clara sunwoo

What clara sunwoo does

Clara Sunwoo is a privately held, direct-to-consumer women's apparel brand that designs and sells wrinkle-resistant modern basics, dresses, jumpsuits, jackets, and bottoms. The company positions itself around proprietary knit fabric technologies — most notably Liquid Leather™ (a vegan, stretch faux-leather knit), Soft Suede Knit, a Carefree Travel Soft Silky Knit, and Rayon-Ponte Knit — engineered for travel-friendly, machine-washable, quick-drying wear. Products are designed in New York and manufactured overseas, with no disclosed physical retail footprint.

The commercial model is e-commerce-first via clarasunwoo.com (built on Shopify), with a catalog exceeding 600 styles priced from $57 for entry tanks to $378 for limited-edition premium jackets, alongside seasonal collections, a final-sale channel, and promotional incentives such as the 'BUYTWO' code. Distribution is exclusively direct-to-consumer within the USA, with flat-rate shipping recently extended to Canada and a corporate-buyer registration system indicating nascent wholesale intent. Brand building relies on organic social (Instagram, Facebook, Twitter, YouTube, Vimeo), email, a Fashion Tips blog, and high-credibility earned media including Oprah's Favorite Things and the Today Show, supported by endorsements from Oprah Winfrey, Kathie Lee Gifford, Hoda Kotb, and Dolly Parton.

The target customer is women — including frequent travelers and working professionals — who prioritize low-maintenance, versatile wardrobe pieces across sizes XS through 1X. The company is privately owned with no disclosed funding, parent entity, or financial metrics, and currently maintains seasonal product cadence through Spring/Summer 2026 and Cruise Collection 2026.

Name

clara sunwoo

Legal name

Clara Sunwoo

Website

https://clarasunwoo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's apparel
• Wrinkle-free clothing
• Knit fashion
• Travel-ready wear
• Direct-to-consumer fashion

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Clara Sunwoo generates revenue through direct-to-consumer e-commerce sales of women's apparel including tops, bottoms, dresses, jumpsuits, jackets, and blazers. Products are sold at one-time purchase prices ranging from $57 to $378 USD. The brand operates on a seasonal collection model with new arrivals, signature best-selling collections, and sale/clearance sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Clara Sunwoo designs and sells wrinkle-resistant women's apparel — including tops, tunics, tanks, cardigans, pants, skirts, dresses, jumpsuits, sweaters, jackets, and blazers — through a direct-to-consumer e-commerce storefront at clarasunwoo.com. The brand is differentiated by proprietary knit fabric technologies such as Liquid Leather™ (a vegan faux-leather stretch knit) and Soft Suede Knit, with merchandise designed in New York and produced overseas. The portfolio spans over 600 styles organized into fabric-based collections, garment categories, seasonal drops, and use-case collections (workday, dressy, modern basics).

Product overview

Clara Sunwoo is a women's fashion brand offering wrinkle-free modern basics and elevated everyday essentials. The brand operates as a single unified e-commerce platform with multiple distinct product lines organized by fabric technology and garment category. Key fabric innovations include Liquid Leather (signature vegan leather-look knit), Soft Suede (lightweight suede-look fabric), Rayon-Ponte Knit, Butter Knit, and various other soft knits. The product portfolio spans Tops + Tunics (118 styles), Dresses + Jumpsuits (41 styles), Jackets + Blazers (57 styles), Pants + Skirts (55 styles), Tanks + Cardigans (32 styles), Sweaters, and Modern Basics. The brand also releases seasonal collections including Spring/Summer 2026 and Cruise 2026. Clara Sunwoo positions its offerings as travel-friendly, wrinkle-resistant, and designed for versatile day-to-night wear with over 600 styles available.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Leather™: Signature stretch knit fabric with faux leather appearance and matte finish, vegan-friendly alternative to leather used in jackets and garments
• Soft Suede
• Signature Collection

Products and services

• Liquid Leather Collection

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• L'Agence: Contemporary women's fashion brand with strong denim, blouse, and dress assortment at premium price points — overlaps Clara Sunwoo's $137–$209 dress tier and elevated-everyday positioning.
• Universal Standard: DTC inclusive-sizing women's apparel brand with premium basics priced similarly to Clara Sunwoo; competes for the same contemporary, comfort-focused everyday-wear shopper.
• Everlane: Pioneer DTC modern basics brand selling women's apparel (tops, bottoms, dresses) at accessible price points with transparent pricing — directly comparable to Clara Sunwoo's DTC-first model and contemporary basics positioning.
• Staud: DTC contemporary women's fashion label with strong media presence and price points broadly overlapping Clara Sunwoo's mid-to-premium tier; comparable assortment of dresses, tops, and jackets sold direct.
• Quince: DTC brand offering affordable-luxury women's apparel with proprietary fabrics (e.g., Mongolian cashmere, washable silk) at competitive price points — directly mirrors Clara Sunwoo's technical-fabric, wrinkle-resistant positioning and DTC model.
• Naked Wardrobe: LA-based DTC women's apparel brand focused on mix-and-match basics and dresses at similar price points to Clara Sunwoo; comparable in channel model, target demographic, and everyday-occasion focus.

Others

• Francesca's: Specialty women's apparel retailer (boutique-style) carrying tops, dresses, and outerwear at price points broadly comparable to Clara Sunwoo's $57–$218 range; useful as a price-band adjacency rather than a direct head-to-head competitor.

Emerging players

• Tuckernuck: Curated DTC platform for contemporary women's apparel blending indie and established brands; competes for the same aspirational shopper with similar price-band dresses, tops, and jackets.

Broad incumbents

• Aritzia: Canadian contemporary women's apparel retailer with broader assortment and physical retail footprint; serves the same contemporary-affluent customer and competes for wardrobe share against Clara Sunwoo's premium basics.
• Eileen Fisher: Established women's apparel brand focused on sustainable, minimalist wardrobe staples; comparable premium-basics positioning and workwear/everyday-occasion use cases that overlap Clara Sunwoo's target segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clara_sunwoo
• YouTubeyoutube.com/user/ClaraSunwoo?app=desktop
• Facebookfacebook.com/clarasunwoo
• Instagraminstagram.com/clarasunwoo
• LinkedInlinkedin.com/company/clara-sunwoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clara sunwoo