aiata

What aiata does

Aiata designs and manufactures modular recreational powerboats in the 38-foot and 50-foot categories for the leisure boating and coastal cruising market, sold globally through an exclusive regional dealer network to aspirational boaters seeking vessels that can be reconfigured between Cabin, Suntop, and Fishing layouts even years after purchase. The company operates as a brand within Turkish conglomerate Anadolu Group under the legal entity Anadolu Motor Üretim ve Pazarlama A.Ş., with its headquarters in Istanbul and a 20,000+ square meter manufacturing facility in Çayırova, Istanbul, equipped with robotic gel coat application, precision cutting, and a modern assembly line. Boats are designed by award-winning Finnish naval architect Jarkko Jämsén and the Navia Design team and built using vacuum infusion technology, Finite Element Method structural analysis, and a vinyl ester hard coat to prevent osmosis. The current lineup comprises the Wayfinder 38 (the original modular platform in Cabin, Suntop, and Fishing configurations), the Sunfinder 38 (an open-air Mediterranean variant), and the Sunfinder 50 (a 15.35m fast family boat), with the Wayfinder 48 in development for 2026.

Revenue is generated through hardware sales of these boats via appointed regional exclusive dealers (Nautical Ventures in the USA, Ocean Blue QFZ in the GCC, Mallorca Marine Group in Spain, SMN Port Grimaud in France, Octana Marine in Greece, RM-Yachting in Austria and South Germany, MCD Yacht Broker in New Zealand, and Extreme Marine in Thailand) and through direct sales in Turkey, supplemented by an online configurator that supports self-serve customization and quote requests. Pricing is not publicly disclosed; sales follow a quote-based process through dealers and the configurator. The company is privately held and wholly owned by Anadolu Group, which provided an initial €15 million corporate investment, has 50 years of industrial heritage in engine production and marketing, and operates the manufacturing facility in Çayırova. The first-year production target is 38 Wayfinder 38 units, scaling to a stated facility capacity of 250 units annually.

Name

aiata

Legal name

Anadolu Motor Üretim ve Pazarlama A.Ş.

Website

https://aiataboats.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Aiata designs and manufactures modular 38-foot and 50-foot walkaround recreational powerboats under Anadolu Group in Turkey, featuring patented configurable layouts and Finnish naval architecture, sold globally through exclusive dealers to aspirational boaters.

Ownership category

akta.pro rank

Product category

Recreational Powerboats

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Modular recreational boats
• Recreational powerboats
• Outboard motorboats
• Recreational boat manufacturing
• Coastal cruising vessels

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Boat Sales: Aiata generates revenue through the direct sale of recreational powerboats. The company manufactures Wayfinder 38, Sunfinder 38, and Sunfinder 50 models at its facility in Turkey. Customers purchase boats through the dealer network or directly via the online configurator.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aiata designs, manufactures, and sells modular recreational powerboats and yachts, including the Wayfinder 38, Sunfinder 38, and Sunfinder 50. The vessels are designed in Finland by Jarkko Jämsén and Navia Design, manufactured in Turkey by Anadolu Motor, and offer configurable layouts and outboard propulsion for leisure boating and coastal cruising.

Product overview

Aiata is a premium Turkish boat manufacturer producing luxury walkaround vessels designed in Finland and built in Turkey. The product portfolio centers on three boat models: Wayfinder 38 (11.6m, the original modular platform available in Cabin, Suntop, and Fishing configurations), Sunfinder 38 (11.6m, an open-air suntop variant optimized for Mediterranean cruising), and Sunfinder 50 (15.35m, a larger fast family boat with expanded sundeck areas). All models feature modular designs allowing configuration changes even years after purchase, built using vacuum infusion technology and FEM (Finite Element Method) structural analysis. The company offers an online configurator tool for customers to customize their boats. Manufacturing is handled at Anadolu Group's 20,000+ square meter facility in Çayırova, Istanbul, backed by 50 years of Anadolu Group's engine production expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Wayfinder 38 A 38-foot walkaround recreational powerboat with a modular layout that can be transformed among Cabin, Suntop, and Fishing configurations even after purchase. It is designed by award-winning Finnish naval architect Jarkko Jämsén and the Navia Design team and uses vacuum infusion, FEM structural calculations, vinyl ester hard coat, an optimized step hull, and outboard power up to 850 HP.
• Sunfinder 38 An 11.6-meter open-air suntop model based on the Wayfinder 38 design, with sunbeds, a U-sofa dining area, and a wetbar for Mediterranean leisure cruising. It carries 10-12 passengers, has an 850L fuel tank and 200L water tank, cruises at 30 kn, and reaches 53 kn maximum speed.
• Sunfinder 50 A 15.35-meter fast family powerboat with two spacious sunbeds, a wetbar and refrigerator, integrated TV entertainment, and interior layouts of 2 Cabins/2 Bathrooms or 2 Cabins/1 Bathroom/1 Galley. It accommodates 12-16 people, cruises at 28 kn, reaches 40-50 kn maximum speed, and uses three outboard engines.

Quantifiable outcome

• FEM analysis reduces unnecessary weight while optimizing strength, improving fuel efficiency, speed, and maneuverability
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, regional and flagship.

• Nautical VenturescoreChannel Partner/ Reseller/ Distributor · 23 March 2026Exclusive dealer for USA market with multiple showroom locations including Fort Lauderdale, Palm Beach, Palm City, Pensacola, Riviera Beach, Sarasota, and Tampa. Specializes in delivering Aiata boats to American customers.
• Ocean Blue QFZcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Ocean Blue QFZ appointed as exclusive dealer for the Gulf Cooperation Council (GCC) region including Kuwait, Bahrain, Oman, Saudi Arabia, UAE, and Qatar. The company is based in Qatar Free Zone (QFZ), Doha.
• Mallorca Marine GroupcoreChannel Partner/ Reseller/ Distributor · 17 April 2025Leading Spanish marine service and sales provider appointed as dealer for Spain/Balearics market. Known for premium portfolio including Pearl Yachts, Pardo Yachts, Marex Boats. Offers Aiata's fast, modular transformation capabilities to customers.
• SMN Port GrimaudregionalChannel Partner/ Reseller/ DistributorDealer for France market located in Port Grimaud, France.
• Octana MarineregionalChannel Partner/ Reseller/ DistributorDealer for Greece market located in Glyfada, Athens.
• MCD Yacht Broker LimitedregionalChannel Partner/ Reseller/ DistributorDealer for New Zealand market located in Auckland.
• RM-Yachting Verkauf und Charter GmbHregionalChannel Partner/ Reseller/ DistributorDealer for Austria and South Germany (Bavaria) markets, based in Linz, Austria.
• Extreme Marine Co., Ltd.regionalChannel Partner/ Reseller/ DistributorDealer for Thailand market located at Royal Phuket Marina, Phuket.
• Anadolu GroupflagshipStrategic or Co-development PartnerParent conglomerate providing €15 million initial investment, financial backing, and 50 years of industrial expertise in engine production and marketing. Owns the manufacturing facility in Çayırova, Istanbul.
• Navia Design / Jarkko JämséncoreStrategic or Co-development PartnerFinnish naval architecture and design firm led by award-winning designer Jarkko Jämsén. Responsible for Wayfinder 38, Sunfinder 38, and Sunfinder 50 design. Also developing Wayfinder 48 model.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sunseeker: Iconic UK luxury motor yacht builder with strong brand equity in the premium Mediterranean and US markets, competing in the broader luxury outboard and motor yacht category where Aiata is positioning.
• Jeanneau: Major French boat builder (part of Groupe Beneteau) producing a broad portfolio of day boats, walkarounds, and yachts up to 65 feet — directly overlapping in product categories but operating at vastly greater scale and dealer reach.
• Bénéteau: Largest European boat builder with extensive day boat, walkaround, and yacht portfolio (parent of Jeanneau) — comparable across multiple categories and a benchmark for Aiata's European dealer channel strategy.
• Fairline: British luxury motor yacht builder producing premium cruisers and flybridge yachts in the same size range as Aiata's larger models, with comparable European and global dealer footprint and premium positioning.
• Chris Craft: Heritage American premium boat manufacturer with strong US dealer network and brand recognition in the premium recreational powerboat segment, competing for the same aspirational US boater customer.
• Princess Yachts: Established UK luxury motor yacht manufacturer with premium positioning and global dealer footprint, serving an overlapping aspirational customer base across the Sunfinder 50 size segment.

Direct peers

• Nimbus Boats: Swedish premium day cruiser and walkaround boat manufacturer with strong Scandinavian design DNA, overlapping target customer profile (aspirational European boaters), and a similar premium positioning strategy.
• Axopar Boats: Finnish premium walkaround and day cruiser specialist with modular design philosophy, directly competing in the 38-foot walkaround segment with established brand recognition in Europe and the US — the closest direct competitor to Aiata.
• Parker Poland: Polish premium walkaround boat specialist with similar 38-foot segment focus and modular-feeling product variations, positioned as a value-premium competitor in the same European and US channels as Aiata.

Emerging players

• Rand Boats: Danish design-led day cruiser and picnic boat brand with premium positioning and Scandinavian aesthetics, appealing to a similar Mediterranean-lifestyle customer segment though at smaller scale and narrower lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AiataBoats
• LinkedInlinkedin.com/company/aiata-boat
• Instagraminstagram.com/aiataboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aiata