B.RIGHT

What B.RIGHT does

B.RIGHT (legal entity B-RIGHT APPAREL, Inc.) is a Los Angeles-based women's apparel company that designs and wholesales occasion-driven clothing, including dresses, tops, bottoms, sets, and jumpsuits/rompers. The company operates on a seasonal merchandising model, with discrete 2026 Spring/Summer and Fall/Winter collections, occasion-specific lines such as Homecoming & Prom and Wedding Guest, and ongoing new-arrival and best-seller curation. The underlying platform is a Magento-based e-commerce storefront with standard account, wishlist, cart, advanced search, and preorder functionality.

The business runs a dual go-to-market: direct-to-consumer e-commerce to individual buyers, complemented by a wholesale membership program that requires business tax-ID registration and offers bulk pricing and fast shipping to verified resellers. Retail unit pricing sits in the $114–$192 band. Customer acquisition leans on homepage merchandising of seasonal collections, seasonal lookbooks (e.g., Lookbook SS26), and email newsletter signups. No mobile app, no public APIs, no disclosed partnerships, no funding history, and no headcount or revenue disclosures are available in the input, and operating geographies are flagged as California with e-commerce reaching a global audience.

Name

B.RIGHT

Legal name

B-RIGHT APPAREL, Inc.

Website

https://b-rightapparel.com

Company type

Private

Operating status

Operating

Short description

B.RIGHT (B-RIGHT APPAREL, Inc.) is a Los Angeles-based women's apparel brand selling dresses, tops, bottoms, sets, and jumpsuits via direct-to-consumer e-commerce and a tax-ID-gated wholesale program, targeting occasion wear including homecoming, prom, and wedding guest.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

Keywords

• Women's apparel
• Occasion wear
• Wholesale fashion
• Seasonal collections
• Dress collections

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales of women's fashion apparel through the company's website. Products include dresses, tops, bottoms, sets, and jumpsuits/rompers sold at retail prices ranging from $114 to $192. The company offers both in-stock items and preorder options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

B.RIGHT designs and supplies women's fashion apparel spanning dresses, tops, bottoms, sets, jumpsuits, and rompers. Products are organized into seasonal collections (2026 S/S and 2026 F/W) and occasion-based merchandising (homecoming, prom, wedding guest, cocktail, casual, day event, and vacation), with retail prices ranging from $114 to $192. The company sells through its own e-commerce site to individual consumers and operates a wholesale membership program for business buyers with tax ID registration.

Product overview

B.RIGHT is a wholesale apparel company offering a unified product line of women's fashion clothing. The portfolio includes core categories: Dresses (Mini, Midi/Maxi), Tops (Sleeveless, Short Sleeve, Long Sleeve), Bottoms (Pants, Skirts), Sets, and Jumpsuits/Rompers. The company operates on a seasonal model with F/W and S/S collections (2026), alongside New Arrivals and Best Sellers categories. Occasion-specific collections include Homecoming & Prom, Wedding Guest, Cocktail, Casual, Day Event, and Vacation wear. B.RIGHT also provides wholesale membership programs with bulk pricing for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nasty Gal: Nasty Gal is a digital-native women's fashion brand offering dresses and occasion wear at accessible price points, overlapping with B.RIGHT's target shopper and product categories.
• Hello Molly: Hello Molly is an online-first women's occasion and going-out brand selling dresses, tops, and sets, with a similar mid-market price band and DTC-led GTM as B.RIGHT.
• Showpo: Showpo is a global online women's fashion brand focused on event and occasion dresses, comparable to B.RIGHT in category mix and direct e-commerce distribution.
• Lulus: Lulus is a digital-native women's occasion and contemporary apparel brand, closely overlapping B.RIGHT in dresses, occasion wear, and price band for events such as prom, wedding guest, and cocktail.
• Windsor: Windsor specializes in women's occasion and formal wear (prom, homecoming, weddings) across dresses, jumpsuits, and sets, directly comparable to B.RIGHT's occasion-led assortment.

Broad incumbents

• Boohoo: Boohoo is a large fast-fashion digital retailer with broad women's occasion and going-out categories, comparable to B.RIGHT's price band and DTC-led distribution model.
• ASOS: ASOS is a global online fashion marketplace and retailer offering a wide range of women's occasion and contemporary apparel, competing for the same shopper as B.RIGHT across dresses and event dressing.
• Revolve: Revolve is a large online fashion retailer carrying premium contemporary and occasion brands; it overlaps with B.RIGHT in dresses and occasion wear but operates at much broader scale and assortment.
• Macy's: Macy's operates a large omnichannel women's apparel business including formal and occasion dresses, overlapping with B.RIGHT's assortment even though its scale and channel mix differ substantially.

Others

• Nouvolution: Nouvolution is the Magento theme/agency referenced in B.RIGHT's storefront URLs; an ecosystem enabler rather than a competitor, but indicative of the technology stack B.RIGHT runs on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.RIGHT