Gringo Production

What Gringo Production does

Gringo Production is a Paris-based creative agency founded in 2014 that operates at the intersection of urban art curation, cultural event production, artist representation, and digital commerce. The company curates contemporary street and urban art, produces immersive cultural events and branded activations, manages a roster of approximately 23 artists, and operates an online gallery for direct art sales. Headquartered in Paris's 18th arrondissement, the company is closely tied to the Goutte d'Or neighborhood and surrounding areas where many of its community murals and participatory projects are based. The founding tandem — Ablaye Baldé (Producer/Designer, Sciences Politiques-trained) and Rony Avilon (Art Advisor, ex-Artcurial, plastic artist) — lends institutional credibility to a traditionally underground art form, while the broader leadership team includes a President, Creative Maker, Project Manager, and PR Manager.

Revenue is generated through three streams: direct artwork sales via the online gallery (pieces priced from €50 for small serigraphs to €32,000 for large unique works), professional services fees from cultural event production and branded activations (e.g., Dragon Ball Super: Broly premiere at Grand Rex, Wu-Lab pop-up stores), and artist representation commissions on sales facilitated through its network. The go-to-market is event-driven and community-led: demand is generated through immersive exhibitions at iconic Paris venues (Le Carreau du Temple, La Montgolfière, L'Aérosol), participation in urban art fairs, and grassroots community projects such as Paris Breakfast Run, Nuit Blanche, and centenary fresco initiatives. The primary customer segments are individual art collectors purchasing through the online gallery and brands/cultural institutions commissioning events and artist collaborations; secondary segments include youth/community organizations and the artists themselves.

The company has no proprietary technology stack, no app, no API, and no documented AI/ML capabilities. Distribution combines an owned e-commerce storefront with regional event sales at physical venues, and the company has extended beyond Île-de-France with exhibitions in Barcelona (2023, Les Enfants de Tati), Nantes (recurring L'Art aux Nefs de Nantes), and broader Nouvelle-Aquitaine and Pays de la Loire regions. It maintains a small team of 1–10 people and operates without disclosed external funding, remaining founder/operator-managed.

Name

Gringo Production

Legal name

Gringo Production

Website

https://gringoproduction.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Gringo Production is a Paris-based creative agency founded in 2014 that curates contemporary urban art, manages a 23-artist roster, produces cultural events and branded activations, and sells artworks directly through an online gallery serving collectors and cultural institutions.

Ownership category

akta.pro rank

Product category

Art Event Production & Artist Representation

NAICS

Graphic Design Services (541430), Independent Artists, Writers, and Performers (71151)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Art event production
• Street art curation
• Artist representation
• Urban art gallery
• Cultural communication

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales (Online Gallery): Gringo Production operates an online gallery (https://www.gringoproduction.com/lboutingringoproductioncom) where artworks by their represented and partnered artists are sold directly. Artworks range from €50 prints to €32,000 unique pieces. This is the primary revenue stream, conducted via e-commerce storefront with per-artwork pricing.
2. Event Production & Cultural Services: Gringo Production creates and produces cultural events, art exhibitions, pop-up stores, and immersive experiences for clients. This includes branded activations (e.g., Dragon Ball Super Broly premiere at Grand Rex), artist collaborations, and event management. Revenue is generated through project fees and commissions.
3. Art Curation & Representation: Gringo Production represents and manages a roster of approximately 23 artists, providing tailored accompaniment so artists can focus on creation. The agency likely earns commission on sales facilitated through its network and gallery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gringo Production is a Paris-based creative agency operating at the intersection of art, events, communication, and digital. It represents and manages a roster of approximately 23 urban and street artists, produces cultural events and immersive exhibitions (pop-up stores, art fairs, themed collaborations), creates murals and street art installations, and sells artworks directly to consumers through an online gallery. The company operates from Paris's 18th arrondissement and combines agency services for brands with a direct-to-collector online art marketplace.

Product overview

Gringo Production is a Paris-based creative agency operating at the intersection of Art, Events, Communication, and Digital. The company operates as a unified offering combining agency services (concept creation, event production, audiovisual, communication strategy) with an online gallery platform for selling artworks. The core products include the agency services themselves, the Galerie en Ligne (online art marketplace), and artist roster management connecting diverse talent with clients. Services span street art murals and installations, temporary exhibitions and art fairs, and participatory workshops. The company specializes in urban/street art with a network of international artists including Eyone, Frez, Xare, Cost, Artwhos, and others, primarily operating in Paris's 18th arrondissement and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Agence Gringo Production (Creative Agency Services)
• Galerie en Ligne (Online Art Gallery) Online gallery storefront selling artworks by represented Gringo Production artists, featuring works in mixed media, acrylic, spray paint, photography, and sculpture with prices from €50 to €32,000.
• Artist Roster Management Talent management and artist representation services for a roster of approximately 23 urban, street, mural, photography, and digital artists, connecting them with clients for custom projects, exhibitions, and sales.
• Street Art & Murals Creation of urban murals and street art installations, including participatory workshops and collective fresco projects commissioned by neighborhoods, businesses, and brands.
• Événements Éphémères (Temporary Exhibitions & Art Fairs) Production of temporary exhibitions, art fairs, pop-up stores, and immersive art experiences at cultural venues including Le Carreau du Temple, La Montgolfière, and L'Aérosol.
• L'Art aux Nefs de Nantes Annual art exhibition and studio clearance event held under the machines of the Île in Nantes, bringing together approximately 121 artists and creators from across France for an open studio sale.
• Participatory Art Workshops Art awakening workshops for children and youth introducing street art techniques, led by professional artists during exhibitions and events.

Quantifiable outcome

• 121 artists and creators brought together at a single event (L'Art aux Nefs de Nantes 2018)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• La Montgolfière (Venue)coreStrategic or Co-development Partner · 17 May 2019La Montgolfière is the venue for multiple Gringo Production events including The Parisian Kolors exhibition (2019) and the Wu-Lab Pop-Up Store (May 17-19, 2019). A key recurring venue partner.
• Grand RexcoreStrategic or Co-development Partner · 23 January 2019The Grand Rex cinema hosted the national premiere of Dragon Ball Super: Broly (January 23-24, 2019), for which Gringo Production produced an immersive art experience featuring Artwhos' custom sneaker exhibition and live painting.
• L'AérosolcoreStrategic or Co-development Partner · 1 January 2018L'Aérosol, the temple of street art in Paris, hosted the 'TPK & Friends Part 2 à l'Aérosol' exhibition (2018). This venue has since closed following the event.
• Espoir 18coreStrategic or Co-development PartnerEspoir 18 is listed as a project partner of Gringo Production. The 18th arrondissement of Paris-based organization likely collaborates on community and social art initiatives in the neighborhood where Gringo Production is headquartered.
• Mairie de Paris / Mairie du 18èmecoreStrategic or Co-development PartnerThe City of Paris and specifically the 18th arrondissement town hall are listed as project partners. The company works with municipal government on community art projects, murals, and associative cultural events.
• Art ActuelminorGTM or Marketing PartnerArt Actuel is listed as an events partner. The art publication/platform likely provides promotional and media support for Gringo Production's exhibitions and events.
• RATP (Régie Autonome des Transports Parisiens)minorGTM or Marketing PartnerRATP is listed as an events partner. Gringo Production has produced artworks using RATP materials (e.g., Paris Metro signage), suggesting a collaborative relationship with Paris's public transit authority for urban art projects.
• Comptoir de la GastronomieminorGTM or Marketing PartnerListed as an events partner, suggesting collaboration on event catering or venue partnerships for cultural events.
• Les Petites GouttesminorGTM or Marketing PartnerListed as an events partner. Les Petites Gouttes is likely a beverage/food partner for event activations.
• Tomorrow (Boutique for Tomorrow)minorGTM or Marketing PartnerListed as an events partner, suggesting collaboration on event activations, potentially related to urban/streetwear culture.
• GarrimawdicoreStrategic or Co-development PartnerGarrimawdi is a media partner and was a co-producer of the Wu-Lab Pop-Up Store (2019) celebrating the 25th anniversary of Wu-Tang Clan's 'Enter the 36th Chambers' album. The collaboration produced an immersive Wu-Tang-themed exhibition featuring Gringo artists.
• Damn BrickminorGTM or Marketing PartnerDamn Brick is listed as a media partner. The company appears to be a street art media outlet or publication that covers Gringo Production's events and artists.
• Maison Château RougecoreStrategic or Co-development PartnerMaison Château Rouge collaborated with Gringo Production on the Wu-Lab Pop-Up Store, providing a Wu-Tang-themed scenography that immersed visitors in the Wu-Tang District aesthetic.
• Le Carreau du TemplecoreStrategic or Co-development PartnerLe Carreau du Temple (4 rue Eugène Spuller, 75003 Paris) served as the venue for Gringo Production's presentation of the 10th anniversary of Urban Art Fair in March 2025-2026.
• Urban Art FaircoreStrategic or Co-development PartnerUrban Art Fair is the flagship urban art fair in Paris. Gringo Production participated in its 10th anniversary edition, presenting 2 artists (Omouck and Haribow) for an immersive exhibition titled 'Barbès to Tokyo'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magda Danysz Gallery: Paris-based gallery specializing in contemporary and urban art with international artist representation and exhibition programming. Directly comparable as a similarly positioned urban art curation and exhibition business operating in the same Paris market.
• Le Mur Paris: Paris-based street art association producing live painting events and urban art exhibitions in public spaces. Comparable as a community-anchored urban art curation and event production organization operating in the same Paris street art ecosystem.
• Fluctuart: Floating urban art center in Paris dedicated to street art exhibitions and artist promotion. Comparable as a Paris-based urban art curation platform with similar artist network and event programming model.
• Urban Art Fair: Paris-based annual urban art fair where Gringo Production exhibited artists for the 10th anniversary edition. Operates in the same urban art curation and event production space with overlapping artist rosters and collector audiences.

Emerging players

• Cutback Agency: Paris-based creative and event agency producing cultural and brand activations. Comparable as a similarly sized French creative agency operating in event production and brand activation space.
• Maison Château Rouge: Paris-based streetwear and lifestyle brand with strong ties to the same urban culture and 18th arrondissement community as Gringo Production. Comparable as a fellow creative brand in the same cultural ecosystem that collaborated with Gringo on the Wu-Lab pop-up.

Broad incumbents

• Saatchi Art: Major online art marketplace offering direct sales of original art from emerging and established artists. Comparable as a competing online art sales platform, though operates at much larger scale with broader art categories.
• Perrotin: Major international contemporary art gallery with Paris headquarters and global locations. Comparable as a contemporary art curation and representation business in Paris, but operates at much larger scale with broader artist roster and institutional client base.
• Artcurial: Leading French auction house and art market platform. Directly comparable through co-founder Rony Avilon's prior employment and overlapping contemporary art collector base, though operates at significantly larger scale with broader art category coverage.
• Artsy: Leading online art marketplace connecting collectors with galleries and artists globally. Comparable as a digital art sales and discovery channel competing for the same collector audience that Gringo's online gallery targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gringoprod
• LinkedInlinkedin.com/company/gringo-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gringo Production