elliott's hardware, inc.
Elliott's Hardware is a privately held, five-store independent hardware retailer serving the Dallas-Fort Worth Metroplex. Founded in 1947, the company sells hardware, tools, paint, lawn and garden, and outdoor power equipment via direct in-store and BOPIS online ordering.
- Company typePrivate
- Founded1947
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What elliott's hardware, inc. does
Elliott's Hardware, Inc. is a privately held, traditional brick-and-mortar hardware retail chain founded in 1947 by Jerre B. Elliott in Dallas, Texas. The company operates five physical retail stores across the Dallas-Fort Worth Metroplex — Dallas (Inwood Road), Plano, Mesquite, Casa Linda (East Dallas), and Fairview — and sells a broad assortment across 26 merchandise categories including fasteners, hardware, tools, power tools, outdoor power equipment, lawn and garden, paint and supplies, plumbing, electrical, lumber, flooring, lighting, kitchen and bath, appliances, holiday, and home goods. It serves as an authorized dealer for multiple premium national brands — STIHL, Traeger, Weber, Napoleon, Big Green Egg, YETI, Benjamin Moore, and SCAG — positioning selectively distributed brands as a competitive differentiator against big-box retailers. Customer segments are primarily DIY homeowners in the DFW Metroplex, with a secondary base of professional contractors.
elliott's hardware, inc. firmographics
Firmographics- Name
- elliott's hardware, inc.
- Legal name
- Elliott's Hardware, Inc.
- Website
- https://elliottshardware.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Short description
- Elliott's Hardware is a privately held, five-store independent hardware retailer serving the Dallas-Fort Worth Metroplex. Founded in 1947, the company sells hardware, tools, paint, lawn and garden, and outdoor power equipment via direct in-store and BOPIS online ordering.
- Ownership category
- akta.pro rank
elliott's hardware, inc. industry classification
Industry- Product category
- Hardware Retail
- NAICS
- Hardware Retailers (44414), Home Centers (444110)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
elliott's hardware, inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Traditional brick-and-mortar retail hardware store generating revenue through one-time product sales across multiple categories including hardware, tools, outdoor power equipment, paint, plumbing, lawn & garden, and home goods.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
elliott's hardware, inc. product offering
Product offeringCore offering
Elliott's Hardware is a traditional brick-and-mortar hardware retail chain operating 5 stores in the Dallas-Fort Worth Metroplex, selling hardware, tools, outdoor power equipment, paint, plumbing, lawn and garden supplies, and home goods. The company supports online ordering with in-store pickup (BOPIS) and offers an authorized dealer relationship for premium brands including STIHL, Weber, Traeger, Napoleon, Big Green Egg, YETI, Benjamin Moore, and Scag. Related services include in-store product guidance, an Elliott's Rewards loyalty program, and the Projects Made Easy DIY content initiative.
Product overview
Elliott's Hardware, Inc. is a traditional brick-and-mortar hardware retail chain operating 5 stores in the Dallas-Fort Worth Metroplex since 1947. The company offers a diverse portfolio of hardware and home improvement products organized across 26 product categories including Fasteners, Outdoor Living, Hardware, Tools, Home Goods & Decor, Lawn & Garden, Paint & Supplies, Plumbing, Pet & Wild Bird, Power Tools & Accessories, Outdoor Power Equipment, Storage & Organization, Appliances, Automotive, Building Materials, Cleaning, Doors & Windows, Electrical, Flooring, Heating/Cooling/Ventilation, Holiday, Kitchen & Bath, Lighting & Ceiling Fans, Lumber & Composites, Moulding & Millwork, and Blinds & Window Treatments. Elliott's serves as an authorized dealer for multiple national brands including STIHL (outdoor power equipment), Traeger (pellet grills with Wi-Fi capability), Weber Grills, Napoleon Grills, Big Green Egg, YETI (coolers), Benjamin Moore (paints), and Scag (zero-turn mowers). The company provides Buy Online, Pick Up In-Store (BOPIS) service, an Elliott's Rewards loyalty program, and DIY project guidance through its Projects Made Easy initiative. Elliott's positions itself as a service-focused alternative to big-box retailers, emphasizing customer expertise and product selection depth.
Differentiator
Problem solved
Functional benefit
Brands
- Elliott's Rewards: The company's loyalty program that allows customers to earn points for every dollar spent and receive coupons.
- Projects Made Easy
Products and services
- Elliott's Hardware Fasteners
Companies that use elliott's hardware, inc.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
elliott's hardware, inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
elliott's hardware, inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- STIHLcoreElliott's Hardware is an authorized STIHL sales and service dealer. STIHL products are only available from certified local dealers. Elliott's provides sales and service for STIHL outdoor power equipment including chainsaws, weed trimmers, blowers, and pole saws.
- Big Green EggcoreElliott's Hardware is a local Big Green Egg dealer, selling the original ceramic outdoor cooker, grills, and accessories.
- TraegercoreElliott's Hardware sells Traeger pellet grills, accessories, hardwood pellets, and sauces. Featured products include Wi-Fi enabled grills with the WiFire app.
- YETIcoreElliott's Hardware is an authorized YETI dealer, selling coolers and drinkware known for grizzly-proof durability and extreme ice retention.
- NapoleoncoreElliott's Hardware sells Napoleon propane grills featuring stainless steel construction, infrared burners, LED-lit gas knobs, and wood chip smoker trays.
- WebercoreElliott's Hardware is a Weber grill dealer offering charcoal, gas, electric grills, smokers, and iGrill bluetooth thermometer accessories.
- Benjamin MoorecoreElliott's Hardware is a Benjamin Moore paint store offering premium interior and exterior paints with better coverage, superior durability, and lifetime warranties.
- SCAGcoreElliott's Hardware is a SCAG zero turn mower dealer. SCAG Power Equipment manufactures commercial lawn mowers proudly made in the USA. Available at the Mesquite location.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
elliott's hardware, inc. competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Lowe's is a national home improvement big-box retailer with overlapping categories including paint (Elliott's carries Benjamin Moore, Lowe's carries its own plus Valspar), tools, lawn & garden, and appliances — competing on assortment, price, and omnichannel convenience.
- The Home Depot: The Home Depot is the largest U.S. home improvement big-box retailer. It competes head-to-head with Elliott's across every category (hardware, tools, paint, lumber, outdoor power equipment) but at vastly broader scale and with shipping capability Elliott's lacks.
- Tractor Supply Company: Tractor Supply is a rural-lifestyle big-box retailer with significant overlap in STIHL outdoor power equipment, Benjamin Moore-adjacent paint, tools, hardware, and lawn & garden categories — competing with Elliott's for suburban and exurban DFW homeowners.
Direct peers
- Ace Hardware: Ace Hardware operates as a cooperative of independent locally owned hardware stores — directly comparable to Elliott's in business model, customer base (DIY homeowners and pros), and product mix spanning hardware, tools, paint, and outdoor power equipment.
- True Value: True Value is a hardware retailer cooperative (now employee-owned) supplying independent local hardware stores — closely comparable to Elliott's in independent-store model, hardware/tools/paint assortment, and DIY homeowner focus.
- Harbor Freight Tools: Harbor Freight Tools is a U.S. specialty retailer of tools and hardware with both physical stores and e-commerce — directly comparable to Elliott's in target customer (DIY and pros) and category focus on tools, hardware, and accessories.
- Do it Best: Do it Best is a hardware cooperative serving independent retailers in the U.S. — directly comparable to Elliott's in serving independent hardware stores with similar product categories (fasteners, paint, tools, lawn & garden) and DIY/pro customer mix.
- Northern Tool + Equipment: Northern Tool + Equipment is a multi-channel retailer of tools and outdoor power equipment with both stores and shipping — directly comparable to Elliott's STIHL/Scag outdoor power and tool categories, but with national reach Elliott's does not have.
Others
- Orgill: Orgill is a hardware wholesale distributor serving thousands of independent hardware retailers across the U.S. — comparable to Elliott's as a supplier/ecosystem enabler rather than direct competitor; product catalog URLs in Elliott's site reference Orgill assets, suggesting an existing supplier relationship.
Regional players
- McLendon Hardware: McLendon Hardware is a family-owned independent hardware chain serving the Pacific Northwest — comparable to Elliott's in heritage independent-store model, multi-category hardware assortment, and long-tenured staff expertise, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
elliott's hardware, inc. social profiles
Digital presenceelliott's hardware, inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
elliott's hardware, inc. leadership team
Management profileNumber of profiles
elliott's hardware, inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elliott's hardware, inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elliott's hardware, inc.
What does elliott's hardware, inc. do?
Elliott's Hardware is a traditional brick-and-mortar hardware retail chain operating 5 stores in the Dallas-Fort Worth Metroplex, selling hardware, tools, outdoor power equipment, paint, plumbing, lawn and garden supplies, and home goods. The company supports online ordering with in-store pickup (BOPIS) and offers an authorized dealer relationship for premium brands including STIHL, Weber, Traeger, Napoleon, Big Green Egg, YETI, Benjamin Moore, and Scag. Related services include in-store product guidance, an Elliott's Rewards loyalty program, and the Projects Made Easy DIY content initiative.
Is elliott's hardware, inc. a public or private company?
elliott's hardware, inc. is a private company. It is classified as family owned and is currently operating.
When was elliott's hardware, inc. founded?
elliott's hardware, inc. was founded in 1947.
How does elliott's hardware, inc. make money?
One revenue line is on record: retail Product Sales.
Who are elliott's hardware, inc.'s main competitors?
Broad incumbents on record are Lowe's, The Home Depot and Tractor Supply Company. Direct peers are Ace Hardware, True Value, Harbor Freight Tools, Do it Best and Northern Tool + Equipment. Orgill is listed as an others. McLendon Hardware is listed as a regional player.
Does elliott's hardware, inc. have an API?
No public API is recorded for elliott's hardware, inc..
What industry is elliott's hardware, inc. in?
elliott's hardware, inc.'s product category is Hardware Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 44414.