for sale at auction

Name

for sale at auction

Legal name

For Sale At Auction

Website

https://forsaleatauction.biz

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

akta.pro industry

PRIMARYBPAJAEAG

Bankruptcy, Probate & Estate Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAD

Land & Farm/Ranch Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

Keywords

• Real estate auctions
• Tax delinquent sales
• Simulcast auction bidding
• Estate liquidation auctions
• Online property bidding

Headquarters

HQ city

Hague

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: Revenue generated from a 10% buyer's premium added to the winning bid amount on each property sold. This is the primary revenue stream and covers the auction firm's commission. Minimum premiums vary from $150-$250 depending on the auction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

For Sale At Auction conducts simulcast, online-only, and traditional live auctions for general real estate, tax delinquent real estate, and personal property (estates, antiques, collectibles, equipment) across the Commonwealth of Virginia. The firm markets auctions on behalf of individual property owners, banks, corporations, attorneys, trustees, and 27+ local governments, using a BidWrangler-powered bidding platform with companion iOS and Android mobile applications.

Product overview

For Sale At Auction is a real estate auction marketing company operating as a unified platform with multiple service offerings. The core platform enables simulcast auctions combining live and online bidding, powered by the BidWrangler auction software. The product portfolio includes: a mobile bidding app for iOS and Android devices for auction registration and participation; General Real Estate Auctions for traditional property sales; Tax Delinquent Real Estate Auctions serving 27+ Virginia localities for court-ordered and local government tax foreclosure sales; Personal Property Auctions for estates, antiques, and equipment; and an Online Bidding System with timed auction functionality. The company was founded in 2004 with roots in Virginia auction history, and President/CEO Dan Pegelow has over 100 years of combined team experience in auction marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• For Sale At Auction Platform A comprehensive real estate auction marketing platform offering simulcast auctions that combine live in-person bidding with online bidding capabilities, enabling property sellers to reach worldwide audiences and buyers to participate remotely. Serves individual property owners, banks, corporations, attorneys, Special Commissioners, trustees, and local governments throughout Virginia.
• Mobile Bidding App Native iOS and Android applications enabling users to register for auctions, place bids, receive push notifications when outbid, and monitor auction schedules from smartphones. Built on BidWrangler technology infrastructure.
• General Real Estate Auctions Traditional and simulcast auctions for individual property owners, estates, banks, and corporate entities selling residential, commercial, and investment properties throughout Virginia. Includes accelerated sale timeline (as little as 30 days) and As-Is condition sale terms.
• Tax Delinquent Real Estate Auctions Auction marketing services for local governments and court-appointed Special Commissioners to liquidate properties with delinquent tax payments. Serves over 27 Virginia localities including counties, cities, and towns, recovering back real estate taxes owed.
• Personal Property Auctions Auctions for personal property including estate liquidations, antiques, collectibles, automobiles, equipment, machinery, and business inventory conducted across Virginia.
• Online Bidding System Timed online auction bidding system powered by BidWrangler allowing registered users to place bids during designated auction periods, with automatic bid handling similar to eBay-style auctions and maximum bid functionality with automatic incremental bidding. Requires two-step registration with government ID verification.

Quantifiable outcome

• Successfully sells over 90% of auction properties
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Taxing Authority Consulting Services, PC (TACS)coreStrategic or Co-development PartnerTACS is a key partner for conducting tax delinquent real estate auctions. They serve as the taxing authority consulting service representing local governments in Virginia, handling the administrative aspects of tax sale proceedings including property listings, redemption tracking, and court documentation. For Sale At Auction conducts the actual auction marketing and bidding under TACS oversight.
• Sands Anderson PCcoreStrategic or Co-development PartnerLaw firm serving as Special Commissioner appointed by Circuit Courts to conduct judicial tax delinquent property sales. Handles legal documentation, deed conveyances, and court confirmation processes for properties sold at auction. For Sale At Auction provides the auction platform and marketing for these court-ordered sales.
• BidWranglercoreTechnology or IntegrationTechnology platform provider powering the online auction infrastructure. Site footer indicates 'Site powered by BidWrangler' with tagline 'Never miss a bidder.' Provides the software backbone for online bidding functionality.
• National Auctioneers Association (NAA)minorGTM or Marketing PartnerIndustry association membership providing credibility, continuing education, and networking. Dan Pegelow holds Life Member status. Logo displayed in website footer.
• Virginia Auctioneers Association (VAA)minorGTM or Marketing PartnerState industry association membership. Dan Pegelow holds Life Member status and has served on the VAA Board of Directors. Logo displayed in website footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Proxibid: Online auction marketplace aggregating live and timed auctions across multiple categories including real estate and personal property. Comparable platform-model intermediary supporting auctioneers and sellers.

Direct peers

• RealAuction: Government-focused online auction platform purpose-built for tax sale, foreclosure, and surplus property auctions by counties and municipalities. Most direct competitor to For Sale At Auction's tax delinquent government mandate business.
• Hubzu: Online residential real estate auction platform offering simulcast and timed auctions. Closely comparable to For Sale At Auction's online bidding model and bidder experience.
• Bid4Assets: Online auction platform specializing in government-held real estate including tax-foreclosed and seized properties. Comparable both in the auction format (timed online) and the government seller segment.
• Williams & Williams: National real estate auction firm conducting live and online auctions for residential, commercial, and land assets. Comparable in offering simulcast auctions and full-service seller marketing for traditional real estate dispositions.
• Tranzon: Network of regional real estate auction firms conducting live, online, and simulcast auctions for residential, commercial, and land assets. Directly comparable business model and service mix.

Broad incumbents

• United Country Real Estate: National rural and specialty real estate franchise with active auction division for farms, land, estates, and unique properties. Comparable in offering auction-based disposition for non-traditional and estate real estate.
• Cushman & Wakefield (Auction Services): Large global commercial real estate services firm offering asset disposition via auction for institutional and corporate sellers. Comparable in serving the corporate/bank-owned real estate liquidation segment, though at much larger scale.
• Xome: Real estate auction and marketplace platform with focus on foreclosure and bank-owned properties. Comparable in serving institutional sellers with online auction infrastructure.
• Auction.com: Largest online U.S. real estate auction marketplace, operating both residential foreclosure and bank-owned auctions. Directly comparable to For Sale At Auction in online real estate auction mechanics, though operating at national scale and offering broader asset classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about for sale at auction