LP & Co Design

What LP & Co Design does

LP & Co Design is a boutique, founder-owned full-service interior design firm headquartered in Potomac, Maryland, serving the Washington D.C. metro area (Maryland, D.C., Northern Virginia) with the ability to take on projects beyond the region. The firm was established as LP Interiors and rebranded to LP & Co in February 2023 when it extended its service scope from residential-only design to include commercial office design. It is led by Liz Potarazu, CEO and Principal Designer, who brings a corporate marketing background and MBA-informed business strategy to the practice. The firm operates with 1–10 employees and delivers projects through a structured, sales-led process: a complimentary 15-minute discovery call, a paid in-home or in-office consultation, conceptual design (~4 weeks), detailed design (~6 weeks), procurement, and installation.

The firm offers three core service lines — residential interior design (whole-home renovations, multi-room furnishings, new builds), commercial office design (including architect, contractor, and vendor project management), and renovation management — all grounded in a stated neuroaesthetics methodology that the firm positions as a science-backed approach to how color, lighting, layout, texture, and natural elements affect occupants. Revenue is generated through flat design fees per project plus a markup on furniture and decor sourced from to-the-trade manufacturers; residential projects operate under a minimum-expenditure model for finishes, furniture, and decor. Target customers are high-achieving homeowners and C-suite executives in the DMV area who lack bandwidth to manage design projects themselves.

LP & Co is privately held with no disclosed investors, parent entity, or funding rounds. Its go-to-market relies on direct in-person sales, a content-driven blog and Instagram presence, a monthly email newsletter, a self-serve Design Investment Calculator tool, and substantial earned media (Wall Street Journal, Architectural Digest, Forbes, House Beautiful, Washington Post, Elle Decor, Work Design Magazine, Office Snapshots). The firm has no app, no public API, no proprietary AI/ML systems, and no patents or trademarks on file.

Name

LP & Co Design

Legal name

LP & Co.

Website

https://lpandcodesign.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

LP & Co Design is a boutique, founder-owned interior design firm in Potomac, Maryland, delivering full-service residential and commercial office design in the DMV area for high-achieving homeowners and C-suite executives through flat-fee and sourced-furnishings engagements.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Residential design firm
• Commercial office design
• Renovation management services
• Neuroaesthetics design consulting

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Consultation: Initial in-home or in-office consultations are 1 to 2 hours where Liz walks the home or office, learns about client needs, and offers advice. These consultations are paid and form the basis for the scope of work and proposal.
2. Design Fees: Flat design fees are used for all projects. Fees vary from project to project based on scope of work determined during the interior design consultation.
3. Furniture and Decor Sourcing with Markup: LP & Co sources furniture and decor from to-the-trade manufacturers and applies a markup on these items. They maintain established relationships with trade vendors allowing pricing flexibility. The markup model enables revenue projection and supports the business operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LP & Co Design is a full-service interior design firm offering residential interior design, commercial office design, and renovation management services to homeowners and businesses across the DMV region (Maryland, Washington D.C., and Northern Virginia). The firm applies a neuroaesthetics-informed methodology to develop design concepts, source furnishings through to-the-trade manufacturers, and oversee renovation execution from concept through completion.

Product overview

LP & Co. is a full-service interior design firm offering two core service lines: Residential Interior Design (covering whole-home renovations, multi-room furnishings, and new construction) and Commercial Office Design (including project management of architects, contractors, and vendors). The firm also offers Renovation Management as a standalone service module. A proprietary Design Investment Calculator provides prospective clients with instant ballpark budget estimates. All services are grounded in neuroaesthetics principles and delivered through a structured process encompassing conceptual design, detailed design with 3D renderings, procurement, and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Full-service residential interior design for homeowners in the DMV region, applying a neuroaesthetics-informed methodology from concept through furnishing specification.
• Commercial Office Design Interior design services for commercial office environments in the DMV region, with emphasis on neuroaesthetics, employee well-being, and principal-led project execution.
• Renovation Management End-to-end renovation oversight services that complement the firm's interior design practice, coordinating contractors and execution against the design plan for residential and commercial clients.

Quantifiable outcome

• Design process time: Conceptual Design takes approximately 4 weeks, Detailed Design takes approximately 6 weeks
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Studio McGee: National full-service interior design firm and home brand (Scot Megee and Shea McGee) with a similar boutique-to-scaled trajectory, comparable product positioning (residential + commercial collaborations), and a comparable editorial/media-driven GTM strategy. LP & Co is a regional boutique version of this model.
• Amber Interiors: California-based full-service interior design firm with a parallel residential/commercial practice, a celebrity founder with strong media positioning, and a furniture line — comparable model to LP & Co's evolved vision but at significantly larger scale.

Emerging players

• Decorilla: Online interior design marketplace connecting clients with vetted designers on a flat-fee basis with procurement add-ons. Competes for the same convenience-seeking professional clients through a different delivery model.
• Havenly: Online interior design service offering flat-fee packages with assigned designers. Targets the same HNW-adjacent consumer who values convenience over hands-on DIY, but delivers via a tech platform rather than in-person consultations.

Direct peers

• House of Jade Interiors: Full-service residential and light commercial interior design firm with a similar flat-fee structure and e-design option. Operates with comparable process discipline, trade-vendor sourcing model, and target HNW clientele.
• Jean Stoffer Design: Boutique full-service interior design firm led by a principal designer with a strong editorial brand, published design philosophy, and similar project-based fee structure aimed at high-end residential clients.
• Caitlin Wilson Design: Boutique full-service design firm with a brand-led, content-heavy GTM strategy and a target market of affluent residential clients; comparable positioning, fee structure, and use of press coverage to drive inbound demand.

Regional players

• BOWA: DC-area design-build and renovation management firm serving affluent residential clients in Maryland, Virginia, and D.C. Direct overlap with LP & Co's renovation management service line and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lp_and_co
• LinkedInlinkedin.com/company/lpandcodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LP & Co Design