnerMoscow Mule boozy ice pop made with Tito's Handmade Vodka, ginger beer, and lime.
• Dr. Brian C. WeinercoreStrategic or Co-development PartnerClinical Associate Professor at Florida Atlantic University Schmidt College of Medicine and former Director of Nutrition at Cleveland Clinic Florida. Co-developed Negative Ice, the world's first negative calorie replacement snack.
• Manifest DistillingcoreStrategic or Co-development PartnerJacksonville-based distillery providing vodka for Front Porch Zing Mule pop in Visit Jacksonville collaboration.
• Bold Bean Coffee RoasterscoreStrategic or Co-development PartnerJacksonville-based coffee roaster providing coffee for Bold Bean Buzz pop (with Baileys) in Visit Jacksonville collaboration.
• Altaneve ProseccominorStrategic or Co-development PartnerSparkling POPs collaboration with Altaneve Prosecco guaranteed to up brunch game.
• Suites on MainminorChannel Partner/ Reseller/ DistributorCo-working space in East Aurora, NY offering members 15% discount on FrutaPOP orders with freezers stocked with boozy and mocktail pops.
• TheoryminorChannel Partner/ Reseller/ DistributorCocktail-inspired ice pops for Summer Soirée event in Soho featuring Espresso Martini, Guava Cosmo, Lemon Rosé, and Strawberry Banana Smash.
• Broadway Shows (Multiple)minorStrategic or Co-development PartnerThemed Broadway show boozy and mocktail ice pops for Tony Awards pre-party including Stranger Things: The First Shadow (Lime Margarita), The Picture of Dorian Gray (Summer Peach Bourbon), Good Night and Good Luck (Espresso Martini), and others.
• Kendra ScottcoreStrategic or Co-development PartnerPineapple Mango mocktail ice pop collaboration for Summer Fridays campaign celebrating the jewelry brand's seasonal offerings.
• HerHeadquarters AppcoreGTM or Marketing PartnerWomen-owned business partnership platform matching women entrepreneurs to brand partnerships. FrutaPOP offers 30% discount to app members completing in-app activities during promotional periods.
• Nasdaq Entrepreneurial CentercoreStrategic or Co-development PartnerFrutaPOP founder Tracy Memoli participated in Milestone Circles program supporting women entrepreneurs development. Featured in Nasdaq Entrepreneurial Center's Arc of Entrepreneurship series.
• Wells FargocoreStrategic or Co-development PartnerPartnered with Nasdaq Entrepreneurial Center and Wells Fargo on Milestone Circles program supporting women entrepreneurs.
• PUBLIC HotelscoreChannel Partner/ Reseller/ DistributorBranded boozy lime and watermelon margarita ice pops launched 4th of July weekend, exclusively available on The Roof at PUBLIC Hotels NYC.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Tito's Handmade Vodka: Major spirits brand that has collaborated with FrutaPOP on Moscow Mule boozy pops. Included as a strategic adjacency/collaboration peer representing the kind of large spirits incumbent that could enter the alcohol-infused frozen novelty category.

Broad incumbents

• Talenti Gelato: Mass-market premium gelato brand owned by Unilever with national grocery distribution. Comparable as a broader frozen dessert incumbent against which FrutaPOP's premium/specialty positioning competes for premium frozen novelty occasions.
• Häagen-Dazs: Iconic premium ice cream/frozen dessert brand with global distribution. Comparable as the dominant frozen novelty incumbent FrutaPOP competes against for premium at-home frozen occasions.

Emerging players

• Cocktail Courier: DTC cocktail mix and mocktail brand with national shipping and event/corporate gifting business. Comparable DTC e-commerce, subscription, and event-driven revenue model targeting cocktail-loving consumers.
• Frozen Farmer: Frozen fruit and vegetable-based products positioned around natural/clean ingredients. Comparable better-for-you positioning and DTC plus retail distribution for a frozen novelty brand.
• Coolhaus: Gourmet ice cream sandwiches and pints sold DTC, grocery, and foodservice. Comparable premium frozen novelty positioning and similar use of co-development/collaboration with chefs and brands to differentiate.
• Van Leeuwen Ice Cream: Premium craft ice cream brand with national grocery distribution, DTC e-commerce, and foodservice placements. Comparable premium/frozen novelties positioning with broader scale and similar focus on better-for-you formulations.

Direct peers

• BuzzPop Popsicles: Alcohol-infused gourmet popsicles sold via e-commerce and wholesale to hotels, restaurants, and event venues. Closely comparable in product format (boozy pops), distribution (DTC + on-premise), and target occasion (events, hospitality).
• Tipsy Scoop: NYC-based maker of gourmet alcohol-infused ice cream sold DTC, wholesale, and via corporate events. Most directly comparable peer to FrutaPOP in alcohol-infused frozen novelties targeting similar adults-21+ customer base with cocktail-inspired flavors.
• Sub Zero Ice Cream: Custom liquid-nitrogen flash-frozen ice cream/yogurt chain with franchise model. Comparable in frozen novelties category and event/retail placement, with overlapping experiential frozen-treat positioning though not alcohol-infused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frutapop/?utm_source=ig_embed&utm_campaign=loading

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about frutapop