La montgolfière

What La montgolfière does

La Montgolfière (operating entity RB2L, a French SAS incorporated in Paris on 10 July 2017 with €250,000 of registered capital) is a multi-location social sports club operating three physical sites in central Paris — Canal in the 10th arrondissement (25 rue Yves Toudic), Lamarck in the 18th arrondissement (74 rue Joseph de Maistre, opened as a sport + coworking space in September 2025), and LMG Monceau in the 8th arrondissement. The offering combines group fitness classes (functional training, cycling, dance, boxing, yoga/pilates) with recovery facilities (sauna, hammam), two in-house hospitality venues (Rond restaurant in the 10th and an audiophile café in the 18th equipped with Hark audio gear), private event rentals of the 400m² Atrium and other spaces, a programmed calendar of cultural events, and a proprietary iOS/Android mobile app for session booking and invoicing.

The business operates a direct-to-consumer go-to-market with three revenue streams: recurring membership subscriptions signed up in-club, one-time trial sessions sold as day passes at €35 per person per club, and private event rentals for corporate team-building and celebrations. A member benefits program layered on top aggregates eight partner brands (Circle Sportswear, Therabody, Garmin, Motto, Refyld, Hygee, Kiosk, Sugo) offering member discounts; this functions as an affiliate-style value-add rather than direct revenue. The primary customer segment is urban professionals in Paris, supplemented by local residents of the 10th and 18th arrondissements and corporate/enterprise groups booking events. Programming is delivered by a roster of 40+ named coaches across specialties, with no proprietary technology disclosed beyond the booking application.

La Montgolfière is privately held with no external venture or private equity investors evidenced in the available data, no patents filed, and no proprietary technology stack disclosed. Differentiation rests on venue design, programming curation, hospitality integration, and community programming rather than on defensible technology. The company received third-party validation through the Ubiq 2026 "Plus Belle Expérience Membre" award, but no revenue figures, headcount, or unit economics are publicly disclosed, limiting visibility into commercial scale.

Name

La montgolfière

Legal name

RB2L

Website

https://lamontgolfiereclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

La Montgolfière is a Paris-based social sports club operating three locations across the 10th, 18th, and 8th arrondissements, offering group fitness, wellness facilities, restaurants, coworking, and cultural events to urban professionals via memberships, day passes, and event rentals.

Ownership category

akta.pro rank

Product category

Fitness Club / Social Sports Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industries

Cycling/Spin Classes (HSADABAE), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Social sports club
• Group fitness classes
• Wellness and recovery
• Coworking space
• Corporate event venue

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership/Subscription: The club operates on a membership model where members pay recurring fees for access to sports facilities, group classes, saunas, hammams, and member-only events and benefits. Inscriptions se font directement au club (sign-ups are done directly at the club).
2. Day Pass / Trial Sessions: One-time trial sessions at 35€ per person per club, providing access to group classes, cardio and weight training areas, locker rooms, saunas and hammams.
3. Private Event Rentals (Privatisations): The club offers spaces for private events including corporate team building, conferences, and celebrations. The Atrium (400m2 Social Club with 18m-high glass roof), spinning rooms, and functional training spaces can be rented.
4. Member Retail/Partnerships: Members receive discounts and benefits from partner brands including Circle Sportswear, Therabody, Garmin, Motto, Refyld, Hygee, Kiosk, and Sugo Italian restaurant. While not a direct revenue stream, these partnerships enhance member value proposition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Montgolfière operates three physical social sports clubs in Paris offering group fitness classes (functional training, cycling, dance, boxing, yoga, pilates), wellness facilities (sauna, hammam), coworking space, in-club cafés and restaurants, and a member benefits program. Memberships and €35 day-pass trials are sold directly on-site and via a proprietary mobile app, with private event spaces available for corporate and private rentals.

Product overview

La Montgolfière is a social sports and wellness club operating three locations in Paris (10th, 18th, and 8th arrondissements). The core offering consists of group fitness classes including Functional Training, Cycling, Dance, Boxing, Yoga, Pilates, and gentle practices. Each location features distinct amenities: the Canal club offers a 400m2 atrium social space with Devialet-equipped spinning rooms, the Lamarck location combines sport with a coworking space opened September 2025, and Monceau rounds out the portfolio. Additional services include two café-restaurants (Rond in the 10th and an audiophile café in the 18th), a dedicated mobile app for session management, Day Pass trials at 35€, private event rentals, and a member benefits program with partner discounts. The club was awarded the Ubiq 2026 'Plus Belle Expérience Membre' recognition for its hybrid wellness-coworking concept.

Differentiator

Problem solved

Functional benefit

Brands

• Rond: Café restaurant 100% fait maison in the 10th arrondissement
• Café audiophile

Products and services

• La Montgolfière Canal (10th arrondissement) Flagship social sports club at 25 rue Yves Toudic, Paris 10ème, featuring a 400m2 Social Club (Atrium) with wood and metal design under an 18m-high glass roof, spinning room with Devialet sound system and giant screen, and functional training space. Includes sauna and hammam recovery facilities.
• La Montgolfière Lamarck (18th arrondissement) Social work club at 74 rue Joseph de Maistre, Paris 18ème, featuring dedicated spaces for gentle practices (yoga, stretching), modern spinning room, functional training area, and a coworking space that opened September 2025.
• LMG Monceau (8th arrondissement) Third club location in the 8th arrondissement of Paris, described as an enterprise club offering sports and coworking services, complementing the Canal and Lamarck locations.
• Functional Training Classes Group fitness sessions featuring a chain of varied exercises that work the entire body using equipment and bodyweight. Often cardio-focused, providing a complete and entertaining workout for members.
• Cycling Classes Indoor cycling sessions with motivating musical playlists curated by coaches, leveraging group dynamics to push personal limits. Delivered in a spinning room equipped with Devialet sound system.
• Dance Classes Artistic dance expression through body language, inviting creativity and conviviality. Positioned as a 100% organic therapy for feeling good and expressing personality.
• Boxing Classes Boxing discipline focusing on precision, balance, coordination, high heart rate, and full-body strengthening. Helps release daily tensions and build self-confidence.
• Gentle Practices (Yoga, Gentle Gym, Pilates) Yoga, gentle gym, and Pilates classes adapted to all levels, ideal for a gentle wake-up or decompression, providing physical and mental well-being.
• Day Pass (Séance d'Essai) Trial session priced at €35 per person per club, providing access to group classes (subject to availability), cardio and weight training areas, locker rooms, saunas, and hammams.
• Private Event / Privatization Services Private event rental services including the Atrium (400m2 social club with 18m glass roof), wellness room (150m2), spinning room with Devialet system, and functional training spaces. Used for corporate team building, conferences, and private celebrations.
• Member Benefits Program Loyalty program offering discounts and advantages with partner brands including Therabody, Garmin, Circle Sportswear, Motto, Kiosk, Hygee, Refyld, and Sugo Italian restaurant.
• La Montgolfière Mobile Application Proprietary member application for session planning, class booking, and invoices, available on iOS and Android platforms.
• Rond Restaurant (10th arrondissement) 100% homemade restaurant at the Canal location featuring a short, seasonal, evolving menu. Functions as a coffee shop in the morning with coffee from Ten Belles, fresh juices, and protein smoothies.
• Café Audiophile (18th arrondissement) Audiophile café at the Lamarck location equipped with high-end Hark audio equipment. Offers coffee, lunch, and an atmosphere for music enthusiasts.
• Wellness Facilities (Sauna & Hammam) Recovery facilities including saunas and hammams available to members and day-pass users, supporting contrast therapy and post-workout recovery.

Quantifiable outcome

• Named 'Lauréate de la plus belle expérience membre' at Ubiq 2026 Palmarès (Member Experience Award)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Circle SportswearminorGTM or Marketing PartnerCircular sportswear brand using recycled resources to produce recyclable clothing. La Montgolfière members receive 15% discount at the boutique and online.
• TherabodyminorGTM or Marketing PartnerWellness technology brand offering recovery devices. La Montgolfière members receive 10% discount on Therabody website.
• GarminminorGTM or Marketing PartnerSports and fitness technology company offering wearables. La Montgolfière members receive discounted pricing on selected Garmin products.
• MottominorGTM or Marketing PartnerElectric bike rental service with insurance, GPS tracking, and customer support from 49€/month. La Montgolfière members receive 2 months free on 12-month commitment plans.
• RefyldminorGTM or Marketing PartnerNatural and certified organic soap and skincare products made in the French Alps. La Montgolfière members receive 15% discount on all orders.
• HygeeminorGTM or Marketing PartnerAdaptogenic plant-based supplement brand offering capsules, powders, and drinks. La Montgolfière members receive 15% discount sitewide.
• KioskminorGTM or Marketing PartnerTheater access platform making theater spontaneous and accessible. La Montgolfière members receive preferential pricing on selected plays.
• SugominorGTM or Marketing PartnerItalian fresh pasta bistro offering authentic recipes (carbonara, amatriciana, cacio e pepe, tiramisu, panna cotta). Vice-champion of France of Fresh Pasta 2024. La Montgolfière members receive exclusive discounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Neoness: Mid-market French fitness chain with multiple Paris clubs offering group classes, coaching, and wellness amenities. Competes for similar central-Paris urban professionals at a lower price tier.
• Fitness Park: Large French fitness chain with extensive Paris footprint, low-cost positioning, and 24/7 access. Represents the value-end competition for price-sensitive members in the same arrondissements.
• Equinox: Global premium fitness brand targeting affluent urban professionals with luxury club environments. Comparable customer demographic and pricing tier, useful benchmark for the upper bound of premium positioning.
• Club Med Gym: Long-established Parisian premium fitness club with multiple central locations, broad class mix, and sauna/wellness amenities. Comparable in location strategy and integrated wellness offering.
• Basic-Fit: Europe's largest low-cost fitness chain with significant Paris presence. Competes for the same urban fitness consumer but at a mass-market price point and with a far larger footprint, representing the primary price-anchoring alternative.

Emerging players

• RESET Hotel: Hybrid hospitality + wellness + fitness concept that integrates sport, recovery, and social spaces into a single lifestyle venue. Comparable 'social sports club' DNA and crossover of fitness + social/cultural programming.
• Yuj Yoga: Paris-based premium yoga and Pilates studio chain. Competes for the same wellness-minded urban professional segment, particularly for the yoga/Pilates portion of La Montgolfière's offering.

Direct peers

• Le Tigre | Club de Sport & Bien-être: Premium Parisian sports and wellness club combining fitness classes, recovery (sauna, hammam), and design-forward social spaces. Closely mirrors La Montgolfière's hybrid sport + wellness + social positioning.
• L'Usine: Premium Parisian boutique fitness club concept combining group classes, wellness, and design-forward social spaces. Most direct comparability with La Montgolfière's hybrid model and Parisian urban professional target customer.
• Episodic: Paris-based boutique fitness brand focused on premium group classes and community-led programming. Overlaps with La Montgolfière on its target urban professional demographic and class-led format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-montgolfiere-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La montgolfière