Domestica Service

What Domestica Service does

Domestica Service is a privately-held, locally-owned appliance repair business headquartered in Moseley Village, Birmingham, serving residential homeowners and letting agents across Birmingham and Solihull. Founded in 1977, the company has operated continuously for nearly four decades and is staffed by engineers with over 30 years of combined trade experience. Its core offering is in-home diagnosis and repair of domestic kitchen and household appliances — washing machines, dishwashers, ovens, fridge/freezers, tumble dryers, vacuum cleaners, and food processors — with engineers carrying common spare parts to enable first-visit repairs on most jobs. The company also sells new appliances and operates a dedicated emergency phone line for rapid response.

Domestica's service model is field-based: customers contact the company by phone or email, and qualified engineers travel to the customer premises to diagnose and repair. Pricing is pay-as-you-go with engineer callouts starting from £40, which includes call-out, diagnosis, and repair. The business is approved by all major appliance brands and sources parts directly from manufacturers and suppliers, enabling same-day or next-day resolution for most fault types.

The company's go-to-market is a traditional direct-to-consumer trade service with a local SEO/website presence, supplemented by referral-driven demand and a specialist offering for letting agents with tailored core stock and communication workflows for tenanted properties. Revenue is generated from professional repair services and ancillary hardware sales, with no disclosed digital products, software, AI capabilities, or remote service channels. There is no institutional investment, parent company, or public listing; the business operates as an independent local enterprise with a single headquarters and field-team deployment model.

Name

Domestica Service

Legal name

Domestica Service

Website

https://domestica-service.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Domestica Service is a privately-owned appliance repair business in Birmingham, UK, founded in 1977. It offers in-home repair services for kitchen and household appliances to residential customers and letting agents across Birmingham and Solihull.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Appliance Repair Services: Revenue generated from repair services for washing machines, dishwashers, ovens, and fridge/freezers. Services include call-out, diagnosis, and repair. Engineers carry spare parts to enable first-visit repairs.
2. Appliance Sales: The company also sells new appliances in addition to repair services, providing an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Domestica Service provides in-home repair services for domestic kitchen and household appliances, including washing machines, dishwashers, ovens, and fridge/freezers, across the Birmingham and Solihull area. Engineers carry common spare parts to enable first-visit repairs, with call-out charges starting from £40 and 24-hour response available. The business also sells new appliances and offers a dedicated specialist service to letting agents managing tenanted properties.

Product overview

Domestica Service is a local appliance repair business serving Birmingham and Solihull, established in 1977. The company offers repair services for kitchen and household appliances including washing machines, dishwashers, ovens, tumble dryers, fridge/freezers, vacuum cleaners, and food processors. The core product portfolio consists of four main repair services (Washing Machine Repair, Dishwasher Repair, Oven Repair, and Fridge/Freezer Repair), supplemented by tumble dryer repairs, smaller appliance repairs (vacuum cleaners, food processors), and new appliance sales. The company also specializes in serving letting agents with tailored repair services for tenanted properties. They carry extensive spare parts inventories and aim to complete most repairs on the first visit.

Differentiator

Problem solved

Functional benefit

Products and services

• Washing Machine Repair Repair service for all brands of washing machines. Engineers are fully trained to diagnose faults and carry a range of common spare parts to enable most repairs on the first visit. Available to residential customers across Birmingham and Solihull.
• Dishwasher Repair Repair service for all brands of built-in and freestanding dishwashers. Fully trained engineers diagnose and repair faults on a day to suit the customer, 6 days a week across Birmingham.
• Oven Repair Repair service for all makes of electric and gas ovens, including integrated and freestanding units. Engineers carry a massive range of common spares to enable most ovens to be repaired on the first visit, in the customer's home.
• Fridge/Freezer Repair Repair service for all brands of fridges and freezers with specialist refrigeration engineers available daily. Engineers aim to complete repair on the first visit and call ahead on the day.
• Tumble Dryer Repair In-home repair service for tumble dryers carried out by qualified engineers as part of the company's broad domestic appliance repair offering.
• Vacuum Cleaner Repair In-house repair service for smaller household items including vacuum cleaners, performed at the company's Moseley workshop.
• Food Processor Repair In-house repair service for smaller kitchen items including food processors, performed at the company's Moseley workshop.
• Letting Agents Specialist Service Specialised repair and service programme for letting agents, with core stock suitable for tenanted properties. Focused on fast turnaround, clear communication between engineer, agent, and tenant.
• New Appliances Sales Sale of new domestic kitchen and household appliances alongside the repair services, offering customers an alternative to repair, with the existing call-out charge applied to a new appliance purchase.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Capital Repairs: UK-wide domestic appliance repair network covering washing machines, dishwashers, ovens, and fridge/freezers. Directly comparable to Domestica in core offering, model, and customer base, with broader geographic reach.
• Repair Aid: UK domestic appliance repair specialist servicing major brands of white goods in customers' homes. Directly comparable service offering, dispatch model, and pricing structure.
• Go-Assist: National UK appliance repair service with a strong digital booking platform and same/next-day engineer visits. Closely matches Domestica's repair-first, in-home service model but at larger scale and with stronger online acquisition.

Broad incumbents

• AO.com: Large UK online appliance retailer that also offers installation, recycling, and repair services. Comparable in adjacent appliance value chain (sell, install, repair) but with national reach and a primarily retail-led model.
• British Gas Home Services: Large incumbent offering boiler, appliance, plumbing and electrical cover plans and repairs to UK households. Overlaps with Domestica on appliance repair but bundles it into broader home-cover subscriptions at national scale.
• HomeServe: UK home emergency and appliance repair membership provider with national engineer network. Compares as an incumbent in the same customer problem space (broken home appliances) but via subscription/insurance mechanics rather than pure pay-per-call.

Regional players

• Domestic Appliance Repair (DAR) Ltd: UK appliance repair business providing in-home engineer visits for major white goods. Comparable service offering and target customer, but typically operating across different UK regions than Domestica.
• D&G Domestics: Long-established regional UK appliance repair business (North West based). Comparable as a similarly positioned local repair brand with multi-decade history, but operating in a different UK geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/domestica-service-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domestica Service