either

What either does

Either operates a free, web-based "would-you-rather" voting game at either.io where users choose between two options on dilemma-style questions, view aggregated community results, and discuss in comments. The platform, originally launched in 2009, reached peak engagement in the 2010s with cumulative votes exceeding one billion, went offline in the early 2020s, and has since been relaunched on a rebuilt web stack. Core features span 22 topic categories (Life, Pop Culture, Sports, Food & Drink, etc.), a leaderboard, a user question submission flow with duplicate detection, and a Live Sessions mode for real-time, link-shareable multiplayer voting aimed at groups, chat rooms, and streamers. The product supports both anonymous guest usage and authenticated accounts, with standard session management, content moderation, and abuse-reporting infrastructure, and targets a horizontal consumer base aged 13 and older seeking casual entertainment and social discussion prompts.

The technical footprint is a web-only application using third-party providers for search and duplicate detection, with consent management tools for compliance and analytics instrumentation that the operator explicitly states is not used for advertising or marketing profiling. The platform is operated as a private for-profit entity under a single legal name (DBA Either), with no disclosed headcount, no funding rounds, no investors, and no mobile app presence — the favicon and app metadata indicate no native iOS or Android distribution. Go-to-market is strictly product-led: no paid marketing channels are used, and growth depends on organic SEO, social sharing of dilemma questions, and word-of-mouth virality.

Either monetizes exclusively through advertising, consisting of display ads, sponsored questions, and sponsored placements, with advertiser inquiries handled via a dedicated [email protected] inbox. There are no premium tiers, subscriptions, virtual goods, or B2B offerings disclosed. The absence of in-product commerce, paid features, or enterprise contracts means revenue is fully dependent on general consumer traffic and programmatic or direct ad sales, and the operator has not disclosed any advertising partnerships, scale figures, or revenue metrics that would allow for triangulation.

Name

either

Legal name

Either

Website

https://either.io

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Either operates a free, ad-supported web-based "would-you-rather" voting game serving general consumers aged 13 and older. Users vote on binary dilemma questions across 22 topic categories, submit their own prompts, and play real-time Live Sessions in groups or streams.

Ownership category

akta.pro rank

Product category

Casual Social Gaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

Keywords

• Would-you-rather games
• Online voting games
• Casual social gaming
• User-generated content platforms
• Voting entertainment apps

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising: Display advertising on the platform, including sponsored content and sponsored questions. The company offers advertising and partnership inquiries via [email protected].

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Either operates a free, web-based would-you-rather voting game where users cast votes on binary dilemma questions, view aggregate results across 22 topic categories, save favorites, post comments, submit their own questions for review, and participate in real-time Live sessions for synchronized group voting with shared links. The platform, originally founded in 2009, was relaunched in the 2020s after a period offline and is monetized through display and sponsored advertising rather than user fees.

Product overview

Either is a single-product platform offering a public would-you-rather voting game. The core platform centers on user-voted dilemma questions organized across 22 topic categories, supported by a leaderboard ranking system, live multiplayer sessions for real-time group play, and a question submission system for user-generated content. All features operate within the unified Either platform without separate product tiers or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Either (Core Platform) Free public would-you-rather voting game accessible via either.io where users pick a side on dilemma questions, view aggregated vote results, save favorites, and discuss in comments across 22 topic categories such as Life, Pop Culture, Sports, Food & Drink, and TV & Movies.
• Live Sessions Real-time multiplayer mode where hosts create private rooms, share links via streams or group chats, and watch votes roll in live as participants respond simultaneously to the same question.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Reddit: Reddit operates massive user-generated community and poll/prompt subreddits (e.g. r/WouldYouRather). It is a broad incumbent in social UGC, competes with Either for "casual voting/entertainment" attention, and dwarfs Either's reach but lacks Either's streamlined single-mechanic focus.
• BuzzFeed Quizzes: BuzzFeed built a large audience around shareable quizzes, polls, and "would-you-rather"-style entertainment content. It is a broad incumbent in consumer interactive entertainment that competes with Either for share-of-attention and social sharing on the same casual-vote mechanic.

Direct peers

• Mentimeter: Mentimeter offers live polls, word clouds, and interactive presentations for meetings and events. Its real-time audience-voting model mirrors Either's Live Sessions, and both target presenters and trainers who want shared, synchronized group input.
• Straw Poll: Strawpoll is a lightweight public polling site where users create simple binary-choice votes and share results. It is the closest direct peer to Either's core would-you-rather engine: minimalist text voting, public results, and shareable links.
• Poll Everywhere: Poll Everywhere enables live audience polling via web and mobile for classrooms, trainings, and presentations. It is a comparable live-voting product aimed at educators and corporate trainers, directly overlapping with Either's Live Sessions use case.
• Kahoot: Kahoot is a live, interactive quiz and polling platform used by educators, trainers, and event hosts to drive group participation. It overlaps directly with Either's Live Sessions feature, where hosts run synchronized voting/prompt rooms for an audience, and competes for the same "lightweight live engagement" use case.
• Playbuzz: Playbuzz is a content platform for interactive polls, quizzes, and personality tests used by publishers and brands. It overlaps with Either on interactive voting/entertainment content for general consumers, with a stronger publisher-monetisation angle.
• Slido: Slido (now part of Cisco/Webex) provides live Q&A, polling, and quizzes for meetings, webinars, and virtual events. Either's Live Sessions compete for the same live audience-engagement wallet, particularly among streamers, educators, and corporate event organisers running synchronized group voting.

Emerging players

• Tellonym: Tellonym is an anonymous social Q&A app popular with Gen Z. It competes with Either for the same "casual social entertainment" attention among younger consumers, though it is mobile-first and Q&A based rather than binary voting.
• Curious Cat: Curious Cat is a social Q&A platform where users ask followers anonymous or public questions. It overlaps with Either on the social/UGC question-and-answer format for consumer entertainment, though its core mechanic is Q&A rather than binary choice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about either