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app annie - hong kong

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uuid02m57nf

Namestring
app annie - hong kong
Legal namestring
data.ai
Websiteurl
appannie.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

App Annie (now operating as data.ai) is a mobile app market data and analytics company serving app publishers, marketers, and investors. The company's functional offering centers on mobile app intelligence — covering app store performance metrics such as downloads, usage, and revenue — delivered as market data and analytics to professional buyers across the app ecosystem.

In March 2024, data.ai was acquired by Sensor Tower, a competitor in the mobile app intelligence space, and now operates as a Sensor Tower subsidiary. The corporate website at data.ai confirms ongoing operations under new ownership, with the entity branding itself as "data.ai, a Sensor Tower company." Prior to the acquisition, the company was known as App Annie, indicating a recent rebrand aligned with the change in ownership and the integration of its mobile analytics platform with Sensor Tower's broader market intelligence offering.

The source material does not detail specific product modules, underlying technology architecture, pricing models, or revenue mechanics. No information is available on headcount, office locations beyond the Hong Kong designation, customer counts, or named customer logos. As a result, the company's go-to-market motion, revenue model, and technical stack cannot be characterized from the available evidence; only its positioning as a mobile app intelligence platform serving publishers, marketers, and investors — and its current status as a Sensor Tower subsidiary — are grounded.

Short descriptiontext

App Annie (now data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Since March 2024, it operates as a subsidiary of Sensor Tower following acquisition.

Operating statusenum
Acquired
Ownership categoryenum
akta.pro rankint
Markets served

Serves global market

Keyword5 values
mobile app analytics, market intelligence, app market data, mobile insights, app performance metrics
Industry2 codes
1Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs)
CodeHDAEANAHPrimaryYes
2AI/ML Engineering & Model Development Services
CodeBPAEAHAFPrimaryNo
NAICS code2 codes
  • Software Publishers513210
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code2 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Prepackaged Software7372
Product category
Mobile App Analytics
No data
Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

App Annie (now operating as data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Following the March 2024 acquisition by Sensor Tower, the company continues to deliver its mobile app analytics and market intelligence platform as a Sensor Tower company.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1data.ai Mobile App Analytics Platform
CategoryMobile App Analytics
Description

Mobile app market data and analytics platform providing market intelligence to app publishers, marketers, and investors. The platform is now operated as a Sensor Tower company following the March 2024 acquisition.

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Adobe Analytics
TypeBroad incumbent
Description

Enterprise analytics platform from Adobe providing mobile and digital analytics as part of Adobe Experience Cloud. Comparable as a broad incumbent offering overlapping mobile app analytics capabilities for enterprise customers at larger scale.

2SimilarWeb
TypeDirect peer
Description

Digital intelligence platform providing website and mobile app analytics, market research, and competitive intelligence. Directly competes with App Annie/data.ai in mobile app market intelligence with overlapping capabilities serving marketers, publishers, and investors.

3Amplitude
TypeEmerging player
Description

Product intelligence and analytics platform providing mobile app user behavior analytics. Comparable in mobile app analytics with focus on product analytics, partially overlapping with data.ai's analytics capabilities for app developers.

4Priori Data
TypeEmerging player
Description

Mobile app market intelligence platform focused on app store data, downloads, and revenue estimates. Comparable to App Annie/data.ai with similar target customers including investors and app publishers, though smaller in scale.

5Apptopia
TypeDirect peer
Description

Mobile app intelligence and analytics platform providing downloads, revenue estimates, and usage data. Closely comparable to App Annie/data.ai in mobile market data and competitive intelligence for app publishers and investors.

6Sensor Tower
TypeBroad incumbent
Description

Mobile app intelligence platform and parent company of data.ai. Sensor Tower provides mobile app market data, advertising intelligence, and audience insights, making it directly comparable as both the acquirer and a peer operating in the same mobile analytics market space.

7Branch Metrics
TypeDirect peer
Description

Mobile measurement and linking platform providing attribution, deep linking, and analytics for mobile apps. Comparable in mobile app analytics and measurement, serving app marketers and developers with overlapping use cases.

8Adjust
TypeDirect peer
Description

Mobile measurement and analytics platform providing attribution, fraud prevention, and marketing analytics. Comparable in mobile app analytics serving app marketers and publishers with overlapping customer segments.

9AppsFlyer
TypeDirect peer
Description

Mobile attribution and marketing analytics platform serving app advertisers and publishers globally. Comparable in mobile app analytics with focus on attribution, marketing measurement, and audience engagement — overlapping core capabilities with data.ai.

10Mixpanel
TypeEmerging player
Description

Product analytics platform with mobile app event tracking and user behavior analysis. Comparable in mobile app analytics with focus on product teams and developers, partially overlapping with data.ai's analytics for app publishers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

app annie - hong kong

Mobile App Analyticsappannie.com

App Annie (now data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Since March 2024, it operates as a subsidiary of Sensor Tower following acquisition.

What app annie - hong kong does

App Annie (now operating as data.ai) is a mobile app market data and analytics company serving app publishers, marketers, and investors. The company's functional offering centers on mobile app intelligence — covering app store performance metrics such as downloads, usage, and revenue — delivered as market data and analytics to professional buyers across the app ecosystem.

In March 2024, data.ai was acquired by Sensor Tower, a competitor in the mobile app intelligence space, and now operates as a Sensor Tower subsidiary. The corporate website at data.ai confirms ongoing operations under new ownership, with the entity branding itself as "data.ai, a Sensor Tower company." Prior to the acquisition, the company was known as App Annie, indicating a recent rebrand aligned with the change in ownership and the integration of its mobile analytics platform with Sensor Tower's broader market intelligence offering.

The source material does not detail specific product modules, underlying technology architecture, pricing models, or revenue mechanics. No information is available on headcount, office locations beyond the Hong Kong designation, customer counts, or named customer logos. As a result, the company's go-to-market motion, revenue model, and technical stack cannot be characterized from the available evidence; only its positioning as a mobile app intelligence platform serving publishers, marketers, and investors — and its current status as a Sensor Tower subsidiary — are grounded.

app annie - hong kong firmographics

Firmographics
Name
app annie - hong kong
Legal name
data.ai
Website
https://appannie.com
Company type
Private
Operating status
Acquired
Short description
App Annie (now data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Since March 2024, it operates as a subsidiary of Sensor Tower following acquisition.
Ownership category
akta.pro rank

app annie - hong kong industry classification

Industry
Product category
Mobile App Analytics
NAICS
Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
akta.pro primary industry
Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
akta.pro secondary industry
AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

  • Mobile app analytics
  • Market intelligence
  • App market data
  • Mobile insights
  • App performance metrics

app annie - hong kong business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

app annie - hong kong product offering

Product offering

Core offering

App Annie (now operating as data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Following the March 2024 acquisition by Sensor Tower, the company continues to deliver its mobile app analytics and market intelligence platform as a Sensor Tower company.

Differentiator

Problem solved

Functional benefit

Products and services

  • data.ai Mobile App Analytics Platform Mobile app market data and analytics platform providing market intelligence to app publishers, marketers, and investors. The platform is now operated as a Sensor Tower company following the March 2024 acquisition.

Companies that use app annie - hong kong

Customer profile

Ideal customer profiles3 records

app annie - hong kong technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

app annie - hong kong partnerships and signals

Strategic signal

Expansion highlights2 records

app annie - hong kong competitors and assessment

Company assessment

Broad incumbents

  • Adobe Analytics: Enterprise analytics platform from Adobe providing mobile and digital analytics as part of Adobe Experience Cloud. Comparable as a broad incumbent offering overlapping mobile app analytics capabilities for enterprise customers at larger scale.
  • Sensor Tower: Mobile app intelligence platform and parent company of data.ai. Sensor Tower provides mobile app market data, advertising intelligence, and audience insights, making it directly comparable as both the acquirer and a peer operating in the same mobile analytics market space.

Direct peers

  • SimilarWeb: Digital intelligence platform providing website and mobile app analytics, market research, and competitive intelligence. Directly competes with App Annie/data.ai in mobile app market intelligence with overlapping capabilities serving marketers, publishers, and investors.
  • Apptopia: Mobile app intelligence and analytics platform providing downloads, revenue estimates, and usage data. Closely comparable to App Annie/data.ai in mobile market data and competitive intelligence for app publishers and investors.
  • Branch Metrics: Mobile measurement and linking platform providing attribution, deep linking, and analytics for mobile apps. Comparable in mobile app analytics and measurement, serving app marketers and developers with overlapping use cases.
  • Adjust: Mobile measurement and analytics platform providing attribution, fraud prevention, and marketing analytics. Comparable in mobile app analytics serving app marketers and publishers with overlapping customer segments.
  • AppsFlyer: Mobile attribution and marketing analytics platform serving app advertisers and publishers globally. Comparable in mobile app analytics with focus on attribution, marketing measurement, and audience engagement — overlapping core capabilities with data.ai.

Emerging players

  • Amplitude: Product intelligence and analytics platform providing mobile app user behavior analytics. Comparable in mobile app analytics with focus on product analytics, partially overlapping with data.ai's analytics capabilities for app developers.
  • Priori Data: Mobile app market intelligence platform focused on app store data, downloads, and revenue estimates. Comparable to App Annie/data.ai with similar target customers including investors and app publishers, though smaller in scale.
  • Mixpanel: Product analytics platform with mobile app event tracking and user behavior analysis. Comparable in mobile app analytics with focus on product teams and developers, partially overlapping with data.ai's analytics for app publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

app annie - hong kong financial estimates

Financial estimate

Revenue estimate

Valuation estimate

app annie - hong kong leadership team

Management profile

Number of profiles

app annie - hong kong funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

app annie - hong kong M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about app annie - hong kong

What does app annie - hong kong do?

App Annie (now operating as data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Following the March 2024 acquisition by Sensor Tower, the company continues to deliver its mobile app analytics and market intelligence platform as a Sensor Tower company.

When was app annie - hong kong founded?

app annie - hong kong was founded in -1.

Who are app annie - hong kong's main competitors?

Broad incumbents on record are Adobe Analytics and Sensor Tower. Direct peers are SimilarWeb, Apptopia, Branch Metrics, Adjust and AppsFlyer. Emerging players are Amplitude, Priori Data and Mixpanel.

Does app annie - hong kong have an API?

No public API is recorded for app annie - hong kong.

What industry is app annie - hong kong in?

app annie - hong kong's product category is Mobile App Analytics. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 513210 and its SIC code is 7370.

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Live signals
openPR.comMobile App Optimization Software Sector on Track for USD 8.1 billion Valuation by Key Players:Adjust, App Annie, Airship,The global mobile app optimization software market is projected to reach USD 8.1 billion by 2031, growing at a CAGR of 10.8% from 2025 to 2031. The market is estimated to hit USD 3.2 billion in 2024, driven by rising industrial adoption and AI/ML integration.Market Research & Business IntelligenceApp Store Optimization Software MarketFuture Market Insights published a market research report projecting the global App Store Optimization Software market to grow from USD 38.1 billion in 2025 to USD 178.9 billion by 2035, at a CAGR of 16.7%. The Data Platform segment is expected to dominate with a 41.6% share, while Gaming and Entertainment leads the application sector. Key industry players such as App Annie, SensorTower Inc., and App Radar are highlighted within this competitive landscape.openPR.comApp Store Optimization (ASO) Tools Market Size in 2023 To 2029 | App Annie (data.ai), Moburst, AppFollow, SensorTower, Gummicube, StoreMaven, PreApps, MobileAction, App Radar, Lab Cave, Appfigures, ApA market research report projects the global App Store Optimization (ASO) Tools market will grow from US$ 523.2 million in 2023 to US$ 1496.9 million by 2029, representing a Compound Annual Growth Rate (CAGR) of 19.2%. The analysis identifies key industry players including App Annie (data.ai), Moburst, AppFollow, SensorTower, and Gummicube as holding approximately 50% of the market share. This growth is attributed to companies resuming operations post-pandemic and adapting to new operational norms.PR NewswireLes appareils mobiles sont les plus grands de tous les tempsApp Annie reported that consumers spent a record 3.8 trillion hours on mobile devices in 2021, with global app spending reaching $170 billion. The company's State of Mobile 2022 report highlighted significant growth in gaming revenue, advertising spend, and user engagement across social and shopping applications.PR NewswireHandys sind der GOAT (Greatest of All Time)App Annie reported that consumers spent a record 3.8 trillion hours on mobile devices in 2021, with daily usage reaching 4.8 hours in the top ten markets. Global consumer spending on apps rose 19% to $170 billion, while advertising expenditures increased by 23% to $295 billion despite privacy changes. The report highlights significant growth in mobile gaming, social media engagement led by TikTok, and emerging trends like the metaverse.TechCrunchApp Annie: Global app stores’ consumer spend up 19% to $170B in 2021, downloads grew 5% to 230BApp Annie's State of Mobile 2022 report found global app store consumer spending reached $170 billion in 2021, up 19% year-over-year, while downloads grew 5% to 230 billion. The U.S. added $43 billion in spending, and the broader mobile app market topped $295 billion. The report expects the market to grow to $350 billion in 2022.PR NewswireEn 2021, los consumidores gastaron USD 135.000 millones en telefonía móvil según App AnnieApp Annie reported that global consumer spending on mobile apps reached a record USD 135 billion in 2021, representing a nearly 25% year-over-year increase. The company also noted that app downloads grew by 8% to reach 140 billion, driven by sectors such as video sharing, gaming, and remote work tools.Business InsiderAlternative data is no longer the Wild West. Industry insiders explain why App Annie's $10 million SEC settlement is a turning point.The SEC settled with App Annie and former CEO Bertrand Schmitt for over $10 million after a three-year investigation. App Annie misled hedge funds about app permissions, and Schmitt was fined $300,000. The settlement is the first enforcement action against an alternative data provider, but insiders expect more actions.TechCrunchApp Annie and co-founder charged with securities fraud, will pay $10M+ settlementThe U.S. Securities and Exchange Commission charged App Annie and its co-founder Bertrand Schmitt with securities fraud for deceptive practices regarding the derivation of mobile app performance data, resulting in a settlement where they agreed to pay over $10 million in penalties. The SEC alleged that from late 2014 through mid-2018, the company used non-aggregated, confidential data from public companies to manually alter statistical models, misrepresenting these methods to customers and trading firms who relied on the data for investment decisions. App Annie has since appointed new leadership and implemented compliance reforms, stating the investigation did not relate to its current products or customer relationships.TechcircleInterior design platform HomeLane nets $50 mnA report by App Annie reveals that India led the world in social app downloads during the first half of 2021, accounting for 60% of the Asian market. The data indicates a global shift toward video-first content and creator economy spending, with significant growth in user engagement and revenue across key markets like the US and China.